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Home Expo India2017 willprovide amarketingplatform toArtisans, CraftPersons,Manufacturersand Exporters toshowcase theirproducts and

Skills. I am sure that our exportingcommunity and the Council willcontinue in its endeavour to maximisethe growth opportunities for thehandicrafts sector and truly realizethe potential in the sector in order toprovide employment opportunities forour skilled craftspersons.

I am confident that the show will bea unique event for promoting specificpotential segments of IndianHandicrafts sector in the worldmarket.

I wish the fair great success andextend my good wishes to allparticipants, overseas buyers &organizers of this event.

Home Expo India, season 2017, opens on Tuesday-18th April 2017, for its three daysojourn. This 'Home Total' show has among its 400+ participants, a cross section ofexhibitors drawn from over 50 manufacturing hubs across India. Buyers and trade visitors

can meet them at the permanentshowrooms as well as bedeckedexhibitor stalls in the Mart area of theExpo Centre. This edition lists thematicpresentations of North East Region(NER), the North and the Central Region.An exclusive State representation withprimary producers of Uttarkhand isamong highlights at the expo.

A select confluence of top manufacturerexporters for home & lifestyle products,Home Expo India offers an optimumassortment covering all segments of amodern home - Home Furniture,Furnishings, Decoratives, Householdproducts - Kitchenware, Tableware,Gardenware, Bathroom Accessories, etc.

Home Expo India has taken shape over 5editions as a strategic sourcing platformto meet India's leading manufacturerexporters from this segment. Theproducts on offer from the threesegments of 'Home' are allcomprehensive, right from ready lines toa choice in materials, components,hardware and accessories. Home ExpoIndia is organised by Export PromotionCouncil for Handicrafts (EPCH), India thatalso organises the IHGF Delhi Fair -spring & autumn.

Smriti Zubin IraniMinister of Textiles,Government of India

Unique show for promotingpotential Handicrafts segments

18-20 APRIL, 2017

Venue: India Expo Centre & Mart, Greater Noida Expressway, Delhi-NCR

Organizer: EPCH - Export Promotion Council for Handicrafts

Show

New

s I

HOMEEXPO

M A R T

April SourcingOpens at the‘Home Total’ Show

NirmalaSitharamanMinister of State(Independent Charge)Commerce & Industry,Government of India

It is hearteningto know thatEPCH isorganising the6th edition ofHome Expo India2017 as BuyerSeller Meet. Theinitiative oforganising thisevent iscommendable.The expo willshowcase our

products across a wide range ofhandicraft segments to potentialbuyers. The fair, with participation ofmore than 400 exporters, artisansand crafts persons combines threemajor handicraft segments - IndianHouseware & Decorative, IndianFurnishing Flooring & Textiles andIndian Furniture & Accessories.I extend my greetings to all thedelegates and conveying my goodwishes to the organisers, exhibitorsand visitors to the Home Expo India.

A commendable achievementof concerted & sustained efforts

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I am happy to note that EPCHis organising the 6th edition ofthe Reverse Buyer Seller Meet-Home Expo India 2017 at theIndia Expo Centre & Mart. Iunderstand that this show willcover display of three importantproduct specific segments of thehandicrafts sector namely,Housewares & Decoratives;Furnishing, Flooring & Textiles;and Furniture & Accessories.I wish great success in businessgeneration for each of these product specific sectors.The endeavour of EPCH to organise product specificshows for each product vertical is a constructive efforttowards enhanced export growth.

Rita TeaotiaSecretary, Ministry ofCommerce,Govt. of India

Constructive effort towards enhancedexport growth

I compliment EPCH for itsendeavours to keep export growthof handicraft products byundertaking export promotionmeasures. Organising marketingevents constantly throughout theyear is one of the major efforts ofEPCH which have not onlyenhanced the growth of exportsbut kept the increasing trend fromlast many years. The Reverse BuyerSeller Meet of specific products is

appreciable as it provides opportunities to entrepreunersand small exporters to create awareness about theirproducts and to expand business. This expo is a specificeffort to promote an important segment of thehandicraft sector. I extend my good wishes to theparticipants for excellent business.

