post show report - gimaexhibitor survey results 78% had a return on investment from exhibiting at...

Post Show Report 2016 Exhibitors

www.world-food.ru 1

25th International Food Exhibition

12 –15 September 2016

www.world-food.ru

Post ShowReport

Moscow, Expocentre

Organisedby

Post Show Report 2016

www.world-food.ru 2

Contents

About tHE ExHibition 3

ExHibitors 4Exhibitor survey results 5Exhibitor feedback 6

Visitors 7Products of interest to visitors 8Visitor profiles 9Visitor survey results 10

businEss ProgrAmmE 11russian Food Forum 12retail Centre 13new Product showcase 142016 Product of the Year tasting competition 15

orgAnisEr 16


www.world-food.ru 3

Exhibitors

About the exhibition

the international food exhibition, WorldFood moscow, is an effective tool for increasing sales, promoting products and attracting new clients by making direct contact with a large number of representatives from retail chains and wholesale businesses interested in purchasing food products.

Exhibitors

1433 companies from 65 countries

Visitors

28 922 visitors from 78 regions of russia and 89 countries

space (net)

20 595 sq m


www.world-food.ru 4

About the exhibitors

Producers and suppliers of:Exhibitorprofiles

Тop 10 exhibiting countries:

1433 companies from 65 countries60 national stands

russia

483companies

morocco

38companies

south Korea

30companies

iran

22companies

Egypt

53companies

Algeria

27companies

italy

44companies

south Africa

25companies

Argentina

43companies

China

185companies

ConfectioneryGrocery

Tea and coffee

Fruits and vegetables

Fish and seafood

Canned food

Meat and poultry

Dairyproducts

Health and organic food

Frozen and convenience

foods

Oils, fats and sauces

Drinks

Exhibitors


www.world-food.ru 5

89+11+S71+29+S

50+50+S68+32+S

Exhibitor survey results

78% had a return on investment from exhibiting at WorldFood Moscow

89%Are satisfied with exhibiting at WorldFood Moscow

71%Meet existing clients and partners

50%Enter a new market

68%Present new products and services

Exhibitors


www.world-food.ru 6

Exhibitor feedback

this year we had a lot of successful meetings, a lot of interest and a lot of positive feedbacks. so we are very happy and very excited at this fair!

Jovana Vecic, Agroprom, Serbia

Russia is one of our first markets. We are glad to be participating here and we hope Argentina will become one of the first worldwide exporters for the russian market.

Gonzalo Pietrelli, Pietrelli Prunes, Argentina

there are a lot of people participating today, so many visitors, who are really interested. this exhibition i suppose is one of the greatest you can ever visit because you can try different products, meet people to make contract and just enjoy the time.

Ekaterina Mukhan, Sri Lanka Tea Board, Sri Lanka

i think the fair is excel-lent. there are too many people at this fair. i think we will exhibit here also next year, we want to meet many buyers and visitors to do between south Korea and russia.

Park Kyutae, South Korea Fishery Trade Association, South Korea

Exhibitors


www.world-food.ru 7

Visitors

Visitors

buyers from: � Wholesalers of food products� retail chains� Food service enterprises

