seo brief history

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SEO Brief History11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 1

129-11-2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved.

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2

Gaming the SystemWebmasters discovered that if their website appear in the Google first page as a result of popular keyword search, a lot of traffic will come to your website

They also understood that search engine results can be easily manipulated. And soon big players joined in this manipulation game11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3

Manipulation Tactics back in 2005Low Quality LinksReciprocal LinksLink Farming11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 5

Google Algorithm Updates11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6

Google Places replaced the Google Local Business Center, whichaligned the search results for place names more closely with local listings. The most important change brought bythis algorithm update was the ability of small local businesses to put themselves on Google Maps and gain page ranking. Suddenly it became incredibly important for small businesses to embrace SEO techniques that included their location

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The Social Signals algorithm change was long expected of Google as the onslaught of social media gripped the world. With this update, Google confirmed that it would be using information from Facebook and Twitter to rank search listings. SEO, therefore, became important not only on individual websites, but on one's social media pages as well.

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8

Google Pandais a change toGoogle's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.

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Content is originalOffer Value in your ContentRemove redundant contentDon't stuff pages with keywordsWrite compelling contentHave user friendly navigationProfessionally written contentAvoid spelling and grammar mistakesRemove pages with little content that has little or no value to the userCreate a great user experience. Make it easy to find what the user is looking forSpeed up your sites load time. Optimize all the images and scripts11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10

Googlelaunched thePenguinUpdate in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boostGooglerankings.

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11

The Knowledge Graph is a Google application that attempts to find semantic meaning in a web search. The KG amasses information from many sources. In July, the KG-assisted search results expanded by 50 percent with an unexpected algorithm update from Google. In terms of SEO, the context of a keyword became more vital.

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12

With the Hummingbird update, Google sought to have its search engines work more effectively for mobile specifically voice queries. The order of the words took on a more important role, as Google had discovered that people using voice browsers tended to form their query as a question. Hummingbird directly affected mobile-based SEO so that Google could work more effectively on smartphones and tablets.

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13

Contact us

Web: www.meritasdigitalmarketing.comEmail id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037.

11/29/2016Copyright MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14