Compliments to EPCH’s endeavoursfor export promotion

The initiative of EPCH to organiseHome Expo India-2017 coveringthree important segments ofhandicrafts secxtor, viz. Housewareand Decoratives; Furnishing, Flooring& Textiles and Furniture &Accessories, is laudable. This 6thedition in the series being organised isan achievement of the Council as thisexpo has made its identity in theinternational market for procuringtheir requirements by the buyers.Organising of product specific showsbesides mega show of multi handicrafts by EPCH iscommendable as it has played a key role in keepingconstant growth in exports of handicraft products.I convey my best wishes to EPCH and to the participantfor excellent business at thi show.

Rashmi VermaSecretary, Ministry ofTextiles,Govt. of India

An identity in the world market,an achievement for the sector

Home Expo India 2017 Show Bulletin is brought out on behalf of EPCH by EPB - Chapakhana.com; E-mail: mail@epbureau.com, Tel.: +91 11 22246094

Advertisement Charges: Back Page - INR 100,000; Full Page - INR 75,000; Half Page (Horz. / Vert.) - INR 40,000; Quarter Page - INR 25,000

Ajay TamtaMinister of State forTextiles, Govt. of India

Opportunity to achieve greater market linkagesI am happy to know that EPCH is organising the 6th edition ofHome Expo India as part of the series of its product specific shows.The fair will provide an opportunity to showcase traditional as wellas contemporary designs of home decoratives, houseware, homefurnishings and furniture products by small/medium exporters andartisans before the overseas buyers. I hope that the participantswould utilise this opportunity to showcase their best to the visitingbuyers in order to achieve greater market linkages and export orders.I congratulate EPCH for their efforts to organise Home Expo India2017 and wish all success to the participants and organisers.

Alok KumarDC, Handicrafts,Ministry of Textiles,Govt. of India

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Aesthetics & inspiring ideas,quality & functionalityThe tasteful charm of handmade, handwoven and handcarved in pure & simple authentic materials.Houseware, home accents and aesthetics in mediums ranging from juxtaposed materials to intriguingblends. New ideas and old favourites, broad palettes and nude tones, shine & gloss as well as textures,unfinished edgy lines to smooth finishes...the products on offer from the three segments at this expo are allcomprehensive. Composite with 400 exhibitors and substantial with all segments of ‘Home’, Home Expo Indiaendeavors to stand out as a compendiary of the luxury market and also to help visitors get a comprehensiveinsight into the latest trends and modern lifestyles- from classics to contemporary, traditional to avant garde,simple to baroque.

Home Expo India combines threeshows-IFFTEX, IFAS and IHDS. It allowsone to complete the picture, withcomplements from furnishings,floorings, made-ups, housewares, selectdecoratives & home utilities as well asfurniture & accessories. Buyers can findproducts that complete the homestoryline, yet see and compare thecollections of their main interestdistinctively. With an exclusive choice ofmerchandise on offer, this show drawsinternational buyers and importersbesides wholesalers, distributors, retailchains, merchandisers as well asarchitects and interior designers.

Vibrant Colours, StunningWeaves & Constructions

Indian Furnishings, Floorings & Textilesare designed to meet the needs ofbuyers desirous of sourcing tastefulhome products from India. Thecollections display handwork productswith warp & weft blends, fusions,appliqué, tie & dye, hand block printing,embroidery, zari craft, mirror/bead work,quilting, flocking, etc., manufacturedusing excellent techniques andworkmanship. These are brought byIFFTEX-the Indian Furnishings, Floorings& Textiles Show.

Gorgeous Selections and Artistic Fittings

IHDS - Indian Houseware & Decoratives Show focuses onthe projection of matchless designs in bothcontemporary and ethnic taste. It presents a varied rangein houseware, kitchenware, tableware, bathroomaccessories as well as decoratives. To assuageinternational contemporary demands, exhibitors focuson freshness and new thinking, offering exclusives inproducts of everyday use as well as indulgent ones.

A strategic sourcing platformthat is expansive and is

always expanding

Taking intoaccount theworld trend ofspecialisedshows coveringspecific productgroups, EPCHinitiated the

concept in 2012 with the HomeExpo India show representing threegrowth segments of the home &lifestyle sector. The concept receivedgood response from overseas buyersand all its editions held so fargenerated very good export ordersand trade enquiries. The success ofHome Expo India has manycontributory factors; from the showconcept and our promotion amongpotential buyers via multi-modecommunication, to our exhibitors’adaptive response to internationalmarket requirements, together,leading to buyers’ patronage. Mygood wishes to everyone for goodtidings at the show.

