sharepoint marketing suite - presentation from intlock and atidan
TRANSCRIPT
Presented by David J. Rosenthal, President & CEO, AtidanMicrosoft Briefing Center, New York City – October 18, 2013
Developed with Microsoft for SharePoint
About Intlock
Founded in 2005
Office: Boston, MA
Microsoft Gold Certified Partner
Over 7 years of experience in web analytics
Wide target market with divers industries, such as: financial services, telecommunication, entertainment services and others
Global reach in over 100 countries with thousands of installations
Worldwide distributers and partner program
SharePoint Marketing Suite
Utilizing SharePoint for all environments
Intranet Extranet Internet
The SharePoint Marketing Suite provides a single analytics, reporting, and marketing interface for multiple intranet and Internet sites (SharePoint 2010, 2007, 2003 and others), applications, farms, and other 3rd party enterprise components.
With its tailored integration with SharePoint, the SharePoint Marketing Suite provides a complete range of marketing tools allowing marketers to optimize every digital interaction and provide customers with better online experiences.
What is the SharePoint Marketing Suite?
Developed with Microsoft for SharePoint
Joe is a marketer at X-Tech
What does he miss to be outstanding?
Know your customers
Empower the marketer
Experience ease of use
Establish brand loyalty
Engage your audience
Generate increased demand
Expand your customer’s community
Gain centralized control
Synergize all services in one solution
Integrate your key third party tools`
The SharePoint Marketing Suites helps enterprises:
Collateral and Marketing Efforts
Collateral:
Marketing Suite brochure / Partner brochure
Marketing Suite white paper
Marketing Suite presentation
Marketing Suite advantages (over SiteCore, Omniture, Google Analytics, etc.)
Marketing scenarios
Optional Marketing Offering:
Sandbox product demo
Ongoing professional support
Analytics and marketing consultant support
Webinars, conferences, etc.
Powered buy CardioLog Analytics
Developed with Microsoft for SharePoint
Product Offering Overview
SharePoint Marketing Suite
Web AnalyticsReal time analytics, custom event tracking, path analysis, internal search, Data Export API, customized dashboards and reports, automatic alerts
Campaign Tracking and Advertising EffectivenessCampaign and traffic sources tracking, goal and funnel analysis
OptimizationBehavioral Targeting, A/B and Multivariate Testing
Visitor Profiles User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity Reports
Voice of CustomerPage-Based Comments, Surveys, Website Satisfaction Polls
SEOSearch engine and keywords reports, site map management, SEOviolations and errors.
PluginsCRM integration, third party tools integration
Dozens of web analytics metrics, including visitors, visits, referrers, search actions, top pages, and many more
Custom events for tracking various activities such as document downloads, video player interactions, form submission, etc.
Data Export and developer API – integrate business information and develop applications which access your web analytics data.
Report scheduling and emailing
Export reports to Excel, PDF, PPT and XML
Web parts - add widgets to share your web stats
Centralized goals and funnels management
Goal measurement by visits and visitors
Web Analytics – Know Your Site and Customers
Create, filter, segment, schedule, export and publish reports
Main building blocks: (a) Evaluate, (b) Monitor, and (c) Enhance
InSight – Next Generation Analytics Decision Making Engine
Identify web site goals and objectives, monitors significant usage events whichmight affect your website’s goals, and provides possible causes for data changes
Provides automatic friendly notifications for significant changes in usage data
Includes new and innovative website/portal-related metrics and reports
Enables analysts and decision makers to focus on taking action instead of sifting through data
Suggests possible causes for changes in data by cross-analyzing related sets of metrics
Key Advantages
Helps identify website/portal goals and define appropriate usage metrics
Campaign Tracking and Advertising Effectiveness
Identify and segment your traffic sources – organic and paid search, media campaigns, referring sites
Evaluate your site’s performance by banners, ad placements, search terms
Measure conversion and abandonment rate for each of your campaigns
Create unique campaign tracking links, reports and pixels for your affiliates
Exclude internal usage and testing traffic to keep your campaign information accurate
Campaign and Traffic Source Tracking, Goal and Funnel Analysis
Optimization – Increase Revenue and Conversions
Behavioral Targeting
Deliver the right content to the right people
Increase engagement
Maximize revenues and conversion
Improve your site’s user experience
A/B and Multivariate Testing
Create tests instantly – zero IT involvement
Optimize multiple conversion goals
Evaluate the potential of your marketing channels
Target your tests to specific visitor segment
Easily create, manage and document your tests
Optimization – Increase Revenue and Conversions
Visitor Profiles – Understand Who Your Customers Are
User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity
Visitor demographics reports and segments
Visitor behavioral and click path analysis
Tie all available users information with users activity
Get a detailed report per visitor on goals and funnels completed, pages viewed, time distance to conversion and multiple traffic sources used to drive the user to your site (upper-funnel)
Voice of Customer
Zero IT involvement
Ask the questions web analytics reports cannot answer
Give your customers a way to tell you what they want
Target your questions to a specific visitor segment
Page-Based Comments, Surveys, Website Satisfaction Polls
Search Engine Optimization
Search engine and keywords reports, site map management, SEO violations and errors.
