sgo 2013 exhibitor prospectus - society of gynecologic

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Page 1: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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EXHIBITOR PROSPECTUS

Page 2: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

 

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Page 3: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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WHAT’S IN IT FOR YOU?

SGO'S PROGRAM The 2013 Annual Meeting on Women’s Cancer will continue with the new educational format that was implemented at the 2012 Annual Meeting in Austin, Texas. This year's program schedule will offer hot topic education and stimulate discussion each day, mingling emerging scientific plenary research presentations with educational programing content, discussion panels and interactive sessions that are truly multidisciplinary in nature. This new format will embody a more social and interactive environment that will allow for multiple layers of discussion and communication.

REGISTRATION AND EXHIBITING HOURS Due to changes in the programming and educational offerings, the registration process has altered as well. Exhibitor badges will allow for full participation at the meeting, giving your exhibition team access to all educational and social activities through the meeting at no additional cost. We encourage networking on and off the tradeshow floor. We heard you! You suggested moving the reception and we did. The reception will now take place on Sunday. The exhibit hall will open Saturday evening, all day Sunday, and close midday on Monday. This year’s exhibit hall will include dedicated Exhibit Hall hours, later start times and longer breaks.

Opportunities await you as a 2013 Annual Meeting Exhibitor! SGO’s Exhibit Hall provides a unique setting for you and your company’s representatives to interact directly with attendees as they learn about the latest advances in the gynecologic oncology field.

Opportunities include:

Showcase new products direct to your target audience  Connect with prospective and existing clients  Network during Exhibit Hall Hours and the Exhibitor Reception Mingle with SGO Attendees at the off-site Social Event  Attend top-notch educational offerings including Plenary and Focused Plenary sessions Introduce new drugs or pathways to meeting attendees 

SGO CAREER CENTER In response to the growing demand for institutions and practices to find qualified Gynecologic Oncologists, we have created the SGO Career Center. The Career Center will be a designated area in the Exhibit Hall dedicated to the search for talented candidates, and will be heavily marketed to our Resident, Fellow and Candidate attendees to maximize your presence.

POSTER SESSIONS The abstracts selected for Poster Sessions will now be displayed in category groups throughout the Exhibit Hall. This allows attendees to view and interact with the poster presenters, as well as neighboring exhibitors on the show floor.

“Having the posters in the hall allowed us to share data with physicians much easier.” –Comment from 

2012 Annual Meeting Exhibitor

Page 4: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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KEY EXHIBIT HALL FEATURES

Exhibit Hall Reception Mix and mingle with SGO Attendees during the official Exhibit Hall Reception on Sunday March 10, 2013.

Web Café in Exhibit Hall Web Café computers are almost always in use by attendees seeking to stay connected to their patients, their students, and, of course, their families. To direct attendees into the Exhibit Hall, SGO has added more stations to the Exhibit Hall Web Café this year. During exhibit hours, these will be the only Web Café terminals operating in the Convention Center.

SGO Surgical Film Center The Surgical Film Center is a popular attraction for attendees as they can view an assortment of surgical films created by their peers on the latest, cutting-edge surgical techniques for gynecologic cancer.

SGO Exhibit Hall Presence SGO members can update their membership information, find out about upcoming educational programs and meet SGO’s staff during their visit to the Exhibit Hall.

Posters The abstracts selected for Poster Posters will be displayed in category groups throughout the Exhibit Hall. This allows attendees to view and interact with the poster presenters, as well as neighboring exhibitors on the show floor.

Page 5: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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Page 6: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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SPONSORSHIP OPPORTUNITIES

Gain Additional exposure for your corporate brand by becoming an Annual Meeting Corporate Partner. Contact Mandy Marneris at (312) 676-3911 or at [email protected]. CME/EDUCATIONAL SPONSORSHIP OPPORTUNITIES Scientific Sessions ($10,000/Session): The top abstracts of the Annual Meeting are presented during the Scientific Sessions. Each abstract is presented by the principle investigator and is followed with a response by an expert in gynecologic oncology. In recognition of your support of a Main Plenary Session, the Society offers:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials

