Search Engines

&

Search Engine Optimization (SEO)

Presentation by

Anna Koch

SEO Company in India- KG Tech

What is Search Engine Optimization?

• SEO is short for search engine optimisation. As the

term implies, Seo india is all about optimizing a

website to gain maximum visibility within the search

engine results.

• SEO takes time and effort. Do not be fooled by e-

mails turning up unannounced in your inbox,

promising instant SEO results.

SEO

• Once you have realised the need for decent SEO on your website

you should approach the issue seriously. We see many clients who

have dabbled with SEO, maybe using information they have

gleamed from YouTube and other sources but the trouble is a lot of

information on YouTube is either completely wrong or out of date

and some of the advice can actually harm the position of your

website within the search engines .

• Increasingly people use Google to search for products or services

rather than traditional sources such as Yellow Pages local seo. I

cannot even remember the last time I looked at Yellow Pages. So if

you want to get more customers the obvious way to do it is by

getting your website found easily in Google.

Overview: Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. The practice of designing web pages so that they rank as high as possible in search results from search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Goals: Search Engine Optimization

•Achieving a high ranking on the search engines

•Boost sales / Increase your return on investment

•Improve your competitive edge

•Expand customer base and target audience

•Growth in site traffic

SEO and ROI (Return on Investment)

In terms of the return on investment, search engine optimisation

offers fantastic returns. If you simply place a large advert in say Yellow Pages it will sit there for a year but once printed you cannot change it to meet changing circumstances and you cannot improve it. The great thing about search engine optimisation is that you should always be thinking about tweaking the focus of the optimisation so you get exactly the results you require.

The cost of search engine optimisation is minimal. The results however can be a complete game changer for your business. Obviously no one can guarantee an increase in business as result of successful search engine optimisation, however it stands to reason that if you’re easy to find on Google and people are looking for your product or service on Google then people are going to try you rather than your competitors so you have a much better chance of increasing your levels of business.

What is possible with SEO

• It is important to realise the limitations of search engine

optimisation techniques. There are a lot of companies sending

out spam emails which you will probably have received

offering to get you onto the first page of Google by this time

next week. This is patiently rubbish. Good SEO takes effort

and good SEO takes time. The timescale for seeing benefits

from careful search engine optimisation of your website is

weeks and months rather than days.

PROCESS: Search Engine Optimization

Off Page small business seo are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website

On-Page factors are related directly to the content and structure of

the website. On-page optimization involves modifying keyword

frequency in the URL, Optimizing Title, Headings, Hypertext

Links and Body text.

Onsite and offsite SEO

• When you are optimizing your website for search engine

visibility there are two distinct aspects to the optimization.

On-site optimization refers to any changes that you make to the

actual content of the website. This on-site optimization may

relate to the text that your visitors can see when they visit your

website or it may relate to the code behind the website that the

search engine will see, but that your visitors will not

necessarily view.

• For instance, as we will see elsewhere, within the ‘head’

section of the HTML code for each page of the website, you

may optimise the title, description and keywords. There are

also many other on-site optimisation opportunities, such as

using header tags and alt tags.In many ways the most

important part of on-site optimisation is to make sure that all

your keyword phrases are displayed within the body text of the

page.

Offsite search engine optimization consists of numerous

activities, such as requesting links from other websites to your

website. In addition this now includes activities ranging from

posting videos on YouTube through to setting up Facebook

and Twitter accounts.

• The single most important offsite activity is the acquiring of

links from other websites, to your website. Within reason the

more of these the better. However it is also important that

these links are high quality links, which means that you should

be linking from related sites and also sites that host quality

information and that are highly rated by Google. Links from

sites with a high Google PageRank are much more valuable

than links from website pages that have a low PageRank value.

Different search engines

• There are many different search engines available today the most

famous of which is Google. Other examples include Bing from

Microsoft and Yahoo. It is important that if you are promoting a

website you make sure that each individual search engine is aware of

your particular website. The easiest way to do this is to search each

search engine using your company name and see if you can find the

website.

• Alternatively many search engines will allow you to examine the

search engine to see if a particular website is listed by that search

engine. You may well have received spam emails offering to submit

your website to thousands of search engines but in reality there are

only a handful of search engines that actually matter.

• Do not be seduced by the idea that for a one-off cost will get your

website listed with thousands of search engines and all of a sudden

you will start getting lots more visitors to your website.

Organic vs. paid search results

• When Google displays the search results, you will normally

see what are called ‘paid for’ results displayed at the top of the

page and sometimes down the side of the page. The ‘paid for’

results section is normally lightly shaded and is frequently

labelled as ‘sponsored’ links or advertisements.

• If you want your company to be displayed within the ‘paid for’

results section, then you need to register with Google, and take

part in a global auction. This global auction will determine

which company is displayed at the top of the paid for results,

and which companies are displayed further down the list. The

more you bid, the more likely that you will be displayed at the

top of the paid for results section.

Organic vs. paid search results

Using the paid for results service from Google can be attractive to

new companies that have not yet fully developed their website,

but nevertheless need to attract business via the search engine

results.You should read all the available information from

Google, prior to entering into their paid for service and you

should know how to cap expenditure within a certain time

period. Also be aware that this form of advertising can be very

expensive, but on the other hand, if you are getting results it

may well be worth the expense.

Organic vs. paid search results

The organic results, also referred to as natural results,

are displayed beneath the paid for results. There is no

charge for having your web pages displayed within

the organic results section. The order in which web

pages are displayed within the organic section is

determined by a series of complex algorithms used by

Google to rank websites.Search engine optimisation

is all about getting your website to be displayed as

high as possible within the organic results section of

the search engine results.

Page Rank

The Google search engine gives each website page a PageRank

number. This PageRank number is essentially an indication

that Google assigns to the value of a particular web page. The

PageRank numbering system ranges from 0 at the bottom to 10

at the top, and it is important to realise that this is a non-linear

scale.You will find that many website pages have a PageRank

of zero which could indicate either that Google has yet to

discovery and rank this page or it could indicate that the

particular page has been penalised by Google for attempting to

spam the search engines, and has been de-listed by the search

engine.

Page Rank

You should endeavour to achieve the highest possible PageRank

for your homepage and other important pages within your

website.The PageRank that is publicly displayed within the

Google toolbar is only updated periodically, typically every

few months. This means that if you are engaged in intensive

SEO work on a website you cannot expect to see the

PageRank move up overnight.Sometimes you may find a web

page with a low PageRank displayed towards the top of the

search engine results. This may mean that competing pages

simply have an even lower PageRank. It can also mean that

other factors are affecting the listing of the page within the

search engine results, apart from simply the PageRank itself.

SEO Company in India- KG Tech

• KG Tech(the registered SEO company in India), which started as a

freelancing services to help retailers sell products online in 2008,

has grown into a complete digital branding services providing

solutions on SEO, SEM, SMO & related business requirements. It

was not a plan, but consistent growth of search engines and social

medias, launch of new marketing platforms every year or two, shift

of customer base to online and growing demands of businesses to

create a reputable brand online has all brought us to where we are

today, ofcourse with our efforts and the trust that our customers

have on us. We are extremely client-friendly company working on

customized solutions for every project. For More Information visit:

SEO Company in India call us: +917845920090 , +914424350693

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