• Philip Tellis• @bluesmoon• ptellis@soasta.com• SOASTA• boomerang

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mmm... beacons!

Philip Tellis / ptellis@soasta.com

Velocity NY 2013 / 2013-10-15

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Optimize for more engaged consumers

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1Measure Real User Experiences

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Jean-Antoine Nollet – 1746

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There’s more than one way to do it

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Today Measuring the experience of Real Users is notquite as shocking.

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RUM

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RUM& bacon

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boomerang

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2Distill & Analyze

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In Realtime

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Some types of users never bought anything

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...|Slurp|BingPreview|Googlebot|PTST|...

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2.1Patience

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Americans v/s les Franglais

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Chrome users are more patient than IE users

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users are slightly more patient on weekends

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2.2Cache Behaviour

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We have boomerang set to be cached for 7 daysCache-Control: max-age=604800,

stale-while-revalidate=60, stale-if-error=3600

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how soon does a new version get to everyone?

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hourly on weekends

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hourly on weekdays

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What else would you like to see?

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Thank You!Questions?

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• Philip Tellis• @bluesmoon• philip@bluesmoon.info• www.SOASTA.com• boomerang• LogNormal Blog

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Image Credits

• Jean-Antoine Nollethttp://en.wikipedia.org/wiki/Jean-Antoine_Nollet

• Show Me The Moneyhttp://www.flickr.com/photos/zottestef/533647132/

• RUM Warehousehttp://www.flickr.com/photos/razmataz/5000536661/

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