Sense Worldwide case: Transforming the rules of

innovation 

Group 3Sarah Bennani Vladimir Pushmin Anton Telepnev Maria Zatkova

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How can Sense Worldwide defend its competitive advantage?  

1

Higher number of participants may increase the popularity of the platform and therefore the customer base.

Sense Network will be able to attract most capable people to keep their above average performance.

2

Involve more brands in collaboration activities

Pay above competitive salaries

3Invest in development of new

innovative methods of collaboration. Sense worldwide is primarily famous for its range of

innovative co-creation activities. These activities attract new customers and boost productivity.

4 Geographical expansion

Currently S.W. operates in 35 countries. Further expansion may improve their level of expertise and keep their researches more accurate and detailed than their competitors’.

Sense Worldwide has spotted opportunities related to co-creation early. Which opportunities can Brown see now? 

1. Analyze digital channels to assess customer’s views

2. Make sense of consumer data3. Use of advanced analytics to

recognize preferences and trends across every touch point

4. Increase the speed of insights creation

5. Produce advanced attribution insights giving brands increased freedom to test creatives and adapt them to what works best for most important consumers

AI Technology convert big data into useful

data 1. Explore new ideas and

emerging trends2. Analyze and create possible

scenarios for different industries

3. Promote collaboration activities with companies that are part of a particular industry, research institutes and universities

4. Discuss possibilities of outlined trends and how it can be implemented

5. Show expertise and help to implement new solutions

Future trends forecast

Identify trends and implement

Assess Sense Worldwide’s ability to seize the opportunities? What needs to change? How does Sense Worldwide transform itself? Is co-creation the way forward?  

Asking the right question• Analysis based on the existing knowledge

(research amnesty), examination of challenges by asking multiple targeting questions (Scoping session), and brainstorming new ideas/perspectives from an external environment using the creativity of Sensors (Self network involvement)

To the right people • Co-creation workshops • Involvement of all types of people including

extreme types, 35 countries, professionals, and diversity of viewpoints

In the right way • FYI (For Your Inspiration)- database enabling

clients upload their insights about specific services/products as a continuous source of inspiration

• CNCT (Community Network Conversation Tools)- platform where sensors and clients interact in a collaborative way

1Sense Worldwide’s abilities to seize

opportunities 2 Changing environment

The rise of social media (Facebook, twitter) enables the organizations to create their own interacting platform with clients, hence this competition puts Sense Worldwide in a situation where its services are not unique anymore

3 Sense Worldwide’s transformation

Winning the market research award forced Sense Worldwide to change its approachThe Master Plan (strategy design innovation) poses the new lead to satisfy the board level of stakeholders 4 Is co-creation the way

forward?Moving forward, the customers will pay even more attention to the product/service they use, putting the organizations in the situation where they need to satisfy their needs at a higher level. Otherwise, customers would switch to a competitorTherefore, organizations that will involve customers in a co-creation will get a higher market share