Confidential Material

Capturing the momentSimon Burton, Commercial Director, 360 CES

Confidential Material

@SIMONBURTON

• The 360 Creative Event Services HQ

• We always have welcome signs for visitors

• Passionate event evangelist

• @simonburton and @360ces are integral to our marketing

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SOCIAL MEDIA BY NUMBERS

Social Media is big• 2/3 of the global internet

population visits social networks

• Visiting social sites is the most popular online activity – ahead of email and porn

• Time spent social networks is growing at 3 x the rate of overall internet usage

• 93% of internet users believe a company should have a social media presence

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MORE NUMBERS

• 17 Million articles on Wikipedia

• 100 Million professionals on LinkedIn– 20 Million in Europe – 2 Billion people searches

in 2010

• 4 Billion photos on Flickr• 95 million Tweets per day

– A 250% yoy increase

• 3.5 Billion pieces of content shared daily on Facebook

• 2 Billion videos viewed daily on YouTube

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REVOLUTIONISING MEDIA

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BEAUTIFUL MINDS

Jordan Simpson and Lisa Hanson The Simpsons

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BEAUTIFUL MINDS COME TO VISIT

• One easy screen grab• Happy visitors take

picture• They tweet • Their followers retweet

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THE RESULTS

The Results• 7 Retweets• Seen by over 6,000

#eventprofs• Story run by the trade

media• Vital part of 360’s

brand image

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LISA SOLUS

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BUILDING RELATIONSHIPS

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EXTENDING CONTENT

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CREATING CONTENT

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HELP THEM TO HELP YOU

• Create opportunities for your visitors to generate content

• Help them relate it to you– #yourevent– Youtube.com/

yourevent– LinkedIn and

Facebook groups– Flickr Galleries

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PHOTO OPPORTUNITIES

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ASK

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ENGAGE

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ASK AGAIN

It’s called a conversation

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AMPLIFICATION

One Like Viewed by 435 people

Viewed again by 435. plus 1305 new friends,

Liked by 2Comments 1

x 100Viewed by 43,000 people

Viewed again by 43,000 and 130,500new friends

Liked by 200,Comments 100

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Engaging a community

• 360 and Event Magazine initiative

• Part survey, part engagement, part work tool, totally fun

• Monthly playlist of event music

• Crowd-sourced and shared

• Tonnes of amplification and opportunities to use at events on big screen

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ON THE MOVE

• @tweet@londoncab• Reinventing the taxi

experience• Hackney carriages in

existence since 1625 are embracing technology

• Using it to directly connect a business and its customers

• Adding value to traditional media

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5 KEY CONCEPTS

The Rules • Engagement• Personalisation• Interaction• Amplification• Measurement

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CREATING A VIRTUOUS CIRCLE

www.yourevent.com