Education Forum Sessions ($7,500/Session): Education Forum Sessions feature several abstracts that address different aspects of the same topic, disease or treatment theme. Annual Meeting attendees gain multiple perspectives on the Sessions’ featured topic, compare research on similarly-themed studies ad assess combinations of data on the designated subject. In recognition of your support, SGO will provide:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials SGO International Symposia ($7,500): Each year, SGO hosts evening symposia sessions that focus on a specific, important issue in gynecologic oncology. The sessions are hosted in the evening and offer a released atmosphere that promotes discussion and networking. This year’s session is international in its focus, and features cutting-edge gynecologic oncology surgical films. To recognize your support of this session, SGO will provide:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials Special Interest Sessions ($5,000/Sessions):

SGO will offer a total of eight special interest sessions this year. Each session is an intense, two-three hour session that focuses on key clinical and scientific issues in gynecologic oncology. Supports of these sessions will receive:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials Sunrise Seminars ($2,500/Seminar):

These on-hour morning session feature controversial topics in today’s gynecologic oncology environment and may include topics on innovative research, new perspectives on current treatments and issues concerning practitioners in the women’s cancer care field. Supporters of these sessions will receive:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials

Page 7: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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Tumor Board ($10,000): Always a favorite course, the Tumor Board is an interactive sessions that provides attendees the opportunity to review case studies of “competing” treatment options for different gynecologic cancer. Panel members review the case details, and audience members “vote” as to which course of treatment they’d select. Panel members share the actual management plan, allowing participants to see diverging treatment paths. As a support of the Tumor Board, you will receive:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials Residents/Fellows/Candidates Plenary Session ($15,000): This session is designed specifically for SGO Residents, Fellows and Candidates. The sessions provide both education and networking opportunities and topics that are relevant and of interest to this audience. In recognition of your support, SGO will provide:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials International Travel Grants ($25,000): Sponsor international colleagues to attend and participate at the SGO Annual Meeting. Funding will go toward airline travel and support of registration fees. Supporters of this grant will receive:

o Company acknowledgement placed on session signage o Company acknowledgement in marketing materials MEETING SUPPORT AND COMMUNICATIONS SPONSORSHIP OPPORTUNITIES

Annual Meeting Advance Program Postcard ($20,000):

Featuring the pre-meeting agenda and early-bird registration materials, this postcard is mailed to over 8,500+ gynecologic cancer care professionals from across the globe. This exclusive, single sponsorship includes your company’s logo and acknowledgement as the Advanced Program Postcard sponsor.

Annual Meeting Pocket Program ($7,000):

A handy, mini-guide, the Annual Meeting Pocket Program outlines all the sessions featured in the Final Program, but in a convenient, pocket-sized format. There are two (2) sponsorships available for the pocket program, with each receiving acknowledgement in the program.

Mobile App Banner ($7,500):

SGO introduced the SGO Annual Meeting mobile App at the 2011 meeting in Orlando. This proved to be a highly desired tool and we will be implementing it again for our 2013 Annual Meeting.

Annual Meeting Electronic Newsletter ($5,000/per month; two issues):

A new, sponsorship opportunity! Be the first to sponsor the bi-monthly, special Annual Meeting newsletter. Sent out electronically twice a month for four months, this newsletter is distributed to all SGO members, Annual Meeting registrants and past attendees to keep all apprised of Annual Meeting programming updates. This monthly (two issues) sponsorship opportunity includes acknowledgement of support in every issue. Note: in the event there is only one newsletter in a month, the cost will be reduced to $2500).

ANNUAL MEETING SOCIAL/NETWORKING FUNCTIONS

Continental Breakfasts: ($15,000 each/$45,000 full sponsorship): A much-appreciated courtesy to our attendees, continental breakfasts not only provide a great way to begin the day, but are also but an opportunity for attendees to convene before they begin the day’s educational sessions. Three continental breakfasts are available for sponsorship. Beverage Breaks: ($7,500 each/$30,000 full sponsorship): Four beverage breaks occur during the educational program to offer attendees a chance to stretch their legs and enjoy a drink in the Exhibit Hall.

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SGO Annual Meeting Social Event ($25,000/sponsor): A favorite of Annual Meeting attendees and their families alike, you can make a major impact by helping to sponsor the evening’s refreshments. Exhibitor Reception ($7,500/sponsor):

The reception that starts the meeting off, SGO offers opportunities to help host the receptions refreshments and entertainment. Sponsor a dinner table at the SGO Fundraising Gala ($5,000/sponsor):

SGO will host our second annual fundraising Gala during the SGO Annual Meeting. The inaugural event attracted close to 400 SGO attendees. Sponsor a table for 8-10 of your invited guest.

