service quality delivery of reliance fresh

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A PROJECT REPORT

ON

( SERRVICE QUALITY DELIVERY OF RELIANCE FRESH)

TABLE OF C O N T E N T S

Chapter No. Title Page No. Declaration from student iii

Certificate from Guide iv Acknowledgement v

I Introduction

1.1 Background of the Study

1.2 Company profile1.3 Literature Review

1.4 Scope of the study

1.5 Objectives of the study

II Research Methodology2.1 Research design

2.2 Primary data2.3 Secondary data

2.4 Sample design

2.5 Sample size2.6 Method of data collection

2.7 Instrument for data collection

2.8 Limitations

III Result and Interpretation

IV Findings

V ConclusionsVI Recommendations

Bibliography

Appendices / Annexure

Questionnaire

http://mbanetbook.blogspot.com/



CHAPTER1

INTRODUCTION



SERVICE QUALITY MODEL

The model highlights the main requirements for delivering service quality.

It identifies five gaps that cause unsuccessful delivery.

1). Gap between consumer expectation and management perception.

2). Gap between management perception and service quality specification.

3). Gap between service quality specification and service delivery.

4). Gap between service delivery and perceived service.

5). Gap between perceived service and external communication



GAP 5

CONSUMER

MARKETER

GAP 1 GAP 4

GAP 3

GAP 2

Based on this service quality model, researchers identified the 5 determinants

Personal needs

Expected

service

Perceived

service

Service delivery

(Including pre and post

contacts)

Transaction of

perceptions into

service quality

specifications.

Management

perceptions of

Consumer expectations

Past

experience

Word of mouth

communication

External

communication

To consumer



of service quality, in order of importance.

1). RELIABILITY- The ability to perform the promised service dependably and accurately.

2). RESPONSIVENESS- The willingness to help customers and to provide prompt service.

3). ASSURANCE – The knowledge and courtesy of employees and their ability to convert trust and

confidence.

4). EMPATHY – The provision of caring individualized attention to customers.

5). TANGIBLES – The appearance of physical facilities, equipment, personnel, and communication

materials.

What is customer Satisfaction?



Customer satisfaction, a business term, is a measure of how products and services supplied by a company

meet or surpass customer expectation. It is seen as a key performance indicator within business and is

part of the four perspective of a balanced Scorecard.

.

In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a

key differentiator and increasingly has become a key element of business strategy.

Measuring customer satisfaction

Organization are increasingly interested in retaining existing customer while targeting non customers;

measuring customer satisfaction provides an indication of how successful the organization is at providing

products and /or services to the marketplace.

Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of

satisfaction will vary from person to person and product/service to product/service. The state of

satisfaction depended on a number of both psychological and physical variable, which correlate with

satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary

depending on other options the customer may have and other products against which the customer can

compare the organization’s products.

Because satisfaction is basically a psychological sate care should be taken in the effort of quantitative

measurement although a large equality of research in this area has

recently been developed. Work done by Berry (Bart Allen) and Brooder between 1990 and 1998 defined

ten ‘Quality values which influence satisfaction behavior, further expanded by berry in 2002 and known

as the ten domains of satisfaction. These ten domains of satisfaction include: Quality value, Timeliness,

Ease of access, Environment, inter- departmental Teamwork, Front Line service behavior commitment tothe customer and innovation. These factors are emphasized for continuous improvement and

organizational change measurement and are most often utilized to develop the architecture for

satisfaction measurement as an integrated model.

Work done by Parasuraman,, zeithmal and Berry (Leonard L) between 1985 and 1988 provides the basis

for the measurement of customer satisfaction with a service by using the gap between the customers’



expectation of performance and their perceived experience of performance. This provides the measure

with a satisfaction “gap” which is objective and quantitative in nature. Work done by Cronin and Taylor

propose the “confirmation” / disconfirmation theory of combining the “gap” described by parasuraman,

Zenithal and Berry as two different measures into a single measurement of performance according to

expectation. According to Garbrand, customer satisfaction equals perception of performance divided by

expectation of performance.

