seo tutorial ebook

1

mvP© BwÄb AcwUgvB‡Rkb 22Zg Aa¨vq Odesk (wd«j¨vÝ gv‡K©U‡¯úm)

Kib

2


Kib

mvP© BwÄb

AcwUgvB‡Rkb

3


Kib

fvm©b : 2.0

cieZx© fvm©b : 3.0 [Av‡iv wKQz †ewk]

†gvt wgRvbyi ingvb

mvP© BwÄb AcwUgvB‡Rkb

†jLK : †gvt wgRvbyi ingvb

¯^Z¡ : †jLK

cÖKvkK : kixd nvmvb Zid`vi

Ávb‡Kvl cÖKvkbx,

38/2-K evsjvevRvi, XvKv-1100|

†dvb- 7118443, 8623251, 8112441

E-mail : [email protected]

[email protected]

cÖKvkKvj : A‡±vei 2011 Bs‡iwR

4


Kib

cÖQ` : ivwKe

K‡¤úvR : KgwcDUvi wjU¨v‡iwm nvDm

gy ªY : †bvfv †cÖm GÛ cvewj‡KkÝ

15/we, wgicyi †ivW XvKv-1205|

†dvb t 9667919

ISBN : 978-984-8933-76-3

g~j¨ : 450.00 UvKv gvÎ |

DrmM©

evsjv‡`‡ki mKj SEO cÖ‡dkbvj Ges

SEO BÛvw÷‡K mvg‡bi w`‡K GwM‡q †bIqvi

Rb¨ AvZ¥wb‡ew`Z e¨w³eM©|

5


Kib

K…ZÁZv

1. bvwn`v Rvnvb

Gm.B.I Gbvwj÷, mvD_ Gwkqvb AvB.wm.wU

2. W. †gvnv¤§` Rvwn yi ingvb

Aa¨vcK, wm.Gm.B, Rvnv½xibMi wek¦we`¨vjq

6


Kib

ab¨ev` t

Gg, Gm iûj KzÏym mvMi

SEO Professional

7


Kib

†gvt kwid †nvmvBb (wknve)

Web Professional, South Asian ICT

cª‡dmi W. •mq` AvLZvi †nv‡mb

Head, Department of CSE, DIU

cÖvwß vb

8


Kib

Avwg evsjv‡`‡ki AwaKvsk ißvbxg~Lx †Kv¤úvbx¸‡jv‡Z A‡bK A‣bwZK Kvh©Kjvc j¶¨ K‡iwQ,

†hgbt cÖwZØÜx cÖwZôv‡bi MÖvn‡Ki mv‡_ KvR Ki‡Q Ggb Kg©Pvix evMv‡bv, MÖvn‡Ki †WUv‡eR Pzwi,

MÖvnK m¤ú‡K© Z_¨ Av`v‡q cÖwZØÜx cÖwZôv‡bi FAX †gwk‡b AvwocvZv BZ¨vw`| G ai‡bi

A‣bwZK †K․kj GKwU A_©bxwZ‡Z e„nËi Kj¨vY e‡q Av‡b bv|

SEO Ggwb GKwU wecbb †K․kj, hvi gva¨‡g A_©bxwZ‡Z •bwZKfv‡e bZzb MÖvnK wb‡q Avmv hvq|

GB †K․kj Avcbvi I‡qemvBU‡K Marketing Maching evwb‡q †d‡j| hvi Rb¨ †K․kj

wn‡m‡e GUv me‡P‡q mvkªqx| evsjv‡`‡ki †hme D‡`¨³v GKUz B›Uvi‡bU m‡PZb, Zuviv wb‡R‡ì

eëmvq cÖmv‡ii Rb¨ bvbv ai‡bi B›Uvi‡bU-wfwËK mgvavb †Luv‡Rb| A‡b‡Ki Kv‡Q `xN©¯vqx I

•bwZK wecbb gva¨g LyeB ¸iZ¡c~Y©| Avevi, wecb‡bi mvdj¨ wbf©i K‡i mwVK Z_¨ †c․Qv‡bvi

Dci| Gme w`K we‡ePbvq, SEO nj m‡ev©rK…ó †K․kj|

GiciI, evsjv‡`‡ki †cÖ¶vc‡U D‡`¨³v‡ì gv‡S SEO Gi cÖPjb GLbI GKUv eo P¨v‡jÄ| Gi

cÖavb mgm¨v nj, e¨vcK m‡PZbZv M‡o †Zvjvi gZ h‡_ó evsjv eBcÎ, wi‡mvm©, g¨vwUwiqvj

BZ¨vw` Avgv‡ì †bB| ZviciI eZ©gv‡b evsjv‡`‡ki AvDU‡mvwms wk‡í SEO Gi e¨vcv‡i AvMÖn

Ges `¶Zv Av‡Q Ggb ch©vß msL¨K †ckvRxwe i‡q‡Qb hviv we‡`kx MÖvnK‡ì Rb¨ SEO K‡i

hv‡Qb|

9


Kib

ZvB Avwg g‡b Kwi †gvt wgRvbyi ingvb wjwLZ mvP© BwÄb AcwUgvB‡Rb eBwU Avgv‡ì A_©‣bwZK

Dbœq‡b Ae`vb ivL‡e| Avwg wb‡RI evsjv‡`‡k µgweKvkgvb SEO wk‡í GKRb ïfvKv‧Lx| wKš

evsjv‡`‡k G‡K DbœwZi wkL‡i wb‡q hvevi Rb¨ Avgv‡ì A‡bK wi‡mvm© jvM‡e| Avi †gvt wgRvbyi

ingvb Gi ÓmvP© BwÄb AcwUgvB‡RkbÓ eBwU †m iKg GKwU wi‡mvm© e‡U|

Avwmd Av‡bvqvi

SEO Specialist in Bangladesh since 2001

Seoppcsmm.com

f~wgKv (Introduction)

mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization ) Ggb GKwU c×wZ hvi gva¨‡g †h †KD mvP© BwÄb

eënvi K‡i GKwU I‡qe mvBU‡K webvg~‡j¨ mK‡ji Kv‡Q †cu․‡Q w`‡Z cv‡i| Search engine optimization

ms‡¶‡c SEO e‡j|

GKwU Z_ëûj Ges gvwR©Z Avw½‡K •Zwi †h †Kvb I‡qe mvB‡U nvRv‡iv wfwRUi evov‡Z mvP© BwÄb AcwUgvB‡Rkb

(SEO) GKwU ¸iZ¡c~Y© KvR K‡i _v‡K| mvP© BwÄb AcwUgvB‡Rk‡bi cÖavb cÖavb D‡Ïk¨¸‡jvi g‡a¨ i‡q‡Q-

► GKwU mvBU‡K mK‡ji Kv‡Q mn‡R †c u․‡Q †Ìqv|

► I‡qe mvB‡Ui Rb wcªqZv e„w× Kiv|

► mvB‡Ui wfwRUi ev UªvwdK e„w× Kiv|

► wewfbœ ai‡bi AbjvBb Avq Kivi cvUdig wn‡m‡e KvR K‡i|

► Z_¨ wewbgq I cÖwZ‡hvwMZvq wU‡K _vKvi k³ wfZ wn‡m‡e KvR K‡i|

eZ©gvb we‡k¦ cÖwZ‡hvwMZvq wU‡K _vKvi Rb¨ mevB‡K we‡kl †Kvb ai‡bi KvR m¤úbœ K‡i mK‡ji Kv‡Q †c u․‡Q

w`‡Z cvi‡j Kv‡Ri mdjZv aiv †`‡e| cÖwZ‡hvwMZvi GB hy‡M Kv‡iv Avcbvi mvBU‡K g‡b ivLvi gZ mgq nq‡Zv

†bB| ZvB gvby‡li cÖ‡qvRbgvwdK Z_¨ AwZ ªZ †c‡Z mvP© BwÄ‡bi †Kvb Zzjbv Ges cÖ‡qvRbxZv e‡j †kl Kiv

hv‡e bv|

10


Kib

GKwU I‡qemvB‡Ui eëmvwqK cÖPvi cÖPviYv Kivi Rb¨ mvP© BwÄb AcwU gvB‡Rkb AZzjbxq| AbjvBb gv‡K©wUs

Kiv bZzb cY¨ mK‡ji Kv‡Q Zz‡j aiv, bZzb bZzb mdUIq¨vi Gi cÖPvi cÖPviYvmn bvbv KvR mn‡R K‡i w`‡Q

SEO|

AbjvB‡b G¨vW Gi gva¨‡g Avq ev AbjvBb gv‡K©wUs hvB ejv †nvK SEO AZzjbxq| hw` ¸Mj G¨vW‡mÝ

(Google Adsense) Gi K_v ejv nq, Z‡e SEO Gi G¨vwc‡Kkb Qvov AwaK AwaK wfwRUi cvIqv, wK¬K

cvIqv, Avq Kiv †Kvb wKQzB m¤¢e bq|

evsjv‡`‡ki †cÖ¶vc‡Ui wfwË‡Z SEO Gi K_v Avm‡j ejv hvq-Gi GKwU my`~i cÖmvix ev¯eZv i‡q‡Q, hvi Rb¨

Avgv‡Ì GLb †_‡KB †K․kj Aej¤b K‡i G¸‡Z n‡e| evsjv‡`‡ki †cÖw¶‡Z GKRb e¨w³ wb‡Ri cÖ‡Póvq GKwU

mvBW •Zwi K‡i hw` wb‡Ri mvB‡Ui Rb¨ SEO K‡i _v‡Kb Ges mvB‡U AwaK msL¨K wfwRUi wb‡q Avm‡Z

cv‡ib Zvn‡j mvB‡U †h‡Kvb ai‡bi mvwf©m ev cY¨ wewµ Ki‡Z cvi‡eb| hw` weÁvc‡bi Rb¨ fvev hvq

Zvn‡j Gi cvkvcvwk AvDU †mvwm©s gv‡K©U †cm¸‡jv‡ZI SEO wfwËK bvbv KvR cvIqv hvq| KvR¸‡jvi

g‡a¨ i‡q‡Q wK IqvW© wiPvm©, e¨vKwjsK †hvMvo Kiv, Ab †cR AcwUgvB‡Rkb Kb‡U›U †jLv, SEO KÝvj‡U›U

BZ¨vw`|

mg‡qi †cÖ¶vc‡U †h‡Kvb eëmv cÖwZôvb Zv‡ì gv‡K©wUs-Gi aviv A‡bKUvB e`‡j †d‡j‡Q| B›Uvi‡b‡Ui GB hy‡M

†Kv¤úvwb¸‡jv bZzb bZzb gv‡K©wUs c×wZ LyR‡Q| G‡¶‡Î †Kv¤úvwb Zv‡ì weÁvc‡bi avivevwnKZvq B›Uvi‡bU

gv‡K©wUs (E-marketing)-Gi Dci avweZ n‡Q| Avi †Kv¤úvwb¸‡jvi GB gv‡K©wUs-Gi Rb¨ wbw ©ó page

ranking-Gi GKwU I‡qe †cR cÖ‡qvRb nq| Avi ZLbB SEO Kivi K_v P‡j Av‡m| GK K_vq SEO-Gi

Dci GKwU mvB‡Ui ch©‡e¶‡Yvi wfwË‡Z AvR we‡k¦I eû bvgx`vgx eëmv cÖwZôvb¸‡jv E-business G Rwo‡q

c‡o‡Q| gvbyl memgq †h‡Kvb Business-Gi †¶‡Î effictive gv‡K©wUs Pvq G Kvi‡YB B-gv‡K©wUs w`‡Z cv‡i

eëmv‡K cÖwZôv jvf|

g~jZ mvP© BwÄb n‡Q GKwU †Kv¤úvwbi cÖv_wgK mvwf©m Ges Product information hv Lye mn‡RB BDRvi‡ì

Kv‡Q †cu․‡Q w`‡Z cv‡i| †Kvb I‡qemvB‡Ui Kb‡U›U mvP© BwÄ‡bi WvUv‡e‡mi AcwUgvB‡Rk‡bi Dci GKwU

†Kv¤úvwbi mdjZv A‡bKUv wbf©ikxj|

Z_¨ cÖhyw³i A‡MvP‡i †Kvb eëmv cÖwZôvb cwiPvjbvi Rb¨ mvP© BwÄb wbf©i B›Uvi‡bU gv‡K©wUs-Gi Ae vb w`b

w`b `„pZv jvf Ki‡Q| GKUv mgq nq‡Zv Avm‡e I‡qemvBU¸‡jv‡Z ïaygvÎ †Kv¤úvwb Gi gv‡K©wUs-Gi Rb¨B

Avjv`v †cR wjsK Ki‡Z n‡e|

11


Kib

†jL‡Ki K_v

†mw`b Avi †ewk ~‡i bq †hw`b gvbyl Zvi cieZ©x cÖR‡b¥i Rb¨ evwo Mvwoi cvkvcvwk †i‡L hv‡e GKwU I‡qe

mvBU| Avgiv hZ mvg‡bi w`‡K hvwQ ZZB Z_¨ cÖhyw³ wbf©ikxj nwQ| Avi me wKQz Avgiv evmvq e‡m †c‡Z

PvB| GKwU I‡qe mvB‡Ui ZLbB g~jëvb ev wWgvÛ ev‡o hLb mvP© BwÄ‡b mvP© K‡i G‡K U‡c cvIqv hvq| eZ©gvb

mg‡q GKRb gvby‡li Rxeb eë¯vi mewKQz hLb B›Uvi‡b‡U cvIqv hvq, evRvi †_‡K ïi K‡i DbœZ wk¶v eë¯v

ch©š| evsjv‡`‡k wKQzw`b ci gvbyl gv‡K©‡U hvevi AvMÖn nvwi‡q †dj‡e, mevB Pvq mgq e uvPv‡Z| eZ©gvb mg‡q

GKRb gvby‡li c‡¶ Aí mg‡q A‡bK KvR Kiv m¤¢e, Avi Zvi Ab¨Zg KviY nj B›Uvi‡bU Ges mvP© BwÄb|

mvP© BwÄb GKwU †UKwbK †hwUi gva¨‡g †Kvb I‡qe mvBU‡K mvP© BwÄ‡bi U‡c A_©vr cÖ_g †cB‡Ri ïi‡Z wb‡q

Avmv| †hgb-¸¸j, Bqvû Ges wPs BZ¨vwÌ cÖ_g †cB‡R Avcbvi I‡qe mvB‡U Ly u‡R cv‡e| SEO Gi gva¨‡g

†h‡Kvb GKwU I‡qe mvB‡Ui wfwRUi A‡bK evov‡bv hvq| †h‡Kvb I‡qe mvBU mvP© BwÄb AcwUgvB‡Rkb K‡i H

I‡qe mvB‡Ui gva¨‡g †h‡Kvb cY¨ A_ev mvwf©m mviv we‡k¦i mevi Kv‡Q †c u․‡Q w`‡Z cv†ib| B›Uvi‡b‡U e¨vemv

evwYR¨ K‡i wU‡K _vKvi Rb¨ SEO Gi ¸viZ¡ Acwimxg|

gnvb AvjvnZvAvjvi Kv‡Q A‡kl ïKwiqv, evsjv‡`‡k cÖ_g gvZ…fvlvq mvP© BwÄb AcwUgvB‡Rkb eBwU cvV‡Ki

nv‡Z Zz‡j †Ìqvi Rb¨ hviv Avgv‡K A‡bK fvjev‡m| Zv‡ì GB fvjevmv Avgv‡K Aby‡cÖiYv hywM‡q‡Q GB eBwU

