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By Kenny Alexander Cox MSc

Contents Overview ........................................................................................................................................................................... 3

Problem ......................................................................................................................................................................... 3

Project deliverables....................................................................................................................................................... 3

Process .......................................................................................................................................................................... 3

Insight part of the design process has five stages: ....................................................................................................... 3

Tools .............................................................................................................................................................................. 3

Heuristic Analysis Description ........................................................................................................................................... 5

Severity Rating Guidelines ............................................................................................................................................ 5

Severity Ratings ............................................................................................................................................................. 5

Results for Heuristics analysis ........................................................................................................................................... 6

Total Heuristics violated (most to least) ....................................................................................................................... 6

Usability Testing ................................................................................................................................................................ 7

Measuring Usability ...................................................................................................................................................... 7

User Experience Results .................................................................................................................................................... 8

2 Tester Quotes ................................................................................................................................................................. 8

System improvement ........................................................................................................................................................ 9

Icons .............................................................................................................................................................................. 9

Persona Profile for Chinese Pig Farmer 2016-2017 ........................................................................................................ 10

Customer Segment.......................................................................................................................................................... 11

Field Visits UK .................................................................................................................................................................. 12

Field Visits China ............................................................................................................................................................. 14

Water Feed System ..................................................................................................................................................... 21

Pig Processes ............................................................................................................................................................... 22

Tough-Case Concept ................................................................................................................................................... 23

Overview Problem Company wants

• to identify any pitfalls in the system for internationalisation and local improvements. • Understand the end user and their needs, likes, wants, feelings, dislikes, thoughts. • Understand Chinese pig farming limitations, equipment, processes, locations, company environment (field

research in China)

Project deliverables • Usability testing analysis • Heuristic analysis • Persona profile and customer segments, service blueprint • Field visit – Understand processes and data

Process Focusing on the user, Human Centred Approach (HCD) starts with the people I'm designing for and ends with new solutions that are tailor made to suit their needs.

Empirical Testing (ET), Service Design Thinking (SDT) and Ethnographic Research (ER) to recommend on how to improve the Software Being Analysed (SBA).

• ET to gain knowledge by means of direct and indirect observation or experience (analysed quantitatively or qualitatively)

• SDT is all about taking a service and making it meet the user’s and customer’s needs for that service. Design thinking is an iterative process in which we seek to understand the user, challenge assumptions we might have, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. design thinking is most useful in tackling problems that are ill-defined or unknown.

• ER is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment. Clifford Geertz, Pierre Bourdieu, Bronislaw Malinowski, Erving Goffman, Bruno Latour

Insight part of the design process has five stages: 1. Re-framing the problem - What am I trying to understand?

What is this all about from the perspective of people and culture? 2. Designing the research – What will the research questions be?

What kind of methods should I use? 3. Empirical research – How will I apply the methods in the real

world? How will I document and map the data gathered? 4. Analysis – What does the data tell me? How should I make sense

of it all? 5. Communication – what does the analysis mean for the creative

task at hand? What kind of opportunities can I see?

Tools

Phone, Laptop, Adobe Photoshop, Adobe XD, Adobe Premier, Adobe Audition, Screen Recorder.

System Layout

Heuristic Analysis Description Jackob Nielsen 10 Golden Rules

1. Visibility of system status 2. Match between system and the real world 3. User control and freedom 4. Consistency and standards 5. Error prevention 6. Recognition rather than recall 7. Flexibility and efficiency of use 8. Aesthetic and minimalist design 9. Help users recognize, diagnose, and recover from errors 10. Help and documentation

Severity Rating Guidelines • 0 = I don't agree that this is a usability problem at all • 1 = Cosmetic problem only: need not be fixed unless extra time is available on project • 2 = Minor usability problem: fixing this should be given low priority • 3 = Major usability problem: important to fix, so should be given high priority • 4 = Usability catastrophe: imperative to fix this before product can be released

Severity Ratings HEURISTICS SCREEN A SCREEN B SCREEN C SCREEN D SCREEN E SCREEN F TOTAL Visibility of system status

1 2 1 1 1 1 8

Match between system and the real world

1 1 2 1 1 1 7

User control and freedom

1 1 2 2 1 3 10

Consistency and Standards

1 1 1 2 1 1 7

Error prevention

3 3 3 3 3 3 16

Recognition rather than recall

1 1 2 2 1 3 10

Flexibility and efficiency of use

2 2 3 2 2 3 14

Aesthetic and minimalist design

1 1 1 1 1 1 6

Help users recognize, diagnose, and recover from errors

2 2 2 2 2 2 12

Help and documentation

1 1 1 1 1 1 6

Results for Heuristics analysis

Total Heuristics violated (most to least)

0

0.5

1

1.5

2

2.5

3

3.5

SCREEN A SCREEN B SCREEN C SCREEN D SCREEN E SCREEN F

0

2

4

6

8

10

12

14

16

18

Usability Testing Find Areas of Interest > Exploratory Research > Identify Usability Issues

Conduct a Problem Discover usability test to uncover as many usability problems as possible. Test with open-Ended tasks and open-ended questions that will give me the type of insights I need.