Rakesh KumarChairman, India Expo Centre & Mart andExecutive Director, EPCH

I , on behalf ofEPCH, welcome allthe participants tothe 6th edition ofHome Expo India.Products displayedhere have a hugepotential and

Indian exporters are bringing out theirbest to suit the international demandin all ways. This show acquires specialimportance, as it aims to promote homedecoration, home furnishings, furnitureand accessories from different parts ofthe country, amongst the overseasbuying community in order to increaseexports as well as the share in ourinternational trade. EPCH has promotedthis show worldwide and a large numberof buyers have pre-registered to visit. Itis expected that there will be a favourableresponse in terms of business for all. Mygood wishes to everyone for the show.

D KumarD KumarD KumarD KumarD KumarChairman, EPCH

Wholesome opportunity withthree promising home sectorsfeaturing together

Save your time!Here for Domestic Retail Sourcing?Exhibitors’ interested in domesticvolume sales have displayed SR symbol.

....continued on next page

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Style & Function oriented Product Lines andAssortments

Indian Houseware & Decoratives focus on the projection ofmatchless designs in both contemporary and ethnic taste. Theypresent a varied range in houseware, kitchenware, tableware,bathroom accessories as well as decoratives and gifts. To appeaseinternational contemporary demands, manufacturers focus onfreshness and new thinking, offering exclusives in products ofeveryday use as well as indulgent ones. IFAS- Indian Furniture &Accessories Show brings to Home Expo, a select & premiumassortment of furniture and furniture accessories from India. IFASshowcases the finest in craftsmanship & artistic elements in perfectharmony with modern designs and well-researched productdevelopments.

Advancement in technology and paucity of time are keywords forthe flux in lifestyle changes, giving seed to new ideas andinnovations in home products. There is evident fusion of thetraditional and the contemporary, the classically simple and themodern day simplified. The handmade has been substituted withthe handcrafted. And the resource called India is revisited for itsinspiration, craftsmanship and ability to transform ideas intoobjects with aesthetics, quality and functionality. Manufacturersare broadening their product base with complementary accessoriesfollowing same storylines as their principal products.

Visiting buyers have responded very well to Home Expo India, withall five earlier editions reporting favourable response & feedback.

“Indian crafts are quite popular in our market, especially ironlamps, mosaic lamps. Indian fabrics appeal me the most,” says abuyer from Holland who visits EPCH fairs almost on a regular basis.“Indian goods are more personal, unique and organic since theyare mostly handmade. This is probably why they are on the moreexpensive side but our end-consumers are ready to pay,” says abuyer from USA sourcing wall items like photo frames, mirrors anddecoratives. Another visits Home Expo to source silver, stainlesssteel and brass products with hand embellished details. Somebuyers from USA visit for nature inspired products with anunmistakable European touch. Some others who deal in homedécor, accessories and textiles, feel that Indian manufacturers have

a much better understanding of the American market than theircounterparts in other countries. They have shared that Home Expois an apt interactive platform for buyers and exhibitors in thehome segment. And that, Indian manufacturers offer a lot of newand fancy stuff in variety beyond expectations in manycategories. Textiles, ceramic and glass have interested them inparticular.

“Indian goods are better in quality and appeal us much morethan those manufactured elsewhere. And they also have thathandmade value. People often buy low quality stuff for low pricebut I am definitely not one of those,” shares a buyer from Norwaywho sources hardware goods like metal stands, ceramic handlesand knobs from India. Manufacturers in India produce with thebest of raw materials, feels a buyer from Germany, whose firmsources for 300 stores in the country. “Other than Delhi, we buyfrom Moradabad, Jodhpur, Chennai, and other countries likePoland, China, Turkey, Spain, and Germany. And of course, welove what we get in India, that’s why we keep coming back here,”she shares. Another from Germany buys seasonal decorativesfrom Indian manufacturers. “Indian craft is quite popular inGermany and people are especially interested in metal, glass andwooden products more. German people are not much into Indianfurniture. We expect Indian manufacturers to produce seasonbased products as India has lot of potential in this segment,” shesays. Other buyers from Germany have found significant appealin garden items & wood material that manifest cultural andtraditional tones. Industrial designs and handcrafted as well asantique furniture routes in many buyers to Home Expo. It isobserved that a mixture of ethnic and modern style appeals toFrench customers, although there is always a preference forinnovation and freshness.

