shane goodwin uxnz talk 2016 - ux new zealand...hindsight kicks like a mule 4 process and people,...
TRANSCRIPT
REALTHAN VIRTUAL
VIRTUALmore
REALITY
why it’s important (now)
how it affects you (now)
what we’ve been doing
what we’ve been learning
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what is it?some terminology
AR (MR) is adding to the world around you
VR is replacing the world around you
why is it important?and why right now?
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Tech Business
People
Low latency displays Positional tracking Predictive timeshifting Parallel forward rendering etc etc
$500m + Daydream
>100 hires, 6 companies
$2bn for Oculus
But the actual, real reason is…
We have crossed the uncanny valley for VR
MORE REAL
VRis NOT
virtual.
Itthan . behind a screen
isanything
How does it affect you?and your work.
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It doesn’t affect me. I’m not designing AR or VR things.
You
Actually, yes, yes you are.
Me
Mark Twain
HISTORY DOESN’T REPEAT ITSELF, BUT IT
DOES RHYME.
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Cross channel, cross medium, cross device, cross reality…
just like m.* didn’t fly, we’re not going to have a vr.* web either.
what we’ve been doing all in a days work
3
Listening to people
Talking to people
Listening to people
Talking to people
Trying stuff
Listening to people
Taking our normal client work and looking at what opportunities VR offers
Ground ZERO
Meander
Build a virtual reality map centred on New Zealand, that displays real time events from a public source.
Five people
Three days
Learn as much as possible
but get something up and running
learnings so far hindsight kicks like a mule
4
Process and people, not VR design guidelines
People just don’t get it until they’ve actually experienced it
and that includes the people designing it
Henry Ford
“IF I HAD ASKED WHAT PEOPLE WANTED, I WOULD HAVE BRED
FASTER RACEHORSES.”
People still want to solve real problems.
but we now have another medium to consider.
Paper and wireframes just don’t cut it.
dioramas and role-play communicate is better.
User testing is hard.
teaching and helping people is even harder.
Our 2D web-and-app intuition for the medium is all wrong.
think like an architect, an interior designer…
Once they’ve tried it, they want more of it.
there are only two industries that call their customers “users”
the takeawaysmmm, takeaways…
VR and AR is happening today, not tomorrow.
We need to understand the medium.
All sorts of things are going to change.
And we don’t know what or how they are just yet.
But people will still be people.
and we’re still going tocreate ways to connect people
And now a challenge.