COMPANY PROFILE



Reliance Fresh is the convenience store format which forms part of the retail business of Reliance

Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs. 25000

crores in the next 4 years in their retail division. The company already has in excess of 560 reliance freshoutlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars

and dairy products.A typical Reliance Fresh store is approximately 3000-4000 square. Feet and caters to

a catchment area of 1-2 km.Giant Corporation like walmat and reliance has started to try and take over the Indian retail sector. The entry of the giant corporate retails in India’s food market will have directimpact on India’s 650 million farmers and 40 million people employed in tiny retail. More than 6600

mega stores planned with Rs. 40,000 by 2011.

Reliance Retail

Type Supermarket

Founded 30 October 2006

Headquarters Mumbai, India

Key people Mukesh Ambani, CEO

Industry Retail

Website www.ril.com

http://en.wikipedia.org/wiki/Reliance_Industries


http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Mukesh_Ambani

http://en.wikipedia.org/wiki/Crore

http://en.wikipedia.org/wiki/Types_of_business_entity


http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/Website

http://en.wikipedia.org/wiki/Types_of_business_entity


http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/Website




http://en.wikipedia.org/wiki/Mukesh_Ambani

http://en.wikipedia.org/wiki/Crore



LITERATURE REVIEW

History

Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevaling in UP,West Bengal and Orissa, it was mentioned recently in news Dailies that, Reliance Retail is moving out of

stocking fruits and vegetables. Reliance Retail has decided to minimise its exposure in the fruit and

vegetable business and position Reliance Fresh as a pure play super market focusing on categories like

food, FMCG, home, consumer durables, IT and wellness, with food accounting for the bulk of the

business.

The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not exiting the

fruit and vegetable business altogether, it has decided not to compete with local vendors partly due to

political reasons, and partly due to its inability to create a robust supply chain. This is quite differentfrom what the firm had originally planned.

When the first Reliance Fresh store opened in Hyderabad last October, not only did the company said the

store’s main focus would be fresh produce like fruits and vegetables at a much lower price, but alsospoke at length about its “farm-to-fork’’ theory. The idea the company spoke about was to source from

farmers and sell directly to the consumer removing middlemen out of the way.

Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz, Reliance Footprint, Reliance

Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance hasrolled out.

In addition, Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple

Specialty Stores branded as iStore, starting with Bangalore.

Controversy

Recently their stores in Jharkand faced the ire of mobs comprising of local vegetable vendors. They

vandalised and attacked the stores claiming that they were stealing their livelihoods

In August 2007, Uttar Pradesh Chief Minister Mayawati ordered to close 10 new stores keeping view of

Law & order situation. In November 2007, Reliance Fresh stores are attacked by Bharatiya Janshakti

Party supporters headed by Uma Bharti.

‘Suicide’ squad against Reliance Fresh outlets



Bhubaneswar: Traders and roadside vendors opposing the opening of Reliance Fresh outlets in Orissa on

Saturday formed a “suicide” squad.

“As many as 100 youth today joined the squad as they prefer to die while fighting rather than facingstarvation,” All-Orissa Roadside Vendors and Small Shop Owners Association president Pratap Sahu

said.

Reports said the vendors formed the squad soon after a meeting PTI

But some vegetable vendors don't want a job at Reliance, if offered one, because they want to be their

own boss.



Scope



OBJECTIVES

To know the level of service quality delivery of reliance fresh

To know the customers satisfaction with reliance fresh.

To suggest suitable strategies for upgrading the performance of store.

To know about the customer retention.

To find out the impact of the strategies on the daily business activities in the store.

To analyze the effect of customer retention strategies on the performance of the employees, top

management, sales of the divisions, merchandise turnover etc.



http://images.google.co.in/imgres?imgurl=http://www.gogomummy.com/images/toys/fruits_veg_set.jpg&imgrefurl=http://www.gogomummy.com/roleplay.html&usg=__W_FhAW2ZfRHyA2z0RNCuwua9yEE=&h=500&w=500&sz=54&hl=en&start=63&tbnid=BzdBeQKNdjAz8M:&tbnh=130&tbnw=130&prev=/images%3Fq%3DFRUITS%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN%26start%3D54

http://images.google.co.in/imgres?imgurl=http://www.sendflowerstohyderabad.com/images/fruits21.jpg&imgrefurl=http://www.sendflowerstohyderabad.com/&usg=__5A0wiVA1R78TOZFlhMiT7nxaMHE=&h=350&w=306&sz=17&hl=en&start=17&tbnid=d9j2JwydMCq8SM:&tbnh=120&tbnw=105&prev=/images%3Fq%3DFRUITS%26gbv%3D2%26hl%3Den

