shining a light on beacons ric15

1. #RIC15 ShiningaLightonBeacons Powering Next Genera6on Retail Experiences 2. #RIC15 Shoppingisnowamul/channelexperience 84%ofsmartphoneusers consulttheirmobile phoneswhileshopping Source:GoogleShopperMarke1ngAgencyCouncil #RIC15 64%ofbrick-and-mortar retailsalesinuencedby digitalmedia Source:Deloi8eDigital 3. #RIC15 Beaconsprovide themissinglink 4. #RIC15 Beacons transmit loca6on informa6on Mobile app listens for beacon signal and delivers targeted content PlaCorm for managing & analyzing campaigns(and beacon networks) APIs for omnichannel data integra6on Howitworks 5. #RIC15 Retailsbeaconofhope: Shoppingthatspersonal Shoppingmallsseea beaconofhope Retailerslooktobeaconstohelp in-storeshoppingmirroronline Beaconsshinein morestores 2015:TheYearoftheMobileBeacon TheEmergenceof BeaconsinRetail EveryonestalkingaboutBeacons Howbeaconswillinuence billionsinUSretailsales 6. #RIC15 Freegi1 with purchase! Checkout our newest arrivals Theul/mateinRightTime,RightPlacemarke/ng 7. #RIC15 Increase conversion andbasketsize #RIC15 8. #RIC15 Enhance shopperexperience andincrease conversion #RIC15 9. #RIC15 Deliveramore personal, engagingand memorablein- storeexperience #RIC15 10. #RIC15 Itbroughtmeto departmentsI mightnotnormally see. Itaddedafunfactor tomyshopping experience. Itfeltlikeaunique shoppingexperience designedjustforme. Retailersareseeing impressiveresults ShopperSa/sfac/on Open/Engagement Oerconversion 90% 60-70% 30-35% #RIC15 11. #RIC15 Beaconsareinuencingin-storeshoppingbehavior 60% 61% 73% Spendmoremoney Visitthestoremoreo_en Increaselikelihoodto purchase #RIC15 12. #RIC15 So,whatdoyouneedtoknow? 13. #RIC15 Deneandpriori/zebusinessgoals Conversion Basketsize Category trac Repeatvisits Brandloyalty Customer sa/sfac/on #RIC15 14. #RIC15 Carefullythinkaboutbeaconplacements Fullstore Entrance Keydepartmentsormerchandisingareas Fifngrooms Checkoutareas #RIC15 15. #RIC15 RemembertheConsumer (ItsaboutTHEMnotYOU) BeTransparent BeRelevant CreateValue #RIC15 16. #RIC15 Mul/plemessages Text-heavydesigns Toomanychoices Toomuchdetail Largeles/videos Glanceablemedia&thethreesecondrule #RIC15 17. #RIC15 Dontforget about salesassociates 18. #RIC15 Test,MeasureandRene #RIC15 19. #RIC15 RemembertheConsumer!PlanNOWforscale BeaconSecurity BeaconMgmt CampaignMgmt DataIntegra/on AudienceReach #RIC15 20. #RIC15 WhatsNext? BigData Personaliza/on TrueOmnichannel Apribu/on BrandPartners DynamicOers/Pricing #RIC15 21. #RIC15 Ques/ons? RobMurphy [email protected] #RIC15