Visitorprofiles

geography of visitors

28 922 visitors from 78 regions of Russia and 89 countries

Moscow and the Moscow region

17 452 visitors

Other Russian regions and countries

11 000 visitors61+39+S61% 39%


www.world-food.ru 8

Products of interest to visitors ⁕

* multiple choice question

39+61+S39%

Confectionary and bakery products

11 145 visitors

31+69+S31%

Groceries

8 831 visitors

29+71+S29%

Tea and coffee

8 201 visitors

29+71+S29%

Fruit and vegetables

8 218 visitors

29+71+S29%

Fish and seafood

8 336 visitors

27+73+S27%

Canned food

7 612 visitors

26+74+S26%

Meat and poultry

7 326 visitors

26+74+S26%

Dairy products

7 458 visitors

26+74+S26%

Organic and health food

7 397 visitors

24+76+S24%

Frozen food and prepared food

6 909 visitors

21+79+S21%

Oils, fats and sauces

5 974 visitors

17+83+S17%

Drinks

4 909 visitors

Visitors


www.world-food.ru 9

Visitor profiles

by level of responsibility⁕

by area of business

* the question wasn’t asked to visitors with personal interest

33+12+22+33+S

46+18+18+14+4+S

Company owner /director

8 166 visitors

Wholesale of food products

11 441 visitors

Deputy company director

3 014 visitors

Production of food products

4 519 visitors

Head of a group /division

5 487 visitors

Food service enterprises

970 visitors

Manager / Specialist

8 103 visitors

Retail of food products

3 358 visitors

Other

4 482 visitors

4%46%

18%

22%

33%

12%

33%

18%

14%

Visitors


www.world-food.ru 10

21 403 visitors

17 643 visitors

13 015 visitors

20 535 visitors

Visitor survey results

61+39+S71+29+S82+18+S

45+55+S

74+26+S82%

74%

71%

45%

61%

Influence purchasing decisions on products presented at the exhibition

Attended the exhibition to find new products and services

Attend only WorldFood Moscow and not other similar exhibitions

Attended the exhibition to find new suppliers and partners

Intend to make purchases as a result of the exhibition

23 716 visitors

Visitors



business programme

Business programme

28 922 visitors from 78 regions of Russia

WorldFood moscow includes a comprehensive business programme that is particularly relevant and valuable amidst the current economic conditions.

2016 Product of the Year tasting competition

new Product showcase

Победитель конкурсаВитрина новинок 2016

The Winner of InnovationShowcase Contest 2016

Moscow



Central panel discussion: the russian Food market: 2017 scenario

Conference: the russian Fish and seafood market

Conference: Health Food: A strategy for Developing the market and the Emergence of a Consumer Culture

Co-organisersand partners

82 speakers

723 delegates

over 3 days

Russian Food Forum

Conference: the Fresh Fruit and Vegetable sector: A new reality for Producers, suppliers and retail

Conference: suppliers and the retail Chain: Effective Cooperation

business programme



the retail Centre provided a platform for holding direct talks with representatives of retail chains on issues of supplying leading food shops with producers’ food products. Producers and suppliers could view the list of retail chains taking part in advance by food category – this made the event more efficient.

Participants of the retail Centre included:magnit, sPAr, x5 retail group, Avoska, Express retail and others.

45 suppliers of food products

21 retail chains

over 2 days

Retail Centre290 meetings held

business programme



New Product Showcase

the new Product showcase takes place at the exhibition every year. Winners were chosen via online voting on the event website.

the new Product showcase competition is a unique opportunity for exhibitors to present their new products to a wide range of buyers representing retail chains and wholesale businesses from moscow and other regions of russia. Visitors can discover new products and hold talks with their suppliers

Best New Product 2016 Space foodby Kosmicheskoe Pitaniye

Победитель конкурсаВитрина новинок 2016

The Winner of InnovationShowcase Contest 2016

Moscow

business programme



the Product of the Year professional tasting competition involved an independent jury of leading industry specialists. the aim of the competition is to showcase and promote quality food products on the russian market. Winning companies were awarded grand-prix, gold, silver and bronze medals, as well as certificates based on the industry tasting competition protocols. Participants entered products from russia, belarus, Armenia, iran, uzbekistan, tajikistan and other countries.

the 2016 jury awarded:

the winners are able to place an image of the medal on their packaging to show consumers and distributors that it is a quality product.

13 grand-prix

53 silver medals

18 bronze medals

110 gold medals

More than 500 food product samples

by 200 companies

2016 Product of the Year tasting competition

business programme



organisers

Exhibition Organiser

itE in russia

itE group is one of the world’s leading exhibition organisers, and is ranked 1st in Russia. Every year more than 30 offices that form the Group organise more than 230 events in 18 countries around the world.In Russia, the ITE Group operates through its offices in 5 cities: Moscow, St. Petersburg, novosibirsk, Krasnodar and Yekaterinburg.Exhibitions and conferences organised by the itE group in russia operate at the top quali-ty level up to highest international event standards.

WorldFood Moscow11-14 september 2017moscow, Expocentre

For further information please contact us:

+44 (0) 207 596 [email protected]

post show report - gimaexhibitor survey results 78% had a return on investment from exhibiting at...

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