http://images.google.co.in/imgres?imgurl=http://www.ifood.tv/files/u10851/RoyalFruitBasket.jpg&imgrefurl=http://www.ifood.tv/b/food/blogs%3Fpage%3D3&usg=__oFeFji36sEFyc1SRHtiV8bhB6jc=&h=480&w=393&sz=41&hl=en&start=31&tbnid=Ng4GxbGRSELIGM:&tbnh=129&tbnw=106&prev=/images%3Fq%3DFRUITS%26gbv%3D2%26ndsp%3D18%26hl%3Den%26sa%3DN%26start%3D18



CHAPTER 2

RESEARCH

METHODOLOGY



RESEARCH METHODOLOGY-

Research methodology is a way to systematically solve the research problem. It may be understood as a

science of studying how research is done scientifically. In it we study the various steps that are generally

adopted by a researcher in studying his research problem along with the logic behind them.

TYPE OF RESEARCH-

Descriptive research:

In this project descriptive type of research is done. It includes surveys and fact-findigs enquiries of

different kinds. The main purpose of descriptive research is description of the state of affairs, as it existsat present.

The main characteristics of this method are that the researcher has no control over the variables. He can

only report what has happened or what is happening.

Research design-

Research design is the conceptual structure within which research is conducted; it constitutes the

blueprint for the collection, measurement and analysis of data. AS such the design includes an outline of what the researcher will do from writing the hypothesis and its operational implications to the final

analysis of data.

Important features of research design-

It is a plan that specifies the sources and types of information relevant to the research problem.

RESEARCH DESIGN

• NON-PROBABILITY

• EXPLORATORY &DISCRIPTIVE EXPERIMENTAL RESEARCH

The research is primarily both exploratory as well as descriptive in nature. The sources of information are

both primary & secondary.



Primary Data :

Primary data is basically the live data which I collected on field while doing cold calls with the

Distributor and shopkeeper, customers, I shown them list of question for which I had required their

responses. In some cases I got no response form their side and than on the basis of my previous

experiences I filled those fields.

Source: Main source for the primary data for the project was questionnaires which I got filled by the

customers or some times filled myself on the basis of discussion with the customers.

Secondary Data:

1 Internet ,

2 Books

3 Journals ,

4 Newspaper,

5 Annual report,

6 Database available in the library,

7 Catalogues and presentations.

It is a strategy specifying which approach will be used for analysis and gathering and analysis of the

data.

It also includes the time and cost budgets since most studies are done under these two constraints.

Sample-

Non-probability samples



A sample is the unit, which is taken down from the population (universe), geographical age levels and

sorted down to perform the experiment or an event.

Sampling design is technique, which is used to draw any random sample from a given population bystatistical method.

Samples are of two types-

Probability samples

Non Probability samples

Probability samples are those based on simple random sampling, systematic sampling, stratified

sampling, cluster/area sampling.

Non-probability samples are those based on convenience sample, judgmental sampling and quotasampling techniques.

1. Deliberate sampling-

Deliberate sampling is also known as purposive or non- probability sampling. This sampling method

involves purposive or deliberate selection of particular units of the universe for constituting a sample,

which represents the universe.

Convenience sampling-

When population elements are se4lected for inclusion in the sample based on the ease of access, it can be

called as convenience sampling.

Judgmental sampling-

In judgmental sampling the researcher’s judgment is used for selecting items, which he considers as

representative of the population. Judgmental sampling is used quite frequently in qualitative research

where the desire happens to be to develop hypothesis rather than to generalize to larger populations.

2. Simple random sampling-

This type of sampling is also known as chance sampling or probability sampling where each and every

item in the population has an equal chance of inclusion in the sample.



3. Systematic Sampling-

In some instances the most practical way of sampling is to select every 15th name on a list, every 10th

house on one side of street and so on. Sampling of this type is known as systematic sampling. This

procedure is useful when sampling frame is available in the form of a list.

4. Stratified Sampling -

If the population from which a sample is to be drawn does not constitute a homogeneous group, then

stratified sampling technique is applied so as to obtain representative sample.

In this technique, the population is stratified into a number of strata and sample items are selected from

each stratum.

