SFU Men’s Hockey2016-2017 Sponsorship & Advertising Guide

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THREE-TIME LEAGUE CHAMPIONS2007/08 - 2009/10 - 2010/11

SIX CONSECUTIVE LEAGUE FINALS2007 - 2013

MAILING ADDRESS3676 Kensington AveBurnaby, BCV5B 4Z7

SALES CONTACTChris MunshawDirector, Business Developmentc: 604.418.9127e: chris.munshaw@sfuhockey.com

24/365www.sfuhockey.comhockey@sfu.catwitter.com/sfuhockey

TABLE OF CONTENTS

Introduction - 3 Visit www.sfuhockey.comAbout SFU Hockey - 4 to find the latest version of this guide

ARENA SIGNAGE Rinkboard Advertising - 5

PRINT OPPORTUNITIESGame Program Advertising - 6Home Game Promotional Partner (coming soon)

BROADCAST AND ONLINE SPONSORSHIPBroadcast Sponsor (coming soon)Viral Video Sponsor (New!) - 7Linked Website Banner - 8Social Media Sponsor (New!) - 8

INTERACTIVE PROMOTIONS AND IN-GAME FEATURESIn-Game Features (New!) - 9In-Game Product Giveaways (coming soon)

EQUIPMENT SPONSORSHIP & TEAM SPONSORSHIP BUNDLESYour Logo on SFU Hockey Equipment -10Your Logo on SFU Hockey Merchandise (coming soon)

ADVERTISING OPPORTUNITIES WITH THE SFU MEN’S HOCKEY PROGRAM

The Simon Fraser University Men’s Hockey team is proud to call home to thestate-of-the-art Bill Copeland Sports Centre in Burnaby, BC. Over the next 12 months, thousands of fans will visit the arena to cheer on the Clan as they host top university and college opponents - and we’d like to expose them to your business as an official team sponsor.

No matter your budget, the SFU Men’s Hockey program has a sponsorship option that’s sure to help you reach potential customers and show your support of grassroots athletics to new and existing clients.

There are many positives to a partnership with our team beyond the boost to yourbusiness’ revenue and local profile. As an SFU Men’s Hockey sponsor, you’ll beassociated with a team that invests hundreds of hours each season into communityservice and outreach by volunteering with local schools, minor sports and charities.You’ll also make a significant impact on the ice and in the classroom, as our sponsorsplay a key role in funding the athletic and academic scholarships that bring new student athletes to SFU.

ADVERTISING OPPORTUNITIES WITH THE SFU MEN’S HOCKEY PROGRAM

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ABOUT SFU HOCKEY

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OUR STORYClan Hockey was reistablished in 2003 with the creation of the ‘Hockey Club’ by a number of SFU students eager to bring hockey back to the hill following a nearly 30 year hiatus since the original varsity team competed in the 1970’s. In 2006, the Men’s club joined Trinity Western Uni-versity, UVIC, UNBC, and UCFV in the formation of the British Columbia Intercollegiate Hockey League (BCIHL). The BCIHL has continued to grow by adding new members such as Eastern Wash-ington University, Thompson Rivers University, Okanagan College, and Selkirk College.

From 2009-2011 SFU Men’s Hockey enjoyed a number of significant milestones. The team would for the first time offer scholarships to attract the top players from Junior hockey, as well as travel to Alberta for the first time to play top-level ACAC teams in exhibition. Most notably however, the establishment of the University Hockey Classic, an annual event pitting the SFU Men’s squad against crosstown rival UBC Thunderbirds. The event inaugural event was a huge success with over 1,600 passionate fans on hand to witness the new SFU team beat UBC in a two-game series.

With the quick growth of the organization, SFU Hockey would again raise the level of competition in 2012. For the first time, SFU would compete against an NCAA Division 1 program in Air Force. While SFU would fall to Air Force by a score of 8-3, it opened the door to NCAA Division 1 competition in Burnaby and would put SFU on the map among the best college teams in North America.

In December of 2012, SFU Hockey established the Great Northwest Showcase, anevent hosted in Burnaby to showcase top-level college hockey while promoting education as an important part of an athlete’s career. The 2014 event was attenended by future NHL stars from top ranked NCAA Division I University of North Dakota, and NCAA Division I Princeton University. UND woulddefeat SFU 4-3 and go on to make the Frozen Four that season.

COMMUNITY INVOLVEMENTWith the growth of the team on the ice, SFU Hockey would also continue to develop as an organization off the ice, entering into an official partnership with Burnaby Minor Hockey. Every week, SFU players are on the ice with Burnaby Minor Hockey teams, helping to mentor and develop the skills of our younger generation.

In addition, similar programs have taken shape within the Burnaby School District, as SFU players travel to local elementary schools for mentorship, assisted learning, and gym programs in the community each week. SFU Hockey also donates over 1,400 printed tickets to local schools every week.

ABOUT BILL COPELAND SPORTS CENTREThe Bill Copeland Sports Centre is Burnaby’s largest indoor sports facility with seating for over 2,000 spectators. Open year-round, the arena is the primary home to SFU Men’s Hockey team and the Burnaby Minor Hockey Association, and draws over 130,000 patrons through its doors each year. The arena is also home to Burnaby Speed Skating, Burnaby Figure Skating and the Burnaby Lakers Junior and Senior lacrosse programs.

