pinterest for profits
TRANSCRIPT
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The Michigan SBDC is funded through a cooperative agreement with the U.S. Small Business Administration (SBA), the Michigan Economic Development Corporation (MEDC) and matching funds from Local Network partners in each region.
MI-SBDC Schoolcraft College18600 Haggerty RoadLivonia, MI 48152(734) 462-4438
www.sbdcmichigan.org
The Michigan SBDCTM
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Schoolcraft College MI-SBDCMI-SBDC Provides:• Business plan assistance• Loan package development• Market research• No cost one-on-one consulting• Low cost training
In the areas of:• Strategic financial planning • Financial analysis• Marketing and sales strategies• Market diversification
Our consultants provide counsel to:• New businesses, established growing businesses and second stage businesses
• Technology businesses specifically in alternative energy, life sciences, homeland security & defense, and advanced manufacturing
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Pinterest For Profits Part I:
The Basics
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What is it?
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Who uses Pinterest?
22% US Internet users access Pinterest monthly*
*Ahalogy 2014 Pinterest Media Consumption Study
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Who uses Pinterest?
*Vision Critical 2013 User Survey
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How are they using it?
43% in place of reading magazines49% instead of browsing catalogs30% prefer it to TV
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Collect images
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Bookmark your favorites
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Share your ideas with others
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Express yourself
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Organize your life
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Collaborate with Others
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Promote your brand
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Drive traffic to your website
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Anatomy of a pin
1. Image
2. Title
3. Pinner
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Understanding the Lingo
• Pin - an image that you save on Pinterest• Pinner - anyone who saves images on
Pinterest• Boards - used to organize your pins by
category, brand, season, etc.• Smart Feed - your home-base, where new
images appear for you to view
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Getting started with Pinterest
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Creating a free account
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Log in to Pinterest -
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Pinterest Business Accounts:www.business.pinterest.com
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Pinterest Profile
Profile nameUsername (URL)About YouEmail notificationsSocial sharing
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Pinterest Business Account
Business emailVerified web addressPinterest analytics
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Hands-on Lab Assignment
Create a business account or convert your personal account to a business accountComplete Pinterest Profile information
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Navigating the site
Home(Business Account) Search Box
MenuNew Pin
Notifications Account
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Categories
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Interests
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Guided Search
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Search Bar
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Hands-on Lab Assignment
View your Smart feedUse the Search BarExplore Categories
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What to do with a pin
Like itSend itSave it (Re-pin)CommentVisit site
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Re-pinning (Saving) an Image
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Pin Boards
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Create a board
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Hands-on Lab Assignment
Create a Private BoardFind pins of interest to your businessPractice Like, Send, Comment, and Save
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Different ways to pin
Save someone else’s pinAdd a new pin
From a websiteFrom an image on your device
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Add a New (Original) Pin
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Browser button
https://about.pinterest.com/en/browser-button
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Upload a New Pin
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What makes a good pin?
TallColorfulInformativeBranded
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Pin descriptions
Hashtags#infographic
Tagging fellow pinners@teachmeprezi@schoolcraftcepd
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Hands-on Lab Assignment1. Add a profile photo2. Set your custom username3. Craft an About You section focused on your keywords4. Verify your website if you have one5. Adjust notifications and social network settings6. Create a secret board for promoting your brand7. Pin the following to your secret brand board
Several pinned images from related websites Several relevant re-pins An uploaded image that links to your blog or website
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Pinterest For Profits Part II:
Digging Deeper
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Review
Pinterest accounts – private vs businessBoards – public vs secretSmart FeedProfile – description and imageSettings – privacy and notifications
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The Key to Pinterest Marketing
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The 80-20 Rule
Provide content that is valuable and engaging to your target audience
80% curated content 20% promotional
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What makes a good pin?
TallColorfulInformativeBranded
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Create Custom Image on PicMonkey
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Upload a New Pin
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Optimize your website for PinterestCreate an optimized image for every postUse descriptive ALT tagsAdd the Pin-It button or hover button
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Build your Pinterest communityWho re-pinned it? Who liked it?
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Follow pinners with similar interests1. Search target keywords2. Change result to Boards3. Open the board4. View the pinner’s profile5. Follow the pinner or the board
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Follow the interests of similar pinners1. Search target keywords2. View the pinner’s profile3. Look for interests4. Follow those interests
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Sending Pinterest messages
Commenting vs messagingTypes of messages
TextPinBoard
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Joining group boards
Use Pingroupie to find community boardsInvite others to pin to your boardAdd your board to Pingroupie
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Optimize your Pinboards
Use target keywordsChange board coverRearranging boardsDeleting pinsMoving pins
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Create Board Cover on Canva
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Reporting pins
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Pinterest widget builder
https://business.pinterest.com/en/widget-builder#do_pin_it_buttonFollow me on PinterestPinterest profile widgetEmbedded Pinterest board
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Promoted pins
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Rich Pins – Place
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Rich Pins – Article
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Rich Pins – Product
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Rich Pins – Recipe
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Rich Pins – Movie
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Buyable pins
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Pinterest Analytics
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Your profile
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Your audience
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Activity from website
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Third-party apps
Pin schedulingCollaborative content calendar Automated pin recommendationsPinterest contestsAdvanced analytics
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Contests
RafflecopterWishpondWooBox
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Pin schedulers
TailwindViraltagViralwootBufferBoard Booster
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PinThemAll
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Tailwind
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PinAlerts
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IFTTT
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Pinterest Influencers
Hello Society
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Image recognition apps
PiqoraCuralate
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Best Practices
Create a “holding area” board
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Best Practices
Connect your other social media profiles to PinterestCross promote with other social media sitesPin popular pins to other boardsRe-pin old popular pinsRemove old unpopular pins
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Hands-on Lab Assignment
Arrange boards for optimum effectiveness Customize the board coversCreate a holding area for scheduling pinsAdd a Pin-It button to your blog or websiteInvestigate rich pinsReview your Pinterest Analytics