ses shanghai 2012 brochure

www.sesshanghai.com

Education for tomorrow’s Digital Marketing & Advertising Professionals

SESSHANGHAI

Since 1999

16-18 April, 2012

Ecomerce.电子商务：

营销整合，

运筹帷幄

创于1999年，面向未来的专业数字营销与广告培训机构

Search.

Social.

SESeventguidev1.1.indd 1 14/03/2012 3:10 PM

About SES Conference关于SES会议SES has been developed to make your marketing life easier. Since 1999 we’ve recruited marketing

leaders from the biggest brands known for testing and analyzing the most cutting edge marketing

strategies. If you’re running any business activities online, our programs are designed for you. From

how-to’s in creating engaging video campaigns to understanding buy side optimization tools, we help

you understand what it all means and how it’s going to transform your business. SES会议的宗旨只有一个：使您的营销更轻松！1999年至今，我们重金聘请多位来自顶级品牌的营销精英，带领我们测试及分析最前沿的营销策略。如果您是网络营销的实践者，SES会议就是您不可错过的专属沙龙。我们当助您从了解如何策划视频营销活动，到熟练掌握买方优化工具的使用，并使之融入您的日常业务之中。

Who will be there?我们的目标群体Marketers, business owners, and entrepreneurs from the small to medium businesses to the largest

brands rely on SES every year to understand and employ effective online marketing campaigns. We also

invite the industry’s most influential bloggers, practitioners, and experts because we know its that one on

one time that at the end of the day means the most.

从小规模经营实体到知名品牌，每年众多的营销人士、企业主、经理人都会通过参加SES会议了解最新、最实用的网络营销策划理念，并将之付诸实践。同时，我们每年都会邀请业界最具影响力的博主、业者和权威人士参会。会议尾段的一对一互动交流与探讨，成就了SES会议的真正价值。

www.sesshanghai.com


Avinash KaushikDigital Marketing Evangelist, Google

数字营销布道师, 谷歌

David Liu刘大卫Founder and Chief Executive Officer, Jiepan

创始人&首席执行官, 街旁网

Sherman Chu朱玺Head of Marketing,Sephora

大中华区市场总监, 丝芙兰

Our Speaker Snap ShotView our full list at: 了解更多演讲嘉宾, 请访问:

www.sesconference.com/shanghai/en/speakers.php

Mark VozzoSenior Search Manager APAC, Salesforce.com

亚太区搜索与分析业务高级经理, Salesforce.com

Alvin FooHead of Mobile, Google China

中国谷歌

Donna Li 李普庆GM, Strategic Marketing & Media Planning, RenRen.com

全国营销策划中心总经理, 人人公司

Jacob Tang 唐寅Digital Marketing Manager, Volkswagen

数字营销经理, 大众汽车股份公司

Cai Pengshen 蔡朋伸Business Analysis Supervisor, Air China

业务分析主管, 中国国际航空股份有限公司

Dominic Penaloza卢汉森 Co-founder and CEO, Ushi

联合创始人, 优士网

Willy Yang 杨炯纬Chief Executive Officer, MediaV

首席执行官, 聚胜万合

Lily Yu于丽丽 Director of Wireless Applications Department, Yihaodian

无线事业部总监, 1号店

Herbert Chia 车品觉

Head of Business Intelligence, Alipay

首席商业智能官, 支付宝

Brian Hu 许长虹VP, Head of Marketing, Amazon China

总裁、市场总监, 亚马逊中国

Mark Downing 道马克Sr. Online Business Manager, Dell

网上商务高级经理, 戴尔全球搜索引擎优化

Ai Yong 艾勇Director of Sales Strategy Department, Sina

新浪销售策略总监, 新浪

George Godula宫乔治 Co-Founder, Web2Asia

董事总经理, Web2Asia

Chris MaierDirector, Digital and Media, Greater China, Milward Brown International

大中华区数字媒体总监, 华通明略

Brent Deverman戴百润Web Development Manager, CNNGo, Turner

网站开发经理, 特纳广播公司网站CNNGo

Tracy Ren任兆欣Head of Marketing, Standard Chartered Bank (China) Limited

价格与客户分析市场部主管, 渣打银行

演讲嘉宾


SEO tools and techniques 搜索引擎工具与技术

This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today’s fast changing search world 本课程针对营销业者和技术人员开设，旨在讲授当今快速发展的搜索时代必不可少的策略与技巧。

Instructor: 讲师:

Bill Hunt President, Back Azimuth Consulting 总裁, Back Azimuth 咨询公司

Understanding the sphere of integrated marketing 了解营销整合

This course is designed for marketers who are considering consumers’ growing preference to be influenced by the web and social media. 本课程旨在为营销业者探讨网络和社会媒体对消费者行为带来的影响。

Instructor: 讲师:

Eddie Choi 蔡子强Founding Partner, Frontiers Digital 执行董事, 名唐展览 (中国)

