sharja womens'council - dubai university

social media - for business

Sat - Nov 17 - 2012Sharjah Business Women Council

@rchakaki

Thursday, December 6, 12

There are three things extremely hard: Steel, a Diamond & to know oneself.

- Ben Franklin

about.me/rchakaki

@rchakakirama.chakaki.comslideshare.com/rchakaki

DubaiEye103.8 Wed. 12-2

@barakabits


http://about.me/rchakaki

http://about.me/rchakaki

the heros campaign generated ~ 1m USD


Key Learning Objectives

• Understand the key differences between social media and traditional media.

• Gain practical knowledge required to build objectives and a social media strategy.

• Select the relevant social media platforms to begin engaging your stakeholders.

• Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management.

• Learn about online software service providers of back-office systems using Web 2.0 tools.


Ice-breaker - socialize

• random fact about you

• one fun reason you want to learn about social media

• a fact about your business idea the world would be interested in knowing

• something you heard about social media you find interesting


bullying

UNICEF

UNICEF

free the children


http://www.youtube.com/watch?v=E12R9fMMtos




Don't follow trends, start trends. - Frank Capra


what makes a “Social” entrepreneur

Self

Values

Target

Methodology

new

borrowed

socialized


hold on to your seats!the basics


http://youtu.be/dA5Fn_Q10Tk

http://youtu.be/dA5Fn_Q10Tk

Social Media is..

• an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos, audios and software applications.

• people having conversations online

• conversations powered by

• blogs, RSS, microblogs, widgets, podcasts, video sharing sites, virtual worlds, wikis, social networks, message boards


UAE – Teen Survey Results

• Teens are among the highest user population

• 20+ hours per week on social networking

• Most popular sites:

• Facebook

• YouTube

• Twitter

• Pinterest

• social gaming


UAE - Teen Survey Results

• Teens indirectly spend 350 billion USD

• They have an average of 53 online friends

• They are greatly influenced by online trends

• They ignore online ads


characteristics of social media


the old, the new and the combinationThursday, December 6, 12

social media landscape


it is mobile

• You will have your social media channels with you all the time – and it will be location based.

• The estimated mobile market is 3.3 billion US Dollars in 2013.


mobile apps for business


UAE Business Survey

•Are you considering using social media for your business?


Business uses of social media


over 15 m people have watched the video on YouTube, estimated to have generated over $150 m worth of exposure for the company.Thursday, December 6, 12

officemax - 122m Dance ElvesThursday, December 6, 12

5 m ‘friends’ on social sites, 13 m email subscribers,

a peak of 8.5m monthly visitors over 3 m online campaign donors


twitter - mac & jinx

fourSquare - active billboard

facebook - face logo

facebook - photo upload appThursday, December 6, 12

personal finance - community


freelance - community


art & culture - community


Marine Conservation - Ernst van der poll & Baraka Ventures42


education - community


charity - community


fmcg (fast moving consumer goods) - FB Page


eCommerce


food blog


eNews


critical success factors


social media is like good parenting

24x7 - conversations - permanent - can be measuredThursday, December 6, 12

The recipe for social media success

• Content

• Video

• Audio

• Text

• Applications

• Relevant

• Useful

• Users

• Experience

• in media

• in software

• in business

• in user behavior

• online & off-line

• Marketing

• Off-line Events

Seed Users and content – provided by host.


metrics


developing a social media strategy step #1


plan A to Z think big - plan bigger


stakeholders message

visionstrategy & budget

process

timelines

data gathering

channels

feedback data analysis

your strategy building

blocksThursday, December 6, 12

define your vision & goals discuss them with your stakeholders


understand your digital stakeholders’ mindset


our region on the web

• rapid consumption of new social media tools

• learning to co-create

• learning from the web

• disconnected realities - digital & non

• thirsty for positive content?


