Non-Stop SEO 2011

SEO Works! 2011Index

Unit 1 – SEO what works on 2011

Unit 2 – Updates on Social Media

Unit 3 – Facebook vs. Google

SEO Works! 2011Latest SEO finds

http://www.evisionsem.com/blog/2011/03/23/seo-what-works-what-doesnt/

Annual Survey Results (sample of 2,000 consultants)TOP 5 Tactics

• Keywords Research• On-Page content optimization• Title Tag Optimization• Meta-tag and Meta-description• Link Building

+2 • A Periodic SEO Site Audit• Local Search Optimization

SEO Works! 2011SEO what works on 2011

http://www.conversationmarketing.com/2011/07/seo-works-together.htm

It really, really works!

Step 1

The PR departmentDistributes the firstPress Release.

“ organic produce de-livery”

(When Creative, PR, PPC and SEO works together)

SEO Works! 2011SEO what works on 2011

http://www.conversationmarketing.com/2011/07/seo-works-together.htm

It really, really works!

Step 2

Create PPC LandingPages for

“ organic produce de-livery”

connected tothe website..

(When Creative, PR, PPC and SEO works together)

SEO Works! 2011SEO what works on 2011

http://www.conversationmarketing.com/2011/07/seo-works-together.htm

It really, really works!

Within a month, from48,100,000 results, it Ranks 7th in the 1st page of “organic results”.

SEO Works! 2011Why Long Term SEO Succeeds

http://www.seo-theory.com/2011/10/12/how-long-term-seo-works-and-why-long-term-seo-succeeds/

What happen with a short-term SEO approach

1. The search algorithm changes2. Website traffic from search engines drops3. SEO firm/team takes over to reanalyze the algorithm4. Client waits for implementation to take effect5. Try, test & repeat

(*the case for Panda)

SEO Works! 2011Panda Updates

1. Started last April in US and now in EU2. Separate Out Low Quality Content3. Focus on Unique Content4. Concentrate on Clout & Authority5. Keep Advertising Ratio Healthy6. Recognize & Track Panda Updates

http://www.hongkiat.com/blog/google-panda-tips/

SEO Works! 2011Bing, Yahoo! Updates

• Social factors are more important that link factors for determining rankings. “The ranking of what priorities for publishers: #1 Content, #2 Social Media, #3 Links.”

• User interaction in the search results is looked at closely.

• Bing relies more and more on RSS feeds for finding new content

• Very low tolerance for bugs in sitemaps files. “just 1% allowance for errors”

http://www.seroundtable.com/bing-social-over-links-13990.html

SEO Works! 2011Bing, Yahoo! updates

• By 2012, Bing – Yahoo! Search Alliance.

• Yahoo! ‘s Organic Search Results will be powered by Bing’s

• Yahoo PPC ads will be replaced by Bing AdCenter PPC ads

http://www.netgroupconsulting.com/seo-management/bing-webmaster-tools-bing-seo-yahoo-seo-update/

SEO Works! 2011Why Long Term SEO Succeeds

http://www.seo-theory.com/2011/10/12/how-long-term-seo-works-and-why-long-term-seo-succeeds/

In 6 months from now:

250 releases in algorithm changes

50 - 100 changes in algorithm

200 – 1000 linkingresources, social andsearch tools

SEO Works! 2011Why Long Term SEO Succeeds

Long Term SEO strategy:

1. Lays a foundation of good content2. New keywords are always been found and optimized3. Ongoing analysis of algorithmic changes4. Ongoing Link Analysis & Link Building5. Ongoing Reporting and Performance Analysis

http://www.searchengineguide.com/stoney-degeyter/long-vs-shortte.php

SEO Works! 2011SEO & SEM

Working Together

When appearing in both natural and paid search for the same keyword impression:

- Clicks lifted 92% - Actions lifted 45% - Orders lifted 45% - Page views lifted 44% - Visitors increased by 41% - Time on site increased by 40%

SEO Works! 2011U.2 Google+ Stats

• Following the Google Wave and Google Buzz

• Lunched in July 7 to a small group of testers

• In less that 3 weeks it has more than 10 million users

SEO Works! 2011A Social Network

A user profile, with friendsList contains information like education, location, occupation and links.

SEO Works! 2011A Social Network

A stream, the core partof Google+, is where people share content andinteract with one another.It is the core part of thesocial graph.

SEO Works! 2011A Social Network

Circles allow users to organize contact into groups and spread themtailored content(wedding pictures withfamily, finance news withcolleagues, sports with Friends).

Interestingly, users cannotsee what circles their connections have placed them.

SEO Works! 2011A Social Network

Sparks to follow feeds of things users like. Although still in beta, sparks pulls inGoogle News informationand will likely improve over time.

SEO Works! 2011A Social Network

And hangouts give users the ability to have a video chat with a maximum of 10 friends at once. (Facebook video chat is a callBetween two people)

SEO Works! 2011Google+

Google+ will become the core of Google’s Services

Google+ brings more social into other services, such as YouTube and Chrome, and will Activate social data across other Google products that millions are already using.

SEO Works! 2011Social Media and SEO

Time to get creative

Go viral – facilitate the conversation

First priority is to create something that is useful, funny or controversial

Second priority is to make it easy to share

Use Social Media to get your message across

SEO Works! 2011Social Media and SEO

Example

SEO Works! 2011Social Media and SEO

SEO Works! 2011Google ranks social media Authority

Google isn’t giving the same kind of authority to tweeted links as it is to other web-based links, but it has admitted using ‘social signals’ like tweets and Facebook mentions to help it determine a page’s ranking.

SEO Works! 2011Final thoughts

http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings

1. Social Metrics are well correlated with higher rankings.2. Testing the Direct Impact of Facebook Shares on Google is necessary.3. We need to learn more about how to earn Facebook shares.4. Facebook “share” might be more valuable than “like”.5. Twitter my be less powerful than we thought.

Historically, Google seemed to lose the social battle. So they decide to make Google +1 carry more weight in Google Search Results than Like.

SEO Works! 2011Facebook vs. Google

• Title Description, Meta Description and keyword relevance as important as ever.

• Add the +1 to all of your pages and make them easily accessible and visible.

• Keep your site up to date with interesting content, competitions and advertising. The more people coming to your site the bigger chance you’ll get of more +1’s

SEO Works! 2011Facebook vs. Google

http://www.seoblog.co.za/google-1-vs-facebook-like-seo-cage-match

SEO Works! 2011Facebook still Open after

Saturday?

5th of November an attack on Facebook by the Anonymous (True/False)

Thank You