Home Décor is the area of interest for buyers from France, manyof whom prefer a slight touch of Indian traditional ethos in theirmodern designs. They also feel Indian handicrafts are at par withthe best in the world; handlooms, artifacts and incense productsfrom India are sought after by many French consumers. “Indiangoods have an edge due to their focus on quality, finesse,finishing and also due to the fact that they involve a lot of handlabour. We love India and EPCH fairs are always a good experiencefor us, “ says a British buyer for fine furniture and rugs. AnAustralian buyer feels inclined towards Indian suppliers as they“offer great variety and designs in home wares, sustainable andnatural products, cushions, bags and candles. “Australiancustomers look for subtle Indian products and therefore we lookfor unique handmade products. Shipping from India is profitableand exhibitors here have been very supportive and friendly,” heexclaimed.

A buyer from Denmark says, festive products and interior itemssuch as home ornaments, vases, glass and mirror items, wallhangings, candle and tea light holders, etc. from India have afairly good demand as besides being attractive, they offer betterfinishing quality than their counterparts in other countries. Thereis no comparison between markets but when it comes tohandicrafts, India is the ‘go-to’ destination and the Indian marketis looking good for the near future, said a buyer from Spain forhome accents and smoking accessories. Italians have liked homeaccessories and small items manufactured in India. They feelinspired with every visit and share that a beautiful exchange ofideas is possible with Indian manufacturers.

Show of special importance for home segment

This show is one of EPCH’s specialisedshow focused on the home segment.I am sure our overseas trade visitorswould welcome this show andappreciate this compact endeavour.It is laudable that the Council hastaken this step and I hope more ofsuch niche and focused events are

planned in the near future. Like all EPCH’s fairs, this showtoo combines display of top quality merchandise, craftstyles and designs with the convenience of world classfacilities and environment conducive for business.

Udit Saran AgarwalUdit Saran AgarwalUdit Saran AgarwalUdit Saran AgarwalUdit Saran AgarwalPresident, Reception Committee, Home Expo India 2017

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STATE CRAFTS REPRESENTATION

Primary Producers from Uttarakhand

MART NOC-5/22-28 (Second Floor)

Uttarakhand, a North IndianState rich in natural

resources has createdand nurturedvarious craft forms

since ages. The statespecializes in

production of woolenhandlooms, cotton

handlooms, silk products,products of other natural

fibers, nettle fiber craft, lihaiwood carving, copperware,

ringaal based products, waxwork, aipan art - ritual floor painting,

lantana furniture, picchuara - painted textile, block printing,driftwood work, pine bark jewellery, papri wood work,ornamental candles, stone carving and many more innovativecombinations. Uttarakhand is home to over 40 kinds of naturalfibres that are used to make a wide range of innovative products.

Uttarakhand's Theme Presentation located on the second floor ofIndia Expo Mart at Home Expo India includes 50 participants - allprimary producers from 11 craft towns and cities of this Statelike, Almora, Bageshwar, Chamoli, Dehradun, Haridwar, Nainital,Pithoragarh, Rudraprayag, Tehri Garhwal, Udham Singh Nagarand Uttarkashi, besides representation from UttarakhandHandloom & Handicraft Development Council.

Through Home Expo India 2017, the artisans, designers andentrepreneurs of the State have an opportunity to market their

products not only toexporters but also tovisiting buyers and get theirinvaluable feedback ontheir product propositions.From Bageshwar there istherapeutic copperware forhome utility as well asdecor; crafts fromRudraprayag andPithoragarh compriseringaal(a kind of dwarfbamboo found inUttarakhand) products likebaskets, flower stands, penboxes, hanging lamps andcandle stands. Since theyuse natural raw materials,these products if savedfrom water, sun and fire canbe used for a long time. Justa coat of polish on their

natural colours is needed for maintenance and these have a goodlocal demand too. Woodcraft comes in from many areas of thisState. Aipan is a traditional folk art specifically made by women ofUttarakhand. Today, Aipan motifs are typically used in the Kumaonregion for designing new household products like souvenirs,coasters, shawls & stoles, wall hangings, wall paintings, bookmarks,photo frames, tablemats, cards, stickers, jewellery boxes, key chains,bookmarks, and wall tiles, etc. And then there are artistic shawls,aipan craft and selections in table linen. The participants, mostlyprimaryproducers, lookforward tonetworking atthis internationalplatform andhope to returnwith business,enquiries and lotof learning.

