sgbw 1411

ISSUE 1411MARCH 17 2014

The Weekly Digital Magazine for the Sporting Goods Industry

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Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

9173754699

Contributing Editors

Bill Kendy Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

Buz Keenan

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2018875112

Katie ODonohue

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Circulation amp Subscriptions

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Group PublisherEditor In Chief

James Hartford

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3039977302

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10

MAKING NEWS4 Boston Marathon Bans Personal Bags

Saucony Announces Run For Good Grants5 New Balance Signs ITU World Junior Champion

6 Asics Sponsors Mammoth Track ClubCompetitor Group Appoints CEO

8 Mizuno Explores What if Everybody Ran

10 Hoka One One Adds More Elite Runners to Athlete Roster

20 Industry Calendar

GIVING BACK10 Balega Amplifies Charity Efforts

FEATURE12 Womenrsquos Shift to Neutral

The shift from minimalist to more-cushioned running footwear styles offers opportunities and challenges

for running stores18 Sizing Up Women

MARCH 17 2014ISSUE 1411


COVER Photo courtesy AltraTHIS PAGE Photo courtesy Brooks

NEWS

4 SGBWeeklycom | MARCH 10 2014

SAUCONY ANNOUNCES RUN FOR GOOD GRANTS

Saucony announced the latest round of grant recipients as part of its Saucony Run for Good Founda-tion established to help combat childhood obesity

The following organizations have been selected to receive a Saucony Run For Good Foundation grant Youth Enrichment Services Boston MA Women and Family Life Center Inc Guilford CT Rod Dixonrsquos Kids Marathon Foundation Oak Park CA Boys and Girls Club of Rosebud Mission SD Capital District YMCA Albany NY Community Services of Swain Inc Bryson City NC

Since 2006 the Saucony Run For Good Foundation has awarded over $1 million dollars in grants to schools and community organizations all dedicated to preventing childhood obesity through run-ning and an active lifestyle Even as signs of progress in the childhood obesity fight emerge Saucony continues to challenge runners everywhere to join the cause by logging miles on the Saucony Run-4Good App the running industryrsquos first-ever app dedicated to battling childhood obesity

ldquoThis is the first decline in an epidemic that often leads to lifelong struggles with weight and higher risks for diabetes and heart diseaserdquo said Richie Woodworth president of Saucony and the Saucony Run For Good Foundation Board of Directors ldquoThe problem of childhood obesity should be of great concern to everyone since it impacts the lives of so many kids today At Saucony our brand mission is to inspire others to run and more than ever that must include our kids All of us here at Saucony hope that our help with this national effort continues to make a difference - reversing the trend by getting more kids activerdquo

Saucony is inviting the running community to help double the brandrsquos donations to the selected grant recipients by logging miles run or walked on Saucony Run4Good With this GPS-enabled app Saucony has opened the door for runners everywhere to join the fight against childhood obe-sity without having to enter a charity race or open their wallets Simply by running the Saucony Run4Good app allows people to support the cause and raise awareness about the childhood obesity epidemic

Over the next six months (March 2014 through August 2014) each of the recently selected grant recipients will be a monthly feature on the app When a predetermined community mileage goal is reached during the recipientrsquos featured month Saucony will double its contribution to the selected organization

ldquoWe started the Saucony Run For Good Foundation eight years ago to help in the national effort to eradicate this epidemicrdquo said Woodworth ldquoAs a brand focused on runners innovation and social responsibility we believe the Saucony Run4Good app offers a new world of possibilities to engage with our community in a relevant innovative and meaningful way while inspiring a strong unity of purpose to make a difference for our kidsrdquo

CLICK TO PLAY

BOSTON MARATHON BANS PERSONAL BAGS

The Boston Athletic Association announced a ldquono bags policyrdquo for the 2014 Boston Marathon to ex-pedite security checks and promote overall safety at the race in the wake of last years bombing

The policy bans participants from bringing their own bags to the race Instead runners will be given an opportunity to stash a change of clothes or other personal gear in a clear plastic bag BAA will provide when they pick up their race numbers near the finish line on Boston Commons

ldquoOnly this BAA-provided clear plastic bag can be used for this purposerdquo according to a copy of the new policy posted on the associa-tionrsquos website ldquoNo other bags will be accepted Any items that you would like to have with you at the conclusion of the race must be placed inside the clear plastic bag that the BAA will provide for yourdquo

The BAA also said that no bags will be al-lowed on buses from Boston to the starting line for the race in Hopkinton and bags will not be transported from Hopkinton back to Boston Nor will bags be allowed in certain areas at or near the start in Hopkinton at or near the finish in Boston or along the course At the conclu-sion of the race and new for 2014 the BAA will provide you with a Heatsheet Warmth Retention Cape for warmth

The new policy is among several announced by BAA in the wake of last yearrsquos Boston Mara-thon bombing which killed three people and in-jured 260 BAA has been working for months with local state and federal public safety agen-cies to coordinate security for this yearrsquos race


NEW BALANCE SIGNS ITU WORLD JUNIOR CHAMPION

New Balance signed their latest Team New Balance athlete the 2011 ITU World Junior Champion Lukas Verzbicas Lukas will compete in the Cler-mont Pan American Cup on Mar 1 as his first official event as a Team New Balance Athlete under this multi-year endorsement contract

ldquoWe are thrilled to welcome Lukas into the Team New Balance family At New Balance we consider triathlon an extension of running and Lu-kas has strong roots within that sportrdquo says John Evans Running Sports Marketing General Manager at New Balance ldquoWe look forward to work-ing with him to achieve excellence within the US but also on the world triathlon stagerdquo

