WHAT IS SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a portal in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

THE IMPORTANCE OF SEO

1. Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.

2. SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work.

3. Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic. The exchanging of link and made directory can enhance the traffic towards the site

4. It is crucial to maintain the position on the search engines like Google, yahoo and others. The SEO ranking can be monitored by Alexa and other ranking site to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.

5. A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. A Search Engine Optimizer must be aware about the latest tools to get submitting text over free article directories.

6. Practicing website optimization with ethics is more important. There are many Search Engine Optimizers which are using shortcuts to get the better result but ultimately they are trapping under crawler.

8. The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.