12


Kib

†jLvi Rb¨| B‡Zvg‡a¨ Avgvi †h mg¯ eB cÖKvwkZ n‡q‡Q cÖwZwU eB cvVK †hfv‡e msMÖn K‡i‡Q Zv‡Z Avwg

mZ¨B cvVK‡ì Kv‡Q K…ZÁ Ges G‡Z Avgvi †jLvi cÖwZ AvMÖn †e‡o hvq|

†`‡k Ges we‡`‡k mvP© BwÄb AcwUgvB‡Rk‡bi A‡bK Pvwn`v| Avi G KvRwU †h‡nZz mevi c‡¶B Kiv m¤¢e ZvB

Avwg cÖ‡Z¨KwU welq Lye mnRfv‡e Kivi †Póv K‡iwQ| Avwg wek¦vm Kwi GKRb mvaviY gvbylI GB eBwU c‡o Lye

mn‡R eyS‡e Ges mvP© BwÄb AcwUgvB‡Rkb Ki‡Z cvi‡e| hw` eB‡Z Z_¨MZ ev AwbQvK…Z fyj _v‡K `qv K‡i

Zv ¶gvmy›ì „wó‡Z †`L‡eb Ges Avgv‡ì Zv Rvbv‡Z cv‡ib hv cieZ©x ms¯‥i‡Y Ges G¨vWfvÝ mvP© BwÄb AcwU

gvB‡Rkb eB‡Z ms‡kvabx Avbvi †Póv Kiv n‡e|

http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217

m~wPcÎ GK bR‡i

1g Aa¨vq : mvP© BwÄ‡bi cÖv_wgK aviYv .........................................................................................23

2q Aa¨vq : †UKwbK¨vj Uvg© (SEO Jargon & Technical word)...................................................37

3q Aa¨vq : Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO plan)...........................................55

4_© Aa¨vq : mvP© BwÄb †d«Ûjx I‡qemvBU •Zwi................................................................................67

5g Aa¨vq : KxIqvW© wimvP© Ges wm‡jKkb.....................................................................................87

6ô Aa¨vq : KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools)...............................................113

7g Aa¨vq : Avcbvi I‡qemvBU‡K SEO

Kib..............................................................................139

8g Aa¨vq : B-†gBj G‡Wªm •Zwi................................................................................................465

9g Aa¨vq : Blogspot G eM

•Zwi............................................................................................177

†gvt wgRvbyi ingvb

[email protected] [email protected](Facebook)

+8801741498043

13


Kib

10g Aa¨vq : Blogspot Gi eM‡K SEO

Kiv..............................................................................195

11g Aa¨vq : evsjvq eM

•Zwi....................................................................................................203

12g Aa¨vq : Avcbvi evsjv eM‡K SEO

Kib..............................................................................261

13g Aa¨vq : Rygjvi I‡qe mvBU‡K SEO Kiv..............................................................................277

14g Aa¨vq : I‡qejx‡Z wd« eM

•Zwi...........................................................................................297

15g Aa¨vq : I‡qejx eM‡K Ab‡cBR AcwU

gvB‡Rkb....................................................................321

16g Aa¨vq : I‡qejx eM‡K Ad‡cBR AcwU

gvB‡Rkb...................................................................349

17g Aa¨vq : IqvW©‡cÖ‡m wd« eM

•Zwi..........................................................................................403

18g Aa¨vq : wd« IqvW©‡cÖm eM‡K SEO

Kiv.................................................................................431

19g Aa¨vq : IqvW©‡cÖm mvBU‡K SEO Kiv..................................................................................443

20Zg Aa¨vq: Social Merketing...........................................................................................467

21Zg Aa¨vq: Microworkers................................................................................................501

22Zg Aa¨vq: Odesk (wd«j¨vÝ

gv‡K©U‡cm).................................................................................515

23Zg Aa¨vq: Geta freelancer..............................................................................................583

14


Kib

m~wPcÎ we¯—vwiZ

1g Aa¨vq t mvP© BwÄ‡bi cÖv_wgK aviYv....................................................................23

15


Kib

1.1 mvP© BwÄb wK?....................................................................................................................23

1.2 mvP© B‡Û· (Search index)................................................................................................24

1.3 mvP© †Kv‡qwi (Search quary)..............................................................................................25

1.4 †Kv‡qwi B›Uvi‡dm (Quary interface)..................................................................................26

1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸iZ¡c~Y©? (Why bother which

sear)............................................28

1.6 cÖ‡qvRbxq Uzj&m (Gathering your tools).............................................................................29

1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine).....................................................29

1.8 I‡qemvBU gv‡K©wUs Uzj.........................................................................................................34

1.9 gvbyl mvP© K‡i †Kb?............................................................................................................34

1.10 mvP© BwÄb wKfv‡e KvR K‡i.................................................................................................34

1.11 K¨vwiqvi wn‡m‡e SEO.......................................................................................................35

2q Aa¨vq t †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)..........................37

2.1 mvP© mvBU (Search Site)....................................................................................................39

2.2 mvP© Uvg© (Search term).....................................................................................................39

2.3 mvP© †iRvë (Search result)...............................................................................................39

2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)......................................................40

2.5 †µv‡qjvim (Crwles)........................................................................................................40

2.6 i¨vswKs (Ranking)...........................................................................................................40

2.7 Bb‡W· (Index)...............................................................................................................41

2.8 AiMvwbK †iRvë (Organic)...............................................................................................41

2.9 ¸¸j mvP©..........................................................................................................................43

2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)...........................................................................46

2.11 KxIqvW© (Keywords)......................................................................................................47

2.12 In bound link or back link..........................................................................................50

2.13 †cBR i¨vsK Ges Kb‡U›U...................................................................................................51

2.14 Black Hat & White Hat SEO. ...................................................................................52

2.15 Av‡iv wKQz GK bR‡i.........................................................................................................53

3q Aa¨vq t Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)....................55

3.1 SEO †Kb cÖ‡qvRb (Why you need SEO).........................................................................57

3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your website designer)............59

3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)..............................................................60

4_© Aa¨vq t mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi............................................................67

4.1 gvwëwgwWqv Gi e¨envi Kgv‡bv (Limiting Multimedia).........................................................69

4.2 MÖvwd· bq †U·U e¨envi

Kib...............................................................................................73

16


Kib

4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO. ............................................................................................74

4.4 mnR K‡i I‡qemvBU •Zwi (Make it user friendly)..............................................................76

4.5 Kb‡U›U (Content)...........................................................................................................78

4.6 I‡qe Kwc ivBwUs...............................................................................................................82

5g Aa¨vq t KxIqvW© wimvP© Ges wm‡jKkb.................................................................87

5.1 KxIqvW© Gi ¸iZ¡ (Importance of Keyword

)...................................................................87

5.2 KxIqvW© GbvjvBwmm ïi Kiv (Starting your keyword

analysis)...........................................91

5.3 Anchor †U·U.................................................................................................................99

5.4 KxIqvW© †WbwmwU (Right keyword density)......................................................................101

5.5 KxIqvW© PzR Kiv...............................................................................................................104

.

6ô Aa¨vq t KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113

6.1 IqvW© UªvKvi.....................................................................................................................115

6.2 Word tracker G GKvD›U •Zwi.........................................................................................117

6.3 KxIqvW© †WbwmwU Uzj&m.......................................................................................................121

6.4 ¸Mj Adwords wK?........................................................................................................124

6.5 ¸Mj Adwords GKvD›U ‣Zwi............................................................................................124

6.6 I‡qe gv÷vi Toolkit.......................................................................................................132

7g Aa¨vq t Avcbvi I‡qemvBU‡K SEO

Ki“b.........................................................139

7.1 Ab-†cBR AcwUgvB‡Rkb...................................................................................................139

7.2 UvB‡Uj U¨vM (Title tag)...................................................................................................141

7.3 †gUv wWw¯…ckb (Meta discription)...................................................................................146

7.4 Wywc‡KU Kb‡U›U e¨envi bv

Kiv...........................................................................................148

7.5 BD Avi Gj....................................................................................................................150

7.6 GBP wU Gg Gj Gi

¸iZ¡...................................................................................................151

7.7 KxIqvW© AcwUgvB‡Rkb .....................................................................................................154

7.8 Aëvi U¨vM (Alt tag).......................................................................................................154

7.9 †Wv‡gBb †bBg (Domain Name)......................................................................................156

7.10 mvBUg¨vc (Sitemap).....................................................................................................158

7.11 Ad-†cBR AcwU gvB‡Rkb (Off-page SEO).....................................................................160

17


Kib

8g Aa¨vq t GKwU B-†gBj G‡Wªm •Zwi Kiv.............................................................165

9g Aa¨vq t eM¯ú‡U ewMs

•Zwi.............................................................................177

9.1 ewMs

wK?........................................................................ .............................177

9.2 ewMs-Gi

cÖKvi‡f`........................................................... ..............................177

9.3 Blogspot G GKvD›U •Zwi Kiv..........................................................................................178

9.4 Blogspot-G †cv÷ wjLv...................................................................................................182

9.5 Blogspot-G GW‡m‡Ýi weÁvcb †`Lv‡bv..............................................................................186

10Zg Aa¨vq t Blogspot Gi eM‡K SEO

Kiv......................................................195

10.1 Blogspot Gi eM‡K SEO

Kiv........................................................................................195

10.2 e‡Mi

welqe ‧................................................................................................................195

10.3 eM

UvB‡Uj....................................................................................................................195

10.4 †U¤ú‡jU cQ›` Kiv.........................................................................................................196

10.5 gvbm¤§Z Kb‡U›U ev AvwU©‡Kj wjLv......................................................................................196

10.6 KxIqvW© (Keyword )...................................................................................................196

10.7 UvB‡Uj G wK-IqvW© †hvM Kiv............................................................................................196

10.8 †cv÷ G wK-IqvW© †hvM Kiv..............................................................................................197

10.9 wewfbœ mvgvwRK †bUIqvwK©s mvBU¸‡jvi gva¨‡g.......................................................................199

10.10 †M÷ AvwU©‡Kj wjLvi gva¨‡g............................................................................................199

10.11 wj¼ weìAvc Gi gva¨‡g.................................................................................................199

11Zg Aa¨vqt evsjvq eM

•Zwi..............................................................................203

11.1 eMv‡i eM

•Zwi...............................................................................................................203

11.2 ¸¸j G GKvD›U •Zwi.......................................................................................................204

11.3 mvBb Avc.....................................................................................................................204

11.4 W¨vm‡evW©......................................................................................................................205

11.5 eM

†jLv.......................................................................................................................206

18


Kib

11.6 eM

wk‡ivbvg..................................................................................................................206

11.7 †Ug‡cU

cQ›`................................................................................................................207

11.8 †cvw÷s.........................................................................................................................209 11.9 fvlv cwieZ©b (Language)..............................................................................................216

11.10 New blog.................................................................................................................217

11.11 Edit Post..................................................................................................................217

11.12 Edit Page.................................................................................................................217

11.13 Comments...............................................................................................................218

11.14 Monetize.................................................................................................................219

11.15 eM U«vwdK ch©‡e¶Y (Stats)

...........................................................................................220

11.16 Settings....................................................................................................................221

11.17 Publishing...............................................................................................................225

11.18 Formatting...............................................................................................................226

11.19 Comments...............................................................................................................228

11.20 Who Can Comments...............................................................................................228

11.21 Archiving................................................................................................................230

11.22 Site Feed.................................................................................................................231

11.23 Email & Mobile......................................................................................................232

11.24 OpenID...................................................................................................................233

11.25 Permission..............................................................................................................234

11.26 Page Elements........................................................................................................235

11.27 Edit HTML.............................................................................................................237

11.28 †U¤ú‡jU wWRvBb..........................................................................................................240

11.29 Templates................................................................................................................241

11.30 Background.............................................................................................................241

11.31 Layout.................................................................................................................... .242

11.32 Adjust widths..........................................................................................................243

11.33 G¨vWfvÝW (Advanced)

..............................................................................................244

11.34 Kv÷g †Wv‡gBb cwieZ©b.................................................................................................256

12Zg Aa¨vq t Avcbvi evsjv eM‡K SEO

Ki“b.......................................................261

12.1 ¸Mj (Google)

............................................................................................................262

19


Kib

12.2 mvP© BwÄb AcwUgvB‡Rkb wkL‡Z wK wK jvM‡e.......................................................................263

12.3 †K me‡P‡q

¸iZ¡c~Y©........................................................................................................264

12.4 KxIqvW© wK..................................................................................................................267

12.4.1 KxIqvW© evQvBKiY......................................................................................................267

12.4.2 KxIqvW© evQvBKiY cÖwµqv............................................................................................268

12.4.3 wKfv‡e e¨envi Ki‡eb Kx-IqvW©......................................................................................270

12.5 †gUv U¨v‡Mi gva¨‡g.........................................................................................................270

12.6 mvB‡Ui Kb‡U›U ev AvwU©‡K‡ji gva¨‡g..................................................................................271

13Zg Aa¨vq t Rygjvi I‡qe mvB‡U †K SEO Kiv....................................................277

13.1 I‡qemvBU wK?............................................................................................................ ...277 13.2 Rygjv I‡qe mvBU ..........................................................................................................278 13.3 Rygjv I‡qemvB‡U SEO Kivi myweav..................................................................................279 13.4 Rygjv I‡qemvBU Gi SEO Gi m~Pbv..................................................................................281

13.5 mvP© BwÄb (Search Engine)...........................................................................................281

13.6 Joomla Website G SEO apply..................................................................................283

13.7 Joomla Website Gi landing page SEO....................................................................286

13.8 Title Ges H1 headding..............................................................................................286

13.9 Privacy Policy..........................................................................................................288

13.10 XML sitemap creation............................................................................................288

13.11 W3C Validation......................................................................................................289

13.12 Image Optimization................................................................................................289

13.13 Ad †cBR AcwU gvB‡Rkb.............................................................................................290

13.14 Indexing and Submission.......................................................................................290

14Zg Aa¨vq t I‡qewj‡Z wd« eM

•Zwi....................................................................297

14.1 Weebly mvB‡U wb‡Ri I‡qe mvBU ev eM

•ZwiKiY...............................................................297

14.2 weebly.com wd« GKvD›U •Zwi........................................................................................297

14.3 bZzb mvB‡Ui bvg wba©viY..................................................................................................298

14.4 †Wv‡gBb bvgKiY............................................................................................................299

14.5 Weebly †Z tab contents mg~n......................................................................................303

14.6 Designs Tab †_‡K Tamplate evQvBKiY........................................................................304

14.7 Weebly design Gi default image cwieZ©b..................................................................306

14.8 bZzb weebly page •Zwi ev ms‡hvRb................................................................................307

14.9 Content cÖwZ vcb........................................................................................................309

14.10 Title mn paragraph cÖwZ vcb.....................................................................................310

20


Kib

14.11 Paragraph G title wba©viY...........................................................................................310

14.12 Qwe ms‡hvRb...............................................................................................................311

14.13 bZyb eM (blog) page

•Zix...........................................................................................312

14.14 Editor Tab page.....................................................................................................314

