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Primary Producers & Exporters meet as Secretary Textiles inaugurates Connect Program Secretary, Textiles, Mr. S K Panda, inaugurated the Primary Producers & Exporters Meet on 11th July, the second day of the Indian Fashion Jewellery & Accessories Show(IFJAS). Under sponsorship from O/o the Development Commissioner (Handicrafts), this Meet is organized by EPCH as a connect programme to give national and international exposure to untapped products and producers from six regions and four mega craft clusters of India. A two days Buyer Seller Meet is also being conducted as part of this endeavor. The inauguration ceremony saw the presence of Guest of Honour, Mr. Samir K Biswas, Development Commissioner (Handicrafts); Mr. R V S Mani, Deputy Secretary, Ministry of Textiles; Mr. Dinesh Kumar, Chairman, EPCH; Mr. Kuldeep Wattal, Chairman, CEPC; Vice Chairmen, EPCH-Mr. Rajesh Kumar Jain and Mr. Prince Malik; Mr. Rakesh Kumar, Chairman, IEML & Executive Director, EPCH and Director, Mega Cluster Mission; Mr. R K Srivastav, Executive Director, NCDPD and Director, Mega Cluster Mission; President and Vice President, Organizer: Export Promotion Council for Handicrafts HI-FASHION JEWELLERY SEMI-PRECIOUS JEWELLERY STOLES, SCARVES & SHAWLS HAND BAGS & CLUTCH PURSES BELTS, WALLETS & NECK TIES HEAD & HAIR ACCESSORIES BEADS, STONES & CRYSTAL FANCY FASHION FOOTWEAR 10 - 12 July, 2015 SHOW NEWS II Reception Committee, IFJAS 2015, Mr. K G Maheshwari and Mr. Brij Yadav; immediate past Chairman, EPCH; Mr. L R Maheshwari and Mr. R K Malhotra; EPCH Convenor for Northern and Eastern Region, Mr. Arshad Mir and Mr. O P Prahladka; and other eminent exporters and members, EPCH COA. In his inaugural address, Mr. S K Panda, Secretary, Textiles, said India produces a very wide range of multifarious products. Exporters source their requirements from all over the country with emphasis on products that are in demand in international markets. However, there are many products made by primary producers through their practice of generations old craft forms, which are not able to attract the attention of exporters. Such products needs to be highlighted as these may not only bring newness to the products already being exported, but may also open up new avenues for sourcing. Mr. Rakesh Kumar, Executive Director, EPCH, himself anchored this important Meet, emphasizing the importance of this connect programme that would give the primary producers access and competence to cater to the export and organized retail market. The interactions that formed a significant part of the Connect Program between primary producers and exporters, proved to be an open forum to understand issues faced by both parties. Many representatives from self-help groups, artisan organizations and NGOs put forth their points of view and clarified about the help and assistance they needed from exporters. Exporters in their perspective came forward to describe the kind of difficulties plaguing them. There were presentations by many organizations that work closely with artisans. Mr. S K Panda, Secretary, Textiles, expressed his happiness at the success of the Meet. Indian Fashion Jewellery & Accessories Show 2015 Venue: India Expo Centre & Mart, Greater Noida Expressway

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Page 1: SHOW NEWS II STOLES, SCARVES & SHAWLS SEMI …epbureau.in/EPCH_India/2015/IFJAS/Show Bulletin 2.pdfCommissioner (Handicrafts), this Meet is ... Mr. Arshad Mir and Mr. O P ... award

Primary Producers & Exporters meetas Secretary Textiles inauguratesConnect Program

Secretary, Textiles, Mr. S K Panda, inauguratedthe Primary Producers & Exporters Meet on 11thJuly, the second day of the Indian FashionJewellery & Accessories Show(IFJAS). Undersponsorship from O/o the DevelopmentCommissioner (Handicrafts), this Meet isorganized by EPCH as a connect programme togive national and international exposure tountapped products and producers from sixregions and four mega craft clusters of India.A two days Buyer Seller Meet is also beingconducted as part of this endeavor.