As a young high school athlete Lukas was one of the best runners in the country becoming only the fifth US high school runner in history to run a sub-4 minute mile He also won titles in several national meets including three at the 2011 New Balance Indoor Nationals as well as victories at the 2009 and 2010 Foot Locker Cross Country Championships He still holds the high school national record in the two mile run In August 2012 Lukas suffered severe injuries to his spinal cord after crashing into a barrier dur-ing a bike training exercise requiring multiple surgeries to fix As a result

doctors told Lukas he may never walk let alone run again Defying the odds Lukas is once again in full triathlon training in Chula Vista CA near the US Olympic Training Center

ldquoAfter being told I would never walk again it is a dream come true to have the support of a powerhouse running brand like New Balancerdquo says Verzbicas ldquoAfter meeting with and talking to Team New Balance athletes I look forward to achieving my athletic goals with a brand that feels like an extension of my own familyrdquo

ITU World Junior Champion Lukas Verzbicas


ASICS SPONSORS MAMMOTH TRACK CLUB

Asics America has become title sponsor of the Mammoth Track Club one of the countryrsquos most respected running clubs The club has hosted some of Americarsquos top distance runners boasting 12 Olympians 12 World Cross Country medals 23 national records 64 national championships and two Olympic medals The partnership between Mammoth and Asics marks a historic time in the history of running joining together two of the largest and most successful brands in the running community The Mammoth Track Club is one of the most significant and accomplished distance running groups in the United States with a rich legacy of track all-stars and a supportive winning communal environment With a new high-performance all-weather 8-lane polyurethane track Mammoth has gained an-other accolade as a premier high altitude-training facility for world-class runners looking to train in ideal atmosphere con-ditions In addition to all these accomplishments Mammoth has a prestigious board of directors which includes Olympic bronze medalist American record holder and Asics elite ath-lete Deena Kastor as the president and world-renowned coach Andrew Kastor as the clubrsquos vice president head coach and Asics running coach

Through this sponsorship Asics demonstrates its support and commitment to the sport of running while helping Mam-moth continue its legacy as the leading elite running club in the country As newly titled sponsor of the Mammoth Track Club the club will officially be renamed to the ldquoAsics Mammoth Track Clubrdquo and Asics America will become the official sup-plier of athletic footwear accessories and apparel for the club

ldquoWe are honored to expand our existing relationship with the Asics America family under this new partnershiprdquo said Andrew Kastor vice president of Mammoth Track Club and Asics running coach ldquoThe brandrsquos dedication to the sport and community is an ideal fit for the club and our mission is to provide a platform for the athletes to continuously improve beyond their expectations With Asicsrsquos support each athlete that comes to Mammoth will know they can better their best in this community of runnersrdquo

Over the past year Asics has fortified its leadership in the sport of running with milestones such as its second year as title sponsor of the Asics LA Marathon the continued sponsorship of the Foot Locker Cross Country Championships and the 2013 ING New York City Marathon ASICSrsquo sponsorship of the Mammoth Track Club emphasizes the continuous growth of the brand and its dedication to elevate their level of support to athletes and runners across the United States

Asics Mammoth Track Club athletes will support Asics events and races throughout the year beginning with the Asics LA Marathon on March 9 2014 Two members of Mammoth Gabe Proctor and Lauren Kleppin will share their success skills and bring a new energy to the marathon on behalf of their esteemed club

COMPETITOR GROUP APPOINTS CEO

Competitor Group Inc named David Abeles as CEO effective im-mediately Additionally Barrett Garrison has joined the company as CFO and Keith Kendrick has been permanently appointed chief marketing officer

ldquoDavid Barrett and Keith have a passion for building and leading teams are brand savvy and have proven track records operating com-plex businessesrdquo said Paul F Walsh Chairman of CGI who was serving as interim CEO and led the global search ldquoI couldnrsquot be more delighted that these talented executives are joining Competitor Group and will de-vote their talents to growing the finest media and event company in the worldrdquo

Abeles brings a 20-year ca-reer of executive experience in the sports industry to CGI He was most recently the EVP and general manager at Taylor-Made-Adidas Golf Company where over the past six years he led the commercial operations of a $18 billion global equip-ment and apparel division Prior to TaylorMade Abeles served as VP of sales and mar-keting for Cobra Golf

ldquoThis is a very exciting time for the endurance sports in-

dustry and itrsquos a great privilege to lead the talented team at CGIrdquo said Abeles who is originally from New York and lives in Del Mar CA with his wife and three sons ldquoAs participation and interest in running and triathlon events continue to grow around the world Irsquom incredibly en-ergized by the opportunity to help contribute to the next phase of our growth and innovation setting the standard for operating world-class events and delivering the most authentic content to the active lifestyle communityrdquo

Most recently Garrison spent the past six years as the VP and then CFO of NetSpend Corporation a leading provider of reloadable prepaid debit cards that was recently acquired He also held senior finance positions with Dell and Seiko Instruments Kendrick joined CGI as a consultant and was appointed interim chief marketing of-ficer in October 2013

Headquartered in San Diego CA Competitor Group owns and operates 53 events around the world including its flagship Rock lsquonrsquo Roll Marathon Series KiDS Rock Series TriRock Triathlon Series and Womenrsquos Running Series It also operates a number of running cycling and triathlon publications including Womenrsquos Running Tri-athlete Velo and Competitor

David Abeles CEO Competitor Group Inc

NEWS

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As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA


CLICK TO PLAY

NEWS

communications and marketing UNC Kenan-Flagler The results that surfaced from our analysis were eye-opening It was remarkable to see the profound impact a simple activity like running could have on our society The analysis brought interesting figures to light for the US including

raquo $130 billion in health care savings raquo Increase of more than $47 billion to the

national GDP raquo Nearly 2 billion pounds of total weight loss raquo 10 percent increase in household earning

potential raquo 5 million fewer hospital visits

The entire results including a down-loadable white paper are available online at ifeverybodyrancom

The analysis is the first part of the What If Everybody Ran campaign which will roll out throughout the year and celebrate runnings im-pact on individuals communities and ultimately the US Another aspect of the campaign includes Mizunos support of Back on My Feet a national for purpose 501(c)(3) organization that uses the transformative power of running to elevate home-less individuals out of poverty through the dis-cipline focus and determination developed via a consistent running regimen The Mizuno and