14.15 Settings Tab............................................................................................................316

14.16 Weebly site Publish................................................................................................317

15Zg Aa¨vq t I‡qewj eM‡K Ab‡cBR AcwU

gvB‡Rkb.............................................321

15.1 Weebly mvB‡K mvP© BwÄb Gi Dc‡hvMx K‡i †Zvjv t.............................................................323

15.2 Weebly Ab †cBR AcwUgvB‡Rkb t................................................................................323

15.3 Site Description t......................................................................................................327

15.4 Meta Keywords........................................................................................................329

15.5 Fotter Code...............................................................................................................332

15.6 Header Code.............................................................................................................340

15.7 Weebly †Z Advanced Settings mshy³ Kiv...................................................................342

15.8 Weebly ALT U¨v‡Mi e¨envi.........................................................................................345

15.9 Weebly mvBU Gi wjsK G·‡PÄ......................................................................................346

16Zg Aa¨vq t I‡qewj eM‡K Ac‡cBR

AcwUgvB‡Rkb..............................................349

16.1 Weebly mvBU‡K Off page optimization.......................................................................351

16.2 AvwU©‡Kj wW‡i±wi mvewgkb................................................................................................351

16.3 wW‡i±wi mvewgkb............................................................................................................356

16.4 Uc WvB‡iKUwi ZvwjKv.....................................................................................................358

16.5 †dvivg †cvwós................................................................................................................362

16.6 Forum List................................................................................................................366

16.7 wj÷ of DoFollow Blogs (†cR ‡i¼ 3+).......................................................................374

16.8 wjsK GK‡PÄ.................................................................................................................377

16.9 †mvk¨vj eyKgvwK©s............................................................................................................377

17Zg Aa¨vq t IqvW©‡cÖ‡m wd« eM

•Zwi...................................................................403

17.1 Wordpress.com G GKvD›U •Zwi Kiv.............................................................................405

17.2 Wordpress.com G †cv÷ wjLv......................................................................................415

21


Kib

18Zg Aa¨vq t IqvW©‡cÖm eM‡K SEO

Kiv.............................................................431

18.1 Avmyb cÖ_‡gB †`Lv hvK SEO Kv‡K e‡j?............................................................................433

18.2 Home Title...............................................................................................................435

18.3 Home Description....................................................................................................436

18.4 Home Keywords .....................................................................................................436

19Zg Aa¨vq t Wordpress.com Gi Gm B I...........................................443

19.1 mvBU UvB‡Uj I U¨vM jvBb wVK Kiv....................................................................................445

19.2 †cv‡÷i UvB‡Uj G KxIqvW© hy³ Kiv..................................................................................446

19.3 †cv‡ói g‡a¨ KxIqvW© hy³ Kiv..........................................................................................450

19.4 URL ev wj¼ GwWU Gi gva¨‡g.........................................................................................452

19.5 †cv÷ U¨vM hy³ Kiv........................................................................................................457

19.6 B‡g‡Ri ev Qwei Gm B I.................................................................................................461

20Zg Aa¨vq t Social Merketing...................................................................467

20.1 Twitter Kx..................................................................................................................469

20.2 Twitter Status...........................................................................................................469

20.3 Following.................................................................................................................469

20.4 Follower...................................................................................................................469

20.5 Twit..........................................................................................................................470

20.6 Twitter G †iwR‡÷ªkb Kiv.............................................................................................470

20.7 Twitter G ÷¨vUvm wjLv.................................................................................................482

20.8 Twitter †_‡K Av‡qi Dcvq.............................................................................................478

20.9 be-a-magpie..............................................................................................................484

20.10 RevTwt...................................................................................................................484 20.11 Sponsored Tweets...................................................................................................486

20.12 G¨vfW‡mÝ UzBUv‡i........................................................................................................487

20.13 Facebook Marketing..............................................................................................487

20.14 Face book G GKvD›U •Zwi..........................................................................................488

20.15 Face book Gi gva¨‡g Avq..........................................................................................497

21Zg Aa¨vq: Microworkers..........................................................................501

21.1 Microworkers †_‡K Avq..............................................................................................501 21.2 Kv‡Ri cÖKvi‡f`.............................................................................................................501 21.3 Microworkers G †iwR‡÷ªkb Kivi c×wZ.........................................................................501

21.4 Microworkers G KvR Kivi c×wZ.................................................................................506

22


Kib

22Zg Aa¨vq: Odesk (wd«j¨vÝ

gv‡K©U‡cm)............................................................515

22.1 wd«j¨vÝ gv‡K©U‡cm

.........................................................................................................517

22.2 Odesk.......................................................................................................................517

22.3 Odesk mvB‡U †iwR‡÷ªkb Kiv.........................................................................................518

22.4 ODESK-G Kv‡Ri Rb¨ weW †`qv....................................................................................536

22.5 ODESK TEST.........................................................................................................543

22.6 Odesk †U÷ mv‡Rkbm...................................................................................................557

22.7 Odesk-Gi w¯‥j e„w× Kiv................................................................................................561

22.8 Odesk †_‡K AwR©Z UvKv wKfv‡e Zzj‡Z nq.........................................................................566

23Zg Aa¨vq: Geta freelancer.......................................................................583

23.1 Geta freelancer.........................................................................................................583

23.2 Freelancer mvB‡U †iwR‡÷ªkb c×wZ................................................................................583

23.3 Freelancer mvB‡U G Kv‡Ri Rb¨ weW †`qv........................................................................601

23


Kib

1g Aa¨vq

24


Kib

mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)

25


Kib

1 mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)

1.1 mvP© BwÄb wK?

Avcwb hLb †Kvb Z_¨ (information) Rvbvi †Póv K‡ib ZLb Avgiv KvD‡K wR‡Ám Kwi Ggb

A‡bK wKQz Av‡Q †hwU nq‡Zv Avgvi Av‡kcv‡ki †KD Rv‡b bv| ZLb Rvbvi Dcvq wK? Avgiv

hLb †Kvb Z_¨ Rvwb bv ZLb Avgiv mvP© BwÄ‡b (search engine) †LuvRvi †Póv Kwi, †hgb t

¸¸j (Google), Bqvû (yahoo) BZ¨vw` mvP© BwÄ‡b Avgiv mvP© Kwi| Avcwb GKwU kã

(word) A_ev †dm (phase) mvP© e‡· wj‡L mvP© evU‡b wK¬K K‡ib| K‡qK †m‡K‡Û-Gi g‡a¨

KZ ¸‡jv (hundreds or thousends) †cBR †`Lvq, †idv‡iÝmn| Gici H wjsK-G wK¬K

Ki‡j Avcbv‡K †Kvb wbw ©ó †cBR G wb‡q hv‡e|

26


Kib

mvP© BwÄb‡K wWRvBb Kiv n‡q‡Q Bbdi‡gkb‡K mvP© Kivi Rb¨| G¸‡jv mvaviYZ Iqv‡ì IqvBW

I‡qe (world wide web) Ges GdwUwc (FTP) mvf©v‡i| mvP© Kivi ci †h Bbdi‡gkb cvB

†mwU mvaviYZ I‡qe †cBR, B‡gR, Z_¨ Ges Ab¨ †h‡Kvb dvBj|

mvP© BwÄb n‡Q GKwU mdUIq¨vi †cÖvMÖvg (software program) A_ev Uzj&m (tools) †hwU mvP ©

wU‡gi Dci wfwË K‡i wewfbœ I‡qe mvBU Ly u‡R †ei K‡i †`q|

wb‡gœ GKwU wP‡Î Avwg ¸Mj mvP© BwÄ‡b wjLwQ (hotel in coxes bazar) KviY Avwg Rvwb bv

K·evRv‡i wK †nv‡Uj Av‡Q|

wPÎ t mvP© †iRvë †`Lv‡Q

wP‡Î mvP© †iRvë †`Lv‡Q Dc‡ii wP‡Î KZ¸‡jv wjsK †`Lv‡Q, GLb Avwg †h †Kvb GKwU wK¬K

K‡i †`L‡Z cvwi Avwg hv †P‡qwQjvg Zv wK GLv‡b cvIqv hv‡Q wKbv| Avwg GLb Hotels wjs‡K

wU‡Z wK¬K K‡iwQ|

27


Kib

wPÎ t wK¬K Coxes bazaar hotel

wK¬K Coxes bazaar hotel GB ai‡bi mvP© †iRvë¸‡jv memgq GK iKg bvI _vK‡Z cv‡i|

1.2 mvP© B‡Û· (search index)

mv©P BwÄb index collects, pharse & data store K‡i ªZ Ges mwVK (acctual)

Bbdi‡gkb retrival Gi Rb¨|

B‡Ûw·s Gi D‡Ïk¨ nj speed Ges performance †K AcwUgvBR Kiv| Gi d‡j BDRvi †hwU

Rvb‡Z Pvq †m ai‡bi Z_¨ †`Lvq| A‡bK mgq †`Lv hvq Avcwb †hwU Pv‡Qb wVK mwVKfv‡e HwU

cv‡Qb bv| GwU bv cvIqvi Ab¨Zg GKwU KviY n‡Q mwVK B‡Ûw·s| wb‡gœi wP‡Î †`Lv hv‡Q,

Avwg Rvb‡Z PvwQ Hotel porjaton †mLv‡b nq‡Zv Gi I‡qe mvBU A_ev Z_¨ †`Lv‡e, wKš

†mUv Hfv‡e †bB|

28


Kib

wPÎ t mvP© †iRvë †`Lv‡Q

we: ªt Avgiv †hfv‡e Hotel porjaton wP‡Î †`‡LwQ GwU GiKg bvI _vK‡Z cv‡i, KviY mvP©

BwÄb memgq cwieZ©b nq|

1.3 mvP© †Kv‡qwi (search quary)

GKRb BDRvi Zvi cÖ‡qvR‡b †h Z_¨ mvP© K‡i A_ev I‡qe mvP© BwÄ‡b wj‡L (type) †mwUB n‡Q

mvP© †Kv‡qwi| GLb Avcwb hw` (online money earning) m¤ú‡K© Rvb‡Z Pvb Zvn‡j wb‡gœi

wP‡Î Avcwb wjL‡jb online money earning Avi GwUB n‡Q mvP© †Kv‡qwi|

29


Kib

wPÎ t Online money earning w`‡q mvP© Kiv n‡Q|

Online money earning w`‡q mvP© Kiv n‡Q| Dc‡ii wP‡Î e‡·i wfZi †h †jLvwU Av‡Q

(online money earning) †mwUB n‡Q mvP© †Kv‡qwi|

1.4 †Kv‡qwi B›Uvi‡dm (quary interface)

†Kv‡qwi B›Uvi‡dm ej‡Z mvP© BwÄb ej‡j cÖ_‡g gvby‡li g‡b †h welqwU Av‡m| †Kv‡qwi

B›Uvi‡dm n‡Q GKwU †cBR †hwU BDRvi †`‡L hLb Zviv GwU‡K mvP© BwÄ‡bi mv‡_ navigate

K‡i|

wb‡gœi wP‡Î †`Lv hv‡Q t-

30


Kib

wPÎ t mvP© B›Uvi‡dm (www.ask.com)

mvP© B›Uvi‡dm (www.ask.com) n‡Q GKwU wm¤új †cBR †hLv‡b mvP© BbcyU Ges evUb

Av‡Q| wb‡gœ yahoo Gi mvP© B›Uvi‡dm †`Lv‡bv n‡jv t-

wPÎ t yahoo Query Interface

Dc‡ii wP‡Î Bqvû †cBR G †Kv‡qwi e· QvovI A‡bK¸wj myweav BDRv‡K †`Iqv n‡Q, †hgbt-

wd« B-†gBj GKvD›U, I‡q`vi Bbdi‡gkb, wbDR, †Ljv-ayjv BZ¨vw`|

31


Kib

1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i“Z¡c~Y©? (why bother which sear)

mvP© BwÄb †Kvb GKwU I‡qemvB‡Ui wfwRU‡ii Drm| †ewkifvM I‡qemvBU mvP© BwÄb w`‡q wfwRU

Kiv ïi nq| †ewkifvM I‡qemvB‡Ui, cÖvq 80% wfwRUi mvP© BwÄb †_‡K Av‡m (GwU fwel¨‡Z

Av‡iv evo‡e)|

wewfbœ Kvi‡Y mvP© BwÄb AZ¨š ¸iZ¡c~Y©t-

K) †ewki fvM wfwRUi mvP© BwÄb †_‡K Av‡m| cÖwZ gv‡m wewjqb mvP© nq|

L) GK Rwi‡c †`Lv †M‡Q united states cÖwZ gv‡m 10 wewjqb mvP©

nq (comscore,2008)

M) †ewkifvM BDRvi Rv‡b bv Zv‡`i †Kv_vq †h‡Z n‡e, GgbwK Zviv A‡bK I‡qe mvB‡Ui

(url) g‡b ivL‡Z cv‡i bv| †mRb¨ Zviv mvP© BwÄb¸‡jv‡Z mvP© K‡i|

N) mvP© nj inexpensive GKwU c×wZ hvi gva¨‡g Lye Kg Li‡P gvby‡li Kv‡Q †c u․Qv‡bv

m¤¢e|

g‡b Kib Avcwb †W‡ji GKwU Kw¤úDUvi µq Ki‡Z Pvb, wKš‧ Avcwb wKQzB Rv‡bb bv| †Kv_vq

cvIqv hvq, g~j¨ KZ? Ges KbwdMv‡ikb wK? GLb Avwg GKwU mvP© BwÄ‡b mvP© w`‡j wb‡gœi wP‡Îi

gZ GKwU wPÎ P‡j Avm‡e|

wPÎ t †Wj Kw¤úDUvi mvP© Kiv n‡Q

†Wj Kw¤úDUvi mvP© Kiv n‡Q GLvb †_‡K †Kvb GKwU wjsK G wK¬K K‡i Avwg †Wj Kw¤úDUvi

m¤ú‡K© Rvb‡Z cvie| G‡Z K‡i †Wj †Kv¤úvwbi wewµ evo‡jv, Avi Avgvi Kw¤úDUvi µq Kiv

nj|

32


Kib

1.6 cÖ‡qvRbxq Uzj&m (gathering your tools)

Avcbvi I‡qemvBU‡K AcwUgvBR Ki‡Z Ges fvj i¨vsK-G wb‡q †h‡Z Avcbvi wKQz Uzj&m

cÖ‡qvRb| †hgbt-

K) B›Uvi‡b‡Ui cÖv_wgK Ávb

L) B›Uvi‡bU mshy³ GKwU Kw¤úDUvi

M) GKwU I‡qemvBU A_ev eM

N) html m¤ú‡K© Ávb

html †cÖvMÖvwgs mvP© BwÄb AcwUgvB‡Rkb Kivi Rb¨ LyeB ¸iZ¡c~Y©| ZvB Avcwb †jL‡Ki html

eBwU co‡Z cv‡ib, †hLv‡b Avcwb html m¤ú‡K© c~Y© Ávb cv‡eb| Avi eM Ges I‡qe mvB‡Ui

Rb¨ †jL‡Ki weMxwbs Rygjv I weMxwbs IqvW©‡cÖm eB ywU LyeB ¸iZ¡c~Y©|

1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine)

mvP© BwÄb mvaviYZ wZb ai‡bi t-

1. cÖvBgvwi mvP© BwÄb

2. †m‡KÛix mvP© BwÄb

3. Uv‡M©‡UW mvP© BwÄb

cÖvBgvwi mvP© BwÄb t-

mvP© BwÄ‡bi K_v g‡b Ki‡j cÖ_‡gB †hme mvP© BwÄ‡bi K_v g‡b c‡o, †hgb-Bqvû, ¸¸j,

GgGmGb G¸‡jv nj †gRi mvP© BwÄb|

cÖvBgvwi mvP© BwÄb mvaviYZ I‡qe mvB‡Ui †ewkifvM UªvwdK •Zwi K‡i| cÖ‡Z¨KUv cÖvBgvix mvP©