The inauguration ceremony saw the presenceof Guest of Honour, Mr. Samir K Biswas,Development Commissioner (Handicrafts);Mr. R V S Mani, Deputy Secretary, Ministry ofTextiles; Mr. Dinesh Kumar, Chairman, EPCH;Mr. Kuldeep Wattal, Chairman, CEPC; ViceChairmen, EPCH-Mr. Rajesh Kumar Jain andMr. Prince Malik; Mr. Rakesh Kumar, Chairman,IEML & Executive Director, EPCH and Director,Mega Cluster Mission; Mr. R K Srivastav,Executive Director, NCDPD and Director, MegaCluster Mission; President and Vice President,

Organizer: Export Promotion Council for Handicrafts

HI-FASHION JEWELLERY

SEMI-PRECIOUS JEWELLERY

STOLES, SCARVES & SHAWLS

HAND BAGS & CLUTCH PURSES

BELTS, WALLETS & NECK TIES

HEAD & HAIR ACCESSORIES

BEADS, STONES & CRYSTAL

FANCY FASHION FOOTWEAR

10 - 12 July, 2015

SH

OW

NE

WS

II

Reception Committee, IFJAS 2015, Mr. K GMaheshwari and Mr. Brij Yadav; immediate pastChairman, EPCH; Mr. L R Maheshwari andMr. R K Malhotra; EPCH Convenor for Northernand Eastern Region, Mr. Arshad Mir and Mr. O PPrahladka; and other eminent exporters andmembers, EPCH COA.

In his inaugural address, Mr. S K Panda, Secretary,Textiles, said India produces a very wide range ofmultifarious products. Exporters source theirrequirements from all over the country withemphasis on products that are in demand ininternational markets. However, there are manyproducts made by primary producers throughtheir practice of generations old craft forms,which are not able to attract the attention ofexporters. Such products needs to be highlightedas these may not only bring newness to theproducts already being exported, but may alsoopen up new avenues for sourcing.

Mr. Rakesh Kumar, Executive Director, EPCH,himself anchored this important Meet,emphasizing the importance of this connectprogramme that would give the primary

producers access and competence to cater tothe export and organized retail market. Theinteractions that formed a significant part of theConnect Program between primary producers andexporters, proved to be an open forum tounderstand issues faced by both parties. Manyrepresentatives from self-help groups, artisanorganizations and NGOs put forth their pointsof view and clarified about the help andassistance they needed from exporters. Exportersin their perspective came forward to describe thekind of difficulties plaguing them. There werepresentations by many organizations that workclosely with artisans.

Mr. S K Panda, Secretary, Textiles, expressed hishappiness at the success of the Meet.

Indian FashionJewellery &AccessoriesShow 2015

Venue: India Expo Centre & Mart, Greater Noida Expressway

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DC (Handicrafts), Mr. Samir K Biswas inaugurated IFJAS 2015 on the morning of 10th July, 2015.The ribbon cutting and lamp lighting ceremony was followed by release of the IFJAS Fair Directory,the first Ramp Presentation of the fair and a dignitaries’ tour of IFJAS, during which they interactedwith the participants. Present on the occasion were, Mr. D Kumar, Chairman, EPCH; Vice Chairman,EPCH, Mr. Rajesh Kumar Jain; President, Reception Committee, IFJAS 2015, Mr. S K Maheshwari;Vice President, Reception Committee, IFJAS 2015, Mr. Brij Yadav; Mr. Lekhraj Maheshwari, immediatepast Chairman, EPCH; COA members, EPCH, like Mr. Raj K Malhotra and Mr. Arshad Mir;Mr. Rakesh Kumar, Chairman, IEML and Executive Director, EPCH; Mr. R K Srivastav, ExecutiveDirector, NCDPD; and eminent fashion jewellery & accessories’ exporters.

