Module 12.10

Presenting Your Plan

Jim Beach & Chris Hanks

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d. Slide 1

• Company Name / Logo

• Name of Founders

• Contact Information

• Acknowledgment of whom presentation is being made

• Date

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Slide 2 Overview

• Brief explanation of product/service

(What is it you do?)

• Short explanation of key points that will be covered

• Short discussion of the potential positive outcomes (business, societal, financial) that will result from launching the business

• This is where you “hook” em

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Slide 3 The Problem

• Explain the problem to be solved

- What’s the pain?

- Why aren’t customers satisfied with current solutions?

- Will the problem get better or worse over time?

• Validate the problem via research

- What do your potential customers think?

• How big is the problem? Slide 12.10-4

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d. Slide 4 The Solution

• Present your business as the solution to the problem

- Describe how your solution is distinctly different from others that are addressing the same problem

• Describe the degree to which your solution makes your customers lives richer or more efficient or effective

• Talk about how you’ll erect barriers to entry to prevent others from copying your solution

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d. Slide 5 Opportunity/Target Market

• Articulate your specific target market

- Talk about business and environmental trends that are providing your target market momentum

• Show, graphically if possible, the size of your target market, your projected sales, and your projected market share

- Explain how you arrived at your sales figures

- Be prepared to defend your numbers

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d. Slide 6 Technology

• Talk about your technology, or unique aspects of your product or service, if appropriate

- Don’t talk in an overly technical manner

- Make descriptions easy to understand

• Show pictures or descriptions of your product or your product prototype

• Talk about any intellectual property issues that are involved

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d. Slide 7 Competition

• Discuss your direct, indirect, and future competition

• Show your competitive analysis grid

• Use the competitive analysis grid as a way to discuss the advantages you will have over your competitors

- Talk about why you think your points of competitive advantages are sustainable

- If your exit strategy is to be bought by one of your larger competitors, this is a good place to introduce the possibility

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d. Slide 8 Marketing & Sales

• Describe your overall marketing strategy

• Describe your pricing strategy

• Talk about your sales process

- Explain buyer motivations

- Explain how customers how become aware of your product or service

- Explain how you’ll reach customers

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d. Slide 9 Management Team

• Describe your existing management team

- Describe backgrounds and expertise

- Describe how this is key to the success of your venture

- Describe how the team works together

• Discuss the gaps in the management team and how you plan to fill them

• Discuss board of directors / advisors Slide 12.10-10

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d. Slide 10 Financial Projections

• Show a summary of income projections and cash flow projections Describe your existing management team

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d. Slide 11 Current Status

• Highlight the milestones achieved to date

• Describe how much has been invested and spent

• Describe the current ownership structure

• Describe the form of business ownership Slide 12.10-12

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d. Slide 12 Financing Sought

• Show a sources and uses of funds statement for financing sought

• Show the milestones you’ll be able to accomplish after you receive the funding

• Discuss exit strategy

• Show IRR,ROI or multiple to investor

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d. Slide 13 Summary

• Summarize the strongest points about your venture

• Summarize the strongest points about your team

• Be compelling and provocative

• Solicit feedback

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THANKS!

Next: Lesson 12-11 Pitches

Buy or Review!

Slide 12.10-15