Web analytics essentials网页分析精要讲解

After the workshop, you will be able to:通过参与本次研修会，您将可以：

• Understand the scope & capability of web analytics (mainly Google analytics) 了解网站分析的范畴与功用（主要针对谷歌分析）

• Verify if your Google analytics setup is customized for the Chinese market 验证您的谷歌分析设置是否符合中国市场的特点

• Connect Google analytics reports to your KPI metrics (regarding SEM & SEO)将谷歌分析报告与您的关键绩效指标参数相结合（针对搜索引擎优化与搜索引擎营销领域）

Instructor: 讲师:

Gordon ChoiHead of Web Products and Analytics, Ctrip.com 网站产品与分析业务总监, 携程网

Social media marketing for your business 利用社交媒体拓展业务

Objectives 目标:

Aims to develop a social media ‘blue print’ that defines... 讲解描绘社交媒体蓝图时的三要素：

• Where - The key social media platforms to be ‘conquered’ 方向：必须攻占的社交媒体平台

• What - The ‘best’ timing for the appropriate contents 内容：恰当内容，适时推送

• How - To amplify the buzz and maximize message delivery 要领：描述详细，全力推送

Instructor: 讲师:

Louise Au 区尚滢Managing Director, Hoola 创始人和执行董事, Hoola

Workshops 培训研修会ClickZ Academy workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions.

本次研修会活动为您准备了营销常规、实际应用及实用展示技巧方面的讲解，目的是为了使您成为行业的领军人物，更可使您保持领先地位。本次培训活动内容深入，形式精致，从而确保了讲师可以与您开展一对一或小团体形式的正式讨论。

Mon

day,

16

Apr

il 20

12 4

月16

日

8:30 - 9:00 Registration & Coffee 签到, 茶点招待

9:00 - 13:00 SEO tools and techniques 搜索引擎工具与技术


13:00 - 14:00 Lunch Break 午餐

14:00 - 18:00 Web analytics essentials 网页分析精要讲解

Social media marketing for your business利用社交媒体拓展业务

Onsite Training Workshops

Participants may register for training in addition to the SES conference or independently, as workshops take place on the Monday before the event.与会嘉宾须在注册SES会议之外额外注册或单独注册此培训活动。本研修会举办时间为周一，与SES会议活动并无冲突。


SEO tools and techniques 搜索引擎工具与技术

This course is targeting marketing and technical staff alike and offers strategy and tactics necessary in today’s fast changing search world 本课程针对营销业者和技术人员开设，旨在讲授当今快速发展的搜索时代必不可少的策略与技巧。

Instructor: 讲师:

Bill Hunt President, Back Azimuth Consulting 总裁, Back Azimuth 咨询公司


This course is designed for marketers who are considering consumers’ growing preference to be influenced by the web and social media. 本课程旨在为营销业者探讨网络和社会媒体对消费者行为带来的影响。

Instructor: 讲师:

Eddie Choi 蔡子强Founding Partner, Frontiers Digital 执行董事, 名唐展览 (中国)

Web analytics essentials网页分析精要讲解

After the workshop, you will be able to:通过参与本次研修会，您将可以：

• Understand the scope & capability of web analytics (mainly Google analytics) 了解网站分析的范畴与功用（主要针对谷歌分析）

• Verify if your Google analytics setup is customized for the Chinese market 验证您的谷歌分析设置是否符合中国市场的特点

• Connect Google analytics reports to your KPI metrics (regarding SEM & SEO)将谷歌分析报告与您的关键绩效指标参数相结合（针对搜索引擎优化与搜索引擎营销领域）

Instructor: 讲师:

Gordon ChoiHead of Web Products and Analytics, Ctrip.com 网站产品与分析业务总监, 携程网

Social media marketing for your business 利用社交媒体拓展业务

Objectives 目标:

Aims to develop a social media ‘blue print’ that defines... 讲解描绘社交媒体蓝图时的三要素：

• Where - The key social media platforms to be ‘conquered’ 方向：必须攻占的社交媒体平台

• What - The ‘best’ timing for the appropriate contents 内容：恰当内容，适时推送

• How - To amplify the buzz and maximize message delivery 要领：描述详细，全力推送

Instructor: 讲师:

Louise Au 区尚滢Managing Director, Hoola 创始人和执行董事, Hoola

SES Shanghai 2012

Day

1 A

gend

a - T

uesd

ay, 1

7 A

pril

4月17

日 08:15 Morning registration 签到

09:00 Welcome remarks 欢迎致辞

09:10 Opening keynote address: Business optimization in a digital age

开场主旨演讲: 数字时代，何为优化？

Avinash Kaushik, Digital Marketing Evangelist, Google Avinash Kasuhik，数字媒体营销布道师，谷歌