While addressing the participants, Mr. Samir K Biswas said that India has tremendous scope fordeveloping new product lines as well as to bring innovations as per consumer choice & taste. Andthis is the time as there is good potential in the world market for Indian ethnic and contemporaryproducts. While India is already producing fashion jewellery and accessories made of a variety ofraw material, these need to be refined and newly designed products introduced in view thedemand in overseas markets.

IFJAS 2015 Opening Ceremony on 10th July, 2015,graced by Mr. Samir K Biswas, DC (Handicrafts)

Highlighting the encouraging growth in thehandicrafts industry growing at the rate of15-20% every year, Mr. Panda suggested thatexporters should adopt product clusters in atime bound period and utilize themanufacturing and production facilities to theiradvantage. He also emphasized that this kindof meets should be organized more frequentlyas exporters and primary producers will haveto work together for growth of both thegroups. He also announced that apart from theMega Cluster Initiative, one day workshops forartisans could be conducted to guide artisanspolish their skills and fine-tune products better.He assured of the government’s support inhelping producers to diversify their products.

Mr. Samir Kumar Biswas, DevelopmnentCommissioner, Handicrafts, expressed hishappiness at the outcome of the meeting andwas spiritedly eloquent of the actions beingtaken to boost the Indian handicrafts industry.He addressed the problems raised by exportersand primary producers by guiding themthrough the extensive database that thegovernment has created. He emphasized onthe positives of the mega cluster programmeand spoke of the importance for and need ofencouraging budding entrepreneurs. Hehighlighted the Babasaheb Ambedkar HastshilpVikas Yojna that was introduced to exportersand lists 750 craft clusters from India. He alsoinformed of the training provided to artisans,through schemes of the Office of DC(Handicrafts). He sees a bright future for thehandicraft industry, he stated emphatically.

In the presentation by Uttarakhand Handloomand Handicrafts Dev. Council (UHHDC) ’, theirrepresentative shared that since Uttarakhand hasbecome a State and the government has offeredfinancial aid, they can apply the best of resourcesto work and improve working conditions aswell as training and skill development of artisansin the State. They are hopeful of using the grantto turn profits manifold in times to come withinnovations and use of technology.

In their presentation, SEWA that employsservices of about 8,000 women who practicethe art of Chikankari, thanked the governmentfor helping with the mega cluster mechanismand technical assistance that has helped themincrease their output manifolds. The presenter,Ms. Rama, made an earnest request for theneed of designers and design inputs, as this iswhere their products face challenges in theinternational market. In its presentation on‘Sourcing & Connecting with UnexposedArtisans & Craft Products Producers forDomestic Markets & for Export’, BandhanCreation (Kolkata)’s Mr. Sudipta Saha shared,themajor impediment faced by them - the rightkind of designs. The organization is an exampleof self sufficiency and has helped change thelives of its employees vastly.

Sabala Handicrafts from North Karnataka,established in 1986 and employing 350 womenshared that they export to France, USA andAustralia. They were awarded the best productaward in Brazil for using eco-leather (sans chemicalprocessing and using only vegetable ingredients).They recognized the need for training and financialassistance to artisans which could help boost theindustry.

Among presentations by other mega clusters, therepresentative from Kachchh, Bhuj district, sharedthat Meera, an organization in the Bhuj districthas an annual turnover of 300 crore through 26crafts that they practice. Khamir, a platform forthe crafts, heritage and cultural ecology of theKachchh region of Gujarat, instituted after theearthquake of 2001, is a space for engagementand development of Kachchh's rich creativeindustries. Khamir practices 7 crafts. Thisrepresentative had suggestions like copyrightprotection and infrastructural development forbetter output.

Mr. Arshad Mir, EPCH Convenor for the NorthernRegion spoke about problems faced by artisans inJammu & Kashmir at the ground level, like lack oftraining, design innovation as well as lack of State

level support. He touched upon the loss of J&K’sonce famous crafts that are languishing now,due to the situation in Kashmir. Mr. Mir howeverexpressed his gratitude at the efforts that thegovernment is making now and that it hasrecognized the State in its mega clusterprogramme. Mr O P Prahladka, EPCH Convenor,Eastern Region, exemplified how artisans couldget a fairer value for their craft by innovatingand aptly pricing their products. He showed howabundantly available and mostly wasted fish scalescan be used to make beautiful, sellable innovativeproducts.