What if Everybody Ran Thats the question Mizuno Running posed to MBA students at the University of North Carolina (UNC) Kenan-Flagler Business School The unique analysis puts perspective on the potentially profound impact a nation of runners could have on many of the biggest issues and challenges facing American society today

Runners understand and see first-hand the positive effect running has on their lives said Fritz Taylor VPGM of Mizuno Running Knowing the effect of running on our lives we couldnt help but wonder what the macro im-pact would be if more and more people started adding running to their lives

According to a 2013 study by the Centers for Disease Control and Prevention (CDC) 80 percent of American adults do not get enough exer-cise Today there are approximately 30 million runners in America In a month-long analysis process conducted by UNC the research team combed through volumes of statistical data ex-isting studies and US Census data to project the impact on several key areas of life ndash health re-lationships and the economy among other sub-jects ndash if all Americans were runners

Mizuno brought our MBA team a unique and thought-provoking opportunity said Michael Schinelli associate dean of external

Back on My Feet partnership started with an Atlanta chapter sponsorship in January 2014 and will continue with a national fund-raising campaign tied to the What If Everybody Ran campaign in late Spring

We witness the positive impact run-ning has on the individual daily at our 530 am morning group runs said Mary K FitzGerald CEO of Back on My Feet We applaud Mizuno for commissioning this study as the tangible evidence prov-ing runnings power is undeniable The Mizuno campaign and analysis clearly adds greater context to the personal trans-formation we work to bring about through running with individuals experiencing homelessness across the US

The What If Everybody Ran microsite takes individuals on a running journey to see the potential of a world of runners The campaign anthem video What If Every-body Ran campaign poster and the analy-sis white paper further highlight the find-ings and reasons for Americans to take to the roadways trails and sidewalks on their first or one-thousandth run Consumers are also being asked to join the conver-sation and share their running moments through Twitter at IfEverybodyRan

MIZUNO EXPLORES WHAT IF EVERYBODY RAN

NEWS

Photo courtesy Mizuno


1

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With Tefl onreg fabric protector textiles require less washing and lower wash- and dry-temperatures which extend the life of the clothing and reduce the impact on the environment

Tefl onreg fabric protectormdashnow more sustainable than ever

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Carbon footprint claim based on testing which demonstrates that treated products require lower wash temperatures and 40 less drying time Capstonereg repellents for Tefl onreg fabric protector utilize short-chain molecules that cannot break down to PFOA in the environment Capstonereg repellents meet the goals of the US EPA 201015 PFOA Stewardship Program

Copyright copy 2014 DuPont All rights reserved The DuPont Oval Logo DuPonttrade Capstonereg and Tefl onreg are trademarks or registered trademarks of EI du Pont de Nemours and Company or its affi liates

BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK

Balega the South African maker of performance socks headquartered in North Carolina plans to expand its charity and fundraising initiative by donating to SoliderSocks Veterans in Need and the Catawba County United Way These services and contributions will run through Balegarsquos registered non-profit charity organization The Lesedi Project

As part of the effort Balega this winter will donate 5000 pairs of socks to SoldierSocks a non-profit organization dedicated to serving the men and women who are or have recently served in the United States Armed Forces

Balega already supports men and women in uniform through its Veterans in Need pro-gram in which fifty cents of each Enduro Physical Training sock sold is donated to Homes for our Troops an organization that builds specially adapted homes for disabled veterans This year Balegarsquos Veterans in Needsrsquo funds benefits Home for our Troops charity support-ing Army Sergeant Micheal Beck of North Carolina in the building of a new adapted home Together SoldierSocks and Veterans in Need help soldiers take their next steps forward

ldquoWe have an urgent need to help as much as we can to better the lives of these courageous men and womenrdquo said Tanya Pictor Balegarsquos VP of sales and marketing ldquoThey sacrifice their lives for our safety and this seems like the least we can do The military loves our socks but cannot wear them with their uniforms as the logos showed We took one of our top selling favorites among military personnel and removed all visible logos so that they could wear high performance socks with their uniformsrdquo

Balega commits to donating 500 pairs of socks to the Catawba County United Way to assist with the Point in Time Count of homeless people living in that area Point in Time Count serves as the primary source of data locally and nationally to understand homelessness trends and to track progress on efforts to prevent and end homelessness for all communities

In addition to the charities above Balega a key vendor partner of Fleet Feet Sports has been a partner with Fleet Feet Sports stores to support The Lesedi Project which was estab-lished in 2003 as a registered non-profit Education tops Balegarsquos charitable efforts and The Lesedi - meaning ldquolight and enlightenmentrdquo - Project supports South Africarsquos Ethembeni School offering education and life skills training to over 300 impoverished and disabled youth

The Lesedi Project raises funds for the school by organizing fun runs through US retail partners such as Fleet Feet Sports and through sales of studentsrsquo commissioned beadwork

Initially The Lesedi Project started with the Ethembeni School but today all of Balegarsquos charity actions and proceeds are run through The Lesedi Project This provides the ability to either split funds and donate to more than one fund or change funds from year-to- year

Balegarsquos charity work aims to make a difference in the lives of many people ldquoWe can only be through others around usrsquo As Pictor commented ldquoIt is our passion and absolute need to live it every dayrdquo

HOKA ONE ONE ADDS MORE ELITE RUNNERS TO

ATHLETE ROSTER

Hoka One One has added Olympic Marathoner Magdalena Lewy-Boulet and All-American Miler Nicole Schappert to the brandrsquos squad of elite runners

Lewy-Bouletrsquos achievements have included winning the San Francisco Marathon in 2002 claiming back-to-back bronze team medals at the IAFF World Cross Country Championships in 2010 and 2011 and competing for the USA at the 2008 Beijing Olympics She also held the title of the nationrsquos top-ranked marathoner in 2012 Her PR for the marathon is 22622 and she has now expressed an interest in pursuing ultra marathon distances as well

ldquoI am looking forward to running further and am confident that Hoka One One shoes will help me to do sordquo Lewy-Boulet said

