silverstonecis 2011 - goes bananas

8/6/2019 SilverstoneCIS 2011 - Goes Bananas

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SilverstoneCIS Offers YOU More

Opportunities through mobile

Leverage Running Campaigns,

Promotions, Events, Media Spend

and Existing Customer Relationships

Lets Go Bananas

2011 All Rights Reserved - Proprietary and Confidential : SilverstoneCIS 2011


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New Issues for Brands, Advertisers and

Marketers

and where does social and mobile

media fit into the picture



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Advertisers and Brands face a New Reality

Internal Downward pressure on budget do

more with less

Fragmented value chain with no realaccountability

Convergence of sales, marketing,advertising and communicationsdisciplines

New marketing trends and implicitreliance on technology requires a newfunction marketing technologist

Brand building is not enough action andreal sales required

Ability to measure Return on MarketingInvestment (RoMI)

Its all new and demands continuous

learning through experimentation

External Proliferation of media channels,

advertising options and interactionmechanics

Fragmentation of audiences, increasedcompetition and advertising clutter

New media consumption trends mediastacking, the iPad, mobile internet andContinuous Partial Attention Syndrome

Consumer Protection Act, Privacy andCompliance Issues

Paradigm shift in brand ownership and theconsumers voice/power through socialmedia and viral action

The Brand as a media owner



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Required:

A new approach and strategic

framework Think about paid v. owned v. earned

media

Break down the silos

Integrate communications strategyand media planning leverage,amplify and sustain

Think multi-channel and integratecommunications platforms andtouch points

Manage campaigns from inceptionto action and revenue realisation

Improve cost efficiency and measureRoMI

Integrated, multi-channel solutions

connected with core business Real-time

Contextual

Permissive

Personal

Pro-active

Productive

Accountable / Transparent

Integrated

Relevant

Timely



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RoMI =Audience (Reached + Engaged + Profiled) + Action (Engagements + Enquiries + Forwards) + Sales (# Trans X Value)

A new Media Framework for Brands

Paid Media Earned MediaOwned Media

Organic

Search

+

Social

PR

Word of Mouth

Traditional

Above the

Line TV

Radio

Print

Outdoor

Other

Digital Media Mobile

Online

Social

Search

Other

Below the

Line Promotion

Events

Direct

Other Earned Traffic

Mobile

Online

Apps

Apps

Other (i.e. In-store,

Statements, Etc)

Sustain

Paid

Traffic



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Insight +

Value

Reply

Conversation

Paid

Overlay the CRM Philosophy &

The Journey to Loyalty

Owned

Earned

Acquire

Retain

Grow

Service

Transact

Community

SeedSustainMaintain & Manage

One

Message

Bulk Communication Segmented Communication

Message

Message

Message

Triggered Communication

Relevant

Message

Brand

Community

Triggered

Response

Request /

Comment

2 3

4

Influence

e



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Enterprise

PC

Mobile

Enter openWRX, delivered by SilverstoneCIS

A Platform for developing, managing and growing integrated interactive multi-channel

brand interaction communities

Community

Owner

People

Process

InfoControl

Insight

Management Platforms

Audience

Presentation

Interaction

Communication

Transaction

Portals

Campaigns

Applications

Services

Brand Interaction Platforms

Acquire

RetainGrow

Service

Transact



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SilverstoneCIS 2011

Proposition Overview



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About SilverstoneCIS

Established in 1996, SilverstoneCIS is an

award-winning Creative Interactive Solutionsgroup with international credentials in the

development of online and mobile

communications, marketing and business

solutions.

Our core competencies range across:

Business Analysis, Productization and Go-

To-Market Strategy Development

Interactive Design and Development for

enterprise, intranet, internet and mobile

channels

Conception and Implementation of

Marketing, Advertising andCommunications Solutions

Managed Services, Outsourcing and

Hosted Platform Solutions

Monetization and Revenue

Optimization/Diversification Strategies

The SilverstoneCIS philosophy is to create

lasting partnerships with our clients throughdelivering strategic insight and innovation

based on more than a decade of experience,

research and development investment, as part

of a turnkey engagement approach.

Over the past 5 years, Silverstone has

pioneered the field of mobile communication,

media, advertising and social media and has

developed proven concepts, technology,

practices and relationships in delivering

integrated multi-channel go-to-market and

brand interaction strategies.