5. Quota sampling:

In stratified sampling the cost of taking random samples from individual strata is often so expensive thatinterviewers are simply given quota to be filled from different simply given quota to be filled from

different strata, the actual selection of items for sample being left to the interviewer’s judgment. This is

called quotas sampling.

6. Cluster sampling -

Cluster sampling involves grouping the population and then selecting the groups or the clusters rather

than individual elements for inclusions in the sample.

7. Area sampling –Area sampling is talked about when the total geographical area of interest happens to be big one under

area sampling total area is divided into number of smaller non – overlapping areas, generally called

geographical clusters, then a numbers these smaller areas are randomly selected and all units in these

small areas are included in the sample.

For conducting the research non probability (convenience sampling method is used).

SAMPLE SIZE-

The sample size of 50 persons is used for the completion of research .

Collecting the data:



In dealing with any real life problem it is often found that date at hand are inadequate, and hence, it

becomes necessary to collect data that are appropriate. There are several ways of collecting the

appropriate data, which differ considerably in context of money costs, time and other resources at the

disposal of the researcher.

Primary data can be collected either through experiment or through survey. If the researcher conducts an experiment, he observes some quantitative measurements, or the data. With the help of

which he examines the truth contained in his hypothesis. But in the case of a survey, any one or more of

the following ways can collect data:

I. By observation:

This method implies the collection of information by way of investigator’s own observation, without

interviewing the respondents. The information obtained relates to what is currently happening and is

not complicated by either the past behavior or future intentions or attitudes of respondents. This

method is no doubt an expensive method and the information provided by this method is also very

limited. As such this method is not suitable in inquiries where large samples are concerned.

II. Through personal interview:

The investigator follows a rigid procedure and seeks answers to a set of pre-conceived questions

through personal interviews. This method of collecting date is usually carried out in a structured way

where output depends upon the ability of the interviewer to a large extent.

III. Through telephone interviews:

This method of collecting information’s involves contacting the respondents on telephone itself. This

is not a very widely used method but it plays an important role in industrial surveys in developed

regions , particularly, when the survey has to be accomplished in a very limited time.

IV. Questionnaires:

The researcher and the respondent do come in contact with each other if this method of survey is

adopted. Questionnaires are mailed to the respondents with a request to return after complaining the

same. It is the most extensively used method in various economic and business surveys. Before

applying this method, usually a pilot study for testing the questionnaire is conduced which reveals the

weaknesses, if any, of the questionnaire, Questionnaire to be used must be prepared very carefully so

that it may prove to be effective in collecting the relevant information.

V. Through schedules:



Under this method the enumerators are appointed and given training. They are provided with

schedules containing relevant questions. These enumerators go to respondents with these schedules.

Data are collected by filling up the schedules by enumerators on the basis of replies given by

respondents. Much depends upon the capability of enumerators so fare as this method is concerned.

Some occasional field checks on the work of the enumerators may ensure sincere work.

The researcher should select one of these methods of collecting the

data taking into consideration the nature of investigation, objective and scope of the inquiry,

financial resources, available time and the desired degree of accuracy. Though he should pay

attention to al l these factors but much depends upon the ability and experience of the researcher.

IN this context Dr. A.L Bowley very aptly remarks that in collection of statistical data

commonsense it ht chief requisite and experience the chief teacher .

In this project primary data is collected through questionnaire.

INSTRUMENT FOR DATA COLLECTION-

Primary data- questionnaire

Questionnaire consists of a set of questions presented to respondents. Because of its flexibility, it is by far

the most common instrument used to collect primary data.

Secondary data -

Books, reports,journals,google etc.



LIMITATION

1) Converting service quality scale with respect to Indian scenario.

2) Testing reliability and validity for all the variables included in the study.3) Secondary data taken from websites and documents, which may not be correct or

manipulated/distorted by someone.

4) Every respondent don’t have uniform interest during answering of questionnaire



Strongly agree 7

Agree 28

Neither agree nor disagree 4

Disagree 6

Strongly disagree 5

10%

56%

8%

12%

14% STRONGLY DIS AGREE

AGREE

NEITHER AGREE NOR

DISAGREE

DISAGREE

STRONGLY AGREE

INTERPRETATION:-

In today’s world of globalization where competition is growing at an appreciable pace, it

is required that any store should have modern looking equipment to differentiate itself

with other stores and face the competition. In reliance fresh 70% of customers are agreed

with the modern looking equipment into the reliance fresh.