BwÄb Ab¨¸‡jvi †P‡q Avjv`v| ¸¸j n‡Q ccyjvi GKwU mvP© BwÄb Ab¨¸‡jvi †P‡q| KviY GwU

better †iRvë †`q| cÖvBgvix mvP© BwÄb¸‡jv mvP© †iRvë QvovI w`b w`b bZzb bZzb mvwf©m w`‡q

_v‡K| †hgb news, entertainment, maping BZ¨vw`|

33


Kib

¸¸j (Google)

Google nj mvP© BwÄb¸‡jvi g‡a¨ Ab¨Zg RbwcÖq GKwU mvP© BwÄb| Google mvP© BwÄ‡bi

G‡Wªm n‡Q-www.google.com.

wPÎt google mvP© BwÄb

Bqvû (Yahoo)

A‡b‡K Bqvû‡K mvP© BwÄb e‡j wKš‧ GwU I‡qe wW‡i±wiI| wewfbœ I‡qe mvB‡Ui ZvwjKv GLv‡b

Category Ges Sub category AvKv‡i cvIqv hvq| GwUi G‡Wªm n‡Q www.yahoo.com

wPÎt Yahoo mvP© BwÄb

34


Kib

GgGmGb (MSN)

GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui

Gi i¨vswKs Gi Rb¨ e¨venvi n‡q _v‡K| bZzb I‡qemvB‡Ui Rb¨ GwU fvj, KviY Lye mn‡R

GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡i i¨swKs

wba©viY K‡i| MSN G‡Wªm n‡Q www.msn.com

wPÎ t MSN mvP© BwÄb

†m‡KÛvix mvP© BwÄb t-

Secondary Search Engine mvaviYZ †QvU Uv‡M©U Ges wbw ©ó wKQz audience †`i Rb¨|

GwU A‡bK †ewk UªvwdK †Rbv‡iU K‡i bv| GwU locally LyeB e¨envi Kiv nq| K‡qKwU

†m‡KÛvix Search Engine †hgbt-lycos, looksmart, miva, Ask.com Ges espotting

G¸‡jv mvaviYZ valuable traffic generate K‡i| A‡b‡KB G Rb¨ Secondary Search

Engine Gi Dci wek¦vm iv‡L|

35


Kib

wPÎ t www.ask.com

wPÎ t www.lycos.com

36


Kib

wPÎ t www.looksmart.com

Uv‡M©‡UW mvP© BwÄbt-

G ai‡bi Search Engine¸‡jv LyeB specific (wbw ©ó) mevi Rb¨| GwU mvaviYZ LyeB mvaviY

Uwc· wb‡q KvR K‡i| †hgbt-medicine, science, travel, sports BZ¨vw`| wb‡gœ GKwU

citysearch Gi wPÎ †`Lv‡bv n‡jv|

wPÎ t www.citysearch.com

37


Kib

1.8 I‡qemvBU gv‡K©wUs Uzj t-

K) I‡qemvBU GKwU kw³kvjx †hvMv‡hv‡Mi Uzj wn‡m‡e KvR K‡i| hw` GwU‡K Avgiv †UªwWkbvj

wcÖ›U Ges eªWKvw÷s wgwWqvi mv‡_ Zzjbv Kwi|

L) cÖWv± cÖ‡gkb, wewµ Ges mvwf©m Kv÷gvi‡K Bbdig Kivi Rb¨|

M) mvBU ZLbB †ewbwdwkqvj n‡e hw` Avcbvi BDRvi iv GwU‡K Ly‡R cvq|

N) cÖvq 50% eªvDRvi mvP© BwÄb eënvi K‡i Avi evwK 50% mivmwi BD Avi Gj eënvi K‡i|

G ai‡bi †Kvb †cÖvWv± µq-weµq msµvš I‡qemvBU Kivi Rb¨ †jL‡Ki B-Kgvm© GÛ Rygjv

fvP©ygvU© Ges B-Kgvm© G ywU eB msM Ön Kib| Avi wb‡R wb‡R Avcwb AbjvB‡b GKRb eëmvqx

n‡q hvb| ZvQvov AbjvB‡b A‡bK KvR cvIqv hvq †m¸‡jv Ki‡Z cv‡ib| eBwU‡Z B-Kgvm© •Zwi

m¤ú‡K© Lye mnR fvlvq mewKQy †jLv Av‡Q PvB‡j †h †Kvb †KD GwU wkL‡Z cv‡i| hZw`b hv‡e

Gi wWgvÛ ZZ evo‡ZB _vK‡e| KviY gvbyl GLb me wKQz N‡i e‡m †c‡Z Pvq| Avi gvby‡li

Gme cÖ‡qvRbxq mvw©f ©m †Ìqvi Rb¨ Avcbvi GKwU I‡qemvBU cÖ‡qvRb| GLb Avcbvi H

I‡qemvBUwU mevB‡K Rvbv‡bvi Rb¨ I‡qemvBU †K SEO Ki‡Z n‡e| GQvovI †jL‡Ki B-

gv‡K©wUs eBwU co‡Z cv‡ib| wKfv‡e B›Uvi‡b‡U gv‡K©wUs Ki‡Z nq †m wel‡q Rvb‡Z| GKwU

mdj AbjvBb weR‡b‡mi Aek¨B I‡qeUzj&m Ges ewMs Kiv‡bv DwPZ| KviY B›Uvi‡bU eënvi

GLb †hfv‡e w`bw`b †e‡o P‡j‡Q Zv‡Z †Kvb wKQz Lyu‡R cvIqv KwVb n‡q c‡o‡Q| Avi †m Rb¨B

I‡qemvBU‡K SEO Ki‡Z n‡e †hb Abïv Lye mn‡R Ly u‡R cvq|

1.9 gvbyl mvP© K‡i †Kb?

gvby‡li e¨¯Zvi mv‡_ mv‡_ gvbyl GLb Kg wRwbm ¯§i‡Y ivL‡Z cv‡i| GgbwK gvbyl GLb Pvq

me wKQz †hb hZ ªZ m¤¢e Rvbv hvq| GwU GKgvÎ m¤¢e mvP© K‡i| Avi GwU Avgiv mvP© BwÄ‡b

K‡i _vwK †hgbt-¸¸j, Bqvû BZ¨vw`| Ggb wK †bB hv mvP© w`‡q cvIqv hvq bv| gvby‡li

eënv‡ii me wKQzB GLb B›Uvi‡b‡U cvIqv hvq| gvbyl mvP© K‡i ARvbv wRwbm Rvbvi Rb¨| Avi

GB mvwP©s me mgq _vK‡e KviY gvby‡li Rvbvi †kl _vK‡e bv| Avi G my‡hvM †K Kv‡R jvwM‡q

Avcwb †ewbwd‡UW n‡Z cv‡ib| †mRb¨ eBwU Avcbv‡K A‡bK mvnvh¨ Ki‡e|

1.10 mvP© BwÄb wKfv‡e KvR K‡i

GwU eySvi mnR Dcvq nj Avcbvi eB Gi cÖ_‡g †h B‡Û· _v‡K †m B‡Û· †_‡K †cBR bv¤vi

†`‡L Avcwb †hUv Pv‡Qb †mLv‡b P‡j †h‡Z cv‡ib| Avi †m B‡Û· hw` B‡j±ªwbK B‡Û· nq

Zvn‡j GKwU wK¬K Gi gva¨‡g Lye mn‡R L uy‡R cv‡eb| mvP© BwÄb n‡Q Ggb GKwU †UK‡bvjwR

†hwU †Kvb ai‡bi wbw ©ó †Kvb Z_¨ GB wekvj Iqv©ì IqvBW I‡qe †_‡K †ei K‡i G‡b †`q|

38


Kib

Avcwb †h Iqv©WwU mvP© e‡· wjL‡Qb mvP© BwÄb †mwU‡K K‡¤úqvi K‡i mvP© BwÄb WvUv‡e‡mi mv‡_|

GRb¨ mvP© BwÄb wewfbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g eënvi K‡i _v‡K| mvP© BwÄb †hfv‡e KvR

K‡i Zvi †mB dvskb¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q|

G¸‡jv c‡i we¯vwiZ Av‡jvPbv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z

B-gv‡K©wUs eBwUi mvnvh¨ wb‡Z cv‡ib|

1.11 K¨vwiqvi wn‡m‡e SEO

K¨vwiqvi wn‡m‡e SEO Gbvwj÷ GKwU PgrKvi cÖ‡dkb Ges GwUi wWgvÛ w`b w`b evo‡Z

_vK‡e| Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e

SEO Gi KvR Ki‡Z cv‡ib Ges Pvwn`vI A‡bK| B›Uvi‡b‡U Z_v I‡qemvBU¸‡jv‡Z cÖPzi

cwigv‡Y SEO Gi KvR cvIqv hvq| †hme mvB‡U KvR¸‡jv cvIqv hvq odesk, freelancer

BZ¨vw` mvBU ¸‡jv‡Z A‡bK †ewk KvR cvIqv hvq| †hLv‡b Kv‡Ri Zzjbvq KvR Kivi †jvK

A‡bK Kg| GLv‡b KvR Kivi Rb¨ msMÖn Kib B›Uvi‡b‡U AvZ¥Kg©ms¯vb eBwU| GQvov I

B›Uvi‡b‡U eëmv Kivi Rb¨ msMÖn Kib B-Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb SEO

KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi ìKvi nq bv| GgbI †`Lv †M‡Q †KD GKRb `kg

†kYx ch©š covïbv K‡iI SEO Gi KvR Ki‡Q| †h e¨vK MÖvD‡ÛiB †nvK bv †Kb, †h †KD

SEO †Z KvR Ki‡Z cv‡ib| wk¶vMZ †hvM¨Zv GLv‡b †Kvb evav bq| evav ïay g‡bi BQv|

Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB|

evmvq e‡mI cÖwZw`b yB wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z

cv‡ib| GQvov evsjv‡`‡ki wewfbœ †Kv¤úvwb‡Z SEO cÖ‡dkbvj wn‡m‡e K¨vwiqvi ïi Ki‡Z

cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|

39


Kib

40


Kib

†UKwbK¨vj Uvg© (SEO Jargon & Technical Word)

2q Aa¨vq

41


Kib

42


Kib

2 †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)

2.1 mvP© mvBU (Search Site)

mvP© mvBU n‡Q GK ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe mvBU L uy‡R _v‡Kb|

†hgb ¸¸j Bqvû BZ¨vw`|

2.2 mvP© Uvg© (Search term)

GwU GKwU kã ev kã mgwó| †hwU Avgiv †Kvb Z_¨ †L uvRvi Rb¨ mvP© BwÄ‡b wj‡L _vwK|

2.3 mvP© †iRvë (Search result) mvP© †iRvë n‡Q wKQz Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i Dci wfwË K‡i Av‡m| wb‡gœi wP‡Î †`Lyb

GLv‡b Avwg kids w`‡q mvP© †`Iqvi ci A‡bK¸‡jv wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP©

†iRvë| †hgb K‡qKwU wjsK shopping result for kids dress, image for kids dress

Ges Flower girl dress BZ¨vw`|

wPÎ t kids dress KxIqvW© Gi mvP© †iRvë

43


Kib

2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)

mvP© BwÄb AcwUgvB‡Rkb‡K ms‡¶‡c Gm B I ejv nq| GwU GKwU I‡qemvBU Ges I‡qe †cR

†K fvj i¨vswKs-G †bIqvi Rb¨ AcwUgvBR K‡i|

2.5 †µv‡qjvi&m (Crwles)

Crwlers n‡Q GKwU †cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K Scan I Analyze

Kivi Rb¨ e¨envi Kiv nq| spider Ges robots A‡bKUv Crwlers Gi gZ KvR K‡i|

2.6 i¨vswKs (Ranking)

Avcwb Google G ev †Kvb mvP© BwÄ‡b mvP© w`‡eb GwU K‡qK nvRvi †iRvë cvq (Less or

more depends on relevant content website)| GZ ¸‡jv †_‡K Search engine

ïaygvÎ cÖ_g 500 wU ‡K Rank G wb‡q Av‡m| wb‡gœi wP‡Î †`Lyb Avwg Computer wj‡L mvP©

w`‡qwQ †mLv‡b †`Lyb A‡bK¸‡jv †iRvë †`Lv‡Q| Zvi g‡a¨ wb‡P wKQz bv¤vi j¶ K‡i‡Qb|

Gfv‡e 2 bs I 3bs †cBR G wK¬K Ki‡j Avgiv bZzb Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve|

wPÎ t 2.2 cÖ‡Z¨K †cBR G A‡bK¸‡jv wjsK

44


Kib

2.7 Bb‡W· (Index)

hLb †Kvb †cBR‡K Crawel Kiv nq Zvi ci H †cB‡Ri Content ¸‡jv‡K Index Kiv nq

†h¸‡jv‡K WKz‡g›U wn‡m‡e GKwU †WUv‡em †÷vi Kiv nq|

2.8 AiMvwbK †iRvë (Organic)

mvP© BwÄ‡b Avgiv mvP© Ki‡j †h †iRvë¸‡jv cvB †m¸‡jv yBai‡bi n‡q _v‡K| GKwU nj

organic Ab¨wU nj Paid (ppc)| Organic †iRvë ¸‡jv GKwU I‡qemvB‡Ui content Ges

KxIqvW©-Gi Dci wfwË K‡i n‡q _v‡K| wb‡gœ wP‡Î †`Lv hv‡Q wKQz mvP© †iRvë n‡Q AiMvwbK

†iRvë Avevi wKQz nj Paid placement result.

wPÎ t 2.3 †cBW †iRvë (Paid result)

Gi Avi GKwU bvg nj Paid palacement result| GB c×wZ‡Z Avcwb pay K‡i Avcbvi

mvB‡Ui i¨vswKs evov‡Z cv‡ib| Ggwb Avcwb PvB‡j pay K‡i †iRv‡ëi ïi‡Z Avcbvi

I‡qemvBU‡K †`Lv‡Z cv‡ib| wb‡gœi wP‡Î †`‡Lb t-

45


Kib

wPÎt 2.4 Paid search result mvP© †iRvë

wPÎt 2.5 Paid local and natural †iRvë

46


Kib

2.9 ¸¸j mvP©

¸¸‡ji I‡qemvBU G †Kvb wKQy wj‡L mvP© Kivi cÖwµqv n‡Q ¸¸j mvP©|

wPÎt 2.6 ¸¸j mvP©

Gfv‡e †hgb Avcwb Avcbvi eªvDRv‡i wjL‡jb www.yahoo.com

http://www.yahoo.com/

47


Kib

wPÎt 2.7 Bqvû I‡qe mvP©

Avcwb G¨vWfvÝ mvP© I Ki‡Z cv‡ib †hgbt-wb‡gœi wP‡Î j¶ Kib ¸¸‡ji †nvg †cBR Avmvi

ci Avcwb Wv‡b †`L‡eb Advance Search Ges Search Tools G ywU Ackb Av‡Q Avcwb

Advance Search Ack‡b wK¬K Kib |

48


Kib

wPÎt 2.8 Advance Search

wPÎt 2.9 ¸¸‡ji Advance Search mvP© Ackb

49


Kib

2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)

hLb †Kvb GKUv Z‡_i Rb¨ mvP© BwÄ‡b Av‡m ZLb BwÄb †mUv wiUªvBf Kivi †Póv K‡i hZ¸‡jv