Explore search engines and keywords which drive traffic to your site
Find out which search engine and keywords are best in generating sales
Discover which keywords convert best
Create an accurate and updated sitemap
Track content changes in real time - deleted pages, changes in site inventory and structure
Plugins
CRM Integration
Customers may use your website dozens of times before ever talking to your sales team. They research new products, download educational material, interact with other customers or chat with customer support representatives.
The CardioLog CRM plugin feeds all your web visitor data directly from SharePoint into CRM, updating customer profiles daily so it is accessible to sales.
With detailed web analytics data for each lead, sales teams can make more informed decisions - based, for example, on how active each lead has been on the website, or which product pages he viewed.
Third Party Tools Integration
The CardioLog Web Marketing Automation Middleware (WMAM) is a platform for implementing and integrating third party marketing services and tools into SharePoint Internet sites.
CardioLog WMAM enables customers to easily deploy and use the best of bread web marketing solutions on the market, with no need to edit any source code or deploy modules to production environments.
Our current third party tool inventory includes plugins for surveys, funnel analytics, chat, heat and click maps, visitor scoring, and many more.
SharePoint Marketing Suite
Web AnalyticsReal time analytics, custom event tracking, path analysis, internal search, Data Export API, customized dashboards and reports, automatic alerts
Campaign Tracking and Advertising EffectivenessCampaign and traffic sources tracking, goal and funnel analysis
OptimizationBehavioral Targeting, A/B and Multivariate Testing
Visitor Profiles User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity Reports
Voice of CustomerPage-Based Comments, Surveys, Website Satisfaction Polls
SEOSearch engine and keywords reports, site map management, SEOviolations and errors.
PluginsCRM integration, third party tools integration
Dozens of web analytics metrics, including visitors, visits, referrers, search actions, top pages, and many more
Custom events for tracking various activities such as document downloads, video player interactions, form submission, etc.
Data Export and developer API – integrate business information and develop applications which access your web analytics data.