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Style & function oriented product lines and assortments with focus on projection of matchless designs in bothcontemporary and ethnic taste, representing a varied range in houseware, kitchenware, tableware, bathroomaccessories as well as decoratives are feature in this category alongside pure basics for buyers who seek them.To appease international contemporary demands, manufacturers focus on freshness and new thinking, offeringexclusives in products of everyday use as well as indulgent ones. Be it for home makeovers, inspirationalcookware, refreshing ideas of tableware, sophisticated bath products,flambuoyant outdoor entertainment and barbeque themes orenticing home decoratives and gifts, exhibitors at Home Expo Indiahave fascinating assortments to quench the quest for sourcingexclusives. With an extensive choice of merchandise on offer, theemphasis is on material, design, value addition, utility andcompetitively priced products. Be it in tableware, cook and serveware, India's contribution in design & innovation in this segment hasbeen noteworthy as manufacturers here have the benefit of supplyinghandcrafted and hand finished products of typical Indian ethnicityalongside those confirming to contemporary tastes. International normsrelated to health, safety, environment and social compliance are alsobeing strictly followed by a number of manufacturers/exporters in India,who have not only excelled while being compliant but have also createdhigher capacities to produce for the world markets.

Home Expo India

A Home Total Show

Rustic and blackened finishes offer aesthetic

balance

Galvanized metal, a key aesthetic in the farmhouse movement,

has many more applications and is most common in serveware

and entertainment-based pieces. Reactive glazes, a staple for

some dinnerware manufacturers, have become the go-to look

for many more, and techniques have evolved to produce drip-

like effects or feather-edged, crystallized designs that enhance

the homemade look. Marble looks are proliferating on

dinnerware and serving pieces and are morphing into

marbleized designs with earthy palettes layered with metallics.

Dedicated tospecific categoriesthat are combinedto complementeach other.

Houseware, Kitchenware & Decoratives

Home-Products Industry to

continue on growth

trajectory

The home-products industry has

entered a five to ten-year window in

which it has the potential to see

consistent annual growth based on the

changes occurring in the

demographics of the population in

individual countries. While the

environment is supportive of growth

for the home industry, manufacturers

and retailers will need to deliver

innovative new approaches addressing

consumer needs and wants, not just

bells and whistles, in order to compete

and capture consumer dollars.

It’s about creating theconnect betweenmaker and consumer;a silent dialogue thatis reciprocatedthrough appreciationof products and thestories behind them.

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Indian Furnishings, Floorings & Textiles are designed to meet theneeds of buyers desirous of sourcing tasteful home products fromIndia. With vibrant colours, stunning weaves & constructions, thecollections display handwork products with warp & weft blends,fusions, appliqué, tie & dye, hand block printing, embroidery, zaricraft, mirror/bead work, quilting, flocking, addind piping/pom poms,lace & crochet, etc., manufactured using excellent techniques andworkmanship. Indian textile products & crafts have an everlastingdemand and preference. Wide range of textiles exhibited in theshow include manmade fibres for sheen, finish & durability, cottonsfor comfort & vibrancy, silks & wool for luster & warmth, jutethat blends the classic with rustic,handloom for intriguing patterns &aesthetics. The Indian textile industryoffers the widest and the grandestproducts ensemblage owing to theindustry’s broad base and vast productspectrum. The industry spans spinningunits with state of the art mechanizationto artisan groups excelling in intricatehandwork. From products that exudethe latest international design trends tothose that boast of unique traditionalworkmanship & techniques, Home ExpoIndia offers it all.

Furnishing, Flooring & Textiles

Copper glows with theraputic properties

Copper remains popular, gunmetal is on the rise and

brass is an emerging material. Copper as a material

was already gaining popularity as a major trend last

year and this is clearly reinforced this year in

international markets. A further trend to emerge is

product quality and authenticity, which is continuing

to improve, as well as product sustainability, which is

manifested in long-lasting design and new materials.

Manufacturers of tableware are addressing these

issues by using more eco-friendly materials as well as

rapidly renewable raw materials.

Furniture & Accessories

Expect a stunning variety informs and stages, rangingbetween raw materials tofinished home linen andhome products.

