SETTINGS-BASED APPROACHES TO PROMOTING PHYSICAL ACTIVITY

Week 6

What you need to know

The three key settings (schools, communities and workplaces)

– Strategies– Programs– Effectiveness

Specific physical activity approaches across multiple settings

– Commonwealth, state, local, private

Interventions for at-risk groups– Young, older and Indigenous Australians, people with

disabilities, women and ethnic groups

Settings-Based Approach

Another common approach to the promotion of physical activity is to deliver the promotional strategy within a particular setting

A ‘setting’ describes a geographical area or place that contains a large number of targeted people, where physical activity message and/or programs can be delivered

Examples:– Family, transport, healthcare, workplace, community, school

We will focus on three settings – school, community and workplace

School Settings

Schools provide a powerful environment in which to promote physical activity

A school setting has the potential to reach ______ children for some time in their _____

School Settings

Strategy examples– Curricular opportunities (_____ & _______)– Extra-curricular opportunities (__________, sport

teams, outdoor ed. camps)– Incidental free play (________ and lunch time)– Facilities for activity (____________, gyms)

Specific program examples– Walking School Bus program– Gold Medal Project– TravelSmart program

School Settings

Effectiveness– Can increase physical activity significantly, especially when

used in a ________________ approach Supportive physical environments Policy support Curriculum strategies

– Adults who participated in school-based physical activity programs are significantly more active during adulthood

– Best when physical activity is ____________ through the whole day (not just PE & Sport lessons)

– Crowded curriculum can be a problem, especially in secondary schools

Community Settings

Community is an excellent setting to promote physical activity as it reaches a _______ range of people of all ______, ________________ levels and ____________ backgrounds

Community settings offer opportunities to:– Support and partner local councils and organisations– Deliver information resources– Work with local government– Increase access to affordable and safe programs/facilities– Support media campaigns

Community Settings

Strategy examples– Developing local facilities– Use of community ___________ that encourage physical

activity – Free health checks at shopping centres– _____________ sessions for community members on

health issues– Review of council policies

Specific program examples– PICSAR (Participation in Community Sport and Active

Recreation)– 10,000 Steps Rockhampton Project– Walk and Talk program

Community Settings

Effectiveness– __________ evidence of the effectiveness of

community-based settings approaches to physical activity promotion

– What is known is that it is best to incorporate strategies and programs across ___________ settings (eg: schools, communities and workplaces)

Workplace Settings

A great opportunity to reach a large number of _________ in a single setting

Promotion of physical activity at work helps with:– Improved _________– Increased work _____________– Reduced _____________ (days off work)– Less feeling of being ____________– Reduced staff turn over– Improved community relations

Difficulties of physical activity in the workplace include:– Lack of interest at management level– The size of the organisation– Facilities available– Lack of support or interest from workers

Workplace Settings

Strategies include– Environmental audit– Campaigns to use _________ rather than lift– Encouraging workplace to provide subsidised gyms– Incentives to cycle/walk to work– Providing ____________ facilities

Program examples– Find 30 – it’s not a big exercise– Stairway to Health program– Heart Beat Challenge, Let’s Get Moving and Stroll, Strut,

Stride– Corporate Challenge

Workplace Settings

Effectiveness– Research shows that if workplaces take a

comprehensive approach to promoting physical activity then increases in physical activity levels can occur

Specific Physical Activity Approaches Across Multiple Settings

Multiple settings allow for a wide range of people to be reached (target group)

Involved agencies include– Commonwealth government– State government– Local government– Private organisations

Commonwealth Government

The Commonwealth government funds and develops sport and physical activity for local communities through to elite level through the Australian Sports Commission (ASC)

It has three main groups:1. Australian Institute of Sport (AIS)

2. Sport Performance and Development

3. ASC Business Operations

Commonwealth Government

A more active Australia Participation strategies for children

State Government

Go for your life Sport and Recreation Victoria (SRV) (list 3)

Other programs (list 3)

Local Government

Focuses on relevant community and their specific needs

Central role in implementing Go for your life, Junior Sport, Access for All Abilities

Private Organisations

Companies are aiming to make _________, but they also play a vital role in promoting physical activity

Gyms, fitness clubs (Fitness First)– Need to facilitate and ____________ physical activity to get

customers

Event managers (IMG)– Promote physical activity through ________ sporting events

Development of equipment (Adidas, Nike)– New products to make physical activity easier and/or more

enjoyable for the consumer

Interventions for Specific at-risk Target Groups

This is a major community challenge that requires– Community involvement– Comprehensive needs assessments– An understanding of the target group

At-risk target groups include:– Young Australians– ________ _____________– People with ____________– __________– Indigenous Australians– Ethnic groups

At-Risk Groups

Young Australians– Aussie Sport– Dept. of Education Physical and Sport Education Policy

Older Australians– Mature Age Sport Program– Living Longer, Living Stronger

People with disabilities– Willing and Able program– Coaching Athletes with a Disability (CAD) scheme– Access for All Abilities

At-Risk Groups

Women– Women, Sport and the Media– A Plan for Women in Sport– Women and Sport Unit

Active Girls Campaign

Indigenous Australians– Indigenous Mentoring scheme– Anti-racism in Sport strategy– Indigenous Sports Trust– Koorie Sports Star awards

Ethnic groups– Ethnic Youth Sports Development Program