S E A R C H E N G I N E O P T I M I Z AT I O N

M A R K E T I N G 4 5 5

A B O U T M E

from here

why I’m sleep deprived…

H O W S E A R C H E N G I N E S W O R K

• Crawl the web

• Index documents by keyword

• Sort documents by “query-independent metrics”

S E A R C H E N G I N E O P T I M I Z AT I O N

• Understand how search engines work

• Understand how people use search engines

U N D E R S TA N D I N G S E A R C H E N G I N E U S E

• What someone is looking for

• What words they use to describe what they’re looking for

• How they respond to and use the results

W H AT W E ’ R E D O I N G T O D AY

• Going to look companies previously used in this class for the marketing plan project:

meltorganic.com

wiserg.com (if we have time)

• Review these websites and come up with some SEO strategy recommendations

S E O W O R K S H E E T1 0 M I N U T E E X E R C I S E

W H O M I G H T B E I N T E R E S T E D I N A P R O D U C T L I K E T H I S ?

B R A I N S T O R M S O M E K E Y W O R D S O R P H R A S E S T H AT Y O U M I G H T S E A R C H F O R I F Y O U W E R E T O T R Y T O F I N D T H I S P R O D U C T O N L I N E .

W H AT C O M P E T I T O R S -I N - S E A R C H C O U L D T H I S C O M PA N Y H AV E ?

W H AT K I N D S O F W E B S I T E S D O Y O U T H I N K T H E TA R G E T M A R K E T O R A U D I E N C E M I G H T R E A D / V I S I T ? W H O D O T H E Y L I S T E N T O ?

A R E T H E R E A N Y T Y P E S O F C O N T E N T T H AT Y O U T H I N K M I G H T B E PA R T I C U L A R LY C O M M O N O R P O P U L A R O N T H E S I T E S T H AT Y O U J U S T L I S T E D ?

B R A I N S T O R M A F E W Q U E S T I O N S T H AT Y O U T H I N K T H E TA R G E T M A R K E T O R A U D I E N C E M I G H T H AV E A B O U T T H I S P R O D U C T.

A N A LY S I S

K E Y W O R D S

T Y P E S O F R E S U LT S

C O M P E T I T I V E A N A LY S I S

S I T E A N A LY S I S

R E C O M M E N D AT I O N S

T H A N K S

chris@serps.com

S I T E S / T O O L S

Keyword Tools

• https://serps.com/tools/keywords

• https://adwords.google.com/ko/KeywordPlanner/

• http://keywordtool.io/

Rank Checker

• https://serps.com/tools/rank_checker

Link Explorers

• https://majestic.com/

• https://moz.com/researchtools/ose/

Local SEO

• https://moz.com/local/search

On-Page Audit

• https://juxseo.zoomshift.com/

• https://moz.com/researchtools/on-page-grader

• https://www.screamingfrog.co.uk/seo-spider/

Competitive Research

• http://www.spyfu.com/

• http://www.semrush.com/

• http://www.similarweb.com/

Content Research

• https://buzzsumo.com

• https://moz.com/content