Introducing SetSight Store Introducing SetSight Store Level Analysis ToolLevel Analysis Tool

Best Practices for leveraging store level data for driving insights

What If You Actually Spent Time on What If You Actually Spent Time on

Analysis:Analysis:

• How would you like to save hours each week pulling and compiling data?

• How would you like to deliver extraordinary insights in seconds?

• How would you like to understand your business down to the store level if needed?

• How would you like to see your data sliced and diced with unlimited store and item attributes for meaningful findingso STORE EXAMPLES: Hispanic, Affluence, Distance to Competition,

Custom Store Groupingso ITEM EXAMPLES: Flavor, Size, Pack Type, Color, Material,

What If You Knew In the Matter of What If You Knew In the Matter of

Minutes: Minutes: • What are my top selling stores?

o What stores are showing critical levels of Instock %?o What DC services these stores? How much inventory is in each DC?

• What are my sales like by brand/item when a retailer is located <1.0 mile from my competition? o How many stores are affected? o What should my assortment be at these stores?

• How do my items sell by retailer format?• How is Affluence important to my customers? • How does Ethnicity impact my assortment?• Do Rural stores need different assortments than

Suburban stores?• Do my Solid items outperform by Patterns? By what %?• What Markets sell best for Brand A? Brand B?

o How many stores are in each market? o How many of my competitor’s stores are there?

$ Per StoreUnits Per Store% of Tot Items% of Tot Stores% Store Penetration% of Tot $ Sold% of Tot Units SoldAd $Ad UnitsReg $ Reg UnitsClearance $Clearnace UnitsDiscontinued $Discontinued UnitsESV $ESV Units

EOH $EOH UnitsInstock % Out of Stock %Below MinRetail PriceSales $ IndexSales Unit IndexSales Volume IndexSku ActiveStore CountStore PenetrationTotal $ SoldTotal Units Sold

Store Level DivisionsRegionsMarketsCustom Store Lists3rd Party Segmentations (Spectra)Affluence StoresHispanic StoresMulti Cultural StoresLifestagesDistance To Competition

What If You Had Access to Unlimited What If You Had Access to Unlimited

Metrics and Store and Item Level Metrics and Store and Item Level

Attributes?Attributes?

SetSight Store Level SetSight Store Level Analysis Analysis

• Using our Slice and Dice Technology, complex insights are easily cultivated.

SetSight Store Level SetSight Store Level AnalysisAnalysis

• Very easily, data can be Segmented and Attributed for meaningful insights

• Brand E Sells the most dollars in:

• Low Young Singles• Low Empty Nesters• Low Mom and Tweens

• The competition has 72% of their stores located <5 miles from these three segments.

• Brand E needs to increase sku count within these stores improve In Stocks to make sure sales are not lost to the competition.

* All Data is Fictitious

Drill Into Insights In Drill Into Insights In SecondsSeconds

• How does my brand sell based on distance to my competitor?

• How many stores should I be concerned about?

• Layer on as many levels of details as needed for reference and analysis.

• Which stores are actually located within a certain distance of a retailer?

* All Data is Fictitious

Location Based InsightsLocation Based Insights• What types of stores do I sell best at? • Which markets are important to focus on?

* All Data is Fictitious

Contact Contact Elizabeth Johnson Elizabeth Johnson at at SetSight to see your data in actionSetSight to see your data in action

Elizabeth@SetSight.com