A former All-American in both Cross Coun-try and Track at Villanova University Nicole Schappert has also joined the Hoka One One elite team Schappert was a 1500-meter finalist at the 2012 USA Olympic Trials and was Amer-icarsquos fastest indoor miler in 2012 She was also a member of the USA National team in the 2013 World University Games in Kazan Russia Cur-rently a graduate student at Rutgers University Schappert ran a PR of 90084 for 3000 meters at the Millrose Games earlier this month

ldquoIn 2012 I missed a spot on the US Olympic team by a few seconds The very next season I had a foot injury that required surgery I went from my best year in 2012 to seriously fearing the end of my running career Then I tried a pair of Hokas Not only was I able to run but also I was able to train at the level needed to be competitive Irsquom looking forward to another shot in 2016rdquo said Schappert

ldquoOur goal is to always find the right athletes who compliment our brand with best in class performance Magdalena and Nicole are no ex-ceptionrdquo said Jim Van Dine brand president of Hoka One One ldquoThese two women bring im-pressive achievements in their respective fields and substantial contributions to the running community as a whole They are the perfect fit for Hoka One One and the future of our brandrdquo

Hoka One One was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was cre-ated to design shoes that offer improved per-formance primarily for ultrarunners Deckers Outdoor Corp acquired the brand in late 2012 and is investing to broaden the product line to service all runners

Photo courtesy Balega

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SHARPEN YOUR PERSPECTIVE

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WOMENrsquoS SHIFT

TO NEUTRAL

The shift from minimalist to more-cushioned running footwear styles offers opportunities

and challenges for running stores

By Thomas J Ryan

Photo courtesy Altra12 SGBWeeklycom | MARCH 17 2014

MARCH 17 2014 | SGBWeeklycom 13Photo courtesy Altra

ith their different body structure foot shape and aesthetic appeal finding the right running shoe for a woman is al-

ways a central task for running specialty shops The shift away from minimalism toward more cushioned models however presents its own unique challenges with the big trend overall toward neutral cushioning

ldquoMore and more runners are finding that neutral shoes have enough engineered support that they dont need a stability shoerdquo said Patrick OMalley SVP of global product at Saucony ldquoWhat this does is create lighter more flexible and bigger cushioned shoes that makes the run enjoyablerdquo

ldquoThe running industry continues to collectively energize spaces that perhaps have lacked in freshnessrdquo added Claire Wood senior footwear product line manager at New Balance on the shifting focus toward the neutral and even stabilityguidance categories ldquoThe no-tion of creating stable protective rides with less lsquostuff rsquo is fun to see come together Obviously neutral continues to be a zone with a lot of innovation and runners are gravitating towards this stylerdquo

The opportunity arrives according to Wood with runners being increasingly open to trying a different running experience

ldquoWe believe that for example two neutral runners of the same build similar stride etc could crave totally different experiences underfootrdquo said Wood ldquoAddressing the lsquoridersquo someone can experience through various foams compounds and geometries can deliver a variety of experiences The aesthetic design and how upper materials come together also plays into this Men and women are discerning with fashion in other realms of their wardrobe running shoes should be the samerdquo

Golden Harper founder of Altra Running believes women have notably benefited from the additional stability proprioception and foot strength they received by using a minimal shoe

ldquoSince women are generally less stable through the gait cycle they ben-efitted greatly from the additional stability they got from being lower to the groundrdquo observed Harper ldquoA lower to the ground shoe is more stable in general Now were learning how to try and apply those principles to shoes that are higher off the ground We also learned that if we can get women to run with better form and land closer to underneath their body that we see a

reduction in stability issues as wellhellipminimal shoes made all this possiblerdquoThe push back towards more-cushioned styles poses some complications

since cushioned doesnrsquot mean theyrsquore more supportive Harper believes In reality the softer the shoe the more unstable the platform raising the risk of excess pronation

To address those support issues Altra womenrsquos styles have a female-spe-cific last built from the ground up with a narrower heel longer arch higher instep and slightly different foot shape By contrast Harper believes nearly all athletic shoe companies ldquotake a little volume off the top of the mens lastrdquo in creating their womenrsquos models and still ldquojust shrink it and pink itrdquo

Said Harper ldquoWe try to make our womens shoes proportionally softer and slightly more cushioned than the mens models in addition to account for their unique stability needs and the different shape of their feetrdquo

With countless studies on gender differences the Q-angle and various debates regarding heel width New Balance has a range of lasts in multiple offsets for both men and women that generate sepa-rate patterns

ldquoWe approach running shoes regardless of gender with the same sense of style and performancerdquo said Wood ldquoWe hyper-focus and sweat all the small stuff on menrsquos and womenrsquos shoes We do feel in general women tend to scrutinize or be more particular about a silhouette a shape etc and therefore we design with a very discerning eye Construc-tion is an area of footwear engineering and one that we pride ourselves on shoes that look and feel beautiful on the foot is what we strive to produce for men and womenrdquo

Woods believes the minimalism movement has impacted both menrsquos and womenrsquos designs She still sees demand for minimal models such as its Minimus collection but also believes minimalism being defined by the midsole drop or offset has finally started to shift into a larger conver-sation of foot position in the shoe overall

ldquoI do think the consumer is still confused with this verbiage and associates need to understand that the consumer may associate minimalism only with the angle of the runnersrsquo foot not necessarily the overall substance of what is under their footrdquo said Wood ldquoThat said we believe strongly that minimalism shoes as the industry first learned it absolutely still have a place and the learnings and influence from this trend should be applied to more lsquosubstantialrsquo running shoesrdquo

W

Adiidas Boost


For spring 2014 New Balance is launching the Fresh Foam 980 which delivers a smooth ride and full length soft cushioning from heel to forefoot

ldquoWe are very proud of the innovation and science that contributed to this new line-up within our cushioned offer-ingsrdquo said Wood ldquoThe snappy resilient 890V4 continues to be surprisingly light but on a sil-houette that feels just as cool to

run in as it looks A podular segmented REVlite midsole allows for a very quick feel no matter how fast you are running and a ride thatrsquos going to be very responsiverdquo