A select & distinct assortment of furniture and furniture accessories fromIndia in gorgeous selections and with artistic fittings in perfect harmonywith modern designs and well-researched product developments are ondisplay at Home Expo India. There are individual as well as mixed materialssuch woods mixed with wicker, aluminum, stainless steel, wrought iron,etc. both in single pieces and collections. Manufacturers in India researchon buyer feedback and work accordingly. They observe that blending of traditional and contemporarystyling is quite evident in consumer tastes. Elegance has become more mainstream. There is increaseddemand for more innovation in furniture. Influence of fashion in interior design has become the order ofthe day. While demographic changes drive market growth, refurbished items carry stimulated demand.And, this is where manufacturers from India fit in, as they offer variety in raw materials and finishedproducts, are quick to understand market requirements and many of them are open to work on variousquantities. Manufacturers from many other renowned woodcraft andironcraft manufacturing hubs likeJaipur, Saharanpur, Moradabad, Delhi,Mumbai, Ahmedabad, Bareilly,Chennai, North-East region, etc.congregate as part of the Expo. Buyersvisit India for clean modern designswith Indian hand crafted valueadditions. They share that designsoffered by Indian manufacturers havebecome modern, components andmaterials have tremendously improvedand there are all possible combinations.

Expect to sourcemodern designs andwell researchedproduct developments;from classic colonial tocountry style & ethnic,rustic to designer,minimal to intricateand traditional tocontemporary.

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THEMATIC PRESENTATION

Crafts from North Eastern Region

Located on the ground floor in the Mart area at the India Expo Centre,the thematic presentation of crafts from North Eastern Regionshowcases artistic tribal textiles, dry flowers, bamboo and caneproducts, home accessories, home furnishing & artistic textiles, madeups, fabrics, shawls, textiles, gifts, trimmings and embellishments, etc.A pleasant mix of bright as well as subdued merchandise here, instantlyappeal, just like the attitude of exhibitors here with their enthusiasticdisplay. With a team of 19 artisans and entrepreneurs, this collectivedisplay includes crafts from Assam, Tripura, Manipur, Meghalaya,Nagaland and Sikkim.

MART NO.: A-06/40-42 & A-12/02-06(Ground Floor)

Among regular exhibitors at this thematic NER presentationwho are counted among EPCH show patrons now is PuberunSharma who deals in organically dyed, handspun Muga and Erisilk as well as cotton handloom stoles. Having been in thisprofession since 8 years, Puberun appreciates overseas buyerswho value organic and natural products. Woman entrepreunerPriyom Hazarika works with natural fibers and brings in aplethora of bags, runners, baskets, mats, purses, wallets, carrybags and much more tuned for her export markets in USA,South Africa and China as well as domestic market in India'smetros. Bapan Sarkar, representing Nirman Fabric by SarahFashion has been participating in EPCH fairs since last fouryears. Handlooms are their forte with products like cushioncovers and stoles. They have also got selections in exquisiteMuga and Eri silk as well. Their handloom cushion covers, bedsheets and other artistic textiles are made by local artisans.

The arts and crafts of this region are distinctively differentbecause of the craft work, use of colour and techniques andraw material base. The states here are known for abundantnatural materials such as cane, bamboo, timber, clay, naturalfiber, etc. and take pride as land of craftsmen whose uniqueskills have passed down through generations and havegracefully incorporated modern eco-friendly technologies toappeal to the contemporary consumer and craft connoisseuralike. The North East Region of India is home to a large numberof tribes and sub-tribes who bring into this region's exportbasket, natural and handmade products from about 450different communities.

Assam's cyclorama of crafts encompass handloom weaving,cane and bamboo works, sitalpatti work, brass and bell metalworks, ivory, wood-work, shola pith, pottery and fiber craft.Handloom weaving comprises the culture of eri, muga andmulberry silk. Home to a huge number of tribes, Tripura keepsits tradition alive of a huge array of crafts and handlooms thatadd to the glory of the North East Indian crafts. Nagaland offersweaving, basketry, woodwork, pottery (without the use ofwheel), etc. The artisans of Manipur offer richness and varietywith a peculiar blend of tribal traditions and Vaishnavism. Oftheir numerous colourful crafts, their textiles, strong bell metalutensils, cane & bamboo and mats made of spongy river reedembody exemplary rich artistry. Sikkim's best known crafts arethe exquisite hand woven woolen carpets with traditionalSikkimese motifs and uniqueness; hand carved andembellished Choktse, handmade paper and woolen blankets.