identify your stakeholders


segment your target


select your communication channels

+


shorter - faster - more relevant

shorter attention

spans

Hyper-connectivity

Hyper-transparency

Fragmentation of demand and supply

Miniaturization of content,

products, and services

the micro cycle


conclusion - the macro of micro

• CRAFT a strong narrative and have it reverberate across social news streams.*

• SHRINK

• format

• time

• distribution

• authority

• ENGAGE


drive traffic from various channels to your site


Ripple effect - drive traffic back to your domain


Off-line activities

ChannelsTargets & Timelines

Target Launch Phase I Phase II Phase III Phase III+

Monthly Labor Market Trends Report (MLMTR) 1 3 3 3 2

Quarterly Supplement - Sector specific 1 1 1 1

Social Media

Reports

Blogs 5 monthly 5 15 15 15 15

Tweet

Site Membership

FB membership

Linked-in

Press Releases 4 1 1 1 1

PR Events 3 1 1 1

TV 3 1 1 1

Radio 3 1 1 1


prioritize!

• HTML Mail

• website content

• blog

• viral video

• Tumblr

• twitter stream

• fb page

• pinterest boards

• linked-in groups

• wikipedia content

• stumble-upon pages

• sponsorship

• advertising


visual social network

---pinterest

credibility---

wikipedia

professional social network

---linked-in

mass social network

---facebook

slide sharing---

slideshare

crm----

centric CRM

analytics ---

raven tools

HTML eMail------

campaign monitor

niche social community

---ning

thought leadership blog

---wordpress

communication channels & tools

instant news----

twitter

productivity tool------

social text

video ---

vimeo

crowdsourcing---

indigogo

accounting---

xero

document sharing

---dropbox

photo stream---

flicker

notes sharing---

evernote

fundraising---

first giving


Revised

• Understand the key differences between social media and traditional media.

• Gain practical knowledge required to build objectives and a social media strategy.

• Select the relevant social media platforms to begin engaging your stakeholders.

• Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management.

• Learn about online software service providers of back-office systems using Web 2.0 tools.


References

• eCommerce - Middle East (Marka VIP) http://markavip.com.website-information.info/

• Lawyers online - http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media-use.html

• public parts - book

• 9 Best Social media campaigns ever - http://au.smallbusiness.yahoo.com/photos/photo/-/14805271/the-7-best-social-media-campaigns-ever/14805278/

• Best Social Media News Reference - mashable.com

• social media landscape - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in-social-media-and-social-business.html

• karen the bus monitor - forbes - http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein-bullied-bus-monitor-pour-into-crowd-funding-site/

• Online people classification - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social-media-the-history-of-social-media-and-the-social-media-ecosystem.html


http://markavip.com.website-information.info

http://markavip.com.website-information.info

http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media-use.html




http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in-social-media-and-social-business.html




http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein-bullied-bus-monitor-pour-into-crowd-funding-site/




http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social-media-the-history-of-social-media-and-the-social-media-ecosystem.html




References

• 5 cleaver social media campaigns - http://mashable.com/2012/02/26/clever-social-media-campaigns/

• Business productivity tools - http://www.limitlessimaginations.com/blog/bid/124419/6-Must-Have-Productivity-Tools-for-Your-Business

• eConsultancy - http://econsultancy.com/ae

• planking - http://www.geekosystem.com/best-planking-pictures/#0

• viral videos - http://www.huffingtonpost.com/2012/10/15/red-bull-stratos-marketing_n_1966852.html

• Twitter Basics: http://www.flowtown.com/blog/10-tips-to-master-twitter-etiquette#ixzz29vonNRzN


http://mashable.com/2012/02/26/clever-social-media-campaigns/




http://www.limitlessimaginations.com/blog/bid/124419/6-Must-Have-Productivity-Tools-for-Your-Business




http://econsultancy.com/ae

http://econsultancy.com/ae

http://www.huffingtonpost.com/2012/10/15/red-bull-stratos-marketing_n_1966852.html




http://www.flowtown.com/blog/10-tips-to-master-twitter-etiquette#ixzz29vonNRzN




sharja womens'council - dubai university

Education

social media channels

social media strategy

social media landscapethursday

social sites

social networking

social networks

social interaction

social entrepreneurmethodology