Sauconyrsquos OMalley said the challenges with any shift are that some offerings go to the extreme

ldquoThe thing that we are really proud of at Saucony is that we heard the consumers loud and clear on what they were looking for light and flex-ible shoes that allow the body to move naturallyrdquo said OMalley ldquoWe did not go to the extreme side of that instead really studying the runner and offering shoes that provided those great benefits but at the same time protecting them from the harshness of the roads Another great side of this is that minimalism made us smarter as we updated some of our tra-ditional models It allowed us to drop to an 8mm heel-to-toe offset as well as take 2 ounces out of our shoesrdquo

For spring 14 Sauconyrsquos ma-jor update is the Guide 7 in the stability category A fully decou-pled SRC (Super Rebound Com-pound) crash pad in the heel area provides a smoother transition at foot strike A redesigned medial

sole unit improves support for runners with slight to moderate pronation needs while creating a smooth transition to midfoot The outsole of the new Guidersquos forefoot has been flared by 2mm for a more supportive plat-form during the latter stages of the gait cycle Finally the Guidersquos 8mm heel-to-toe offset positions the foot during impact in a way that creates a greater range of motion for the Gastrocnemius-Soleus-Achilles tendon system allowing for a more powerful running stride

ldquoWe really wanted to work on the geometries of this shoe so that we could provide a smooth heel-to-forefoot transitionrdquo said OMalley ldquoAlong with the smooth ride our 8mm heel-to-forefoot offset sets the runners body up to maximize all the muscles and the joints to take away the strain and stressrdquo

Another key launch for Saucony is the Mirage 4 a shoe within Sauconyrsquos natural motion silo thatrsquos for the runner looking for a lightweight and responsive shoe that allows the foot to move naturally through the gait cycle Said OMalley ldquoThis will really maximize the muscles and joints in the lower part of the leg and make the runner strongerrdquo

On the aesthetics side color and prints continue to be very strong head-ing into spring 2014 and women runners are driving these trends

ldquoAs far as experimenting we find that both men and women are looking for ways to improve their runningrdquo said OMalley rdquoSo when we came out with the Kinvara in Natural Motion we had about a 5050 split between women and men I think as long as the experimenting is not extreme we find both women and men willing to trust us and follow us down the path of innovationrdquo

All Sauconyrsquos womenrsquos models come with a women-specific lastldquoWe build our last based on the contours of the womens foot care-

fully taking into account the bunion and the heel areardquo noted OMalley ldquoThis allows us to construct our womens shoes around a fit that women runners loverdquo

For spring 2014 Altra is launching the worldrsquos first foot-shaped Zero Drop maximally cushioned shoes ndash the Olympus and Paradigm - targeted at women who run extreme terrain or extreme distances These shoes can also be beneficial for those trying to protect a foot injury

ldquoWersquove known for years that women prefer more cushioning than men but they also like lightweight so wersquove worked very hard to make them lighter weight than your average running shoe while making them more stable than other maximally cushioned shoesrdquo said Harper ldquoOur ultra distance athletes and those nursing a foot injury are really happy with the amount of protection wersquove been able to give them in such a lightweight packagerdquo

Saucony Mirage 4

Saucony Guide 7

New Balance Fresh Foam 980

Photo courtesy Altra

Photo courtesy New Balance


For spring 2014 Brooksrsquo big launch is the Transcend positioned as the ldquoultimate Float shoerdquo to ad-dress the revival of the support category featuring new Super DNA cushioning and on-demand support to provide a ldquofloatrdquo experience for runners Key technologies include the Super DNA for the ultimate cushioned ride and Guide Rails that

revolutionizes traditional stability by allowing the hips knees and joints to move within their unique motion path while you run ndash all without any tra-ditional posts Other selling points include Ideal Pressure Zones that mini-mize localized pressure evenly in the heel midfoot and forefoot as well as a rounded heel to align the stride naturally and plush upper

ldquoDuring the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Floatrdquo said Jon Teipen Brooks footwear product line manager ldquoTranscend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position throughout the runrdquo

Having a max cushion shoe that allows the toes to spread free with a foot-shaped toe box and encourage low impact running technique with a Zero Drop design holds appeal for the healthy running Added Harper ldquoThe longer a runner is out

there the more important those two things become to her because form and feet both tend to degrade with fatigue

Brooks is finding women are becoming more adventurous when it comes to color

ldquoThey tend to gravitate toward the bright trend relevant color optionsrdquo said Kira Harrison footwear-merchandising associate ldquoBut that doesnt mean there arent men out there who love color It is such a personal choice we work hard to offer a variety of options so each runner can find the shoe that speaks to their wants and needsrdquo

The Transcend comple-ments the Brooks Adrenaline GTS the best-selling shoe in the support category in the SRG channel For spring the Adrenaline GTS 14 gains an update with extended mid-foot crash pad thinner closer-

to-foot overlays and the introduction of the comfort eyebrow a new design that brings the upper closer to the foot for a more conformable fit

Other key updates for spring include the Ravenna 5 coming in three-quarter ouncersquos lighter with a blended BioMoGo DNA midsole a new adjustable arch saddle and ultra thin welded overlays in the vamp

The PureProject 3 now has a 360 degree rounded heel bringing contact points even closer to joint center as well as a sculpted medial arch integrated with the Nav band for a closer-to-foot fit The toe flex has been repositioned in be-tween the second and third met heads al-lowing the first two met heads to work as a functional unit

Hoka One One uses a womenrsquos specific last for its spring 2014 womenrsquos styles along with all the Hoka technology as the menrsquos styles The big differentiator is the engineered mid-sole volume which is up to 25 times the volume of performance-specific cushioning materials compared to standard running shoes according to Tom Daley Hokarsquos mar-keting manager