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THEMATIC PRESENTATION

Crafts from Northern RegionA vibrant thematic presentation of craftsfrom Northern states of India awaits youon the second floor of the India ExpoMart. There are products from 22 artisansfrom cities that have made their mark inrich craft heritage. Sheet metal work,Punja durries and floor coverings fromPanipat, Karnal, Rewari in Haryana; homefurnishing, painted terracotta,embroidery and regional handicraft itemsfrom Delhi; home furnishing and woodeninlay from Ludhiana and Hoshiarpur inPunjab; bed sheets, rugs & durries,embroidery & applique, patchwork,leather craft and horn & bone productsfrom Jaipur, Barmer and Jodhpur inRjasthan; and Pahari maniature painting,pine needle work and crochet goodsfrom Palampur in Himachal Pradesh,comprise the display at HomeExpo India.

The northern states of India havea rich tradition of woodwork.Hoshiarpur, Jalandhar, Amritsarand Bhera of Punjab are famousfor making exquisite woodenfurniture. Kashmir is well knownfor making wooden items mainlyfrom the wood of the walnut treelike jewellry boxes, screens, room

dividers, fruit bowls, trays etc.

Carpet weaving and durri making are part of an importantcraft heritage among the north Indian states. This region hasthe largest number of carpet weaving industries in India andthey have their own distinct designs too. Punjab is famous fordurries, which are woven by women from handspun yarn.Jammu and Kashmir is known for the silk carpets, which aremostly woven in Srinagar. The various silk carpets are tabriz,kashan, kirman, bokhara, qum and hamdaan. HimachalPradesh is also known for carpets like karcha, chuktu andchugdan. The State is also known for producing cottondurries. The durries of Haryana are rather coarse andmanufacturing is concentrated in and around Panipat. NorthIndia is also known for embroidery that has been part oftradition. Punjab is known for Phulkari, where complexdesigns are made through horizontal, vertical and diagonalstitches. Rumals or handkerchiefs of Chamba in HimachalPradesh have a folk style of embroidery where the colours arebright and contrasting. Delhi NCR contributes to the craftbasket, a spectacular form of needlecraft with gold thread,which is called zardozi. Intricate designs in gold are made on

MART NO.: C-09/02-04, C-11/10-12 & C-12/02-04(Second Floor)

silk, velvet and eventissue materials. Potteryas a craft varies fromstate to state withshade variations typicalto regions.

The major crafts beingpracticed in Rajasthanare wood work, mojari, dabu art, bandhej, mother of pearlwork, bone work, musical instruments, wrought iron work,panja dhurrie weaving, pattu weaving, terracotta and pottery aswell as utensil making. Textile crafts are a mainstay for thisregion with techniques like block printing, tie & dye, etc. Theprevalent embroidery practices in this area are - soof, pakka,kambiri, kharak, kachcha and sindhi. The famed applique of theJodhpur region is a hand craft technique of ornamenting a basefabric by patching small and patterned fabric pieces over it. It issimilar to patchwork and is highly articulate.

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THEMATIC PRESENTATION

Crafts from Central Region

A vibrant thematic presentation of crafts from Central India awaits youon the third floor of the India Expo Mart. There are 23 artisans andentrepreneurs from craft rich cities of Uttar Pradesh. There are glassdecoratives from Firozabad; metal crafts, lamps, chandeliers and homedecor from Moradabad; zari & zardozi from Agra; brassware fromAligarh; artmetalware from Hathras; textile crafts from Varansi; printedtextiles from Philkhua; copperware and Aipan art from Almora; carpetsfrom Bhadohi; beaded home furnishing and zari craft from Bareilly;woodcrafts from Saharnpur; and pottery from Khurja.

Uttar Pradesh is known for carpet weaving, which has developed as asmall-scale industry. Shahjahanpur, Mirzapur and Bhadohi are the hubof carpets in the State. They have their own distict designs, which havevarious names like kethariwala jal, jamabaz, kandhari etc. Moradabadwhich contributes significantly to India's export basket is a namesynonymous with metal craft, coloured enamelling and intricateengravings. The nakashi type engravings are done on tinned surface andthe khudai's engraving is done on the lac coated unpolished brass onwhich a pointed steel pencil is used to fill the design with lac of

MART NO.: D-07/01-05, D-07/07 & D-07/09 (Third Floor)

different colours. Contemporary metal items include bowlstrays, ganeshas, stools etc. Saharanpur is well known as UttarPradesh's woodcraft hub. Its major export earnings can beattributed to carved and brass inlay furniture & accessories aswell as home decor and table top knick knacks. The variouswoods used for woodcraft include shisham, sal and dudhi.Artisans in Saharanpur also makes toys filled with colourliquid called panchkora. This art was initiated by the Mughalsin India and had a good market in Europe. Firozabad is also acentre for glass work where beautifully plain and colouredglasses are given shapes in many different products. Productssuch as glass figures, animal motifs, cut glasses and manyother products are prepared.