Mr. Rakesh Kumar, Executive Director, EPCH,praised the work of the artisans in the countryand lauded the enterprising spirit of exporters.He said that the exporters can bring a whole lotof profit by recognizing the “magic of giftedhands”. He suggested some practical solutionsto exporters to fight off the stiff competitionoffered by China, as the quality of our productsis much superior. He concluded the meeting ona positive note, after taking cognizance of thesituation that everything is possible and theindustry will grow along with its stakeholdersand all those who form a part of it.

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Buyers CommentSatisfied with imports from India“We are regular buyers of

jewellery, garments and fashion

accessories from IFJAS. We

import from India, Thailand,

China, Indonesia and Nepal.

We are very satisfied with our

imports from India. We like the

colour, variety and range of

jewellery presented at IFJAS and are looking forward to

place orders soon.” Bucciarelli Gieussepe, Italy

Impressed by continuousinnovation“I am an e-retailer and

wholesaler dealing mainly

in jewellery, garments and

stoles. I source from India,

Latin America and South

Africa. I am a regular

visitor to EPCH fairs in India and buy in large

quantities as products I source from here are popular

in Spain. I am impressed by the continuous

innovation that I see in India, particularly at IFJAS

and especially like the fact that producers are willing

to experiment rather than stick to classical designs.”

Teresa Pastor, Spain

Perfect in all aspects“This visit was to

enhance the trade

relation between

India and Japan.

Mr. Kamiyaka is

responsible to

promote imports

from India in Japan

which is currently very less at 1% and wants

it to be at par with China which is at 75%.

The trade expo is promising not just for

increasing business but for also building

relations. He said that production is limited

in terms of fashion accessories but the variety

that is offered is very promising.”

Kamiyaka Yoshiaki, Japan Textiles Importers

Association, Japan

Seeking direct imports from India“I deal exclusively in blouses

and bead jewellery for my

200 stores. I am here to

explore new products. I

haven’t imported directly

from India as yet but have

bought Indian products from

Hong Kong Fashion Week. I

also buy from Columbia, Brazil and China.”

Carmen Flores, Chile

Looking for unconventional“I like my visit here

but I am also

looking for

s o m e t h i n g

unconventional. I

wish to combine

Indian jewellery

with beachwear. I

have bought blouses from Indian manufacturers

on earlier occasions. This time I am here to

expand my product base and place orders for

jewellery, garments, beads and some ethnic beach

wear.” Andre Vera Gil, Chile

Broadening product base“I deal in home textiles, viz. towels, bed sheets and kitchen

textiles. While 40% of my

imports are from India, rest

is from China and Indonesia.

I observe that the real

competition among Indian

artisans lies in whoever can

offer superior quality. Due to

a demand in my market I am

here to buy jewellery in horn & bone material combined

with jewels and more flower based accessories.”

Wybo, Belgium

Bangles fromIndia“I am a retailer dealing in

bangles and importing 100%

from India. This is my 5th visit

to IFJAS and I am planning

to include sourcing of scarves

as well. This time there are artisans and other craft

cluster exhibitors as well but we as always seek our

regular suppliers.” Kelsey Hutcher and Lauren, USA

Good atmosphere“I am here with my sister,

looking for manufacturers. We

are interested in textile bags

and jewellery. We are very

pleased with the ambience.

We’ve been doing business

with exporters from Jaipur on a small scale but this is

our first visit to IFJAS. We are looking for more of

patterns and designs. Alternatively, we import from Italy

and Indonesia. Frances, Australia

Printed scarves best in India“ I have shops in Beijing and Shanghai apart from Canada.