MEETING SUPPORT ACTIVITIES

Hotel Key Cards ($10,000):

As each Annual Meeting attendee checks into the hotel, they are provided two key cards imprinted with the SGO logo and your corporate logo. Remain a visible presence at the Annual Meeting on Women’s Cancer every time an attendee returns to his/her room. Meeting Signage for SGO Activities ($15,000):

Maximize your corporate exposure throughout the Annual Meeting by sponsoring meeting signage for SGO activities. Sponsor’s corporate logo will be included on signage directing attendees to SGO activities, indicating session locations and communicating other information of interest.

Web Cafes ($25,000):

Web Café computers are always in use by attendees seeking to stay connected to their patients, their students, and of course, their families. Your logo will be displayed on the 6 computer screen located throughout the Exhibit Hall. Doctor’s Bag ($2,500):

Advertise your booth number, highlight new products on display, or invite attendees to your sponsored meeting event. The “Doctors Bag” will be included in the materials distributed to each attendee when they check-in at registration. Pens ($7,000)

Each attendee at the SGO Annual Meeting will receive a pen along with his/her conference materials. Add your corporate logo to ensure your name is seen each time meeting participants take notes – and order extras to distribute at your booth. Notebooks ($7,000)

Place your corporate brand on the SGO Annual Meeting notebooks, distributed to all attendees. Additional notebooks may be made available for use in the Exhibit Hall. Aluminum Water Bottles ($7,000)

Assist SGO’s initiative to Go Green at the Annual Meeting by sponsoring the SGO Annual Meeting aluminum water bottles. Your corporate brand will be displayed on the water bottles and distributed to all attendees at registration. Twitter Feed Sponsors ($7,000)

Frame the 46” LCD Monitor Screens used for the SGO Annual Meeting Twitter Feed. One screen will be placed at registration the other will be placed by the SGO Booth in the exhibit hall. Create your own package

SGO is always interested in understanding your needs and create the perfect ROI for your organization. Please contact Jenna Cummins at 312-235-4057 or [email protected] to discuss additional opportunities or create unique offerings at the SGO Annual Meeting.

Page 9: SGO 2013 Exhibitor Prospectus - Society of Gynecologic

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EXHIBIT BOOTH PRICING Each booth space includes an 8’ high back drape, 3’ draped side rails, and one (1) 7” x 44” identification sign. Also included are three (3) complimentary Exhibitor Registrations per 10’ x 10’ booth. Booths are available in the following sizes: Booth Size/Type Postmarked 11/2/2012 After 11/2/2012 10’ x 10’ In-Line $3,250 $3,750 10’ x 10’ Corner $3,750 $4,250 10’ x 20’ Inline $6,250 $7,250 10’ x 20’ Corner $7,250 $7,750 20’ x 20’ Island $14,250 $16,250 30’ x 30’ Island $27,250 $30,250 Exhibit spaces larger than 30’ x 30’ are encouraged and recommended, as larger booths attract more attendee traffic. Please contact Mandy Marneris at (312) 676-3911 or [email protected] for personal assistance selecting an island exhibit space.

EXHIBITOR RULES AND REGULATIONS GENERAL All matters and questions not covered by these Rules and Regulations are subject to the decision of the Society of Gynecologic Oncology (SGO). In the event of any such decision being of general interest, written notice will be given by the Society to Exhibitors that may be affected. The words “the Society or SGO” used herein shall mean the Society of Gynecologic Oncology, its committees, agents or employees acting for the management of the Meeting and Exhibition.

EXHIBIT PARTICIPATION The Exhibition is for the express purpose of furthering SGO’s mission, which is to promote and ensure the highest quality of clinical care through excellence in education and research in gynecologic cancers. Companies may exhibit commercially available gynecologic and/or related products, equipment and services approved, where applicable, by the Food and Drug Administration (FDA). Displays or graphical depictions of drugs or devices that are investigational or not approved by the FDA must include prominent signage noting which product(s) are for viewing by non-U.S. attendees only and guide attendees accordingly. SGO does not guarantee, warrant, endorse or otherwise approve of the companies exhibiting at the SGO meeting nor any of the products, equipment or services exhibited by the companies. Each exhibitor is solely responsible for compliance with FDA Rules and Regulations which address the labeling of displayed products and for determining if a product may be promoted for a use that is generally accepted among oncologists or other medical professionals and for which FDA approval is not required. Compliance with all applicable laws and regulations is required of every organization which participates in SGO meetings. Organizations that violate SGO policies, applicable law, or the terms and conditions as set forth in the Application for Exhibit Space will be subject of disciplinary action that could include loss of priority in selection of exhibit space and/or hotel accommodations, termination of the Application for Exhibit Space, or loss of the opportunity to participate in future SGO meetings.