WKz‡g›U Av‡Q †m¸‡jv †Kvqvwi Gi mv‡_ g¨vP K‡i|

Top Down Design

wPÎt 2.10 Top Down Design

Shallow wide design

wPÎ t 2.11 Shallow wide design

50


Kib

2.11 KxIqvW© (Keywords)

KxIqvW© n‡Q GKwU I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i| A_©vr Avcwb GKwU

c¨vivMÖvd wjL‡Qb H c¨vivMÖvd G wbðqB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi g~j

kã| SEO Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB ¸iZ¡c~Y©| A_©vr Avcwb †Kvb ai‡bi

KxIqvW© wm‡j± Ki‡eb Avi †mB KxIqvW© wi‡j‡UW Kb‡U›U Avcbvi I‡qe †cB‡R _vKv fvj|

Zvn‡j BDRvi hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j hvq Zvn‡j †mB

I‡qe †cBRwU‡K mvP© BwÄ‡b †kv Ki‡e|

†gUv U¨vM (Meta Tag)

†gUv U¨vM Øviv GKwU I‡qe‡cB‡Ri wWw¯…ckb †cÖvfvBW (mieivn) Kiv nq| †gUv U¨vM G

mvaviYZ †gBb KxIqvW© Gi wj÷¸‡jv e¨envi Kiv nq|

wPÎt 2.12 †gUv U¨vM Ges UvB‡Uj U¨vM

51


Kib

UvB‡Uj U¨vM (Title Tag)

GB U¨vM Gi †U·UUv Avcbvi eªvDRvi DB‡Ûvi U‡c †`Lv‡e| UvB‡Uj †Kvb GKwU †cB‡Ri

mvaviY mvivsk †`q| †ewkifvM SE UvB‡Uj U¨vMUv‡K A‡bK ¸iZ¡ †`q GUv eySvi Rb¨ †h GwU

†Kvb ai‡bi I‡qemvBU UvB‡Uj U¨vM †`‡L ejv hvq GwU wK‡mi mvBU n‡Z cv‡i| mvP© BwÄ‡b

Money Eearning wj‡L mvP© †`Iqvi ci †h mvBUwU Avm‡jv|

wPÎ t 2.13 †cBR Ges UvB‡Uj U¨vM

Dc‡i UvB‡Uj G †`Lv hv‡Q How to earning money on the web Ges †cBR G G‡m

†`Ljvg I‡q‡e wKfv‡e UvKv Dc©vRb Kiv hvq †m wel‡q wjLv n‡q‡Q| Gme wel‡q mnRfv‡e

we¯vwiZ Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj eBwU msMÖn Kib Ges Zvi mv‡_ wWªg I‡qfvi

eBwUI|

52


Kib

G¨vsKi U¨vM (Anchor Tag)

GKwU WKz‡g‡›Ui mv‡_ Ab¨ Avi‡KwU WKz‡g›U Gi wjsK ev ms‡hvM Kiv‡K G¨vsKi U¨vM e‡j|

A_ev GKwU †cB‡Ri mv‡_ Ab¨ †cB‡Ri ms‡hvM|

<a href=”home.html”>Home</a>

GLv‡b home IqvW©wU n‡Q G¨vsKi †U·U| GLv‡b Avcwb Avcbvi gZ K‡i †h †Kvb wKQz

(†U·U) wjL‡Z cv‡ib|

wPÎt 2.14 Anchor tag & text

SEO Kivi Rb¨ GB U¨vMwU LyeB ¸iZ¡c~Y©| Avcwb A‡bï mvBU‡K Avcbvi mvB‡U wjsK Kivi

Rb¨ G¨vsKi U¨vM eënvi Ki‡Z n‡e| Avevi AbïvI hLb Zv‡ì I‡qemvB‡U Avcbvi

I‡qemvB‡Ui wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸iZ¡ †e‡o hv‡e| Ges †mUv i¨vswKs G hvevi

Rb¨ mnvqK n‡e|

53


Kib

2.12 In bound link or back link

Ab¨ GKwU I‡qemvBU †_‡K hw` †KD Avcbvi I‡qemvBU G Av‡m †mUvB nj inbound A_ev

back link wbðqB Ab¨ †Kvb mvB‡U Avcbvi mvB‡Ui wjsK †`Iqv Av‡Q| A_©vr GUv‡K BbKvwgs

wjsK e‡j| GKwU I‡qemvBU‡K ccyjvi Kivi Rb¨ †ewk †ewk e¨vKwjsK •Zwi Ki‡Z n‡e| †hgb

†Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb¨ wewfbœ ¯v‡b Zvi †cv÷vi e¨vbvi jvwM‡q †`q| hZ †ewk

†cv÷vi e¨vbvi hZ †ewk RvqMvq jvwM‡q †`‡e ZZ †ewk Zvi cwiwPwZ cv‡e|

wPÎt 2.15 In bound link or back link

Dc‡ii wP‡Î †`Lv hv‡Q Ab¨ me †nv‡U‡ji I‡qemvBU Gi wVKvbv GB I‡qemvBU G †`Iqv

Av‡Q| myZivs †KD hw` GLv‡b wK¬K K‡i Ab¨ †Kvb I‡qemvBU G hvq Avi GUvB n‡e back link

H I‡qemvBU-Gi Rb¨| Avi GB I‡qemvBU-Gi Rb¨, GwU n‡Q Outbound link

54


Kib

Outbound link

Avcwb hLb Avcbvi I‡qemvBU Gi †Kvb wjsK G wK¬K K‡i Ab¨ I‡qemvBU G hv‡eb GwU‡K ejv

n‡e Outbound link . Outbound link Avcbvi I‡qemvBU Gi ¸iZ¡ evwo‡q †`q|

2.13 †cBR i¨vsK Ges Kb‡U›U

†cBR i¨vsK n‡Q GKwU wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡Q

GKwU wbD‡gwiK f¨vjy †hwU wba©viY K‡i GKwU I‡qemvBU KZUv ¸iZ¡c~Y©| †cBR i¨vsK Gi

Dci wfwË K‡i GKwU I‡qemvBU mvP© BwÄ‡b Av‡M c‡i Av‡m GUv g~jZ Ab¨Zg GKwU welq|

†cBR i¨vsK hZ †ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv| †cBR i¨vsK¸‡jv 1 †_‡K ïi

n‡q _v‡K hZ msLv evo‡e ZZB Zvi †cBR i¨vsK †ewk| Avcwb Avcbvi I‡qemvBU G‡Wªm wj‡L

†cBR i¨vsK †PK Ki‡Z cv‡ib †h Avcbvi I‡qemvBUGi eZ©gvb Ae¯vb †Kv_vq Av‡Q| †cBR

i¨vsK mvaviYZ 0 †_‡K 10ch©š †gRvi Kiv nq|

wPÎt 2.16 I‡qemvBU Gi †cBR i¨vsK †PK Kiv

55


Kib

Kb‡U›U (Content) t

Avgiv †Kvb I‡qemvB‡U hv wKQz †`L‡Z cvB A_ev †Kvb I‡qemvBU hv wKQz wWm‡c K‡i ZvB

n‡Q Kb‡U›U| Kb‡U›U n‡Z cv‡i textual, visual GQvovI †U·U, B‡gR, mvDÛ, wfwWI A_ev

Gwb‡gkb|

wPÎt 2.17 Qwe cÖ`wk©Z me wKQz n‡Q Kb‡U›U

2.14 Black Hat & White Hat SEO

Black hat mvP© BwÄb AcwUgvB‡Rkb n‡Q GKwU †UKwbK GwU e¨envi nq mvP© BwÄ‡b Higher

i¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq Black hat SEO| GwU

mvaviYZ mvP© BwÄ‡bi wbqg bxwZ gv‡bbv| K‡›U›U¸‡jv‡K Unethical fv‡e wi‡cÖ‡R›U Kiv nq|

White hat SEO n‡Q Black hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e Kiv hvq| Ges

mvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqgbxwZ gvbv nq|

56


Kib

2.15 Av‡iv wKQz GK bR‡i

Analytics GKwU I‡qemvBU Gi †gRvi‡g›U ÷¨vwUmwU· †hgb KZ¸‡jv wfwRUi A_ev UªvwdK H

me wfwRUi A_ev UªvwdK †Kv_v †_‡K G‡m‡Q Ges Zviv I‡qemvB‡U KZ mgq wQj| UªvwdK

GbvjvBR Kivi Rb¨ ¸¸j GbvjvBwU· eënvi Kiv †h‡Z cv‡i| GbvjvBwU· g~jZ I‡qe

GbvjvBwU·| I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvwUs Ges I‡qe †em GbvjvBwmm Z_¨ Gme wKQz

msMÖn K‡i I‡qemvBU AcwUgvBR Kivi Rb¨ eënvi K‡i| GbvjvBwU· mvaviYZ yB ai‡bi Ad

mvBU Ges Ab mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi Kivi

Rb¨ cwigvc Kiv nq| GwU‡K weR‡bm Ges gv‡K©U wimvP© Kivi Rb¨ I eënvi Kiv nq| Avcwb

hw`g bZzb †Kvb G¨vWfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn‡j wK cwigvY UªvwdK Avm‡Z cv‡i †mB

wel‡qI aviYv cvIqv hvq| GwU I‡qemvB‡U wfwRUi KZ¸‡jv wfwRUi G‡m‡Q Ges KZ¸‡jv

†cBR †`L‡Q †mB m¤ú‡K©I aviYv †`q|

Bounce

SEO Gi Rb¨ evDÝ LyeB ¸iZ¡c~Y©| A_©vr Avcbvi I‡qemvBU Gi evDÝ †iU hZ †ewk n‡e

SEO KivI ZZ KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© BwÄ‡b mvP© w`‡q Avcbvi mvB‡U G‡m‡Q

wKš‧ 1wgwbU ev 2wgwbU (mgq wbf©i K‡i) Ab¨ †Kvb mvB‡U P‡j wM‡q‡Q GUv‡K e‡j evDÝ|

wfwRUi Avcbvi I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigvY A_©vr Zviv †hUv Pv‡Q †mUv hw`

Zviv bv cvq| evDÝ †iU Kgv‡bvi Dcvq njt-Avcbvi mvBU wWRvBb I Kb‡U›U Gi w`‡K bRi

w`‡Z n‡e| A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡Q

KviY Zv‡ì Kv‡Q g‡b n‡q‡Q †hUvi Rb¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi mvB‡U

†bB|

Impression (B‡¤cÖkb)

KZevi GKRb gvbyl A_ev wfwRUi GKwU I‡qemvBU A_ev G¨vWfvU©vBR‡g›U †`‡L| A_©vr

GKRb wfwRUi Øviv GKwU I‡qemvBU wfD A_ev wWm‡c|

wK¬K †evU&m (Click Bots)

mdUIq¨vi Gwc‡Kkb eënvi K‡i B›Uvi‡b‡U A_©vr GKwU A‡Uv‡gkb mdUIq¨vi eënvi K‡i

SEO Gi Rb¨ wKQz KvR Kiv‡bv| GwU GKwU Kw¤úDUvi †Rbv‡i‡UW wK¬KI ejv n‡q _v‡K|

wnDg¨vb wK¬KI Kw¤úDUvi wK¬‡Ki g‡a¨ A‡bK cv_©K¨ Av‡Q| GQvov Av‡iv A‡bK †ewk †UwbK¨vj

Uvg© G¨vWfvÝ SEO eB‡Z Av‡jvPbv Kiv n‡q‡Q|

57


Kib

58


Kib

3q Aa¨vq

Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)

59


Kib

60


Kib

3 Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)

GKwU I‡qemvBU‡K mvP© BwÄ‡bi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bi

cwiKíbv •Zwi Kiv `iKvi| GwU Avcbv‡K SEO Gi Rb¨ j‡¶ †cu․Qv‡Z mvnvh¨ Ki‡e| SEO

c¨vb •Zwi Ki‡j Avcwb eyS‡Z cvi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ|

SEO Ggb GKwU KvR †hwUi c¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i| SEO Gi

c¨vb WvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|

3.1 SEO †Kb cÖ‡qvRb (Why you need SEO)

SEO n‡Q GKwU Technology †hwU Avcbvi I‡qe mvBU‡K mvP© BwÄ‡bi GKwU fvj Ae¯vq

wb‡q †h‡Z mvnvh¨ K‡i| GKwU mvB‡Ui Internal Ges External Dfq welq¸‡jv wPšv Kiv

DwPZ| KviY GKwU mvBU mvP© BwÄ‡b fvj Ae¯vq hvIqvi Rb¨ G¸‡jvI KvR K‡i|

mvP© BwÄb AcwU gvB‡Rkb GZ ¸iZ ¡c~Y© nIqvi KviY wK? g‡b K‡ib A‡bK¸‡jv gvby‡li gv‡S

Avcwb Av‡Qb, GLb GZ gvby‡li gv‡S Ab¨iv wKfv‡e Avcbv‡K L uy‡R cv‡e|

wPÎ t 3.1 People crowd

61


Kib

wPÎ t 3.2 A‡bK¸‡jv gvby‡li wfo

Dc‡ii wP‡Î †`Lv hv‡Q GZ gvby‡li gv‡S G‡K Ab¨‡K L uy‡R cvIqv LyeB KwVb| Ges ev¯‡e

mevB nq‡Zv mevi bvg Rv‡b bv Zvn‡j †Zv KvD‡K Ly&‡R cvIqv Av‡iv KwVb| GiKgfv‡e ev¯‡e

Avgiv A‡bK I‡qe mvB‡Ui bvg (URL) Rvwb bv ZvB Avgv‡`i c‡¶I A‡bK KwVb GKwU

I‡qemvBU‡K L uy‡R †ei Kiv| Avi Gi GKgvÎ mgvavb n‡Q mvP© BwÄb| Avcwb †Kvb I‡qe

mvB‡Ui bvg bv Rvb‡j †mwU‡K mvP© BwÄ‡bi gva¨‡g Lu&y‡R †ei Kiv hvq| †hgb aib Avcwb

USA embassy XvKv Gi G¨v‡Wªm Rv‡bb bv, Zvn‡j Avcwb hw` mvP© BwÄ‡b hw` †j‡Lb USA

embassy in Dhaka Zvn‡j Avcwb mvP© †iRvë USA embassy in Dhaka Gi I‡qe

mvBU wUi wjsK †kv K‡i‡Q|

62


Kib

wPÎt 3.3 USA embassy in Dhaka Gi mvP© †iRvë

A‡bK mgq mvP© †iRvë Avcbvi I‡qemvBU¸‡jvi 9 I 10 bs †cBR G †kv Ki‡j A‡b‡KB †mUv

†`L‡eb bv| KviY †k‡li w`‡Ki †cBR¸‡jv‡Z mvaviYZ †KD hvq bv | Avi †mR‡b¨ Avcbvi

I‡qemvBU wU 1,2, I 3 bs †cBR Gi g‡a¨ ivLvUv fvj | mvaviYZ cÖ_g †cBR G †ewk UªvwdK

