simulation as a tool for teaching business learning innovation lunchtime seminar series 25 th may...
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![Page 1: Simulation as a tool for teaching business Learning Innovation Lunchtime Seminar Series 25 th May 2011 Malcolm Brady DCU Business School](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56649d4c5503460f94a2a175/html5/thumbnails/1.jpg)
Simulation as a tool for teaching business
Learning Innovation Lunchtime Seminar Series25th May 2011
Malcolm BradyDCU Business School
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Initiatives
• Airline
• Beer game and the bullwhip effect
• System dynamics: Powersim
• Discrete event simulation: Simul8
• Spreadsheet: Excel
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Airline
• Interactive, experiential, team-based• Accomodates large or small class size• Onsite or remote • Range of student cohorts
– Undergraduates, – Postgraduates, – Executives
• Works well for block mode student cohorts• There is a cost• www.interpretive.com
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4
Fares Decisions
Click Fares
Select fare structure and
enter fare price (cents per mile).
Select type of cabin/food
service.
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Beer game and Bullwhip effect
• Executive classes• Experiential• Demonstrates how difficult it is to control a
dynamical system– Phase lag– Oscillation– Amplification
• Requires 2 hour time slot for simulation and debrief
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Beer Game Layout
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Beer Game Layout
![Page 8: Simulation as a tool for teaching business Learning Innovation Lunchtime Seminar Series 25 th May 2011 Malcolm Brady DCU Business School](https://reader036.vdocuments.mx/reader036/viewer/2022062516/56649d4c5503460f94a2a175/html5/thumbnails/8.jpg)
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Sterman, J. 1989. Modeling managerial behavior: misperceptions of feedback in a dynamic decision making experiment, Management Science 35(3):321-339
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Powersim
• Continuous time simulation• System dynamics• Variety of applications
• Economic models• Industrial models• Tragedy of commons eg. fisheries
• Used to demonstrate examples• But takes time to learn• Site licence
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Vidale-Wolfe
sales
advertising
change_in_sales
decay_rate
saturation_sales
sales_response_to_advertising_rate
dS/dt = ρA(1-S/m) – λS
Rate of change of sales = sales response to advertising x advertising x (1-sales(t) /saturation sales) – sales decay constant x sales(t)
Time
sale
s
0 50 100 150 200
500,000
1,000,000
1,500,0002,000,000
2,500,000
3,000,000
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Simul8
• Discrete event simulation– Service, manufacturing, public sector process
• call centre, high-tech manufacturing, A&E
• Software tool
• Demonstration– But takes time to develop modeling skill
• Site licence
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Beaumont Hospital- Physiotherapy Department(Orthopedics Service) : Process Map
Pat
ient
s A
rriv
alC
NA
/DN
A p
olic
y P
roce
ssT
reat
me
nt P
roce
ssT
riage
Pro
cess
I. Referral Card/Appointment
Slip2. Entry of Patient
Details to Electronic wait list
H. Patient Responded?
B. Fracture?
J. Patient wants
treatment?
C. Immediate?
A. Return Patient?
11. Therapist Calls to Patient
5b. Appointment is given to patient in 2-4 weeks by
Admin Staff(ROUTINE CASE)
1. Referral Card/ Appointment Slip verified
by Admin Staff
3. Referral Card is placed in Triage
Box 12. Appointment given for Next
Available Slot by Admin Staff
Start
5a. Appointment is given to patient in 0-2 weeks by
Admin Staff (IMMEDIATE CASE)
D. Person calls for Appointment Cancel( Cannot attend Policy)
4. Senior Physiotherapist Triages Waiting
List cards
8. Admin Staff gives Appointment
as per Patients comfortable date
I. Patient Responds?
10. Referral Card placed in Triage Box waiting for
Patients call
II. Appointment Slip
G. First time DNA?
F. Patient Turn Up
6. Check Appointment Slip
E. Need Next Check Up?
7.Therapist treats Patient
9. Admin Staff gives
appointment for next visit
Cards Discharged
Yes
No
YesNo
Yes
No
Yes
Yes
No
Yes
No No
No
Yes
No
No
No
Yes
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Conclusion
• Simulation is an effective way to stimulate student learning
• Several approaches exist– Suit different needs/ timeslots/ student cohorts
• There can be a cost, but usually no more than a textbook
• Many strategy texts bundle in simulations• Test it before you use it, especially for a
large class