SEO for NPOswww.e-npo.info

Video 1 - Internet Access for the Blind (CBS News)

http.//www.youtube.com/watch?v=MnCcPrl8HgI&feature=related

Comment: How hard is it to people with visual disabilities to navigate websites and how it relates to SEO?

- Why is it related to SEO?

- Screen readers read pages out loud, but what exactly do they read?

Video 1 - Internet Access for the Blind (CBS News)

Comment: How hard is it to people with visual disabilities to navigate websites and how it relates to SEO?

Tips:- Good use of alternative tags (image, link, meta) and Headings- Good written content, clear and concise- Test http://webanywhere.cs.washington.edu/wa.php and see

how it reads any website (ask students to choose a fancy one).

Integrate skillsPrevious: Usability | Now: SEO | Next: SEM | Plus: Communications

Skills have to be integrated

Usability: Functionality, identify issues and needs, easy to use.SEO: Prepared to receive, more relevant and complete

information.SEM: Bringing more people, advertisement.Communications: Effect on people, absorption of content,

relevance.

Integrate skillsPrevious: Usability | Now: SEO | Next: SEM | Plus: Communications

Caution!

- More people may come to the website, but they might be unable to use it properly.

- Content doesn’t work, lack of informative tags, exaggerated use of images and flash, navigation is not clear.

Integrate skillsPrevious: Usability | Now: SEO | Next: SEM | Plus: Communications

SEO vs SEM

- SEO tries to “improve website organic rankings”

- SEM aims for additional traffic/visibility.

- Only 40% distinguish organic results from paid (SEOMoz 2010)

Integrate skillsPrevious: Usability | Now: SEO | Next: SEM | Plus: Communications

Others...

- YouTube can be used as an extension for SEO, using content and links for your website. So may the other skills: E.g. Social Media (creating links, increasing traffic, etc).

- Communications and copy writing are important, use relevant content, common vocabulary and well distributed keywords.

Benefits of SEO for NPOs- Increase organic search presence, possibility of increasing

number of visitors, branding.

- Improve usability and accessibility for users.

- Offline benefits.

E.g. Good Sammy’s www.options.org.au on WebAnywhere, if people with visual disabilities are looking for jobs.

EXERCISE – Using www.websitegrader.com

10min Testing + 15min Discussion

- Check any website URL’s grade- Who got the higher grade in the room?- What do the websites have do to get that higher grade?- Any fancy tactics?- How can you assess and use it to your organization’s favour?

Tech time: Video 2 - How Search Workshttp.//www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded

The SEARCH ENGINES:

- What do they analyse?

- Ranks

- How well your website can go?

SEO Talks Adil Alsami - the technical SEO world

- Numbers and specifics

- Eye motion studies

- Tips and How-to’s

Hat ColoursWhite Hat for Humans vs Black Hat for SE’s

- Benefits on short and long runs

- Integrity and penalties

Wrap UpAccessibility x Technical SEO

In groups of 2-4 come up with answers/discussion points for:- If you do it for the benefit of most people, you will

automatically be rewarded.- If you do not understand why, you may still apply techniques.- If you care about accessibility, you will have a good SEO

implemented; if you have SEO you not necessarily have accessibility/usability.

Anyway, even Google says: do it for your users, not for engines...