THE CONTENT ACTIVATION PLATFORM!

Unify all your sales and marketing content on a single platform, !make it findable, presentable and trackable – instantly and intuitively!

Content Challenges Across Industries!The chaos and misalignment between sales and marketing!

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CONTENT STRUGGLE Information spread across multiple legacy platforms/systems, hard to find and share, never up-to-date, need for harmonization!

LITTLE INSIGHT & CONTROL !Blind spot on content value and content engagement, no way to measure this and no guarantee if everybody is up-to-date!!COMMUNICATION INEFFICIENCY & SLOW TIME-TO-MARKETCumbersome and high cost to maintain, print, stock, distribute & later scrap all collateral + lost updates in flooded email inboxes!The Chaos

No feedback No feedback

DISCONNECTED TEAMS

+ SCATTERED CONTENT

= FRUSTRATED PROSPECTS

“ONLY 19% OF MEETINGS ARE VALUABLE TO

EXECUTIVE BUYERS”

“70% OF THE CONTENT

CREATED BY MARKETING IS NEVER USED”

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Additional Research Findings!

“SALES REPS SPEND UP TO

30 HOURS/MONTHLOOKING FOR THE RIGHT CONTENT”

Challenges In The age of the educated B2B buyer!

“5.4 PEOPLE ARE NOW INVOLVED IN

THE AVERAGE BUYING DECISION”

“74% OF BUYERS CHOOSE THE

SALES REP THAT WAS FIRST TO

ADD VALUE AND INSIGHTS”

Showpad - How Does It Work?!

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Admin Side!!

Marketing, Product,!Communication &!Sales Leadership!

User Side!!

Direct Sales, !Technical Engineers, !

Channel Partners, !Customers, …!

Control, manage & distribute content centrally in only a few clicks!(all document formats: MS Office, PDF, Images, Videos, HTML5 Apps, …)!Unify communication and messaging across the entire organization!Easily customize platform look & feel to present content in line with corporate branding and sales processes, tailored to a specific context or buyer persona!Gain insights in sales and prospect engagement with content and visibility in what content is most impactful and driving deals forward!Communicate via push notifications and capture feedback via likes/comments!

Find and share information quickly, independent of location, connectivity & device !Always up-to-date and compliant, tailored to my specific role within the organisation!Instantly tailor & compile the perfect pitch or follow up deck on the spot!Share content in a matter of seconds, saving time and always driving deals forward!Timeline & traceability: when & how are prospects interacting with shared content, and who are they sending it to within the organisation?!

Showpad transforms how businesses sell by aligning sales with marketing !

CONTENT MANAGEMENT PLATFORM:!

POWERFUL SALES SOLUTION ON ANY DEVICE:!

Proven Outcomes and Business Impacts!Increased sales productivity and effectiveness before, during and after a meeting !Shortened sales cycles by improved follow ups and always being one step ahead!More cross & upsell opportunities !!!

Optimised content creation budgets thanks to clear visibility and focus in what works and doesn’t!Increased revenue directly linked to speed of delivery (faster and better go-to-market)!Up to 100% print savings thanks to a push towards digital!!!

Liberated IT resources thanks to one single content delivery platform (less training & support!)!Agile Approach: easy set-up and roll-out to the business, no complex multi-year project timeline!User friendliness and 100% self-manageability by the business!!

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BENEFITSFOR SALES:

BENEFITSFOR MARKETING& COMMUNICATION:

BENEFITSFOR IT:

Our Customer Services DNA!A dedicated “Customers For Life” team that’s there to help you every step of the way!

Professional!Services!

Success !Coach!

Technical !Support!

True Vendor !Partnership!

We’ve got everything you need to succeed:!Enabling you to leverage the platform to the fullest, while benefiting from cross-industry best practices & use cases!!

Dedicated professional services team: on-boarding, technical services, integrations, …!(Proven processes deploying to 10 or 10,000 user companies in one go)!Dedicated customer success coach: main point of contact for ongoing help & support, update training, QBR’s, …!

Dedicated technical support team: instant user support & guidance, issue reporting & solving, … !

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Don’t Take Our Word For It …!This is what our customers are telling about us!!

On the sales side: we gained 7 hours per week per account manager, freeing up an entire extra day to spend in front of customers every week. On the marketing side: we saved more than €50.000 just by no longer printing any materials.

