japan goes bananas for a new diet
DESCRIPTION
Japan Goes Bananas For a New Diet. What’s Going on?. The “Morning Banana Diet” has swept the nation. . Facts and Figures. Demand has driven Dole Japan to increase banana imports by upwards of 25%. Banana prices have risen by 20% in Japan due to shortages. - PowerPoint PPT PresentationTRANSCRIPT
Japan Goes Bananas For a
New Diet
What’s Going on?
The “Morning Banana Diet” has swept the nation.
Facts and Figures
Demand has driven Dole Japan to increase banana imports by upwards of 25%.
Banana prices have risen by 20% in Japan due to shortages.
70% - 80% increase in weekly banana sales.
What are the determinants?
Trend/popularity Media
Now: Demand Increase
Results (now): Supply Increase
Shift in both curves
Predicted OutcomesDemand will decrease = banana surplus
BibliographyToyama, Michiko. "Japan Goes Bananas For a New Diet." Time. 17 Oct. 2008.CNN.18 Oct. 2008 <http://www.time.com/time/world/article/0,8599,1850454,00.html?imw=y>.