SALES ON EXHIBIT FLOOR The Society of Gynecologic Oncology’s exhibit program educates attendees by providing information, services and products, and presenting industry trends pertinent to the physician’s professional interest. Therefore, taking orders and selling exhibited products will be permitted. The sale of non-gynecologic oncology-related products is strictly prohibited. At no time may the exhibit or product display be altered to fulfill a transaction. No signage or advertising of product pricing will be allowed. Exhibiting companies that sell taxable goods or services on-site are responsible for registering as a dealer with the respective state’s department of revenue.

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ELIGIBLE EXHIBITS Exhibits will be limited to the company and the product(s) listed on the Application for Exhibit Space and are subject to approval by the SGO Executive Committee for accepted and acknowledged efficacy and commercial availability. Only the sign of the company whose name appears on the application may be placed in the booth or appear on any printed list of Exhibitors. No exhibits or advertising will be allowed beyond the perimeters of the booth. SUBLETTING OF SPACE Exhibitors may not assign, sublet or apportion the whole or any part of the space allotted to them and may not advertise or display goods or services other than those manufactured or sold by them in the normal course of business. False certification of individuals as Exhibitor’s representatives, misuse of Exhibitor badges or any other method of assisting unauthorized persons access to the exhibit floor will be just cause for expelling the violator from the Exhibition, barring him/her from further entrance to the exhibit floor or removing his/her exhibit from the exhibit floor without obligation on the part of SGO for refund of any fees. The demonstration of products, advertising of products or distribution of advertising and/or solicitation of business on behalf of non-exhibiting companies is strictly prohibited in any part of the convention facility (including but not limited to guest rooms, suites and function space). BOOTH PAYMENT Booth prices increase after Friday, November 16, 2012. A fifty percent (50%) deposit is due with all Exhibitor contracts. As of November 16, 2012, full payment will be due. Contracts received after November 16, 2012, must be submitted with full payment. Space will not be assigned without appropriate payment. If full payment is not received by November 16, 2012, booth space will be released and reassigned until final payment is received and processed. Please note that we cannot guarantee the same booth location. All payments must be in U.S. Dollars. SGO accepts checks and major credit cards. Wire transfers will require an additional 5% surcharge. ASSIGNMENT OF BOOTH SPACE Applications received from prospective Exhibitors will be recorded in order of their receipt. If two applications for the same space are received at the same time, priority will be given to firms which exhibited at previous SGO meetings, or are sponsors of previous SGO Annual Meetings and have complied with all Exhibitor Rules and Regulations. While SGO attempts to accommodate exhibit location and other preferences, such accommodations cannot be guaranteed. In the event of a conflict regarding space or other material conditions, SGO shall have the right to assign space to the Exhibitor, rearrange the floor plan and/or relocate any exhibit at any time before or during the period of exhibition. EXHIBITOR SERVICE KITS Exhibitor Service Kits will be e-mailed in December to the contact listed on the exhibit application. These kits will include any amended or additional rules and regulations, official Exhibition hours, set-up and dismantle hours, housing and registration forms, all service contractor related order forms and all auxiliary services order forms. EXHIBITOR SERVICES Freeman can provide all usual trade show services including labor. Freeman will also provide drayage service for all Exhibitors. That service will include receipt of freight, delivery of Exhibitor’s freight to Exhibitor’s booth site, storage of Exhibitor’s empty containers until the close of the show, and return of the freight to the destination of Exhibitor’s choice. Forms will be included in the Exhibitor Service Kits. The SGO, on behalf of Exhibitors, will arrange with responsible parties for various Exhibitor services. Complete information regarding carpeting, drayage, furniture, electrical work, etc. will be furnished well in advance of the Exhibition dates. An outside exhibit house must notify SGO at least three (3) weeks prior to the show set-up of the names of all their clients in the show along with the names of their permanent personnel who will be working at the show. (Only permanent, full-time exhibit house personnel will be allowed on the floor of the show.) Upon arrival at the show, exhibit house personnel will check in with show management or their selected agents to present their credentials and receive permission to work on the floor.