I feel that the quality of products here is at par to that in

Canada and designs are modern and beautiful. I also liked

the handicraft products brought by the artisans. I buy

printed scarves only from India as they are the very best.

I also import from China, with India accounting for the

entire share in my scarves line. I am very impressed with

the arrangements and humbled by the hospitality here.” Naila Juma, Canada

Here for Spring SummerCollections“I am interested in jewellery, bags and stoles

and am happy with

the design and

material used here.

The quality is

variable though. I

am here for

traditional Indian

products, for

contemporary ones I prefer China. I import

mainly for my Spring and Summer collections

from India. Exhibitors have improved the

quality of products over the past 5 years.”

Kiyohito Fujisawa, Japan

Seek variety in leather“I deal in fashion

jewellery of all

sorts – rings,

e a r r i n g s ,

n e c k l a c e s ,

bracelets, etc. A

first timer at the

event I delighted

at the range of designs that I found here.

But there are not many items in leather. I

got to know about this fair a Delhi based

buying agency. I look forward to my next

visit to this fair.”

Brigid Rosemary MacLaughlin, Australia

Like the innovation available in

India“My company with

branches in Qingdao,

China and Hanoi,

Vietnam, deals in

fashion jewellery for

wholesale in the

domestic market. I like

the designs available in

India in terms of innovation, range and finesse but

found the price a bit on the higher side. My company

imports from India, Korea, China and USA.”

Jae Hoon Cho, South Korea

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Batik, Kantha and Clay Craftfrom Bengal, Colourfuladornments from AssamA very skilled artisan from Midnapore in WestBengal, Soma trains unemployed local women

in the technique of hand-batik printing. Thisinvolves using wax and multi-layer dyeing oncloth and requires a lot of labour. Her stall exhibitsbeautiful and colourful shawls, stoles and, scarvesdesigned with tie & dye patterns. Her presentbuyers are mostly from Delhi and she is hopefulof reaching out to many more through IFJAS.

Buddhadeb Ghosh is handling a display for hisfriend while he also manages his own

presentation. There are clay ear rings with festivedesigns and a collection of cotton bags madefrom poly fibre and wood procured locally. Whilehis friend exports most of his collection,Buddhadeb’s stall has imitation jewelleryincluding ear rings and bangles. His styles arenot very traditional as he feels it is important tocater to modern tastes. He had a wide range offinger rings as well.

Mahamaya Sikdar from Kolkata, West Bengal isan artisan and entrepreneur with many feathers

to her cap. In 2004 and 2011, she won the State(West Bengal) and the national awards for thebest embroidery handicrafts, respectively. Afterher marriage she moved to Kolkata which waswhen she felt the desire to do something creativeand also help her family financially. This waswhen she learnt the Nakshikantha style of

embroidery from her mother and finally startedher entrepreneurship. Today she trains andemploys 200 embroiderers, 100 weavers and 10others who help to run her business. Herbeautifully crafted embroidered products suchas saris, stoles, bedspreads, cushion covers,scarves, etc. are sold with the brand name Maya.She is delighted to see EPCH bring togetherunder one roof so many artisans from differentregions and applauds this initiative which shefeels can only grow bigger and beneficial forartisans such as her.

Pabitra Bania is an Assamese jewellery designerfrom Nagaon, whose colourful jewellery easily

catches attention. He greeted visitors with ahumble Assamese mannerism and eagerly showshis wares- gold and silver necklaces, earrings andbracelets. His family has been engaged in thiswork for three generations. For a special bluenecklace on display, Pabitra shared, the stone isfirst burnt in fire along with blue jewels thatresults in a nice blue colour. Subsequently thepiece is given shape.

Cheerful Colours and Needlework from BhujAnwar Husain Khatri’s stall exhibits saris, stoles,dupattas, purses, bedsheets, etc. in hues of red,

blue, green, yellow, purple, etc, made withBandhani technique called. He shares thelaborious process that involves women in tyingthe knots on fabrics with dexterity while the mendye or draw patterns on them. They use differentkinds of fabric from simple cotton to expensivepure silk. Anwar’s family has been into this craftpractice since generations like many others fromthe Khatri caste in Bhuj. This is his secondparticipation at IFJAS and he is happy to be here.

