A mountain of tyres in Kenya

WE CAN CHANGE THIS MOUNTAIN OF GARBAGE INTO SOMETHING USEFUL

WE BEAT THE MOUNTAIN IS A SYMBOL, A BRAND, A MOVEMENT

YOU AND ME WON’T LET THE WORLD GO TO WASTE!

WE CAN MAKE A REAL DIFFERENCE!

TOGETHER WE CAN PROFITABLY CREATE,PRODUCE, AND SELL HIGH QUALITY PRODUCTS MADE FROM 100% RECYCLED MATERIALS, FOR FUNCTIONAL USE IN A GLOBAL MARKET

The Target Group

• Men and women between 20 and 40 years old

• A global target group• Individual and critical persons who want to

make a statement• People who choose quality over price• Socially involved• Early adapters

Customer Needs

• Research shows that 85 percent of the people finds it important that companies are socially responsible.

• 60 percent of the consumers is not able to mention a sustainable brand.

• Two third of the consumers are having a less sustainable lifestyle than they would want to.

• We Beat The Mountain is going to change this!

A Flat World Company

Why WBTM?

• Organizational design optimally uses our experience in Strategic Sourcing and the core competences of our selected partners.

• WBTM products are professionally designed, unbreakable, made of high quality materials and have a cool look.

• WBTM will be more than a brand; it will become a movement people want to be part of.

• Profit will be invested in new sustainable products; we will continue cleaning up the world.

• We are determined to beat the mountain!

Marketing & SalesMarketing• Cooperation with professional marketing agencies• Launching the brand on international scale• Building a community around the brand

Sales• Direct sales: webshop• Loyalty sales for industry leaders:

• Tyre manufacturers• Car (& car equipment) manufacturers• Finance• Travel • Petrol• Etc.

• Via distributors (stores, warehouses, etc.)

Expected Sales Suitcase

• The annual turnover in luggage is $ 18 billion worldwide.

• Approximately 72 million pieces of luggage are sold annually worldwide.

• Expected sales We Beat the Mountain suitcase:

Scenario’s Year 1 Year 2 Year 3

Better 10,000 15,000 20,000Average 5,000 7,500 15,000Bad 3,000 5,000 7,500