53454142 reliance-fresh
TRANSCRIPT
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Reliance FreshGrowth through value creation
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Contents:1) Reliance Retail Ltd ² An Overview 2) Reliance fresh ² Company Profile 3) Controversies 5) Corporate Social Responsibility ² Reliance Fresh 6) SWOT Analysis ² Reliance Fresh 7) Retail Mix ² Reliance fresh 7) Future Plans of Reliance Retail Ltd. 8) Suggestions
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Reliance Retail Ltd ² An Overview
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Reliance Retail Ltd ² Overview# 920 Stores ² 80 Cities ² 14 States
# Reliance fresh (Supermarket)
First Venture# Reliance Super (Mini-Hypermarket)
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Reliance Mart (Hypermarket) #95000 Products # Unique Services - Tailoring, shoe & watch repair, Laundry. #Future Plan: Saloon#
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#Reliance trends ( Apparels and accessories) #Reliance wellness (Medicine, health care and Beauty Products)
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# Reliance footprint # Reliance time out (Books, toys, music and gifts)
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# Reliance digital # Reliance istore
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# Reliance jewels # Reliance AutoZone (Auto accessories and services) # Reliance Living Homeware.
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Reliance Fresh ² Company Profile
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Reliance Fresh :# Industry: Retail # Type: Supermarket # Chairman & Managing
Director: Mukesh Ambani # First Outlet: Hyderabad( Banjara Hills) # Founded: 30th October 2006 # Headquarter: Mumbai # Area: 2000-4000 Sq. Ft.
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Controversies
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# Fresh #Cheap
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Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.
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Corporate social responsibility
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# Farm To Fork Model
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# Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and
nearby mandals in ranga reddy district.# Recruiting People ² Underprivileged Community # Biometric Cards ² Farmers ² Loans upto Rs. 15000 # Training the farmer # Information centre:
Increase productivity Market rates of different Corps Technical Help Quality of seeds and fertilizers
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SWOT Analysis
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Strength:# Private label sale ² own products (Reliance Select) # Contract Farming # Network ² 1600 channels in villages
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Weakness:# Poor inventory control
# Staff ² Lack of knowledge about products # Parking
Opportunities:# Farm to fork, No middlemen, Farmers ² Customer
# Hundreds of farmers ² 1 million farmers ² next
five years
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Threats:#
International Retail Giants: Carrefour, Metro AG, Tesco.
# Bharti ² Wallmart (Farm to Fork) # Operating cost are too high
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Retail Mix ² Reliance Fresh
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Place:# Located in small commercial complexes close to 3-4
residential areas# Observation: Close to cross roads # Almost in all Major areas: Vidya nagar, Habsiguda,
Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.
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Product Range:# Vegetables and fruits # House hold items # Food and beverages ² All premiere # # # #
brand + Private label Groceries ² only private label Dairy products Non veg food items Ready to eat items
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Promotion:# Main idea ² make bulk purchase # Discount scheme days ² Saturday and Sunday # Reliance fresh membership card ² Reliance One
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Pricing:# Low prized private labels # Discount on bulk buying
Private Labels:# Maximum Space: Own Products # Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay·s Chips. # Reasons: High Margin
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Future Plans of Reliance Retail Ltd.
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Future plans:# Plans to invest Rs 25000 Crore in next 4 year in their retail division # Train students and housewives ² Customer care & Quality service ²
Part time job # Every Indian Consumer # New format of food and café ² Reliance food # Private label sale ² Kirana store # Pharmacy retail store # 6000 outlets ² 784 cities # Launch soaps, detergents, cosmetics and non FMCG products ² Private label
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Suggestions:
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Suggestions:# Expand ² Service # Give training to staff # Improve inventory control
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