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INSTALLATION OF EXHIBITS Installation of exhibits will commence on Saturday, March 9, 2013 at 6:00 a.m. All exhibits must be fully installed by 4:00 p.m. on Saturday, March 9, 2013. After this hour, no installation work will be permitted without special permission from SGO. REMOVAL OF EXHIBITS All exhibits must remain intact until 11:15 a.m. on Tuesday, March 12, 2013 and may not be dismantled or removed until that time. Exhibits should be packed and ready to move by 8:00 p.m. on Tuesday, March 12, 2013. BOOTH CONSTRUCTION SGO arranges for the erection of necessary draped backgrounds of uniform style, and name signs with booth numbers. All exhibits must be confined to the spatial limits of the booth as indicated on the floor plan. No part of in-line displays, excepting equipment therein, may be higher than eight (8) feet along the back wall unless specific written permission is granted by SGO. No perpendicular obstruction eight (8) feet or more in height may extend forward more than 50% of the distance from the back wall, and none over 36 inches in height shall extend forward for the remaining space to the front of the booth. In addition, exhibit spaces may not be wider than they are deep between the front of the Exhibit Hall and an area predetermined by SGO. This area will be determined before exhibit sales commence. (Exceptions are subject to SGO’s approval and requests must be made in writing 60 days prior.) Booths shall not present an objectionable side appearance when viewed from adjoining booth areas. An appropriate floor covering is required for the entire contracted booth space. Flashing and/or strobe lights of any sort are prohibited. Any supplementary lighting, with or without the use of a truss, must be confined within the perimeters of the booth. Flammable materials must be flame proofed as governed by Los Angeles fire codes before entering the Exhibit Hall. Certification must be available if requested. Literature on display shall be limited to reasonable quantities (one-day supply). Fire department permits are required for open flame devices and use of compressed gasses or dangerous chemicals. PENINSULA EXHIBITS Peninsula spaces have aisles on three sides and two corners. Peninsula displays must be 10’ x 20’ in size or larger. The back wall shall be centered on the non-aisle side and not exceed in width one-half the dimension of this side. Height may not exceed eight (8) feet. ISLAND EXHIBITS Island spaces are to be accessible from all four sides, with an openness or transparency of sight lines allowing attendees to view the surrounding exhibit areas through the island booth. Island booth structures cannot exceed a height of sixteen (16) feet. If booth space exceeds 16 feet, please contact Jenna Cummins at (312) 235-4057. Island hanging signage may not exceed twenty-three (23) feet in height and cannot block the visibility of SGO signs or other booths. Hanging signs must be hung directly over the island booth and not in the aisles. In an island space, a set back of one (1) foot will be required for any structure longer than four (4) feet and higher than four (4) feet. Additional booth furnishings and other services (e.g., labor to install exhibits, special signs, flowers, cleaning services, electrical power, etc.) can be obtained from the official exhibit contractors as outlined in the Exhibitor Service Kit. BOOTH REGULATIONS & ATTENDANTS Electrical, mechanical apparatus, movie or musical/voice sounds must be inaudible to neighboring Exhibitors. Set-up time for the booths is restricted to the published hours. No installation or dismantling of booths or display material is allowed during open Exhibition viewing hours. All demonstrations shall be confined to the Exhibitor’s own booth. Excessive audio or visual attention-getting devices or effects are prohibited. Sound effects are discouraged due to the intimate nature of the exhibit area. Admission to the exhibit area is limited to registered owners, representatives and employees of exhibiting companies. Models or similar personnel not commercially connected with the industry may be employed to assist in the Exhibitor’s booth; any costume, if not standard business attire, must conform to proper decorum of the meeting and may be subject to approval by SGO Exhibit Management. Sales representatives of an Exhibitor who also represent one or more other companies may not demonstrate, promote or sell products or services of any non-exhibiting companies.

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BOOTH REGULATIONS & ATTENDANTS (Continued) Exhibits must remain fully intact and staffed at all times. Dismantling of exhibits and removal of products or display material is limited only to published move-out hours. Premiums and giveaways must be approved by SGO Exhibit Management prior to the Exhibition and SGO encourages all exhibitors to follow current phRMA and AdvaMed guidelines. The SGO name and/or logo may not be part of any Exhibitor’s materials.