Ceramics and pottery hub Khurja has several artisanspracticing this art that seen contemporary manifestations inkitchenware, serveware, housewares as well as decoratives.Though the products here are mostly slip-cast (one of thetechniques of large scale production), their uniqueness lies intheir design quotient and colour palette. A lot of intricatepatterns are hand-painted in bright blues, greens, oranges,yellows and reds. The surahis or water pots of Rampur arevery famous where the base is prepared from red clay and arenoted for their green blue glazes on the plane surface. Pots arealso made in Meerut and Hapur and are well known for theirflowing lines and floral patterns.

Among needlecraft hubs, Bareilly in Uttar Pradesh is knownfor zari and zardozi that includes intricate embroidery usingmetallic threads. Zari thread is used widely in weaving butmore selectively in embroidery. For intricate patterns gijai or athin, stiff wire is used; sitara, a small star-shaped metal piece isused for floral designs. This type of embroidery is calledsalma-sitara.The thicker kalabattu is a braided gold threadused for borders while the thinner variety is used at the end ofthe drawstring of pursesor batwas, and intassels, necklaces, andstrings.Tikora is a goldthread spirally twistedfor complicateddesigns.The dull zarithread is called kora andthe more shiny one iscalled chikna.Theequipment that is usedfor embroidery is arectangular wooden-frame called karchoband a wooden leg calledthapa used for sewinglaces.

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Exhibition Days : 18-20 April, 2017 (Tue., Wed. & Thu.)

Exhibition Venue : India Expo Centre & Mart, Greater NoidaExpressway, Delhi-NCR

Business Hours : 10.00 am to 6.00 pm

Registration : Mart Entry - II

Participants Display : Mart Area

A Gr. Floor B 1st FloorC 2nd Floor D 3rd Floor

VIP and Press Lounge : Central Function Building (CFB)

Buyers Lounge : Luncheon Lounge (Fine Dine Restaurant) -Aisle D05 (3rd Floor)

Tea/Coffee Lounge - Aisle D01 (3rd Floor)

Fair Facilities : • Left Luggage • Free Internet • Forex

• Taxi Service • Information Desk• Medical Aid

Restaurants : Food Court - 3rd Floor

Forex Counter : D10 - Central Foyer - 3rd Floor

Organizer: Export Promotion Council for Handicrafts (EPCH)EPCH is a non-profit organization and the apex national body representing Indian handicraft manufacturers &exporters. The Council facilitates business and provides comprehensive information about the sector tointernational buyers and ensures optimal interface between the Indian handicrafts industry and international buyers.

EPCH organizes the world’s largest handicrafts show on Home, Lifestyle & Fashion ‘IHGF Delhi Fair - Spring & Autumn’ which has seen43 superlative editions. EPCH facilitates its 10,000+ members to customize and offer unique styles and quality products to the globalsourcing community.

EPCH is recognized as a model organization for its continuous pursuit of excellence. With its Headquarters in New Delhi, EPCH hasregional/representative offices in Mumbai, Kolkata, Bangalore, Moradabad, Jodhpur, Jaipur, Saharanpur, Agra, Guwahati and Narsapur.

Organizer : Export Promotion Councilfor Handicrafts

Organizer’s Office : D07/07 - 3rd Floor

Left Luggage : A01/06

Site Office Contact No. : +91-120-2328040,If calling from Delhi call 0120-2328040

Free Shuttles : EPCH will operate Free ShuttleService from the Listed Hotels.Please contact the Lobby Managerof your Hotel or call theHelpline: +91-9971120284

Rent a Car : You may hire a Taxi from 24 Hrs.metered radio taxi service,call: +91 11 41414141

Helplines : Hotel: +91-9871121212Transport: +91-9971120284,General: +91-9958882464

Home Expo India 2017 General Information

Export Promotion Council for HandicraftsExport Promotion Council for HandicraftsExport Promotion Council for HandicraftsExport Promotion Council for HandicraftsExport Promotion Council for Handicrafts: EPCH House, Pocket 6&7, Sector 'C', LSC, Vasant Kunj, New Delhi-110070Tel: +91-11-26125893; Fax: +91-11-26125892, 26135518/19; E-mail: homeexpo@epch.com Web: www.epch.in