For spring 2014 the key launch for Hoka is the Conquest a responsive high mileage road model with 50 percent more midsole material than traditional running shoes for

added protection ldquoThe Conquest features

an early-stage Meta-Rocker for a fast transition onto the forefoot and a high re-bounding RMAT midsole material that provides a

quick and responsive ride excellent resilience and dynamic perfor-mancerdquo said Daley ldquoA layer of EVA ndash built close to the foot ndash pro-vides the signature ride quality of Hoka One One shoesrdquo

Also new for spring is the Bondi 3 featuring a reinforced upper with layered No Sew construction

Hoka is the leader in maximal cushioned running shoes with other brands attempting to follow Hoka with their own versions of higher-cushioned products

ldquoHoka One One is growing rapidly as running specialty retailers are being asked by consumers for Hoka One Onerdquo said Daley ldquoHoka One One is adding new specialty running retail accounts every day and sell through is strong Minimalist shoes donrsquot work for the ma-jority of runners and the explanation of the minimalist phase should be explained in a straightforward manner It is a product that works for a very small segment of the running population but it was hyped

Hoka One One Conquest

Brooks Adrenaline GTS 14

Brooks Transcend

Altra Olympus

Photo courtesy Brooks


by the brands the retailers and the media to the point where it became confusing to the consumer As a result many runners got hurt or injured from minimalist productsrdquo

Chris Brewer running specialty category manager at Adidas said women tend to be willing to try new things but they are also more aware of short-lived or over-hyped trends

ldquoWomen do indeed lead on the trend side which is why we are predicting and seeing a return to understated elegancerdquo said Brewer ldquoAnother trend is that more runners are buying neutral shoes which means they are chasing cushioning first and worrying about stability later Most running shoe brands have adjusted with a broader offering of more stable neutral shoes to ensure the runner gets the cushioning she wants with the structure she needs under herrdquo

Adidas is capitalizing on that shift with its hot-selling Boost shoe offering revolutionary cushioning technology that lead it to become Adidasrsquo most successful running launch last spring Based on a development process first created in 2009 by BASF solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules to make up the footwearrsquos distinctive midsole With its unique cell structure the capsules store and unleash energy more efficiently in every stride to deliver cushioning and high responsiveness Version two of

the Energy Boost arrived in FebruaryldquoBoost is a giant difference-maker and will continue to drive market share gains for Adidasrdquo said

Brewer ldquoBut the most important thing about Boost is that it is the one single midsole technology or material that a runner or athlete can feel both at try-on and during her runrdquo

Another unique selling point is temperature indifference - from zero degrees Fahrenheit to 110 degrees Fahrenheit the cushioning feels the same while EVA gets either very firm or very soft as the temperature changes noted Brewer

On the aesthetics side Adidas sees a shift to cleaner designs with women seeking ldquoless overtly bright and busy shoes and instead buying the understated and subtle colors and designsrdquo But while most runners are returning to shoes with normal slopes and normal midsole heights runners are still demanding lightness due to the learnings of the minimalism phase

ldquoWe are in the midst of a return to more traditional midsoles and it will be interesting to see the appetite for this product across the broader swath of runners once the early adopters dip their feet in those watersrdquo said Brewer ldquoOur prediction at Adidas is that everyone will continue to want maxi-mum cushioning but the answer will not be oversized midsolesrdquo

Regardless of gender Adidas believes sales associates should focus on the athlete first with critical

information including time spent in her activ-ity of choice the intensity of her training her short- and long-term goals and any past or cur-rent injuries

ldquoThis information along with an accurate assessment of foot-type and foot movement during the gait cycle really enables the female consumer to feel comfortable that she is getting expert attention and will find the best solution on the shoe wallrdquo said Brewer

The fitting process is essential for a new run-ner or a runner who has injuries or has had a long layoff but even those with little fit issues can benefit by exploring alternatives to their current shoe to fully understand the newest shoes in the market that could make running even more enjoyable

ldquoThis is where Boost is finding its footingrdquo said Brewer ldquoIt feels completely different and sales associates can show that their store is on the cutting edge with new innovations to help make all athletes betterrdquo

Woods believes retailers and associates should be equipped with the best and most up-to-date information behind their product to service both vendors Said Woods ldquoThere are a lot of choices these days and I donrsquot believe men need a different selling pitch than women I be-lieve the information should be accurate under-standable and the shopping experience should lend itself to inquiries answered and products walking out the door by choice and excitement not defaultrdquo

OMalley said the key for associates is to sell the benefits not the features Said OMalley ldquoThey should really be able to explain why a particular shoe is going to work for the runner The features are the things that create the ben-efits and that is what the runner really needs to understandrdquo

Harper is frustrated with sales people who are ldquounwilling to push to get someone into the correct sizerdquo The majority of women as well as nearly half of men buy their shoes too small contributing to the bunions neuromas Plantar Fasciosis and stress fractures common with so many runners

For women the bigger size often feels ldquotoo looserdquo to them at first and need to be con-vinced that the benefits will arrive in a short matter of time Also the higher instep on many women needs to be addressed through lacing techniques and shoes that arenrsquot as tight over the instep Added Harper ldquoOnce a women has been gently guided out of her lsquocomfort zonersquo and into the true comfort of proper fit she will thank you foreverrdquo

Adidas Boost

Photo courtesy Adidas

P 382P 021 P 285P 877 100 K

copy2014 Implus Corporation Sof Solereg is a registered trademark of Implus Corporation 214

bull Helps alleviate pain associated with Plantar Fasciitis

bull Fits any shoe type

bull 30-day money-back performance guarantee

Heel cup provides motion control and stability

Gel in heel relieves pain from heel spurs

Plantar Relief Bridge provides sturdy support to painful arches

Durable nylon composite plate

Plantar FasciitisOrthOtic insOle

wwwSofSolecom

ssessing the difference between selling run-ning footwear to men versus women can

sound ldquovery very stereotypicalrdquo admitted Todd Colby store manager at Jack Rabbit Sports in Park Slope Brooklyn