_v‡K Avi UªvwdK †_‡K revenue Av‡m Avi †hwU n‡Q mvP© BwÄb AcwUgvB‡Rk‡bi g~j j¶¨|

3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your

website designer)

Avcbvi I‡qe mvBU wWRvBbvi‡K wek¦vm Ki‡eb bv, Avcbvi SEO cÖ‡R± g¨v‡bR Kivi Rb¨

mvaviYZ B-Kgvm© mvBU¸‡jvi †¶‡Î GwU LyeB Risky | A‡bK mgq †`Lv hvq SEO Kivi Rb¨

Avcbvi mvB‡Ui wKQz Backend cvIqvi SEO g¨v‡bRvi‡K w`‡Z nq Avi †mB SEO g¨v‡bRvi

hw` LyeB wek¦¯ bv nq ZLb LyeB mgm¨v nq| GB Awf‡hvM¸‡jv Avwg cÖvq mgq wewfbœ

organization †_‡K ï‡b _vwK| wet ªt- GLv‡b wek¦vm Kiv bv KivUv‡K e¨w³MZfv‡e ejwQ bv |

wek¦vm Kiv bv KivUv GKvšB Avcbvi e¨vcvi| Avwg ytwLZ welqwU GLv‡b D‡jL Kivi Rb¨|

63


Kib

3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)

SEO Kivi c~‡e© Avcwb GKwU cwiKíbv K‡i wb‡eb| A‡bK mgq c¨vwbs ev¯evwqZ nq bv, Gi

KviY n‡Q mywbw ©ó †Mvj bv _vKvi Kvi‡Y| †hgb GKwU I‡qe mvB‡Ui Rb¨ A‡bK ai‡bi wK

IqvW© n‡Z cv‡i GLvb †_‡K †Kvb Kx IqvW©¸‡jv Avcwb wm‡j± Ki‡eb †mUv wbf©i Ki‡e Avcbvi

j¶ wK? Avcbvi †MvjwU Ggb nIqv DwPZ †hwU Avcbvi †Kv¤úvwbi need (wbW) c~iY Ki‡e|

KviY cÖ‡Z¨KwU weR‡bm-Gi bxW wfbœ| Ab jvB‡bi †Kvb eM ev I‡qemvBU‡K band Ki‡Z

n‡j Avcbvi SEO Ki‡Z n‡e| wb‡gœi wP‡Î j¶ Kib Avwg ¸¸‡j snake+vedio wj‡L mvP©

w`‡qwQ|

wPÎt 3.4 snake+vedio w`‡q ¸M‡j mvP©

Dc‡ii wPÎ j¶ Ki‡j †`Lv hv‡Q A‡bK¸‡jv I‡qemvB‡UI wewfbœ ai‡bi wfwWI Av‡Q| wKš‧

BDwUDe mevi Dc‡i | Avi G _vKvi KviY n‡Q BDwUDe‡K eªvwÛs Kiv n‡q‡Q| Z‡e AbjAvB‡b

me‡P‡q branding a‡i ivLv wKQzUv KwVb KvR| Avcbv‡K wm×vš wb‡Z n‡e Avcbvi I‡qe

mvBU‡K locally †Kvb wbw ©ó †`‡k bv internationally eªvwÛ© Ki‡eb| mvP© BwÄb i¨vswKs †h‡nZz

cÖwZwbqZ cwieZ©b n‡Q| †m Rb¨ Avcbvi I‡qemvBU‡K memgq Avc‡WU ivL‡Z n‡e| †hgb

A‡bK mgq I‡qemvBU‡K e¨vÛ K‡i w`‡Z cv‡i A‡bK Kvi‡Y| GKwU D`vniY w`wQ A‡bK mgq

I‡qe gv÷vi cÖPzi GwW‡kvbvj wjsK mvB‡U G¨vW K‡i wKš‧ GUv †`Lv DwPZ H mvBU¸‡jv‡K

64


Kib

Avcbvi I‡qe mvP© wi‡j‡UW wKbv| SEO Gi Rb¨ †Mvj ¸‡jv mvaviYZ Pvi I Qq gv‡mi Rb¨

Ki‡j fvj KviY SEO n‡Q `xN©‡gqvw` KvR|

†cBR cÖcviwU t

cy‡iv I‡qemvB‡Ui K_v GKmv‡_ wPšv bv K‡i Avcwb cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K ¸iZ¡

w`‡Z cv‡ib| KviY GKwU I‡qemvBU Aí mg‡q cy‡iv Kiv m¤¢e bq| GwU ax‡i ax‡i Avc‡WU n‡Z

_v‡K| ZvB c~Y©v½ I‡qemvBU bv Kiv ch©š SEO Kiv hv‡e bv GiKg bq| †hgb Avcbvi I‡qe

mvB‡Ui A‡bK¸‡jv †cBR Av‡Q, Zvi g‡a¨ †h‡Kvb GKwU †cBR m¤ú~Y© Z_¨ w`‡q H †cB‡Ri Rb¨

SEO ïi Ki‡Z cv‡ib †hUv‡K Landing page SEO ejv nq| wfwRUi mvaviYZ †nvg

†cB‡R Av‡m| †mRb¨ Avcwb †Kvb †cB‡R property †Kgb n‡e †mUv †mU Ki‡eb| wb‡gœi wP‡Î

Avwg ¸M‡j Hard disk mvP© w`‡qwQ|

wPÎt 3.4 Hard disk wj‡L ¸Mj mvP©

65


Kib

GLv‡b j¶¨ Ki‡j †`L‡eb wikipedia mvBUwUi mivmwi †nvg †cBR Av‡m wb| G‡m‡Q

wikipedia mvB‡Ui GKwU †cBR| †hgb Hard disk drive GLv‡b Hard disk drive GwU

n‡Q wikipedia mvB‡Ui GKwU †cBR| eM, I‡qe mvBU, I‡qe †cBR G¸‡jvi we¯vwiZ

mnR aviYv cvIqvi Rb¨ †jL‡Ki weMxwbs Rygjv, weMxwbs IqvW© †cÖm Ges HTML eB¸‡jv co

b|

mvBU Assesment t

cy‡iv I‡qemvBU‡K GK mv‡_ bv †`‡L ev wPšv bv K‡i cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K acess

Kiv DwPZ| mK¸‡jv †cBR Gi ¸iZ¡ memgq| †Kvb †cBR Gi ¸iZ¡ wK Zv weR‡bm need-

Gi Dci wbf©i Ki‡e|

mvBU Assesment Kivi mgq wb‡gœi Bwj‡g›U (Element) ¸‡jv Consider Kiv DwPZt-

K) mvBU/†cBR taggingt- I‡qe mvB‡U wK ai‡bi meta tag add Ki‡ev mvP© BwÄ‡bi Rb¨

GwU LyeB ¸iZ¡cY©| A_©vr †Kvb wel‡qi Dci Attention †`‡eb| GQvovI tag Ges

description tag mvP© BwÄ‡bi Rb¨ AZ¨š ¸iZ¡c~Y©| Avi Gme U¨vM m¤ú‡K© mn‡R cwic~Y©

aviYv cvIqvi Rb¨ Avcwb †jL‡Ki HTML Ges Dream waver eBwU †`L‡Z cv‡ib|

L) †cBR Kb‡U›Ut- Kb‡U›U n‡Q Avcbvi I‡qemvB‡U Avcwb hv †kv Ki‡Z Pv‡Qb A_©vr

wfwRUiiv Avcbvi I‡qe mvB‡U G‡m hv wKQz †`L‡Qb †m¸‡jvB n‡Q Kb‡U›U| †hgbt text,

audio, video, flash image BZ¨vw`| Kb‡U›U¸‡jv memgq Avc‡WU _vK‡Z n‡e|

M) mvBU wjsKt-I‡qemvB‡Ui wjsK¸‡jv SEO Kivi Rb¨ LyeB cÖ‡qvRb․q| KviY crawler Ges

spider memgq mvB‡Ui URL wfwRU K‡i Ges WvUv msMÖn K‡i| †eªv‡Kb wjsK mvP© BwÄb

i¨vswKs-Gi Rb¨ GKwU mgm¨| A‡bK mgq †`Lv hvq, GKwU wjsK G K‡iwQ wKšy †mUv KvR

Ki‡Qbv| G iKg nIqv hv‡e bv|

N) mvBU g¨vwcstÑ†ewkifvM I‡qe mvB‡U A‡bK †ewk wjsK _v‡K| †hme I‡qe mvB‡U A‡bK

†ewk †cBR| H me I‡qemvB‡U BDRvi Gi c‡¶ Zv‡`i cÖ‡qvRbxq Z_¨ Ly u‡R cvIqv KwVb|

†mRb¨ mvBU g¨vc •Zwi K‡i I‡qemvB‡U w`‡q w`‡j BDRv‡ii cÖ‡qvRbxq †cB‡R †h‡Z myweav nq

Avi †mUv mvP© BwÄb AcwUgvB‡Rk‡bi Rb¨ A‡bK fvj|

66


Kib

wPÎ t 3.5 GKwU I‡qe mvBU Gi mvBU g¨vc|

wPÎt 3.6 mvBU g¨vc

wet ªt GB eB G hZ¸‡jv screen short †bIqv n‡q‡Q eBwU wjLvi mgq I‡qemvB‡Ui †h

cwRkb me mgq GKB bvI _vK‡Z cv‡i|

67


Kib

¸¸j Analytics

¸Mj GbvjvBwU· n‡Q GKwU wd« I‡qe ÷¨vwUmwU· I‡qe G¨vwc‡Kkb| †hLv‡b Avcwb Avcbvi

I‡qemvB‡Ui UªvwdK UªvK (Tract) Ki‡Z cvi‡eb | ¸Mj G¨vbvjvBwU· BDR Kivi Rb¨ ¸¸‡ji

GKwU BDRvi †bBg (wR †gBj GKvD›U) `iKvi| Avi GRb¨ Avcbv‡K †h‡Z n‡e

www.google.com/analytics Avcbvi GKwU wR-†gBj G‡Wªm Øviv Avcwb ¸Mj GbvjvBwU·

G †iwR‡÷ªkb K‡i wb‡eb| Zvici ¸Mj GbvjvBwU· G jMBb K‡i Avcbvi I‡qe mvB‡Ui

Uªvwd‡Ki wewfbœ ai‡bi ÷¨vwUmwU· †`L‡Z cvi‡eb| GLv‡b ¸Mj Avcbv‡K GKwU †KvW cÖ`vb

Ki‡e Avi †mB †KvWwU Avcwb Avcbvi I‡qemvB‡U G¨vW Ki‡eb|

wPÎt 3.7 ¸¸j G¨vbvjvBwU· †nvg †cBR

†KvW m¤ú‡K© †Kvb wKQz Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj Ges wWªg I‡qfvi eBwU Avcbv‡K

A‡bK mvnvh¨ Ki‡e|

68


Kib

mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi

4_© Aa¨vq

69


Kib

70


Kib

4 mvP© BwÄb †d«Ûwj I‡qemvBU •Zwit

GwU LyeB ¸iZ¡c~Y© †h GKwU I‡qemvBU‡K Ggbfv‡e •Zwi Ki‡Z n‡e †hb †mwU mvP© BwÄb

co‡Z cv‡i Ges Bb‡W· Ki‡Z cv‡i| Z‡e Avcbv‡K g‡b ivL‡Z n‡e †Kvb D‡Ï¨‡k¨ Avcwb

mvBU wU †W‡fvjc Ki‡eb Ges †mwU †hb BDRvi‡`i cvicvm I mvf© Ki‡Z cv‡i| GKwU

I‡qemvB‡U wK ai‡bi †cÖvWv± †mj Ki‡eb Zvi †P‡qI †ewk cÖ‡qvRb GKwU BDmdzj mvBU •Zwi

Kiv| KviY Avcbvi mvBU hZ BDmdzj ev BDRvi †d«Ûwj n‡e wfwRUiI ZZ †ewk Avm‡e| †hgb

Amazone.com GwU ïay eB wewµ Ki‡Q bv AviI A‡bK wKQz| GwU GKwU BDmdzj (Useful)

I‡qemvBU|

wPÎ t 4.1 amazone Gi I‡qemvBU

71


Kib

wPÎt 4.2 Amazon Gi †gby I mve †gby

Amazone.com g~jZ GKwU B-Kgvm© I‡qemvBU †hLv‡b wewfbœ ai‡bi cY¨ weµq Kiv nq|

g~jZ GwU eB wewµi Rb¨ A‡bK weL¨vZ| A¨vgv‡Rvb G A‡bK¸‡jv †cBR Av‡Q Zvi ciI

BDRviiv GLv‡b G‡m Lye mn‡R Ly u‡R cvq| †hgb †cBR Book Page, GB †cB‡R Book

catagories, Besk Books, Amazon kindel Gfv‡e mvR‡bv Av‡Q|

72


Kib

wPÎ t 4.3 Amazone.com Gi eyK †cBR

BDRdzj mvBU †W‡fvjc Ki‡j ywU cvicvm mvf© n‡e| GKwU nj I‡qemvB‡U UªvwdK evo‡e| Ges

Ab¨wU nj mvP© BwÄ‡b mvBU i¨vsK evov‡Z mvnvh¨ Ki‡e| Avwg GLv‡b hv wjL‡ev Zv nj

Making your website mvP© BwÄb †d«Ûwj|

4.1 gvwëwgwWqv Gi eënvi Kgv‡bv (Limiting Multimedia)

A‡bK †ewk MÖvwd· Ges gvwëwgwWqv I‡qemvB‡U BDm Kiv wVK bq| GwU Avm‡j c‡q›U †jm|

we‡k¦i †ewkifvM mdj I‡qemvBU gvwëwgwWqv eënvi K‡i bv e¨vwZµg wKQz I‡qemvBU Qvov|

Flas, Animation,video eënvi bv KivB fvj| †hgb Amazone.com I‡qemvBUwU LyeB

wm¤új, †mLv‡b †Kvb Gwb‡gkb Ges wfwWI eënvi Kiv nq wb| GgbwK I‡qemvBUwU‡Z †Kvb

Flas, Animation,video eënvi Kiv nq wb|

73


Kib

wPÎt 4.4 Amazon.com web

Ab¨w`‡K j¶¨ Kib myspace.com I‡qemvBUwU †hLv‡b A‡bK‡ewk gvwëwgwWqv e¨envi

K‡i‡Q| G ai‡bi I‡qemvBU Lye †ewk mvP© BwÄb †dÛwj bv|

74


Kib

wPÎt 4.5 myspace.com I‡qemvBU

wKš‧ wKQz I‡qemvBU Av‡Q hv‡`i G¸‡jv BDR Kiv `iKvi KviY Zviv G ai‡bi mvwf©m w`‡q

_v‡K| †hgb-yahoo, Google, cnn &rboh BZ¨vw`|

75


Kib

wPÎt 4.6 cnn I‡qemvBU

wPÎ t 4.7 ebay I‡qemvBU

Avcwb Avcbvi cÖ‡qvR‡b wKQz gvwëwgwWqv BDR Ki‡Z cv‡ib| Z‡e †gvUvgywU eënvi K‡i| †KD

