sharing the value of your program using data · 2019-05-05 · sharing insights - tips for...
TRANSCRIPT
Sharing the Value of your Program
Using Data
Rachel Myrer, MPH, CPH, CHES
About Me
Tell me about yourself…
• TerrifiedJust being in this room makes me sweat!
• InterestedI want to make more data-driven decisions, but I’m a little intimidated.
• ConfidentI know what data I have and what I want to do with it, just haven’t taken the time to do it.
• PassionateI already work heavily with data and my favorite days are spent working in a spreadsheet!
Tell me about your organization…
• We have no data
• We have some data
• We have tons of data
• We have the wrong type of data
The world’s quickest data terminology overview
• Approximately 80% data analytics centers around sums and averages!
• Qualitative is descriptive information
• Quantitative is numerical information
• Mean (average) – the sum of all data entries divided by the number of entries
• Median – the value that lies in the middle when the data set is ordered
• Mode – data entry that occurs with greatest frequency
• Range – difference between the maximum and minimum data entries
• Standard deviation – measure variability and consistency of data set
• Statistical significance – the majority of analyses use an alpha of 0.05 is used as the cutoff for significance.
If the observed p-value is less than 0.05, we reject the null hypothesis and conclude that the results are
statistically significant.
• Correlation measures how things are related - “Correlation is not causation!”
• If correlation is positive, values increase together, if correlation is negative when one value decreases and the
other increases
It’s good to keep the following in mind when preparing or interpreting data…
• Orientation: Title & labels, time frame, data source, units of measurement, scales, filters, sorting, targets included
• Interpretation: Gaps, clusters, skewness, outliers, focus, noise, trends, patterns
• Critically Evaluate: Collection method, source credibility, assumptions, bias (selection and information), outliers, context, comparisons, significance
Now, on to the good stuff!
DATA-STORYTELLINGStories…
• Share ideas and capture knowledge
• Help us make better sense of the world
• Can help your audience understand the context of issues
• Have the power to inspire people and compel action
The goal:
Combine the heart (storytelling) and the head (data) in order to engage your audience effectively!
Whether you like it or not…
• Insights must be explained before people grasp and act on them
• Storytelling is not just explaining the data, clarifying what used and what they mean. People must come away empowered with the right tools and skills to retell your stories!
Why is data-storytelling worth my time?
• Stories can captivate audience, resonate with them so that they remember them and act on them!
• There is a lot of content out there – and a lot of it is garbage. If you can anchor your message to reality, your audience is more inclined to trust it.
• British statistician Karl Pearson (1857-1936) is attributed with saying, “That which is measured improves. That which is measured and reported improves exponentially.”
Crafting a data story:
• Determine what story you want the audience hear?
• Establish which questions need to be answered to tell this story?
• Explore the question and gather the right data
• Synthesize results
• Share insights!
It’s not about the numbers today…
• Determine what story you want the audience hear?
• Establish which questions need to be answered to tell this story?
• Explore the question and gather the right data
• Synthesize results
• Share insights!
What narratives are commonly shared at your organization?
Existing
High retention and engagement are competitive advantages
Wellness
The Wellness Pays program is good for our people
The Wellness Pays program is good for our business
Narratives
What do you see here?
What communication channels are there at your organization?
Get into groups and brainstorm:
Which communication channels you could use at your organization – especially the ones you aren’t currently using!
Methods of Sharing Data!
Digital signs
Posters
Brochures
Flyers
Emails
Videos
Influencer messages
Divisional comms
Leadership comms
Committee messages
Intranet Banners
Presentations
Desk drops
Social media
Team meetings
Newsletters
Leadership meetings
New hire orientation
Here are some examples:
Healthy lives = healthy nine-to-fivesEveryone loves saving money on their medical premiums, but the reason we offer the Wellness Pays discount is for our people’s health and the health of CHG. We’ve found that those who earned the Wellness Pays discount had 9.3 percent higher retention, and 21 percent greater odds of qualifying for President’s Club!
Leading by example is realOur actions have a profound impact on others. According to our data, our people are 52 percent more likely to earn the Wellness Pays discount if their leader also earns the discount. Leaders, we’re looking at you to encourage your teams to earn the discount this year!
FINANCIAL PLANNINGNot only do those who earned the discount save an additional $720 on health insurance premiums, those who attended financial education classes contributed more at a younger age to their 401(k)s. In some age brackets, the average contribution rate of those who participated in financial education was more than 50 percent greater than those who did not participate. The Wellness Pays program gives our people the resources they need to be healthy, wealthy, and wise!
WHAT ABOUT OUR HEALTH PLAN COSTS?Between 2013 and 2017 we’ve seen 38 percent less growth in the cost of our plan than the market average, all while providing top-of-the-line healthcare at our Marathon Health centers and through our health insurance plans. Over the years we’ve been able to pass those savings on to you in the form of lower premiums!
LOOKING FORWARD TO 2019“We need your support more than ever! We’ve found that individuals are 52 percent more likely to get the discount if their leader got the discount. The example leaders set for their people is profound.”
Sharing Insights - Tips for Visualizations
• Keep it simple!
• Highlight what’s most important
• Use color strategically
• Ensure colors are distinct
• Label, but not excessively!
• Order intuitively, consistently and evenly
• Match the visualization type to the story
Don’t forget, your focus is on telling a data-story!
Qualitative exampleOnsite Behavioral Health ROI
Qualitative exampleSPARK & Wellness Pays
…on a tangential aspirational note!
How about…
“DATA IN ALL COMMUNICATIONS”
What stories do you have to tell?
Get into groups and brainstorm:
What stories would you like to tell at your organization?
Who is your main audience?
Which methods will you use?
How will you know if your data-storytelling efforts are working?
When it isn’t just you sharing
the data!
LET’S RECAP!
Stories - captivate audiences, are memorable and actionable
Data - add credibility and direction for data-driven decision making
Objective - combine the heart (storytelling) and the head (data)
Mantra - “data in all communications”
Today - what you can do now to share data-stories? DO IT!
TAKEAWAYS?
QUESTIONS?
Contact Information
Rachel Myrer, MPH, CPH, CHES
CHG email:
LinkedIn:
Rachel Slauson Myrer