Said Colby ldquoSometimes you have very picky men who really want to discuss all the ins and outs of the shoe discuss minimalism and the full range of the shoes And there are certainly women who will do that too but then there are those women who will be totally bored with that aspect Theyrsquore just running a 5K and want a shoerdquo

But Colby and other run specialty retailers noted that generalizing women ldquotend to be a little bit more particular about not just fit and feel but also the aestheticrdquo Consequently they tend to ask more questions

ldquoTheyrsquore curiousrdquo said Colby ldquoThey want to make sure theyrsquore not only getting the right shoes but wearing the right apparel and being fitted properly with a sports bra Whereas therersquos very little discussion with many guys They want what they wantrdquo

That curiosity is especially helpful given that the fit process can be more challenging due to a womenrsquos unique body features including gener-ally wider hips narrower heels typically a lower body mass and other nuances Asics even came out with research a few years ago that showed womens feet change during their monthly cycle

By Thomas J Ryan

SIZING UP WOMEN

Wider hips narrower heels and a greater fashion sense are only a few of the challenges involved in

fitting women in running shoes

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o co

urte

sy A

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Another fitting challenge is that women tend to prefer a tighter shoe closer to the feel of their casual shoes or boots that may not work with a running shoe Added Colby ldquoSo you tend to find yoursquore having more discussions about our philosophy of fitting and how a women fits into a shoe in generalrdquo

Stephanie Blozy owner Fleet Feet Sports West Hartford concurred that one positive about working with women is that they for the most part shop in her store because they like or need expert assistance She added ldquoWe joke that men donrsquot like that much help because they donrsquot like asking for direc-tionsrdquo

But the challenge is that many women want a specific color and think their feet are much smaller than they really are

ldquoWhile women account for about 65 percent of our shoe business they account for about 80 percent of our returnsrdquo added Blozy ldquoMy thought is that women try to listen to our recommendations but when they get home they have buyerrsquos remorse in terms of the shoe color and size So we focus on training staff to really listen to what the customer wants and offer some guiding questions to determine if colorsize are important factors in the customerrsquos final decision ndash or if the customer really wants whatrsquos best for their feet no matter if the shoe is day-glow yellowrdquo

Lori Shannon president of See Jane Run with stores in San Francisco Oakland and Danville CA doesnrsquot sell to men but notices that men com-ing in often interfere with the fit process

ldquoThe men will tell the woman to ignore how she feels because XX is the best shoe or because this shoe does this one thing (cushion support etc) and that is what they need so they should buy itrdquo said Shannon ldquoWhen women are outside of that influence they look past the marketing and the suggestions of what is lsquobestrsquo and work from a place of what feels right The posting the gel the MoGo or whatever is irrelevant Women are very interested in the mechanisms of the foot and the synergy between the shoe and the foot but not specifically the details of the shoe They seem to take a very holistic approach to a shoe fittingrdquo

Tripp Southerland footwear buyer at Pacers Running Stores with five stores serving the greater Washington DC area agrees that therersquos ldquooften embarrassment associated with big feetrdquo for women When a new runnerwalker comes in looking to get fit for the first time theyrsquore often surprised theyrsquoll have to size up 05 to 15 from their casual shoe size Said Souther-land ldquoConvincing a woman to buy a size 10 running shoe when she has worn a size 9 casual shoe all of her life requires practice and skill that not every salesperson has masteredrdquo

Additionally the fitting process requires the salesperson to narrow the shoe selection down to a handful of shoes that work for the customer

ldquoA female customer may like the way one shoe feels over another but does not like the look or color of that shoerdquo noted Southerland ldquoIn that situation we prefer the customer choose comfort over style because on a run it is more important that the shoe fit and feel comfortable rather than look good The salesperson can achieve all of this with an even keel good options and a bit of sales experience

Overall while itrsquos important for a salesperson to match every custom-ers energy levels itrsquos especially important with female customers because women tend to be pickier when it comes to aesthetics and size of the shoe Said Southerland ldquoBuilding rapport providing options and not rushing the customer becomes that much more important with female customersrdquo

Chet James owner of Super Jock n Jill in Seattle believes a bigger chal-lenge is capturing the young male from 20 to 35 Said James kiddingly ldquoThey can probably wear flip flops to do a marathon So they donrsquot really have this urgency to have customer service which is our makeuprdquo

Men typically have a pelvis thatrsquos boxier in shape like a 4x4 post and

women tend to be more like a 2x6 which means that the angle of their upper leg is often greater This slant of the upper leg referred to as the Q angle requires extra attention on the fit process

ldquoTherersquos a little more movement to the leg and hip and knee and feet with women so thatrsquos one of the things we try to be conscious ofrdquo said James

Thankfully James noted that it generally tends to be easier to provide information and advice to women

ldquoTheyrsquore typically more engagingrdquo said James ldquoTheyrsquore more likely to want more information than the guy They like to know more about fit how it looks on them and overall lsquoDoes this make sense for mersquo Whereas as the guy may say lsquoDoes it fit Fine Irsquom goingrsquordquo

For staff while they may get the quick-sell for men in the younger age group they should be prepared to work a 20-to-40 minute fit session to work through the evaluation process with everyone James added thatrsquos the value his store brings as part the run specialty relationship

ldquoWersquore not trying to sell you a shoerdquo added James ldquoWersquore helping you learn how to buy them correctly Itrsquos getting them comfortable enough to interact with the product and make up their mindrdquo

Jessica LaPointe store manager at the recently-opened New Jersey Run-ning Company in Hoboken NJ believes that while two years ago she ldquodefi-nitelyrdquo felt men cared more about the technical features of products and women were much more aesthetically driven the wants of the two genders are closer in line For example in the four months her Hoboken store has been open all of her vendor-special orders have been for male customers looking for a color other than the ones they stock

ldquoI chalk a lot of this new aesthetically-driven running culture up to the emergence of fitness as lifestylerdquo said LaPointe ldquoAs sales associates we need to be mindful that we are no longer fitting the veteran runners of the past who only wore their trainers for running Today those same run-ning shoes carry you through a morning run into a class at the gym and straight on to a casual brunch with friends or weekend errandsrdquo

