shop smart. save money. ontarget marketing enables advertisers to use various print and digital...
Post on 21-Dec-2015
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Shop smart. Save money.
OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout central Ohio. Both
website and e-commerce advertising opportunities compliment print campaigns allowing more reach
and consistency with central Ohio consumers.
TheBag.com
• Social Networking – Where Central Ohio Consumers connect
• What to buy and where to buy it in central Ohio• 18,000 unique users each month• 70,000+ page views each month
Listings
• Coupons or offers on TheBag.com
PrintableViewableLink to websiteForward to friends
• Targeted and qualified leads generated
• $50 advertisers/$100 non-advertisers
• Listings stay up for a year, no limit to amount
ListingsListings
CouponCoupon
Banner advertising
• Choose:- Ad position- Time period- Amount of impressions- How many people see your ads
• Average response rate is 3-4 times above the national average (.08 compared to .02)
• Targeted audience of central Ohio consumers
• Rotation frequency determined by the number of impressions purchased
TowerTower
LeaderboardLeaderboard
CircularCircular
Banner advertising
• Maximum purchase of 60,000 impressions per month
• Top leaderboard: $20 cpm
• Tower: $18 cpm
• Text links: $5 cpm
• Circular program: see account executive for details
$18 cpm$18 cpm
$20 cpm$20 cpm
CircularCircular
Rich media advertising
• Highly invasive
• Original and creative
• Customizable
• Viewed by unique visitors only
• $35 cpm plus production (advertiser owns production file)
Road block
• Effective marketing strategy to “sponsor” or “brand” pages of a website.
• Online users cannot help but view your message
• Cost $36 CPM
E-mail Marketing
E-mail marketing is the proactive approach to advertising and is considered the “direct to
customer” in the digital world. E-mail marketing is an intrusive, yet highly effective form of
marketing an advertiser’s brand and product to individuals who have requested such information.
Weekly e-mail blast
• TheBag.com’s weekly e-mail blast
• Sent to 69,000+ e-mail subscribers
• Sent every Monday
• Averages 9-10.5% open rate
• “E-mail marketing is considered the most effective form of digital marketing, second only to search marketing” — Yahoo data
• Exclusive feature offer• 470 x 220 pixel banner• 2 listings• Tip of the week• Leaderboard on TheBag.com for
one week (5,000 impressions)• $500 per blast
Sponsorship opportunity
Ohio E-Bag
Median age 38.03 35.90
Bachelor graduate 9% 22%
Median HH Income $46,315 $58,806
Median Home Value $118,838 $164,482
January 1, 2008
Ask for e-bag
penetration by zip code
Key demographics
Custom E-mail Blasts
• Custom created e-mail file (html) • Target by:
Gender GeographyLifestyle Interests
• Minimum 5,000 blasts• $100 CPM, production included