10:20 Networking break 茶歇

10:50 Client marketer panel: Creating a commercial digital strategy

终端营销人士小组讨论: 如何构建数字商务战略

Track 1 分会场 1 Track 2 分会场 2

11:40 The changing face of display advertising in China

展示式广告在中国市场中的不断进化

Social analytics

社交营销分析

12:30 Integrated SEO & SEM PPC reputation management for a luxury brand in China

奢侈品牌在中国市场投放整合搜索引擎优化与营销的点击付费广告时的声誉管理

Customer engagement - Making use of your data

顾客契合 – 将你的数据实用化

13:20 Networking lunch 午餐

14:20 Executive address: Localization issues for international companies in China

行政演讲: 如何在中国市场实施数字营销方案

15:00 Optimizing the social, location and mobile (SoLoMo) experience

优化SoLoMo模式的体验效果

Social media toolbox for marketers

营销人士的社交媒体工具箱


16:20 How social affects SEO

看社交媒体如何影响搜索引擎优化

17:00 Meet the experts roundtables

专家圆桌会议

17:50 Cocktail reception

鸡尾酒招待会

Agenda Overview 会议日程


Day

2 A

gend

a - W

edne

sday

, 18

Apr

il 4

月18

日 08:15 Morning registration 签到

09:00 Keynote address How customer relationship management (CRM) data can be used to maximize paid search

主旨演讲: 如何利用客户关系管理数据才能将付费搜索效果最大化?

09:40 Winning strategies for mobile marketing

移动营销的必胜策略


Track 1 分会场 1 Track 2 分会场 2

11:00 Unlock the potential of big data- smart email marketing

释放海量数据的潜力--智能邮件营销

Web analytics

页面分析

11:40 Content marketing and content management systems (CMS) solutions

内容营销与内容管理系统（CMS）方案

B2C e-commerce: Turning a cart into a buying experience

B2C电子商务: 将购物车融入购买体验之中

12:30 Networking lunch 午餐

13:30 Executive address: Search engine marketing: The essential best practice guide - 2012

行政演讲: 2012年搜索引擎营销最佳实务精要指引

14:10 Riding on the opportunities of the E-commerce revolution

把握电子商务革命时代的机遇

15:00 Case study: Next corporate communication

案例研究: 新一代的企业沟通

Cross-border digital marketing

跨岸网络营销


16:20 Keynote panel Navigating the social media landscape - what it brings and means to marketers?

主旨讨论: 社交媒体对营销人士影响及意义

17:00 Ad agency CEO roundtable Where is digital marketing in China heading next?

广告业CEO圆桌会议: 中国的数字营销未来趋势探讨

17:50 End of conference 会议结束


Gold Sponsors 金牌赞助商

Sponsors & Exhibitors 既定赞助商与展示商

Platium Sponsor 白金赞助商

Official Digital Design Partner

www.sesshanghai.com

Media Partners 媒体合作伙伴

Market Builder Media.com传媒

PC

PC深色背景

白色背景

质感l o g o

PC

.com.cn云计算第一门户

Strategic Media Partner 战略媒体伙伴

Association Partner 联合赞助商

Golden Online Partner 金牌网络媒体Supporting Organization 支持机构

For Sponsorship OpportunitiesPlease contact: [email protected] or call: +852 3411 4820

参展或赞助查询请联络: [email protected] 或电 +852 3411 4820。


Cancellations and Substitutions: If you must cancel for any reason, notify our registration department by 20 March. Your registration will be refunded less a USD100 processing fee. Cancellations after 20 March are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You m ay not transfer your registration once your badge has been picked up.

取消与替换条款: 如您因故取消会议行程，请书面知会我们的会务注册部，接收申请的传真号码及电子邮件地址：+852-3411-4811或 [email protected]。此外，2012年3月20日以后提出的申请，我们将不予退还费用，此条款与您的注册时间无关。如您因不可预知的问题无法到会，您可将参会资格转与他人。参会证件发出后，您的参会资格将无法替换。

3 Ways to Register 三种登记方式

Registration information 注册

Venue 地点

Online网上登记

Phone电话

Email电邮

sesconference.com/shanghai +852 3411 4844 [email protected]

InterContinental Shanghai Puxi上海浦西洲际酒店

500 Heng Feng Road, Zhabei District

Shanghai, 200070 - China

中国上海市恒丰路500号, 200070

Tel: + 86-21-52539999

Fax: + 86-21-52539998

E-mail: [email protected]

Website: http://www.ichotelsgroup.com/intercontinental

Conference Passes 席位类别 Dates 日期 Delegate Rate 标准收费

All access pass三天通

16-18 April - Conference + Workshop含16日之工作坊及17-18日2天会议

US$ 745 人民币4,695元

Platinum Pass白金票

17&18 April- Conference含17-18日2天会议

US$ 495 人民币3,095元

Full Day Training1天工作坊

16 April - Workshop4月16日

US$ 495 人民币3,195元

Half Day Training半天工作坊

16 April - Workshop4月16日

US$ 250 人民币1,595元

Note: You will not be registered for the conference until payment is received. 注: 注册必须于款项收讫方算成功

6 8