From a distance, mirrors stitched into some textileproducts can be seen gleaming from Gurva KantiLal’s stall. Yes, he is a mirror work artisan whoemploys in his products, different techniques ofstitching like Aher work, Jat work and Mutwa

Regional artisans gather encouraging tidings

work. Kanti employs 500 workers who dye thecloth, make drawings on them, embroidery andfinally the small round mirrors are stitched intothe cloth. He brings in innovation by making‘cool accessories’ such as purses, wall hangings,iPad bags, mobile pouches, etc. This is his secondparticipation at IFJAS and he shares that he gotan order worth 2 lacs through his earlierparticipation and hopes that this year brings ingood orders too.

Papier Machie from J&KSaqib Khan from Chinar Valley Arts, Srinagar,Jammu and Kashmir has a striking range in

Christmas ornaments, photo frames, table lamps,boxes and jewellery, mostly in papier machie.Saqib’s company employs 30 artisans who carryout the painstaking handcrafted process thatculminates in coating, painting and varnishing.This is a family business which has been goingon for over a hundred years. Saqib appreciatesthe initiative taken by EPCH to promote regionalartisans of the country.

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With a varied brigade of fashion jewellery andaccessories to apparel as well a reasonableselection in jewellery components, the eighthedition of IFJAS is concluding its three dayscourse, drawing quality buyers dealing exclusivelyin fashion jewellery and accessories from variousimporting nations. Buyers have taken notice ofartisans and crafts persons from clusters as welland many have enjoyed experiencing Delhimonsoons as well.

Exhibitors at IFJAS from various manufacturinghubs of the country have put in efforts to get intune with the latest international fashionenthusiasm and have in view of that infused intheir jewellery and accessories, an ethnicity thatwell captures and intrigues modern chic, whilemaintaining fidelity with quintessential Indianheritage. The display by resourceful artisans isclearly an equivalence of luxury and creativity.All this is well received by buyers whose feedbackshows that business is good.

An exhibitor with a start-up enterprise isenthusiastic about the fair as such platformsboost new entrepreneurs. They deal in handwoven shoes made with handmade materials andseek to present Indo-Western print style. The twoyears old company gives designs to localworkshops for manufacturing. The chief rawmaterial used is cotton, rexine, Eva sole and fursourced from Ahmedabad. Various prints usedare knots and mud resist block printing. Soonthey would be offering their products on e-commerce portals.

A Delhi based women’s self-help organizationthat works with economically backward womenhas showcased designs “designed by commonhousewives of Indian household”. Their colourfulrange in bags and jewellery is unique due to theraw material they use. All their collections aremade from recycled fabric and brass.

A Noida based exporter working with a workerbase that spreads to villages in Uttar Pradesh,Madhya Pradesh and Gujarat has got along,exquisite jewellery like traditional necklaces andearrings made of brass, bone, horn, leather,feathers, pearl and wood. They export 95 % oftheir products to Greece, Turkey, USA, Franceand South American countries. They share thatcompetition has become tough with buyerstaking more time to decide; some of them clickphotographs and seek alternative sources.

Fashion jewellery pieces like neckwear, rings, finebeaded stones, bracelets, etc. aimed at clientelein UK, US and Romania is on display by anexhibitor from Delhi NCR who shares that theclients request them to customize products

Exhibitors busy as buyers experiencemonsoon sourcing at IFJAS

according to their local taste and preferences oftheir domestic market. This is their first time atIFJAS and they’ve had good demand for camelbone products, resin based items and stonebeads.