Ellen Elaut – Sales & Marketing Application Manager, Electrabel, ENGIE Group

... that’s a 25% increases in sales efficiency. Additionally, 41% of the account managers reported selling more products and services., and 16% of contracts were positively impacted. Showpad enables us to get our content to market faster and at a reduced cost.

Hendrick Van Asbroeck – Director Corporate Venture Capital, ENGIE Group

INDUSTRY: OIL & ENERGYCUSTOMER SINCE 2011

Our sales team loves using Showpad. Since the Showpad launch, we’ve experienced a 25% increase in content use by our sales and channel partners. It enabled us to gain visibility in what content is being used and driving conversations forward. Through these analytics, we are fully enabled to create content based on a strategy that is oriented around our buyers.Paul Batten – Global Sales Enablement Manager, Xerox

INDUSTRY: BUSINESS PROCESS SERVICESCUSTOMER SINCE 2013

The platform is very powerful and easy-to-use. Information used to be spread across different servers, sometimes even not there.

Additionally, as we’re selling Chemicals, we need to make sure that everything is aligned and compliant to legislation and regulation. As we are very innovative and lead driven, you need to be sure that they are promoting the right products, and aren’t talking about products that you will never ever commercialise.

We are not scared anymore that wrong content is communicated to customers. If we want to drive a specific new product or innovation, we can immediately push it to the field, which is really driving sales. We have a great relationship with Showpad, which is creating a Win-Win situation for both companies.

Ulrich Nauber – International Marketing Manager, DOW Chemicals

INDUSTRY: CHEMICALSCUSTOMER SINCE 2014

Showpad will become the essential platform behind our training program. It’s a massive step forward. Showpad just ticks every single box for making things happen. Things are moving so fast for us in terms of transition. Showpad gives us the ability to communicate and share so much, more quickly than ever before.

Tim Walter – European Sales & Operations Director, Roland

INDUSTRY: DIGITAL MUSICAL INSTRUMENTSCUSTOMER SINCE 2015

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Don’t Take Our Word For It …!This is what our customers are telling about us!!

We were looking for a mobile-first solution that could host various single files, such as brochures and price lists, while supporting rich media formats, such as videos, which are very impactful in our industry.

After deploying Showpad, the sales managers loved it and every single person in the sales organization has adopted it. Our printed bill for marketing assets has gone from $100,000 per year down to almost zero. Larger companies could spend millions on wasted material. It’s a cost many people don’t realize is so big, because it’s simply not well tracked.

Steve Bell – President & CMO, Insightra Medical

INDUSTRY: MEDICAL DEVICESCUSTOMER SINCE 2015

We sell trust. We have a lot of technical information about our products, and we had a lot of difficulties in spreading the correct information to the correct end-user, via the correct platform. Showpad has equipped our sales with an agile interface to link the technical world standards of our products to the values that make most sense to the end-customer, (which are architects in our case).

We as Marketing have the key task to not only communicate that trust to our end-customers, but also to our own internal sales organization. A sales person shouldn’t have to worry about the numbers he’s showing, it simply should be the correct ones.

The usability for the end-user is the key success factor for our sales team. I strongly believe that technology and sales tools should be as easy as switching on a light bulb or tapping water. The level of maturity makes that it easily fits both on an enterprise level, as at a Corporate or SMB level.

Koen Bogaert – International Marketing Manager, Rockfon, ROCKWOOL A/S

INDUSTRY: BUILDING MATERIALS CUSTOMER SINCE 2011We were creating a broad range of materials to support the sales teams, but

we basically had no clue how, when or even if they were using them, and if it made any sense. We uncovered that a lot of materials weren’t used, and also that a lot of materials were just given to customers but never discussed during conversations.

The insights made clear that we needed to provide the sales teams with much more interactive materials, providing valuable insights to customers and moving away from the static documents that just explain what we do.

Michael Poelmans – Strategic Marketing Manager, BNP Paribas

INDUSTRY: FINANCE & INSURANCE CUSTOMER SINCE 2013

+850 Proven Customers Globally!

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Equipping more than 120.000 unique daily users for success!

The Showpad Story!

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The Leading Content Activation Platform!

$60,5M!

THANK YOU!

Interested to discover more?!Simply ask us or go to www.showpad.com!!Happy selling!!