2. Reliance fresh physical facilities are visually appealing.

Strongly agree 10

Agree 26




Disagree 6

Strongly disagree 1

2%

52%

14%

12%

20%

SD

A

NAND

D

SA

INTERPRETATION:

It is essential that the physical facilities of any store should be visually appealing because

it is the symbol of good store. The physical facilities attract the customers towards store. It

is found that in reliance fresh 72%customers are agreed with the physical facilities of

reliance fresh.

3. Materials associated with the store service such as (shopping Bags) are visually

appealing at reliance fresh.

Strongly agree 3

Agree 15




Disagree 14

Strongly disagree 2

6%

30%

32%

28%

4%

SA

A

NAND

D

SA

INTERPRETATION:

The type of materials, which are associated with the store itself, utter that how the store is

and what is the quality of service delivered by the store. Materials such as shopping bags,

trollies associated with any store makes the customers more cool and convenient for doing

shopping. The materials associated with store should be visually appealing. In reliance

fresh 34% of the customers are agreed with the materials associated with reliance fresh.

4. Whether the store layout makes it easier for the customer to find what they need.

Strongly agree 7

Agree 30


Disagree 9



Strongly disagree 2

4%

60%4%

18%

14%

SD

A

NAND

D

SA

INTERPRETATION:-

Store should be designed in such a way that the customer find themselves easy to searchthe item they need. The layout of the store should make the shopping convenient for the

customer.

In reliance fresh 74% of the customers are agreed with the store layout.

5. Customers can move freely around.



6%

58%

12%

10%

14%

SDA

NAND

D

SA

INTERPRETATION:-

Strongly agree 7

Agree 29


Disagree 5

Strongly disagree 3



Any of the stores must not be bonded. The restrictions of moving freely in any of the

stores should not be there because if the customers will not move freely in the store how

could they select the product, which they desire. In reliance fresh 72% customers believes

that they can move freely in the store.

6. Store keeps the promise of low price claims.

Strongly agree 7

Agree 27


Disagree 9

Strongly disagree 2

4%

54%

10%

18%

14%

SD

A

NAND

D

SA

INTERPRETATION:-



Many time just to attract the customer store keeps the promise of low price claims but

they do not rely on their on their sayings. In reliance fresh 68% customers believe that

reliance fresh stores keep its promise of low price claims.

7. Store has merchandise available when customer needs.

Strongly agree 2

Agree 23


Disagree 5

Strongly disagree 1

2%

46%

38%

10%

4%

SD

A

NAND

D

SA

I

NTERPRETATION:-

Any of good stores must always have inventory management.



They must always be in equilibrium with the merchandise availability when customer

needs them.50% customers in reliance fresh believes that merchandise availability is

appropriate.

8. Store insists on error free sales transaction and records.

Strongly agree 4

Agree 33


Disagree 8

Strongly disagree 1

2%

66%

8%

16%

8%

SD

A

NAND

D

SD

S

I

INTERPRETATION:-

`Employees in the stores must be knowledgeable enough to manage error free sales and

transactions record. If error committed by the employees of the store this will give a



negative effect on customers and thus they may switch on to their competitors for

shopping. In reliance fresh 74% customers believes that store provides service with error

free transactions and records.

9. Employees in the store have the knowledge to answer the questions.

Strongly agree 4

Agree 37

Neither agree nor

disagree

4

Disagree 3

Strongly disagree 2

4%

74%

8%

6%

8%

SD

A

NAND

D

SA

INTERPRETATION:-

When the customers enter the store He/she may have ambiguities. He may confuse to

choose the product, price of product or any other issue. In such situation employees must

have enough knowledge to respond the customers. In reliance fresh 82% customers

believe that the employees present in reliance fresh are knowledgeable enough to answer

the questions.



10. The behavior of the employees instills confidence in the customer.

Strongly agree 4

Agree 24


Disagree 2

Strongly disagree 2

4%

48%36%

4%8%

SD

A

NAND

D

SA

INTERPRETATION:-

The profit of any store depends directly on its customers. They should be highly satisfied

with the services provided by the store, for these employees present in the store mustinstill the confidence in the customers. They should feel confident. In reliance fresh 56%

customers are instilled with confidence by the behavior of employees.