Report scheduling and emailing
Export reports to Excel, PDF, PPT and XML
Web parts - add widgets to share your web stats
Centralized goals and funnels management
Goal measurement by visits and visitors
Web Analytics – Know Your Site and Customers
Create, filter, segment, schedule, export and publish reports
Seamless integration with SharePoint’s 2010, 2007 and 2003 Tree Structure, content and user metadata
A full web analytics package with unique JavaScript tracking mechanism, which enables advanced usage reports solution within SharePoint 2010, 2007 and 2003, Dynamics CRM, .Net application and others
Single reporting interface for multiple and time-zone distributed SharePoint farms, site collections and external applications
Advanced visitor segmentation, including integration with Active Directory and SharePoint Profiles and other organizational structures
An open API-based platform for report customization and tracking additional enterprise applications and usage
Robust scalability supporting large traffic volumes
Simple installation and deployment with a configuration wizard
Web Analytics – Know Your Site and Customers
Key Advantages for SharePoint
Seamless integration with SharePoint’s 2010, 2007 and 2003 Tree Structure, content and user metadata
A large selection of reports for SharePoint environments
Report drill down - from site level to single documents via tree structure
Integration with user Profiles and Groups
Real-time reporting (Analysis Center)
SDK / API - customization
Utilization of historic IIS logs
5 years of history data
Openness
And much more…
Web Analytics – Know Your Site and Customers
Features and Enhancements for SharePoint
Analyst
Information
WorkerView and Interact
End UserPortalAccess
ExecutiveOpen Spreadsheets and Reports
Analysis Center & Administration
ReportCenter
Developer
Interactive Real-time Ad-hoc
analysis
CardioLog System Integrator - SDK / API
Roles and Interfaces
Main building blocks: (a) Evaluate, (b) Monitor, and (c) Enhance
InSight – Next Generation Analytics Decision Making Engine
Identify web site goals and objectives, monitors significant usage events whichmight affect your website’s goals, and provides possible causes for data changes
Provides automatic friendly notifications for significant changes in usage data
Includes new and innovative website/portal-related metrics and reports
Enables analysts and decision makers to focus on taking action instead of sifting through data
Suggests possible causes for changes in data by cross-analyzing related sets of metrics
Key Advantages
Helps identify website/portal goals and define appropriate usage metrics
Campaign Tracking and Advertising Effectiveness
Identify and segment your traffic sources – organic and paid search, media campaigns, referring sites
Evaluate your site’s performance by banners, ad placements, search terms
Measure conversion and abandonment rate for each of your campaigns
Create unique campaign tracking links, reports and pixels for your affiliates
Exclude internal usage and testing traffic to keep your campaign information accurate
Campaign and Traffic Source Tracking, Goal and Funnel Analysis
Optimization – Increase Revenue and Conversions
Behavioral Targeting
Deliver the right content to the right people
Increase engagement
Maximize revenues and conversion
Improve your site’s user experience
A/B and Multivariate Testing
Create tests instantly – zero IT involvement
Optimize multiple conversion goals
Evaluate the potential of your marketing channels
Target your tests to specific visitor segment
Easily create, manage and document your tests
Optimization – Increase Revenue and Conversions
Visitor Profiles – Understand Who Your Customers Are
User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity
Visitor demographics reports and segments
Visitor behavioral and click path analysis
Tie all available users information with users activity
Get a detailed report per visitor on goals and funnels completed, pages viewed, time distance to conversion and multiple traffic sources used to drive the user to your site (upper-funnel)
Voice of Customer
Zero IT involvement
Ask the questions web analytics reports cannot answer
Give your customers a way to tell you what they want
Target your questions to a specific visitor segment
Page-Based Comments, Surveys, Website Satisfaction Polls
Search Engine Optimization
Search engine and keywords reports, site map management, SEO violations and errors.
Explore search engines and keywords which drive traffic to your site
Find out which search engine and keywords are best in generating sales
Discover which keywords convert best
Create an accurate and updated sitemap
Track content changes in real time - deleted pages, changes in site inventory and structure
Plugins
CRM Integration
Customers may use your website dozens of times before ever talking to your sales team. They research new products, download educational material, interact with other customers or chat with customer support representatives.
The CardioLog CRM plugin feeds all your web visitor data directly from SharePoint into CRM, updating customer profiles daily so it is accessible to sales.
With detailed web analytics data for each lead, sales teams can make more informed decisions - based, for example, on how active each lead has been on the website, or which product pages he viewed.
Third Party Tools Integration
The CardioLog Web Marketing Automation Middleware (WMAM) is a platform for implementing and integrating third party marketing services and tools into SharePoint Internet sites.
CardioLog WMAM enables customers to easily deploy and use the best of bread web marketing solutions on the market, with no need to edit any source code or deploy modules to production environments.
Our current third party tool inventory includes plugins for surveys, funnel analytics, chat, heat and click maps, visitor scoring, and many more.
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