ARENA SIGNAGE [RINKBOARD ADVERTISING]

ABOUT SFU HOCKEY

Rinkboard advertising at the Bill Copeland Sports Centre puts your brand front and centre on a full-year basis, to be seen by thousands at SFU Men’s Hockey games and many other winter and summer events hosted at Burnaby’s largest indoor sports facility. While over 130,000 patrons visit the arena each year, your ad will also be seen in countless SFU Hockey and Burnaby Minor Hockey photos and videos. A portion of all proceeds benefit the Burnaby Minor Hockey Association.Association.

4-FOOT RINKBOARD

$800

6-FOOT RINKBOARD

$1200

QUANTITY: Limited12 MONTH PRICING: $800 to $1500 (12 months) (including production costs)IMPRESSIONS: 130,000 live, countless photo/video impressions

8-FOOT RINKBOARD

$1500

ARENA SIGNAGE [RINKBOARD ADVERTISING]

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YourLogoHere

PRINT OPPORTUNITIES [GAME PROGRAM ADVERTISING]

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Game Programs are 8.5”x5.5” 25-page brochures sold at every SFU home game during the course of the regular season. In addition, Game Programs are supplied to prospective and existing sponsors, community partners such as the Burnaby Minor Hockey Association and Burnaby School District, as well as distributed at the many SFU Hockey events throughout the offseason.

QUANTITY: Limited 12 MONTH PRICING: $350 Half Page, $500 Full Page

Your Logo Here

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Be a part of SFU Hockey’s growing digital media brand. In partnership with professional film-maker Albert Art Creative (www.albertart.net), your logo will appear as an official sponsor of an SFU Hockey digital promotional video. Videos are promoted through all SFU Hockey online platforms, through Albert Art Creative, and through many other online media and special interest groups.

QUANTITY: Limited PRICING: $750 per videoPOTENTIAL: Albert Art has a proven talent in producing eye-catching content. His top youtube video has over 65,000 views, while SFU Hockey’s first video with Albert Art was a short sample video that reached 500 views within the first week.

“Clan Hockey Returns”https://www.youtube.com/watch?v=ZX9Npdq2SM8

(click to watch)

BROADCAST AND ONLINE SPONSORSHIP [VIRAL VIDEO SPONSOR]

BROADCAST AND ONLINE SPONSORSHIP [LINKED WEBSITE BANNER]

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Put your logo front and centre at www.sfuhockey.com, the primary gateway to all SFU Hockey online content. With an average of over 60 unique visitors per day and growing, SFU Hockey will drive traffic to your website and increase your sales.

Your Logo Here

BROADCAST AND ONLINE SPONSORSHIP [SOCIAL MEDIA SPONSOR]

With over 2,000 twitter followers and over 600 facebook likes, your logo will appear on one of the fastest growing social media campaigns at SFU.

QUANTITY: Limited 12 MONTH PRICING: $500

Your Logo Here

QUANTITY: Limited 12 MONTH PRICING: $500VISITS: 29,000 UNIQUE VISITORS: 14,400 PAGEVIEWS: 85,000 COST PER IMPRESSION: $0.02

INTERACTIVE PROMOTIONS AND IN-GAME FEATURES

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In-Game Feature: October 15th, “Win Your Tuition Night”

On October 15th, SFU Hockey will open their 11th BCIHL Season. With your help, one lucky SFU student in attendance will win free tuition for the fall semester!

Includes: - 1 Game Night Promotional Partnership - Your Company Name displayed as Official Sponsor in all home opener promotional materials: tickets, posters, and online advertising - Media Coverage in Burnaby Now, SFU Peak Newspaper, on www.sfuhockey.com and social media throughout the regular season - 12 month advertisement with Your Company Logo on www.sfuhockey.com - 4 SFU Hockey Season Tickets - 4 SFU Hockey T-shirts

QUANTITY: One Sponsorship AvailablePRICING: up to $1,000*

EQUIPMENT SPONSORSHIP [SFU HOCKEY EQUIPMENT]

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Your logo will appear on all game-worn jerseys.

QUANTITY: Limited PRICING: $5,000/season

Your Logo Here

Your Logo Here

TEAM SPONSORSHIP BUNDLES

Many sponsorship bundles are available to suit your business. Please contact us today!

Gold Team Sponsor: Includes jersey patch, logo on sfuhockey.com homepage, home game mentions, home game banner, logo on home game tickets, full page program ad, 5 season tickets, and a $500 donation to the SFU Hockey Scholarship Fund. Price: $6,500

Silver Team Sponsor: Includes Logo on sfuhockey.com homepage, home game men-tions, home game banner, logo on home game tickets, full page program ad, 5 season tickets, and a $250 donation to the SFU Hockey Scholarship Fund. Price: $2,500

Bronze Team Sponsor: Includes logo on sfuhockey.com homepage, home game men-tions, home game banner, half page program ad, and 5 season tickets. Price: $1,000