I‡qemvB‡U A‡bK eënvi K‡i| †Kvb I‡qemvB‡U gvwëwgwWqv †ewk eënvi, GwU mvP© BwÄb

cQ›` K‡i bv| A‡bK mgq I‡qe wWRvBbvi Avcbv‡K Lywk Kivi R‡b¨ A¨vwb‡gkb BDR Ki‡Z

ej‡e| ZLb Avcbvi wKš‧ wPšv Ki‡Z n‡e †h Avcwb Kv‡ì †ewbwd‡Ui Rb¨ mvBU •Zwi Ki‡Qb|

76


Kib

4.2 MÖvwd· bq †U·U eënvi Ki“b

A‡bK I‡qemvB‡U †cBR †U·U †Ìqvi Rb¨ MÖvwd· eënvi Kiv nq| wb‡gœi Qwei

I‡qemvBUwU‡Z j¶¨ Ki‡eb †U·U¸‡jv B‡gR AvKv‡i †`Lv‡bv n‡q‡Q| GB †U·U¸‡jv wKš‧

B‡gR QvovI †`Lv‡bv †h‡Z cvi‡Zv| cÖvq mgq I‡qe wWRvBbvi B‡gR w`‡q †U·U †`Lv‡Z Pvq|

A‡bKmgq me ai‡bi d›U me eªvDRv‡i fvjfv‡e †`Lvq bv Avi hw` †U·U¸‡jv B‡gR Gi g‡a¨

_v‡K Zvn‡j †h‡Kvb eªvDRv‡iB wVK gZ †`Lvq|

wPÎt 4.8 B‡g‡Ri g‡a¨ †U·U

77


Kib

wPÎt 4.9 I‡qemvBU cocacola

wKš‧ mvBP© BwÄb B‡g‡Ri ga¨Kvi †U·U co‡Z cv‡i bv | A‡bK mgq Avgiv Avgv‡ì wKQz wK

IqvW© †cB‡Ri †U·U Gi g‡a¨ †i‡L †`B| †h‡nZz mvP© BwÄb †m¸‡jv co‡Z cv‡i| wKš‧ B‡g‡Ri

g‡a¨ w`‡q †Zv †Kvb jvf †bB| †cB‡Ri g‡a¨ B‡gR _vK‡jI †mwU †jvW n‡Z A‡bK mgq jv‡M|

Avcbvi •ZwiK„Z I‡qemvBU †hb B‡ivi Ges evM&m wd« nq| Avcwb I‡qe †cBR •Zwi Kivi mgq

†h ai‡bi I‡qe wWRvBb †UK‡bvjwR Ges Uzj&m eënvi Ki‡eb g‡b ivL‡Z n‡e H I‡qe †cBR

My‡jv †hb mvP© BwÄb wiW Ki‡Z cv‡i|

4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO

Avgiv hLb SEO cvwbs Kwi ZLb †cÖvMÖvwgs j¨vs¸‡qR‡K eënvi Kiv nq I‡qemvBU •Zwi

Kivi Rb¨| GKwU I‡qemvB‡U wewfbœ ai‡bi †cÖvMÖvwgs j¨vs¸‡qR eënvi Kiv nq| †hgbt-PHP,

HTML, JAVA Script, CSS BZ¨vw`|

78


Kib

JAVA Script t

Rvfv w¯…Þ n‡Q GKwU †cÖvMÖvwgs j¨vs¸‡qR †hwU w`‡q I‡qe wWRvBbviv WvBbvwgK Kb‡U›U •Zwi

K‡i wKš‧ y ev¯‡e GwU SEO †d«Ûwj bv| Rvfv w¯…Þ Gi Kvi‡Y Crawler Kiv hvq bv| Gi

Kvi‡Y mvP© BwÄb †iRvë Lye fvj nq bv| A‡b‡K mvB‡Ui Kb‡U›U Ges wjsK¸‡j‡K mvP© BwÄb

†_‡K nvBW K‡i iv‡L | wKš‧ GiKg bv Kiv fvj, KviY mvP© BwÄb G ai‡bi †¶‡Î gv‡S gv‡S

Avcbvi mvBU wU mvP© BwÄb Øviv ¯úvg nIqvi m¤¢vebv _v‡K|

d¬vk (flash) t

d¬vk Av‡iv GKwU †UK‡bvjwR| †hwU †ewkifvM BDRvi (B›Uvi‡bU e¨enviKvix) cQ›` K‡i bv|

GwUi Kvi‡Y GKwU †cBR †jvW n‡Z A‡bK mgq jv‡M| GwUi Kvi‡Y GKwU I‡qemvBU A‡bK

†¯v n‡q hvq| d¬vk hLb cy‡ivcywi A¨vKwUf bv K‡i ZLb †cBR †_‡K Ab¨ †cB‡R d‡ivqvW© Kiv

hvqbv| d¬vk w`‡q •ZwiK„Z I‡qemvBU‡K SEO A‡bK KwVb| I‡qemvB‡U d¬vk BDm bv KivB

fvj|

wPÎt 4.10 d¬vk Qvov I‡qe mvBU 4.3.1

79


Kib

4.4 mnR K‡i I‡qemvBU •Zwi (make it user friendly)

Avcwb I‡qe mvBU wK wb‡Ri Rb¨ •Zwi Ki‡eb bvwK A‡bï Rb¨ ? wbðq A‡bï Rb¨ I‡qemvBU

•Zwi Ki‡eb| myZivs hvi Rb¨ •Zwi Ki‡eb †m †hb GwU‡K Lye mn‡R eënvi Ki‡Z cv‡i|

†mRb¨ Avcbvi I‡qemvBU wU‡K mnR K‡i •Zwi Ki‡Z n‡e| A‡bK mgq wfwRUi‡ì Kv‡Q Lye

KwVb n‡q hvq Zviv I‡qemvB‡U †hUv Pv‡Q †mUv †c‡Z| †ewkifvM I‡qe mvBU GKwU wbw ©ó †mev

w`‡q _v‡K| BDRviiv hw` †m mvwf©‡mi Rb¨ Avcbvi I‡qe mvB‡U Av‡m, †m †hb Lye mn‡R †mwU

Lyu‡R cvq| wb‡gœi wP‡Î j¶ Kib GKRb wfwRUi Delta airline website G hv‡e Gqvi

wUwKU eywKs †Ìqvi Rb¨ Avi †mRb¨ Zvi ïi‡ZB eyK G wUªc AckbwU †i‡L‡Q|

wPÎt 4.11 I‡qe mvBU Delta

KviY GB I‡qe mvB‡U †Kvb BDRv‡ii Avmvi g~j KviYB nj wU‡KU eywKs †Ìqv, †mRb¨ Ackb

wU‡K Ggbfv‡e ivLv n‡q‡Q hv‡Z BDRvi mn‡R Ly u‡R cvq| Avcbvi I‡qe mvBU hLb •Zwi Ki‡eb

g‡b ivL‡eb Avcbvi I‡qe mvB‡Ui †h mvwf©m¸‡jv w`‡Z Pv‡Qb †m ¸‡jv †hb Lye mn‡R BDRv‡ì

bRi AvK…ó Ki‡Z cv‡i| Avcbvi I‡qe mvB‡Ui cÖPzi Z_¨ mvP© BwÄb †K w`‡Z n‡e †hb mvP©

BwÄb Avcbvi I‡qe mvBU wU‡K †bwf‡MU Ki‡Z cv‡i| wb‡P wKQz †bwf‡Mkb wm‡÷g †Ìqv nj|

80


Kib

Sitemap (mvBU g¨vc)

Table of content A_ev index

Navigation Bar

Navigational text links

Avwg Lye ytwLZ †h wKQz wKQz Bs‡iwR k‡ãi evsjv †`qv nqwb| Zvi KviY n‡Q H ¸‡jv evsjvq

wjL‡j cieZx ©‡Z Avcbv‡`i mgm¨v n‡Z cv‡i| KviY Avcwb †hLv‡b KvR Ki‡eb †mLv‡b †Zv Avi

evsjv _vK‡e bv|

†Kvb wjs‡K †h †U·U wjL‡Z nq †mUv †QvU bv wj‡L js †U·U †jLvUv fvj| GKwU wjs‡Ki †U·U

G‡Ki AwaK n‡Z cv‡i| GLv‡b j¶¨ Kiv †h‡Z cv‡i Dell computer GB wjs‡K js †U·U

Av‡Q|

wPÎt 4.12 Dell Gi I‡qe mvBU Ges wjsK †U·U

81


Kib

GKwU †cB‡Ri wjsK Gi †U·U †`‡L eySv‡bv hvq †h H †cBRwU wK ai‡bi A_ev wjsK †jLv

c‡o eySv hvq H †cB‡R wK ai‡bi Z_¨ Av‡Q| GwU ïay BDRvi‡K mvnvh¨ K‡i bv GwU mvP©

BwÄ‡bi Rb¨I fvj nq| wjs‡K †Kvb B‡gR evUb e¨envi bv Kiv fvj| KviY mvP© BwÄb H

evU‡bi †U·U¸‡jv wiW Ki‡Z cv‡i bv|

wPÎt 4.13 evU‡b †U·U

mvP© BwÄb AcwUgvB‡Rkb Kivi Av‡M Aek¨B †`‡L wb‡Z n‡e †h Avcbvi mvB‡Ui wWRvBb Lye

fvj|

4.5 Kb‡U›U (Content)

GKwU I‡qe mvBU mvaviYZ Kiv n‡q _v‡K Kb‡U›U wWm‡c Kiv‡bvi Rb¨| Avi †mB Kb‡U›U Gi

Rb¨ mvaviYZ wfwRUiiv Avcbvi mvB‡U Avm‡e| †Zgwb I‡qe mvB‡Ui Kb‡U›U n‡Q Ab¨Zg

GKwU Dcv`vb SEO †d«Ûwj Kiv‡bvi Rb¨| A‡b‡KB †ewkifvM mgq Kb‡U›U wjLvi Rb¨ w`‡q

_v‡K Avevi †KD †KD cÖ‡dkbvj Kb‡U›U ivBUvi w`‡q Kb‡U›U wj‡L _v‡K| KviY Avcbvi I‡qe

mvB‡Ui Kb‡U›U hZ fvj n‡e, wfwRUi ZZ †ewk Avm‡e Ges i¨vswKs-G I fvj Ae¯v‡b _vK‡e|

Ggbfv‡e Kb‡U›U •Zwi Ki‡Z n‡e †hb Search crawler †mUv cQ›` K‡i|

82


Kib

wPÎt 4.14 I‡qe mvB‡Ui K‡›U›U

fvj Kb‡U›U ¸‡jv mvaviYZ Key word Ges Phrase w`‡q ïi nq| †h †Kvb GKwU †cB‡Ri

Kb‡U›U (†U·U) mvavibZ wZ‡bi †ewk wK IqvW© e¨envi bv KivB fvj| I‡qe mvB‡Ui KxIqvW©

¸‡jv Kb‡U›U G e¨envi Kiv †h‡Z cv‡i| A‡bK †ewk Kx IqvW© Kb‡U›U G BDR Ki‡j A‡bK

mgq mvP© BwÄb Bb‡W· K‡i bv|

83


Kib

wPÎt 4.15 UvB‡Uj Ges K‡›U›U †cBR

KxIqvW© †WbwmwU n‡Q GKwU †cB‡R KZevi KxIqvW© †jLv n‡q‡Q| †ewkifvM mvP© BwÄb G Kx

IqvW© †WbwmwU †jv, ¸¸‡j KxIqvW© †WbwmwU 5 †_‡K 7 Gi g‡a¨| Ab¨vb¨ mvP© BwÄb¸‡jv †hgb

Bqvû Ges Gg Gm Gb Gi KxIqvW© †WbwmwU 5 A¨vjvD K‡i|

A‡bK mgq †`Lv hvq GKwU I‡qemvB‡Ui Kb‡U›U Ab¨ GKwU I‡qemvBU ev eM Kwc K‡i Zvi

wb‡Ri I‡qemvB‡U ev e‡M eënvi Ki‡Q| Gfv‡e hw` †KD Kb‡U›U Kwc K‡i wb‡q hvq, A‡bK

ai‡bi Uzj&m Av‡Q †h¸‡jv eënvi K‡i Avcwb L uy‡R cv‡eb †Kv_vq ev †Kvb I‡qemvB‡U ev e‡M

Avcbvi Kb‡U›U †bIqv n‡q‡Q| eM m¤ú‡K© c ~Y©v½ aviYv Ges mn‡R eM •Zwi Kivi Rb¨

†jL‡Ki weMxwbs IqvW© †cÖm eBwU msMÖn Kib †hwU w`‡q †h †Kvb †KD AvBwU b‡jR Qvov eM

•Zwi Ki‡Z cvi‡eb| B›Uvi‡b‡U UvKv DcvR©‡bi GKwU fvj Dcvq nj B-Kgvm©| Avi B›Uvi‡b‡U

eëmv Kivi Rb¨ msMÖn Kib B-Kgvm© Ges B-Kgvm© GÛ Rygjv fvP©ygvU©|

84


Kib

GQvovI ¸¸j GbvjvBwmm w`‡q gwbUwis Kiv hvq| Avcbvi mvB‡Ui e¨eüZ mKj Kb‡U›U memgq

Avc‡WU ivLvi †Póv Kib| †cBR †PK Ki‡Z n‡e †hb †mLv‡b w¯úwjs Ges GwWwUs B‡ivi bv

_v‡K| myZivs Avcbvi I‡qemvB‡Ui †cBR‡K B‡ivi wd« ivL‡Z n‡e GQvovI †cBRUv‡Z †hb

cÖ‡dkbvj jyK _v‡K

wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK

•ZwiK…Z I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤‡bkb

wVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Z

n‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i|

†cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡Z

Pvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B `iKvi| Avi

†mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki ywU

eB c‡o wk‡L wb‡eb|

85


Kib

Kb‡U›U ¯úvgt- hLb wewfbœ Urls GKB Kb‡U›U mieivn Ki‡e A_©vr Kb‡U›U hLb Wywc‡KU

n‡e, GwU n‡j Kb‡U›U ¯úvg nevi m¤¢vebv _v‡K| Avcbvi mvB‡U hw` †Kvb BDwbK Kb‡U›U bv