Hailing from inspirational artistic Jaipur, anexhibitor who designs and crafts jewellery forEuropean and Indian clientele, shares that hisrange is mostly ethnic with traditional patterns.He crafts his jewellery in silver, using 1 microngold as well. He also has a section of brassjewellery that confirms to the minimalistic andmore contemporary theme. He includes semi-precious stones for more variety, which findsbuyers from Europe as well as India. He seemedhappy with the business so far, especially as thisis his maiden participation at IFJAS.

A Delhi based exhibitor specializing in productsfor Western brides has displayed tiaras, bridalbelts, bracelets, necklaces, beaded combs,brooches, ring pillows and bridal veils. The rawmaterials used are crystal beads and double-sidedsatin ribbon. Mainly exporting to Germany andAustralia, this exhibitor is keen on exploring otheroversees retail markets for bridal products. Anaccessory exhibitor from metal city Moradabadhas brought in interesting “Jewellery Holders”, anew segment they are exploring now. The rawmaterials used were wood, textiles and ceramic.

An exhibitor, quite undaunted by the tricklingwater from the ceiling was beaming at thebusiness she has done so far. Her stall displaysnecklaces, cuff bracelets, cord necklaces, banglesand earrings made of coloured metal. Her simplehead bands with an attached embellishment onone end have been a huge hit with buyers.

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She is noticeably pleasantly surprised. She hasalready received bulk orders for the ‘funky’ headbands. This is her third participation at IFJAS.Her buyers have been predominantly from Japanand South Korea with a few from UK.

Another regular exhibitor feels, though they haveoffered an exquisite line of fashion jewellerycrafted in-house, numbers have declined in termsof their traditional buyers from European nations.

A Delhi based shawls and scarves trade veteranhas exhibited a varied range in lighter hues ofblue and grey. This is what most buyers fromEurope and America prefer, shares their chiefrepresentative and adds that this year the numberof customers from US has increased.

Handmade and in-house designed collections inbags, scarves and fashion jewellery feels the rainshave been a spoiler for buyer traffic on day one.However, their numbers looked visibly increasedon the second day and exhibitors mounted theirexpectations as well. This exhibitor has clientelein India besides working with customers inEurope and US.

Catchy & trendy fashion accessories and textilebags with leather trimmings are displayed by anexporter who has been participating in EPCH fairssince the last fifteen years. He has received severalenquiries so far and was hoping for morebusiness. This time he has more of printed bagsin accordance with changing trends.

Leather accessories enthusiast churning outvarieties in belts, bracelets and select pieces incorduroy exclusively for each fair says, they’vebeen regular exhibitors at EPCH fairs since 1994.He is satisfied with the business he has receivedso far and reported that he has received a numberof enquiries as well. While working on hisproducts, he focuses on quality leather and newdesigns. His buyers have been mostly Europeans;however he too was pleasantly surprised by therising number of buyers from the United States.

An EPCH veteran exhibitor from Delhi sharedabout the planning and hard work that goes inpreparing products according to fashion forecasts.All his products are designed in-house and much

Dear Patrons,

In this 8th editionof IFJAS, thepositive step tobring in theprimary producersin our loop, hasbeen very effectiveand useful across

the value chain, from the producer tothe buyer. When the buyer visits theprimary produces – many of whom arefrom remote areas, both parties realizethe importance of the exporters whobridge the gaps between the buyer’sexpectations and the primary producers’capabilities.

I thank all our valuable patrons andcongratulate them for the progressivebusiness conducted. I also invite all ourbuyer friends to visit us again for the bigshow - IHGF Delhi Fair, Autumn 2015,scheduled from 14-18 October 2015.

R K VermaDirector, EPCH

care goes in to create innovative patterns. He, asa regular exhibitor, observes that the business hasbeen slow over the past three years as comparedto the initial few years. He also observes that themarket has changed due to changes in theeconomy of European countries, especially afterthe recession. This has made buyers more product-specific and hence the exporters have changedtheir game too. This also means that there arebuyers who have come to get a sense of thetrends in the market, after which they approachtheir favourite manufacturers to create the sameproduct. This has affected smaller businessmenand wholesalers. Added to this is the stiffcompetition that China provides. ThoughChinese products cannot compete with Indianproducts in terms of quality and design, theymake it up for that because of competitive pricingand the ability to deliver bulk orders. He is hopingto receive more business as the show closes andover the next few days. He also looks forward toIHGF Delhi Fair-Autumn that is due in October.