REGISTRATION All Exhibitors must pre-register. An Exhibitor Registration link will be emailed to the exhibit contact listed on the application. Exhibitors are entitled to three (3) complimentary registrations per 10’ x 10’ booth. Badges will only be available on-site, and Exhibitors must wear their badges at all times. Exhibitor’s badges are personal and are not transferable.

Exhibitor badges include access to the Exhibit Hall, any meal functions served in the Exhibit Hall, the Exhibit Hall Reception, as well as all Educational Sessions. The SGO Social Event will be ticketed at $50 per person to attend the event. Exhibitor personnel may not enter the exhibit space of another Exhibitor without permission from the latter. At no time may anyone enter the unmanned booth of another Exhibitor.

HOTEL RESERVATIONS Hotel information will be available on the SGO Web site at www.sgo.org in November, 2012. Group housing will also be available for exhibiting companies.

EXHIBIT SETUP Exhibit space not occupied one-hour prior to the opening of the Exhibit Hall may be reassigned by SGO exhibit management without refund of the rental paid. Exhibit management may also prepare the exhibit or remove freight from the booth area at the expense of the Exhibitor.

CARE OF EXHIBIT SPACE Exhibitors shall keep occupied space in good order. Special cleaning and dusting of booth, display, equipment and material will be the Exhibitor’s responsibility and shall be performed at the Exhibitor’s expense. CONDUCT OF EXHIBITORS Exhibitors shall conduct themselves in an ethical and professional manner at all times and in conformance with these regulations. Badges must be worn at all times. SGO reserves the right to deny the privileges of the floor to any and all Exhibitors who do not comply. An Exhibitor’s booth, its products, staff or visitors may not be photographed or videotaped by a third party without the permission of the authorized occupants of that booth. The minimum age for admission into the Exhibit Hall is 18 years of age. MARKETING OF PRODUCTS AND SERVICES OUTSIDE OF THE EXHIBIT HALL The only appropriate and acceptable venue for the distribution or display of advertising or marketing materials is the Exhibit Hall. Commercial firms may not, for example, engage in marketing activities through the use of hotel television channels, guestroom voicemail, individual company distribution of marketing materials in hotels (e.g., flyers or door drops), or the branding of beverage napkins, hotel keys, etc., unless pre-approved in writing by the SGO Executive Director.

INSURANCE AND LIABILITY Exhibitors shall be fully responsible for any claims, liabilities, losses, damages or expenses relating to or arising from an injury to any person or any loss of or damage to property where such injury, loss or damage is incident to, arises out of, or is in any way connected with Exhibitor’s participation in the exhibition (except as otherwise provided in the lease agreement between the SGO and the Los Angeles Convention Center). It is the Exhibitor’s sole responsibility to obtain, at its own expense, any or all licenses and permits to comply with all federal, state and local laws and City of Los Angeles ordinances for any activities conducted in association with or as part of the exhibition. Exhibitors shall protect, indemnify, hold harmless and defend the SGO, its officers, directors, agents and employees against all such claims, liabilities, losses, damages and expenses, including reasonable attorney’s fees and costs of litigation; provided that the foregoing shall not apply to injury, loss or damage caused by or resulting from the negligence of the Society, its officers, directors, agents or employees.

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INSURANCE AND LIABILITY (Continued) Exhibitor, its agents and representatives shall maintain general public liability insurance against claims for personal injury, death or property damage incident to, arising out of or in any way connected with Exhibitor’s participation in the exhibition, in an amount of not less than one million dollars ($1,000,000) for personal injury, death or property damage in any one occurrence. Such insurance shall include coverage of the indemnification obligations of the Exhibitor under these Rules and Regulations and shall cover the Society and the decorator as additional named insured. Exhibitor shall provide the Society with a copy of such insurance policy at least 30 days prior to the exhibition. Exhibitor is responsible for obtaining, for its protection and entirely at its expense, such property insurance for its exhibit and display materials as Exhibitor deems appropriate. Any policy providing such property insurance must contain an express waiver by the Exhibitor’s insurance company of any right of subrogation as to any claims against the Society, its officers, directors, agents or employees. In the event any part of the Exhibit Hall is destroyed or damaged so as to prevent the Society from permitting Exhibitor to occupy assigned space during any part or the whole of the exhibition period, or in the event occupation of assigned space during any part or the whole of the exhibition period is prevented by strikes, acts of God, national emergency or other causes beyond the control of the Society, Exhibitor will be charged for space during the period it was or could have been occupied by Exhibitor; and Exhibitor hereby waives any claim against the Society, its directors, officers, agents or employees for losses or damages which may arise in consequence of such inability to occupy assigned space, its sole claim against the Society being for a refund of rent paid for the period it was prevented from using the space.

