insight digital media online marketing that works - seo and blogs
DESCRIPTION
How North East Businesses, based in Darlington, Tees Valley, Newcastle and throughout the UK (and even worldwide!) can generate more visitors to your website, massively simplify the use of social media and gain more enquiries. ANY Business can do this - whatever size, location or industry sector. Discover what most agencies don't tell you, can't tell you or simply don't want to tell you so they can charge more! Pretty websites are great, but if they don't convert visitors into enquiries then for most businesses they are useless.TRANSCRIPT
Who are Insight and what do we do?•Nearly 30 years of working with businesses of all sizes, helping them to grow
•Over 3000 delegates to live events this year
•Over 10,000 reports downloaded
•Over 25,000 subscriber to our monthly bulletins
•Over 300 consultative 1:1’s with business owners this year
Online Marketing That Works
•How to generate visitors to your website
•How to easily manage social media
How to generate visitors to your website
• A myth...• Why do you have one and does it work?
If they can’t find you, they won’t come….
SEO basicsa) page titleb) meta descriptionc) Keywords, h1 and h2d) Google places
SEO every page on your website….
a) Page Title
b) Meta Description
c) H1
d) H2
e) H3
f) Keywords in body
If they can’t find you, they won’t come….http://www.google.com/places/
Other ways to market....
1)Ppc2)Email marketing3)Don’t ignore offline marketing4)Webinars5)Backlinks
6)Iblogs/social media
1. It saves hours every week. One post updates everything including all social media
2. Increased traffic to your website 50% +++3. You are in control – 4. Content creation made easy5. Full training – free6. Low low cost I-Blog just £9507. Proven results proven savings in operational time
7 compelling reasons for the I Blog
What is a Blog?
It’s information or a discussion published or ‘posted’ on the web.
With an I-Blog you’re in control
the I Blog • Customised blog• Unique system developed with SME usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training • Plus a unique ‘How To’ guide
All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically.
Google Alerts – plus other ‘portal’s…..
http://accountancyprofession.com/
http://www.myprintresource.com/
http://www.bbc.co.uk/
http://www.telegraph.co.uk/
Plus many other industry specific sources in a few minutes searching....
The Iblog is proven and its working
Wherever it’s being used, the Iblog:
•Saves time•It’s the solution to your operational challenges•Allows you to create and post in minutes•Automatically updates all your social media•Improves rankings•Improves natural traffic and inbound enquiries•Gives customers & prospects great communication•Gives customers & prospects great content
What now? Stand 22•Lots we’ve been unable to cover in such a short time:• Website design and call to actions• offline marketing integrated – gaining the appointment
and closing the sale• your Businesses specific goals, market places and how
best to reach those Free 1 hour meeting at your offices PLUS how you could get up to 40% off your marketing support
A voucher for £100 off help from IDML