The essence of what we do is building

interactive communitieswell show you

the bananas!



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SilverstoneCIS Proposition

We deliver >> Integrated platform and

enablement services

for mobile-centric,

multi-channel andcross-platform

community interaction, business

and marketing communication

To >> Build new and formalise existing

audiences

Deliver new and enhanced

revenue streams

Reduce costs through rapid

innovation, faster product /

campaign development and

smarter comms

Simplify execution and reduce

complexity

Truly harness the mobile channel

and social media opportunity



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SilverstoneCIS Defined

Core Competency Digital Marketing and

Communication Strategy

Execution

Development of Core Platformson multi-tenancy SaaS model

Implementation of Brand,

Campaign or Product based

Solutions

All things interactive, tech and

new media: including web,

mobile, touch/kiosk, database,

integration, rich media, social and

digital design

Focus Mobile as a stand-alone and

connector medium

Mobile and Social Media

Management

Building and managing Brand

Interaction Communities and CRM

platforms



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Credentials

3 Case Study Projects

Everyone gotbananas



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Official SA Government

2010 FIFA Soccer World

CupTM Site On Mobile

Client: SA Government Communication

Information System

Brand:

SA2010

2010 MMA Global Awards:

Global Award : Mobile Cross Media

Integration

EMEA Regional Award : Mobile CrossMedia Integration

For the South African Government 2010 FIFA

Soccer World Cup Mobile Communications

Platform


The South African Department of Government Communications

engaged SilverstoneCIS to mobilise their content and

communication for the FIFA 2010 Soccer World CupTM.

The ground breaking initiative achieved objectives and exceeded

expectations in every respect.

Results >>>

Go Live 10 June 2010.

Short Code, SMS, USSD, Mobi, Web &

Email.

3000+ Articles of Content including

Video.

> 80 million mobile bannerimpressions.

> 780k unique visits.

>1.5 million Page Views to visitors

from 205 Countries


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Vodacom

AdMeClient: Vodacom

Brand:

AdMe

2008 DMA Assegai Awards:

Nkosi Direct Marketing Grand Prix

Gold Mobile Digital Media

Gold Technology Solutions &

Innovations

2008 Bookmark Awards:

Mobile Finalist

2009 International DMA Echo Awards:

Global 5th Place Finalist

Business and Consumer Services


In 2008/9 AdMe was the premium permission based mobile

marketing platform and social community built around advertising

in SA.

99% of the community engaged AdMe through their cellphone,

registered, profiled themselves and engaged with the advertising

brands thru USSD, SMS, MMS and the mobile Internet.

The platform driving AdMe won the Technology Solutions and

Innovation award for database management, profiling and

segmentation capability.

The mobile media strategy reached more than 3.5m unique South

Africans across all networks and delivered 420,000 opt-ins.


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Jack Daniels

Studio No 7Client: Brown Forman USA

Brand:

Jack Daniels USA

Agency Partner:

Slingshot LLC

Award:

The Loerie Advertising Awards

2005 : Gold Digital Interactive


This was the first Loerie awarded for creative

excellence in developing a Software Product

go figure.

The Studio No7 Flash music mixer is a bespoke

platform allowing consumers to mix up their

own music online, share it with friends, vote for

it and talk about it.


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SilverstoneCIS 2011

ExampleImplementations

Lots of Bananas!



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Public Sector Citizen Services



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Public Sector Hotline Service Desks



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Heritage and User Generated Research



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Entertainment Promotions and Communities



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Brand Promotion / Opt-In Marketing



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Promotional VIP Brand Communities



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Multi-Brand Leveraged Promotion



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Business Directory and Information Services



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Advertisers / Brands



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Financial / Insurance CRM & Lead Generation



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Turnkey Event Info, Booking and Interaction


Residential Comm nities and


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Residential Communities and

Neighbourhood Watch



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Youth Community and Fashion



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Give them what they want!



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Get in touchwe know where the bananas are

http://www.SilverstoneCIS.com

SMS Demo to 34747

http://za.linkedin.com/in/silverstonecis

[email protected]

http://twitter.com/hellomobile

0866 NU MEDIA

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silverstonecis 2011 - goes bananas

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