SECURITY

SGO exhibit management will provide overall security service for the meeting period, but neither SGO nor the convention facility will guarantee Exhibitors against loss and will not be responsible for loss of any material by or for any cause. Exhibitors must make provisions for safeguarding of their goods, materials, equipment and display at all times, and Exhibitors are urged to carry their own insurance through their own sources at their own expense.

SAFETY & FIRE LAWS

All applicable safety and fire laws and regulations must be strictly observed by all Exhibitors. Cloth decorations must be flameproof. Wiring must comply with local fire department and conference facility rules. Aisles and fire exits must not be blocked by exhibits. No combustible decoration, such as crepe paper, cardboard or corrugated paper, shall be used at any time. All packing containers, wrapping material, etc., are to be removed from the exhibit floor and may not be stored under tables or behind the exhibit. Open flames, butane gas and oxygen tanks are not permitted.

HAZARDOUS/MEDICAL WASTE Exhibitor assumes responsibility and any liability for removal or disposal of any material considered to be hazardous/medical waste material. Exhibitor also agrees to conform to any local ordinances and regulations concerning the disposal of hazardous/ medical waste. Any and all costs incurred in the removal of hazardous/medical waste from the exhibit facility will be the sole responsibility of the Exhibitor. If the Exhibitor does not dispose of the hazardous waste materials properly, SGO reserves the right to fine the exhibiting company. PROHIBITED ITEMS The following items are prohibited in the Exhibit Hall: • Flashing lights • Playing or performing of recorded or live music during the published Exhibit Hall hours • Distribution of coupons or vouchers for meals, entertainment, or personal services to meeting attendees, as well as items or services that may be claimed or distributed after the meeting • Distribution of any item more than minimal value • Demonstration, promotion, or sale of the product of any non-exhibiting companies • Affixing the SGO logo to, incorporating it in, or otherwise making it a part of any Exhibitor-distributed materials without prior written approval by the SGO Executive Director

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PROHIBITED ITEMS (Continued) • The use of animal tissue, unless pre-approved in writing by the SGO Executive Director no less than 60 days prior to the Exhibit Hall dates (includes raw meat for the display of products or equipment). • Multi-level booths • Water features such as waterfalls and mist walls • Fundraising, unless a special exception has been granted by the SGO Executive Director in writing (including solicitation of corporate investors) • Prescription and/or over-the-counter drugs of any kind • Excessive audiovisual devices, including JumboTron screens and amplification devices which may result in the disturbance of other Exhibitors RAFFLES AND DRAWINGS Raffles and drawings may be conducted within the confines of the Exhibitor’s own booth. SGO exhibit management will not be responsible for the promotion of such raffles and drawings and winners will not be announced.

SOCIAL FUNCTIONS & ACTIVITIES Social functions and other activities sponsored by Exhibitors cannot be held during exhibit hours or in conflict with any scheduled meetings or activities sponsored by SGO. Requests for social functions and other activities must be submitted in writing and are subject to approval by SGO. COMPETITORS It is the responsibility of the exhibiting company to alert SGO management of any competition they wish to avoid sharing similar space with.

CANCELLATION Submission of the exhibit application, payment of deposit and assignment of space shall constitute a contract with SGO. Cancellations of exhibit space must be submitted in writing to SGO Headquarters and shall be effective upon receipt of notice by SGO. From time of signature of contract until November 16, 2012 fifty percent (50%) will be refunded for all booth cancellations.

There will be no refunds whatsoever for cancellation of booth space after November 16, 2012. SGO exhibit management reserves the right to treat an Exhibitor’s “downsizing” of booth space as cancellation of the original space and purchase of new booth space. Exhibitors may be required to move locations if they request a downsizing of space. If, for any reason beyond the control of SGO, the exhibition has to be cancelled, shortened, delayed or otherwise altered or changed, the Exhibitor understands and agrees that losses and damages, which it may suffer as a consequence thereof, are its responsibility and not that of SGO, its directors, officers, employees or agents. The Exhibitor understands that it may lose all monies it has paid to SGO for space in the show, as well as other costs and expenses it has incurred, including travel to the exhibition, setup, lodging, freight, employee wages, etc.