11. Employees in reliance fresh store are consistently courteous to you.

Strongly agree 1

Agree 18


Disagree 14

Strongly disagree 1

2%

36%

32%

28%

2%

SD

A

NAND

D

SA

INTERPRETATION:-

Courtesy is the key to attract the peoples towards you. If you are courteous in your tone,

you will directly influence people and they believe what you say. Thus employees in the

store should be courteous enough. In reliance fresh 38% of the customers are satisfied

with the courteous nature of the employees.

12. Store willing to handle returns and exchange.



Strongly agree 2

Agree 2


Disagree 25

Strongly disagree 2

4% 4%

38%50%

4%

SD

A

NAND

D

SA



INTERPRETATION:-

Many stores handle returns and exchange but this does not happen everywhere. It is the

responsibility of the customers that while purchasing they should analyze think and

purchase any of the merchandise. In reliance fresh 54% believe that stores do not handlereturns and exchange

13. Employees in store are never too busy to respond customer’s request.

Strongly agree 5

Agree 16


Disagree 12

Strongly disagree 3

6%

32%

28%

24%

10%

SD

A

NAND

D

SA

INTERPRETATION:-



Customers are the assets for stores profit. If they are not satisfied then the store is demean.

It has no importance. For this they should properly respond whenever they request. No rude

response should be given. In reliance fresh 42% customers are satisfied with the response

given to them on their request.

14. The Store provides quality merchandise.

Strongly agree 3

Agree 35


Disagree 2

Strongly disagree 2

INTERPRETATION: -

Quality is the eye of the beholder .yet, we all recognize it when we see it…Quality is

when you are so satisfied with product or service that you go out of your way to

4%

70%

16%

4%6%

SD

A

NAND

D

SA



recommend it to other people. Every customer searches the quality merchandise in the

store. In reliance fresh 76% customers believe that store provides them quality

merchandise.

15. Store accepts major credit card.

Strongly agree 13

Agree 21


Disagree 7

Strongly disagree 1

2%

42%

16%

14%

26%

SD

A

NAND

D

SA

INTERPRETATION:-

Credit card makes the shopping easier for the customers. Credit cards are the symbol of

best store. If the store is good it will have credit card policy . In reliance fresh

68%customers believes that store accepts major credit card.



CHAPTER 4

FINDINGS



FINDING

40% were strongly agree while 30% were agree and only 05% were neither agree nor disagree and 15% respondent were disagree and 10% were strongly disagree with the

statement that Vishal Mega Mart has modern looking equipment

50% were strongly agree while 25% were agree and only 10% were neither agree nor

disagree and 10% respondent were disagree and 05% were strongly disagree with the

statement that vishal mega mart physical facilities are visually appealing


disagree and 10% respondent were disagree and 15% were strongly disagree with thestatement that Materials associated with the store service such as (shopping Bags) are

visually appealing at Vishal Mega Mart

17% respondent were disagree and 20% were strongly disagree with the statement that the

store layout makes it easier for the customer to find what they need

15% respondent were disagree and 06% were strongly disagree with the statement that

Employees in the store have the knowledge to answer the questions



statement that The behavior of the employees instills confidence in the customer



statement that Employees in Vishal Mega Mart store are consistently courteous to you



statement that Store willing to handle returns and exchange



42% were agree and only 21% were neither agree nor disagree and 11% respondent were

disagree and 08% were strongly disagree with the statement that Employees in store are

never too busy to respond customer’s request.

27% were strongly agree while 37% were agree and only 26% were neither agree nor disagree and 06% respondent were disagree and 04% were strongly disagree with the

statement that The Store provides quality merchandise



CHAPTER 5

CONCLUSION



CONCLUSION

The project was very satisfying experience for me, not only practically and academically

but it also helped me in developing my communication skill and enriched my knowledge

also.

In short, it can be concluded that RELIANCE FRESH is a store, owned by Mr. Mukesh

Ambani provides quality services to the customers and customers are highly satisfied.



CHAPTER 6

RECOMMENDATIONS

&

SUGGESTIONS

RECOMMENDATIONS FOR IMPROVING SERVICE QUALITY



Pioneers in conducting academic service research, Berry, Paraguayan, and Zenithal offer

10 lessons that they maintain are essential for improving service quality across service

industries.