Testing Objective: Identify usability Issues.

Measuring Usability 5 tasks to 2 experts to test the system.

• Tester 1: Professional, Male, 45-55, bachelor’s degree in Computing, Internet Savvy, no prior knowledge of software

• Tester 2: Professional, Male, 45-55, bachelor’s degree in Computing, Internet Savvy, no prior knowledge of software

Pass = 100% - Fail = 0% - Partial = 50%

Tasks USER 1 GRADE USER 2 GRADE T1 PASS PARTIAL T2 PASS PASS T3 FAIL PARTIAL T4 PARTIAL PARTIAL T5 PARTIAL PARTIAL

Tasks USER 1 GRADE USER 2 GRADE TOTAL T1 100 50 150 T2 100 100 200 T3 0 50 50 T4 50 50 100 T5 50 50 100

0

50

100

150

200

250

T2 T1 T4 T5 T3

User Experience Results Two testers rated their experience by placing an “x” closest to how they felt after using the system.

Strongly Agree Agree Neutral Disagree Strongly Disagree Attractive X X Unattractive Understandable X X Not Understandable Easy to learn XX Difficult to learn Clear X X Confusing Efficient X X Not Efficient I feel in control X X I feel out of control Exciting to use system

XX Not excited about this system

Innovative X X Not innovative

2 Tester Quotes 1. “because it wasn’t off the charts in any category, but it seemed to do what I thought it should, with exception

of #3 where I believed there were no alarms to suspend (and might not need the red suspend active), 2. #6 which was not clear which was zone 2, and 3. 7 where I didn’t understand the values or didn’t pull the correct chart. 4. Overall, it was simple to workout with fixable minor enhancements. 5. If this were real, I’d have been excited to feel at the dashboard of control and monitoring systems in a future

world. 6. After the first review (done on a desktop un-maximized Firefox window), I tried the site from an android with

chrome and had a slightly more clear/simple experience, with similar usefulness as expected and slightly more excitement.”

System improvement Icons Icons should be vector, clean, crisp easy to read and understand the usage of each icon/metaphor in the system.

Persona Profile for Chinese Pig Farmer 2016-2017

Customer Segment

Field Visits UK

Field Visits China Insights gained from stakeholders (China partners) and owners of Pig farming companies that currently use similar systems or want to or need to upgrade their production processes.

1. Pig farmers want to see benefits, what is our mission statement, they are interested in our value, Chinese mindset is: customer #1, employee #2, shareholder #3.

2. they have 20-30+ years experience, very knowledgeable and can be stubborn, they believe that they “know it all”,

3. They understand that they need to upgrade their processes to compete,

4. Pig farms are expanding, and they want to see hardware in action, they have asked for videos/brochures of the hardware and software.

Water Feed System

Pig Processes • Piglets 16 days weigh approx. 20kg. • After 120 days, pigs should weigh 50kg. • Then the pigs are sold, sent to the pig farm for further processing or are bred and tested on. • 20% selected best are sent to Farm for further processing.

Tough-Case Concept Due to rugged terrain, a touch case package concept was developed, providing a niche in the market by creating a full hardware and software package system. This business strategy adds more value to the service and provides avenues to increase ROI by selling/upgrading/renting hardware components. No other company similar is offering such a service.

CONCEPTULISATION

PROTOTYPES of TOUCH CASES FOR TABLET AND MOBILE DEVICES

All prototypes share common similarity • Touch exterior case • Light and easy to handle • Pre-installed software, device is specific for the task/job-to-do • Branded packaging, promote brand message, professionalism and quality

Concept 1 - Farmex Tablet, branded with Red Highlight and a bright yellow (for safety and protection (easily seen)). Provides a sense or quality and professionalism

Concept 2 - Professional, easy, and portable, protected device for all weather

Concept 3 – No handle, touch exterior case, software installed, one use device.

Concept 4 - Smartphone red tough case, with Farmex Logo at the back

Concept 5 – Different tough case, darker red, strap on the back so customer can hold phone easily