_v‡K Ges wi‡j‡f›U Kb‡U›U bv _v‡K Zvn‡j mvP© BwÄb †mUv‡KI ¯úvg KbwmWvi Ki‡Z cv‡i|

GgbwK illegal Kb‡U›U Gi †¶‡Î|

4.6 I‡qe Kwc ivBwUs

Relevant Ges fvj wi‡Ub Kb‡U›U n‡Q I‡qe mvB‡Ui wKs| GKwU I‡qemvBU ev I‡qe

†cBR‡K Uc i¨vswKs-G wb‡Z n‡j Kb‡U›U n‡Q Ab¨Zg wdPvi| SEO KwcivBU w`‡q Avcwb

BDwbK I‡qe Kb‡U›U wjLv‡Z cv‡ib| relevant Gi Rb¨ Avcbvi †cBR‡K ¯‥¨vb Ki‡e| 15%

Gi Kg wfwRUi cy‡iv †cBRwU‡K †`‡L, 85% wfwRUi GK wgwb‡Ui g‡a¨ †cBR †_‡K †ei n‡q

Av‡m, KviY Zviv †hUv Pvq †mUv hw` bv cvq| myZivs Avcbvi †cB‡Ri Z_¨ Aek¨B

informative, concise Ges mn‡R co‡Z cv‡i| Eye cathing & interesting heading

n‡Z n‡e| evK¨¸‡jv K‡¤ú· K‡i bv †jLv, Rvbv kã eënvi Kiv| c¨vwmf f‡qm eënvi bv

K‡i G¨KwUf f‡qm eënvi Kiv fvj| †hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfv‡e wjL‡Z

cv‡ib| Avgvi Øviv fvZ LvIqv n‡q‡Q| (I eat rice- Rice is eaten by me) wb‡gœi wP‡Î

†`Lyb Avwg ¸¸‡j mvP© w`‡q swot Analysis m¤ú‡K© Rvb‡Z PvwQ|

86


Kib

wPÎt 4.17 mvP© Bb swot Analysis

mvP© †`Iqvi c‡i A‡bK¸‡jv I‡qemvB‡Ui wjsK Avm‡Q, †hLv‡b swot Analysis m¤ú‡K©

†hLv‡b †jLv Av‡Q|

87


Kib

wPÎt 4.18 †cB‡R swot Analysis content

Dc‡ii wP‡Î †`LwQ Avwg †hwU Rvb‡Z †P‡qwQ †mwU GB †cB‡R †c‡qwQ e‡jB wKš‧ Avwg †cBRwU

co‡Z cviwQ| Avi hw` Gi wfZi †`LZvg weR‡bm G¨vbvjvBwmm wb‡q †jLv Zv n‡j nq‡Zv Avwg

†cBRwU coZvg bv, KviY †cB‡R wi‡j‡f›U Kb‡U›U †bB| KwcivBwUs-Gi Rb¨ Avcbvi wgwbgvg

A_ev †ewmK I‡qe wWRvBb Ávb _vK‡Z n‡e hw` Avcwb GBP,wU,Gg,Gj Ges wWªg I‡qfvi eB

c‡o wkL‡Z cv‡ib| Kb‡U›U m¤ú‡K© Av‡iv we¯vwiZ Rvb‡Z G¨vWfvÝ Gm,B,I eBwU msMÖn

Ki‡eb|

89


Kib

90


Kib

5 KxIqvW© wimvP© Ges wm‡jKkb

mvP© BwÄb AcwU gvB‡Rk‡bi LyeB ¸iZ¡c~Y© welq nj KxIqvW©| GKwU I‡qe mvBU‡K mvP©

BwÄ‡bi Uc i¨vswKs-G Avbvi Rb¨ KxIqvW© n‡Q LyeB ¸iƒZ¡c~Y© GKwU Uzjm&| GKwU †cB‡Ri

†UvUvj K‡›U›U Gi 2-5 cv‡m©›U Gi g‡a¨ KxIqvW© _vKv DwPZ| A_©vr GKwU †cB‡R 2 ev 3 wUi

†ewk Kx IqvW© bv _vKvB fvj| KxIqvW© †mB me IqvW© †h¸‡jv Øviv Avcbvi I‡qemvBU‡K

K¨vUvjM Ges Bb‡W· Kiv nq Ggb wK Luy‡R †c‡Z mvnvh¨ K‡i| Kx Ly u‡R cvIqv A_ev wm‡j± Kiv

GwU Lye mnR KvR bv| A‡bK †Kv¤úvwb KÝvj‡U›U wb‡qvM w`‡q _v‡K KxIqvW© wiPv©m Ges

GbvjvBwmm Kivi Rb¨| Avcwb hw` mwVK KxIqvW© wm‡j± Ki‡Z cv‡ib Z‡e Avcbvi mvBU wU mvP©

BwÄb G wfwR‡qej n‡e| A‡bK ai‡bi KxIqvW© wiPvm© Uzj&m Av‡Q †h¸‡jv e¨envi K‡i Avcwb

mwVK KxIqvW© †c‡Z c‡ib Avcbvi I‡qe mvB‡Ui Rb¨|

5.1 KxIqvW© Gi ¸i“Z¡ (Importance of Keyword)

Avcwb hLb mvP© BwÄb e¨envi K‡ib ZLb Avcwb GKwU kã ev G‡Ki AwaK kã UvBc K‡ib Ges

mvP© evU‡b wK¬K K‡ib| Gi ci mvP© BwÄb H kã¸‡jv‡K Gi B‡Û· G L uy‡R †`‡L| g‡b Kib

Avcwb mvP© Ki‡Z Pv‡Qb GKwU eªvÛ Kvi Gi bvg w`‡q| †hgbt- Ford| GLb GwU wj‡L mvP©

w`wQ|

92


Kib

KxIqvW© Øviv eySv hvq GKwU I‡qe mvBU †Kvb ai‡bi Ges wK welq H I‡qemvBU †_‡K Rvbv

hv‡e| †hgb g‡b Kib-Avcwb †nv‡Uj Ly uR‡Z Pv‡Qb, myZivs †nv‡Uj n‡Q Avcbvi GKwU

KxIqvW©| c„w_ex‡Z A‡bK †nv‡Uj Av‡Q me †nv‡Uj †_‡K AvcbviUv‡K KZ b¤i cwRk‡b †`Lv‡e?

GLb Avmyb KxIqvW© GbvjvBwmm| GKUz fveyb Avcbvi †nv‡Uj hw` nq yevB, Avi Avcwb hw`

†j‡Lb yevB †nv‡Uj, Zvn‡j A‡bK cÖwZ‡hvwMZv K‡g †Mj| GLb Avcbvi †nv‡U‡ji mv‡_ yevB

Gi †nv‡Uj ¸‡jvi Kw¤úwUkb n‡e|

wPÎ t 5.2 hotel KxIqvW© w`‡q mvP© Ges Gi †iRvë

93


Kib

wPÎt 5.3 hotel in dubai w`‡q mvP© Ges Gi †iRvë

Dc‡ii wPÎ ywU †_‡K eySv hv‡Q, Avcwb hZ wbw ©ó K‡i mvP© w`‡eb Avcbvi mvP© †iRvë I wbw` ©ó

n‡e| Hotel in asia w`‡q mvP© w`‡j †h‡Kvb †`‡ki †nv‡Uj Gi wjsK mvP© †iRvë G †kv Ki‡e|

wKš‧ Avcwb hw` hotel in dubai w`‡q mvP© K‡ib Zvn‡j ïay yevB Gi †nv‡Uj †`L‡Z cv‡eb|

mvP© BwÄb crawler wewfbœ ai‡bi I‡qemvBU KxIqvW© w`‡q wfwRU K‡i| Avcbvi I‡qe mvB‡Ui

Rb¨ KxIqvW© wm‡jKkb hw` f~j nq Zvn‡j I‡qemvB‡U UªvwdK I Avm‡e bv| A‡b‡KB Lye my›`i

my›`i wWRvB‡bi I‡qe mvBU •Zwi K‡i wKš‧ Zviv mwVK KxIqvW© Realize Kg K‡i| GKRb

BDRvi †h †Kvb mvP© BwÄ‡b wM‡q †Kvb Z_¨ Rvbvi Rb¨ †h IqvW© ev †dR wjL‡Qb †mwU‡KB Avgiv

KxIqvW© ej‡ev| Avcwb Kx Rv‡bb ? gvbyl †Kvb KxIqvW© w`‡q mvP© w`‡e? Avi gvby‡li †mB Rvbvi

welqUv‡K hZ †ewk Avcwb Rvb‡Z cvi‡eb ZZB Avcbvi KxIqvW© wm‡jKkb mwVK n‡e| Avi G

Rb¨ Avcbv‡K KxIqvW© wb‡q wiPvm© Ges GbvjvBwmm Ki‡Z n‡e| Avcwb KxIqvW© wb‡q hZ †ewk

GbvjvBwmm Ki‡eb ZZB Avcbvi I‡qemvB‡Ui Rb¨ Dchy³ KxIqvW© Ly u‡R cv‡eb| G welq ¸‡jv

cieZ©x‡Z Avgiv Av‡iv wel` fv‡e Av‡jvPbv KiwQ|

94


Kib

5.2 KxIqvW© GbvjvBwmm ïi“ Kiv (Starting your keyword analysis)

KxIqvW© GbvjvBwmm ïi Kivi Av‡M fve‡Z n‡e wK ai‡bi KxIqvW© gvbyl mvP© Ki‡Z

eënvi K‡i| A‡bK mgq †`Lv hvq KxIqvW© GbvjvBwmm Gi Rb¨ A‡bK †ewk mgq w`‡Z

nq|

Avcwb †hme KxIqvW©¸‡jv wPšv Ki‡Qb A_ev fve‡Qb H me KxIqvW©¸‡jv †Kvb †U·U

GwWUi ev IqvW© cÖ‡mm‡i UvBc K‡i ivLyb| hLb †Kvb KxIqvW© Avcbvi g‡b co‡e ZLbB

†mUv‡K Avcwb wj‡L ivLyb| Avi Avcwb hw` wjLv ïi bv K‡ib Z‡e Avcbvi g‡b bZzb

bZzb KxIqvW© Avm‡e bv| hZ cv‡ib cÖwZw`b wKQz wKQz KxIqvW© wjLyb| G mgq †`L‡eb

Avcwb hv wPšv K‡ib wb Zvi †P‡q A‡bK †ewk KxIqvW© †jLv n‡q †M‡Q| Avcbvi KLb

I fvev wVK n‡e bv †h AvR‡Ki g‡a¨B A_ev GKevi ïi K‡iB KxIqvW© GbvjvBwmm

†kl K‡i †dj‡ev| KviY GUv A‡bKUvB GKUv m„Rbkxj I eyw×gËvi KvR| Ggb I n‡Z

cv‡i AvR‡K Avcwb ïi K‡i‡Qb fve‡Z I cvi‡Qb bv wK wPšv Ki‡ev| `qv K‡i †_‡g

_vK‡eb bv| Avevi AvMvgxKvj ïi Kib | Gfv‡e GK mgq †`L‡eb Avcwb A‡b‡Ki

†P‡q fvj KxIqvW© GbvjvBwmm Ki‡Z cvi‡eb| KviY †Kvb KvR †kl Kivi c~e© kZ© nj

ïi Kiv|

Avcwb wb‡R wb‡R ïay wPšv Ki‡eb bv eis Avcbvi †d«Ûm Ges KwjK‡ì mv‡_I Avcwb

Av‡jvPbv Ki‡Z cv‡ib| †`L‡eb Zv‡ì †_‡K Avcwb fvj †Kvb AvBwWqv cv‡Qb| †hUv

Avcbv‡K KxIqvW© wm‡j± Ki‡Z mvnvh¨ Ki‡e| Avcwb wewfbœ gvby‡li mv‡_ K_v e‡j †R‡b

wb‡Z cv‡ib Zviv †Kvb ai‡bi kã w`‡q †Kvb wbw`ó Z_¨ mvP© K‡i|

Gevi Avcwb •Zwi Kiv wj÷wU †PK Kib †Kvb ai‡bi evbvb fyj Av‡Q wKbv|

KxIqvW©¸‡jv Aek¨B Bs‡iwR‡Z wjL‡eb| •ZwiK„Z wj÷ †_‡K wKQz KxIqvW© ev` w`‡Z

cv‡ib †h¸‡jv Avcbvi mvBU Ges mvB‡Ui K‡›U›U Gi mv‡_ wgj †bB| A_©vr Relevent

KxIqvW©| GLb Avcwb wb‡R mvP© BwÄ‡b mvP© w`‡q †`L‡Z cv‡ib †Kvb ai‡bi KxIqvW©

¸‡jv BDRvi †ewk mvP© K‡i| GQvov Gai‡bi wKQz ÷vwUmwU· Gi Rb¨ cieZx©‡Z wKQz

Uzj&m Gi eënvi †`Lv‡ev|

95


Kib

wPÎt 5.4 foreign education mvP© †iRvë|

Dc‡ii wP‡Î †`Lv hv‡Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡Q

132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡Q

26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e|

nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡Q Abroad

education Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|

Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq aib Avcbvi GKwU cÖWv‡± Gi bvg

Readleaf Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z

n‡e Avcwb hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPšv K‡i Ki‡Z

n‡e| Ggb I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡Q Read leaf y‡Uv Avjv`v kã

e¨envi K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã

gvR© Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb

mvP© BwÄ‡b mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ

†ewk e¨envi nq|

96


Kib

wPÎt 5.5 Abroad education w`‡q mvP©

Avcwb Avcbvi •ZwiK…Z wj‡÷ wm½yjvi Ges †cvivj Avjv`v K‡i G¨vW K‡i wbb| KviY

mvP© BwÄb wm½yjvi Ges †cvivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡·

wj‡Lb Ford Ges fords G ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v

†`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW©

wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv

G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km

Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© BwÄ‡b FORD w`‡q Avcwb †h

mvP© †iRvë cv‡eb Avcwb wVK ford w`‡q Avcwb †h mvP© Kib H GKB †iRvë cv‡eb|

A_v©r †QvU nv‡Zi ev eo nv‡Zi hv w`‡qB Kwi bv AvDUcyU GKB Avm‡e|

97


Kib

wPÎt 5.6 FORD w`‡q mvP©

cieZx© fvm©b t 3.0

Lye kxNÖB GB eBwUi cieZx© ms¯‥ib cÖKvk Kiv n‡e| cieZx fvm ©‡b hv _vK‡e

1. mvP© BwÄb AcwUgvB‡Rk‡bi bZzb bZzb c×wZ mg~n|

98


Kib

2. GB eB‡Z D‡jwLZ †h me I‡qemvB‡Ui B›Uvi‡dm Ges wbqgKvbyb †`Iqv Av‡Q,

†m¸‡jvi Avc‡WU wb‡q cybivq Av‡jvPbv Kiv n‡e|

3. Avcbv‡`i B-†gBj Dci wfwË K‡i _vK‡e we‡kl Ask| GQvov †h me wel‡q Avcbvi

Rvb‡Z AvMÖnx †m ¸‡jv ms‡hvRb Kiv n‡e|

4. GQvovI Av‡iv _vK‡e t Pay-per click, Managing Keyword and PPC

Campaign Keyword Tools and Service, Adding Social Media

Optimization, Developing a Blogger Relation Strategy, Making

Money with Blog site Architecture, Traffic Analytics and Trending,

Video Sharing, Photo Sharing and Document Sharing

†jL‡Ki Abvb¨ eB mg~n t

weMxwbs Rygjv

weMxwbs IqvW©‡cÖm

G¨vWf¨vÝ Rygjv

B›Uvi‡b‡U AvZ¥Kg©ms¯vb

G¨vWf¨vÝ IqvW©‡cÖm

Rygjv! †Ug‡U †gwKs

cÖ‡dkbvj Rygjv!

GBP wU Gg Gj- 5

wm.Gm.Gm GÛ wWf

weMxwbs wc GBP wc

G¨vWf¨vÝ wc GBP wc

B-gv‡K©wUs

B-Kgvm©

WªxgI‡qfvi

A¨vWfvÝ mvP© BwÄb AcwUgvB‡Rkb

d‡i· †UªwWs

seo tutorial ebook

Documents