1). Listening – Understand what customers really want through continuous learning about

the expectations and perceptions of customers and no customers (for instance, by means

of a service-quality information system).

2). Reliability – Reliability is the single most important dimension of service quality and

must be a services priority.

3). Basic service – Service companies must deliver the basics and do what they are

supposed to do – keep promises, use common sense, listen to customers, keep customersinformed, and be determined to deliver value to customers.

4). Service design – Develop a holistic view of the service while managing its many

details.

5). Recovery – To satisfy customers who encounter a service problem, service companies

should encourage customers to complain (and make it easy for them to do so) respond

quickly and personally and develop a problem-resolution

6). Surprising Customers – Although reliability is the most important in meeting

customers’ service expectations, process dimensions such as assurance responsiveness,

and empathy are most important in exceeding customer expectations for example by

surprising them with uncommon swiftness, grace, courtesy competence, commitment and

understanding

7). Fair Play – Service companies must make special efforts to be fair and to demonstrate

fairness, to customers and by improving



8). Teamwork – Teamwork is what enables large organizations to deliver service with

with care and attentiveness by improving employee motivation and capabilities

9). Employee Research – marketers should conduct research with employee to reveal why

services problems occur and what companies must do to solve problems

10). Servant Leadership – Quality services comes from inspired leadership throughout the

origination from excellent service system design; from the effective use of information

and technocrat and tech-force called corporate culture.



SUGGESTIONS

After completion of project on “service quality delivery of reliance fresh. I would like to

give suggestions so that the company can meet the customer satisfaction and provide them

service quality by taking following measures-

1. Providing hygienic products.

2. Various schemes should be made.

3. Fresh vegetables should be sold.

4. Management should be polite and courteous.

5. Product should be weighed properly.

6. Accepting credit cards.

7. Selling of expired product should be avoided.



10 Golden Rules

1. Believe customers possess good ideas

2. Gather customer feedback at every opportunity

3. Focus on continual improvement – start with top 10 issues bugging your customers

4. Solicit good and bad feedback

5. Seek real time feedback

6. Don’t spend vast sums of money

7. Make it easy for customers to provide feedback

8. Leverage technology to aid efforts

9. Share feedback throughout the company

10.Use feedback to make quick changes



BIBLIOGRAPHY

1. MARKETING MANAGEMENT:-“PHILIP KOTLER”

13th edition a south Asian perspective

2. PRODUCTION AND OPERATION MANAGEMENT :-“KANISHKA BEDI”

3. RESEARCH METHODOLOGY:-“C.R. KOTHARI”

4. JOURNAL OF MARKETING (Fall 1985)

4. www.google.com

5. www.wikipedia.com



QUESTIONNAIRE

Q.01 Reliance fresh has modern looking equipment.

1). Strongly Agree 2) agree 3) Neither agree nor disagree 4). Disagree 5) strongly

disagree

Q.02 Reliance fresh physical facilities are visually appealing.

1). Strongly Agree 2) agree 3) Neither agree nor disagree 4). Disagree 5) Strongly

disagree

Q.03 Materials associated with the store service such as (shopping Bags) are visually

appealing at reliance fresh.


disagree

Q. 04 whether the store layout makes it easier for the customer to find what they need.


disagree

Q. 05 Customers can move freely around.


disagree

Q.06 Store keeps the promise of low price claims.

1). Strongly Agree 2) agree 3) Neither agree nor disagree 4). Disagree 5)

Strongly disagree

Q.07 Store has merchandise available when customer needs.


disagree



Q.08 Store insists on error free sales transaction and records .


strongly disagree

Q.09 Employees in the store have the knowledge to answer the questions.

1). Strongly Agree 2) agree 3) Neither agree nor disagree 4) Disagree 5) Strongly

disagree

Q.10 The behavior of the employees instills confidence in the customer.


disagree

Q.11 Employees in reliance fresh store are consistently courteous to you.


disagree

Q.12 Store willing to handle returns and exchange.


disagree

Q.13 Employees in store are never too busy to respond customer’s request.


disagree

Q.14 The Store provides quality merchandise. .


disagree

Q.15 Store accepts major credit card. .


Strongly disagree



1 .



RECOMMENDATION

AND

SUGGESTIONS

service quality delivery of reliance fresh

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