Personal and collective fulfilment at work

@InnMotion, July 2009

Your Career: reality check

The linear ideal

Your Career: reality check

What does it mean: Career

Your Career: reality check

What I thought | What it really is

What happens in Milano?

Services - Call Center- Chainstores- Pubs- Catering/Fairs

Creative Industries- Press- Fashion- Design- Advertising

“Shit work”

Milano is the city with the lowest unemployment rate in Italy.

Most of young people work mainly in 2 sectors

“My Career”

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Im a designer but I pay my rent working in a call center.

Im a journalist and I work in a pub to pay my bills

I earn 800 a month, work 10 hours a day. It’s fun and the money is enough. Ah, by the way... I live with my parents.

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Negative dynamic (what blocks action)(what blocks action)

★ Atomization ★ Expectation of happiness

BLACKMAILService Economy

CONSENTBrand Economy

high turnoverstagnant wagechronic disloyaltypart time

sensually self absorbingappetite for self direction flexibility

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How is businessorganized increative industries?

Contact with clients + ideas

Managing production + contacts with CS

Atomized, multitaskingcreative workforce

An example

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What’s consent about?

★Personal fulfillmentDoing something that you love doing★Learning new thingsHow to do things, improve knowledges (getting experienced)★MoneyBeing able to pay the bills

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Love-Growth-Cash Triangle

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Entry leveljob

Shit work but paysthe bill

It’s just a hobby

Love-Growth-Cash Triangle

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Love-Growth-Cash Triangle

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What’s consent about?

★Personal fulfillmentDoing something that you love doing★Learning new thingsHow to do things, improve knowledges (getting experienced)★MoneyBeing able to pay the bills

★ Social ValorizationCollective recognition from peers but especially: big players in the field

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Personal+Social

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How can we reach high fulfilment?

Is it a basichuman right?

Or an ideal that transforms most of the players into loosers?

Personal+Social

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Realty 1

I made it, Im working for a big brand

A shot of gratifying work product

Personal+Social

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Reality 2

Years go by

Personal+Social

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What’s consent about?

★Personal fulfillment★Learning new things★Money

★ Social ValorizationCollective recognition from peers but especially: big players in the field

★ Social/Environmental ImpactIs my job useful to society as a whole?

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Pentagram of Creative Work

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Fulfilmentwith big brands

Fulfilment withsocial brand(no greenwashing or flaky social responsability)

Pentagram of Creative Work

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Fighting precarity in creative industriescreative industries

★ Being able to defeat the monopoly of what is cool and desirable in our society.

★ Put an effort on building up a new type of consent (I want to work for them!)

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Build new opportunities

✦ Monopoly in the imagery/desire production is what allows companies:

• exploit workers• to sell their (often useless) products• promote lifestyles and relationships perpetrating a consumeristic society

• appropriate public spaces in the city for the same reasons

Schema big brand

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Two Complementary Paths

★ Campaigns/Discourses• Free Work/Interniship• What is creative work• Creativity as a social process (no genius around)

• Oversupply of creatives• Universities as factories of precarious workers

• Digital rights• Commons• Intellectual Property

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Two Complementary Paths

★ New Scenario• Unions• Left wing parties• ONG• Small networks of producers• Cultural events• Occupied Factories• Social Brands• Public Spaces of social valorization

OXcars