With both genders looking for shoes that work beyond running to in-clude CrossFit yoga Zumba boot camps kickboxing etc the time spent in the fit process has ldquoincreased dramaticallyrdquo over the years but it also offers a greater opportunity to sell multiple shoes for multiple purposes in a single sale she added

Regardless the greater attention to aesthetics places challenges around finding the correct shoe for a specific foot

ldquoI almost always mention that any and all are welcome to shop solely based on style - but also remind them that we offer a tremendous service and that once the gait analysis is complete we can do our best to narrow down both style AND comfortrdquo said LaPointe ldquoSometimes the simplest fix is a set of different colored laces or a simple special order from a vendorrdquo

LaPointe said women seem to opt for a minimal style without guidance because it tends to look less bulky and gives the foot a smaller appear-ance But she added that as women become increasingly competitive and aware of shoes as training tools itrsquos essential to make sure similar techni-cal information is delivered to both men and women Basics of each shoe include general weight heel-to-toe offset trail versus road racingperfor-mance versus training minimal versus neutralhellipversus stabilityhellip versus motion control

ldquoEach piece of information can really help sell a shoerdquo said LaPointe ldquoWomen might be more interested in the amount of forefoot cushioning and weight of a shoe for dancegroup fitness purposes while men might be more interested in durability and heel-to-toe offset for heavy weight-lifting and plyometrics - but there will almost always be a crossover and need to throw bits of technical information into any salerdquo

CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

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MARCH

25-27 ASI Long Beach Long Beach CA

27-30 ASA-ICAST Fred Hall Shows San Diego CA

APRIL

7-8 SFIA Litigation amp Risk Management Summit Phoenix AZ

22 SFIANFHSNCAA Rules Committee Meeting Indianapolis IN

27-30 NSGA Mgmt Conference Indian Wells CA

JUNE

11-12 Altanta Shoe Market Atlanta GA

17-19 Licensing International Expo Las Vegas NV

26-28 Sports Inc Summer Team Dealer Show Nashville TN

JULY

8-11 NBS Summer Market Austin TX

10-13 European Outdoor Trade Fair Friedrichshafen Germany

15-17 ASI Chicago Chicago IL

18-20 ADA Spring Show Reno Nevada

AUGUST

6-9 Outdoor Retailer Summer Market Salt Lake City UT

14-16 Sports Inc Outdoor Show Nashville TN

SEPTEMBER

3-8 NBS Fall Semi - Annual Market Fort Worth Texas

4-6 Imprinted Sportswear Show (ISS) Orlando FL

10-12 Interbike International Trade Expo Las Vegas NV

16-17 SFIA Industry Leaders Summit Chicago IL

OCTOBER

7-9 OIA Rendezvous Asheville North Carolina

NOVEMBER

15-16 ADA Fall Show Palm Springs California

23-25 Sports Inc Fall Team Dealer Show Las Vegas NV

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom


Contact 3039977302 or email SportsJobssportsonesourcecom

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THE INTERSECTION OF CAREER AND LIFESTYLE

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WErsquoRE ROLLING OUT YOURNEXT GROWTH CATEGORYTaking tape to a new level in one cohesive presentation



wwwpaypalcomSGB








wwwpaypalcomSGB







Thomas J Ryan


9173754699




Teresa Hartford



Camila Amortegui


Advertising Sales

Account Managers

Buz Keenan


2018875112

Katie ODonohue


8282443043




James Hartford


3039977302


SportsOneSourcecom






SOS Research

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NEWS










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NEWS


ACHIEVE YOUR GOALS




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BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

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sy A

ltra

A



Phot

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TR

AD

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BU

YIN

G G

RO

UP

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MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM





wwwpaypalcomSGB







Thomas J Ryan


9173754699




Teresa Hartford



Camila Amortegui


Advertising Sales

Account Managers

Buz Keenan


2018875112

Katie ODonohue


8282443043




James Hartford


3039977302


SportsOneSourcecom






SOS Research

10














NEWS










CLICK TO PLAY































NEWS


ACHIEVE YOUR GOALS




CLICK TO PLAY

NEWS















NEWS



1





tefl oncomsgb



BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM


NEWS










CLICK TO PLAY































NEWS


ACHIEVE YOUR GOALS




CLICK TO PLAY

NEWS















NEWS



1





tefl oncomsgb



BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

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BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM


























NEWS


ACHIEVE YOUR GOALS




CLICK TO PLAY

NEWS















NEWS



1





tefl oncomsgb



BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

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BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM



ACHIEVE YOUR GOALS




CLICK TO PLAY

NEWS















NEWS



1





tefl oncomsgb



BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM



CLICK TO PLAY

NEWS















NEWS



1





tefl oncomsgb



BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM



1





tefl oncomsgb



BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM


BALEGA AMPLIFIES

CHARITY EFFORTS

GIVING BACK











ATHLETE ROSTER













WOMENrsquoS SHIFT

TO NEUTRAL



By Thomas J Ryan



















W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

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UP

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MARCH



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OCTOBER


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W

Adiidas Boost

















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

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urte

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ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM


















Saucony Mirage 4

Saucony Guide 7


























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM
























Brooks Transcend

Altra Olympus





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM





















Adidas Boost


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM


P 382P 021 P 285P 877 100 K










wwwSofSolecom







By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM








By Thomas J Ryan

SIZING UP WOMEN



Phot

o co

urte

sy A

ltra

A



Phot

o co

urte

sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM



Phot

o co

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sy A

ltra



























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM



TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

MARCH



APRIL




JUNE




JULY





AUGUST



SEPTEMBER





OCTOBER


NOVEMBER


















LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

SHOCKDOCTORCOM





LIFESTYLE MARKET



KINESIOLOGYTAPE

ELITE STRETCHTAPE

HYBRID ATHLETICTAPE

ELITE ATHLETICTAPE

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KINESIOLOGYTAPE

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