Another exhibitor shares that their products havebeen internationally showcased at fairs in Japanand Hong Kong and have been well received.Products include beaded bags in all kinds andshapes. They hire designers from both India andItaly as their importers majorlyare fromE u r o p e a ncountries. Theyalso mentionedthat the designs area lot of timesinspired bymagazines and trendstories. The materialused by this exhibitoris glass beads, plastics,sequins, canvas and silk.

A Mumbai basedexhibitor who is also adesigner has put ondisplay a range in high-endjewellery. He says, “nowboth domestic and

international market isready to buy expensive jewellery which is basedmore on design rather on the precious metal.So, the increased spending habit and purchasingcapacity of the upper middle class (in India aswell) is now served with traditionally crafted andmodernly deigned items.” All their pieces arehandmade and few embedded with semi-precious stones. The target customers for theexhibitor were the boutique customers. She saidthat visiting buyers this time want to see morevariety in terms of raw materials.

Page 8: SHOW NEWS II STOLES, SCARVES & SHAWLS SEMI …epbureau.in/EPCH_India/2015/IFJAS/Show Bulletin 2.pdfCommissioner (Handicrafts), this Meet is ... Mr. Arshad Mir and Mr. O P ... award

Ajai Shankar Memorial AwardsEPCH has set up awards for best stall design, best product display and overall display from the design & product point of view. A committee of expertswas constituted to observe the design & display by each exhibitor. They have recommended three names for the Gold, Silver and Bronze Awards in FashionJewellery and Fashion Accessories categories. The awards were given away by Mr. S K Panda, Secretary, Textiles, on 11th July, 2015.

Organized by EPCH, ramp presentations duringIFJAS have models walk the ramp in sequences,showcasing fashion jewellery and accessorieslike scarves, jackets, bags and belts fromparticipating companies.

The Day 2 fashion show at IFJAS 2015witnessed a variety of glittering and dazzlingadornments, gorgeous stoles and scarves andstylish bags modelled on the ramp. In the firstsequence, the models wore traditionalgarments, accessories and bags designed byartisans from Bareilly, Jammu & Kashmir andUttarakhand. They second sequence displayedSehaj Impex's jewellery items and belts. Thethird was a joint show by Exmart Internationaland Fashionista. Exmart showcased their range

of canvas bags and Fashionista showed off their classyand attractive stoles & scarves. The finale was withmodels walking the ramp with shiny gold platedornaments by Rajdhani Overseas and Saloni's apparel.

Ramp Presentations liven up the show

Fashion AccessoriesFashion Jewellery

M/s. Enkay Exports (India)Limited, AgraStand No. F-06/08 Hall 4

GOLD

M/s. Sehaj Impex,New DelhiStand No. F-03/07 Hall 2

GOLD

M/s. Fashion Accessories(India), New DelhiStand No. F-02/07 Hall 2

SILVER

M/s. Sini Jewels,New DelhiStand No. F-03/08 Hall 2

SILVER

M/s. Ajanta Export House,GhaziabadStand No. F-05/05 Hall 4

BRONZE

M/s. "ANUVA" by DileepIndustries Pvt. Ltd., JaipurStand No. F-02/03 Hall 2

BRONZE

Received by: Mrs. Maneet Kohli & Mr. Chintoo Kohli

Received by: Ms. Neetu Singh

Received by: Mr. Akshay Kothari

Received by: Mr. Ashish & Ankit Jain

Received by: Mr. Gope Pagarani

Received by: Mr. D K Bhardwaj

IFJAS Show Bulletin is brought out on behalf of EPCH by Chapakhana.com - [email protected], Tel.: +91 11 22246094, +91-9811311127