seniors and innovation

Damartex’s Senior Observatory

Objective: Publishing relevant information about Seniors in order to boost the "Silver economy"

Launched in February & the English version in June 2016To date:

- 74 articles published- over 1,500 visitors each month - 820 followers on Twitter

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observatoire-des-seniors.com@obs_seniors

seniorobservatory.com

For any information: Agathe Leurent [email protected]

+33 7 61 04 29 76

mailto:[email protected]

9 March 2017 Conference

Seniors and Innovation

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There are more and more seniors,they are healthier,

and live longer.

They also tend to be more and more independent and free. They are more and more connected, it's the end of the

technological barrier. They are very interested in innovations and in the shareconomy

(in Europe and even more in the USA)

= a huge, quick-changing, real market for the future

Increasing employment rate

5

25%of women aged 60-64

were working in 2014

Source: INSEE - Postponing the retirement age and employment rate for seniors - Via seniorobservatory.com

Basic trends

10% of women aged 60-64

were working in 2000

Younger seniors are more qualified than their elders

6Source: 2014 employment survey - Via seniorobservatory.com

None,

certificate of primary

education

25%GCSEs

8%

NVQ, BEP31%

A levelsand over

36%

50 to 64

None,

certificate of primary education

50%

GCSEs7%

NVQ, BEP19%

A levelsand over

24%

65+

Chosen family time

7Source: INSEE 2013 - Seniorsphere - Via seniorobservatory.com

In 1981, 37% of children went on holiday with their grandparents.

In 2011, 19% of children went on holiday with their holidays with their grandparents.

Increased divorce rate for seniors

In France, 5% of people born in 1935 (aged 81 in 2016), had divorced at age 60.

Today, about 15% of people aged 60 have divorced.

8Source: Insee RP 2011 - Via seniorobservatory.com

9Source: Credoc Baromètre du numérique 2016

The end of the technological barrier

Smartphone ownersGlobal

pop 65%

Global pop 17%

5%

42%

1%

20%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

60-69 ans

70 ans et +

60-69

70 and more

Seniors are increasingly interested in technology and the Internet.


Internet access at home

13%

79%

5%

56%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

60-69 ans

70 ans et +

Global pop 85%

Global pop 31%

And they give social media a try...


Proportion of people who have used social media (such as Facebook, MySpace, LinkedIn, etc.) over the past 12 months.

The proportion of people aged 70 and more, unable to spend more than three days offline without missing the Internet, has increased from 16% in 2011 to 29% in 2016.

4%

30%

1%

12%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

60-69 ans

70 ans et +

Global pop 56%

Global pop 23%

…. And manage their admin online


The proportion of people aged 70 and more, unable to spend more than three days offline without missing the Internet, has increased from 16% in 2011 to 29% in 2016.

Proportion of people who have carried out administrative or tax procedures online over the past 12 months.

8%

55%

2% 25 6

27%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

60-69 ans

70 ans et +

Global pop 62%

Global pop 22%

60-6970 and over

They buy more and more online


Proportion of people who have made online purchases over the past 12 months.

4%

47%

1%

25%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

60-69 ans

70 ans et +

Global pop 60%

Global pop 11%

The evolutions in Damartex

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The weight of the Internet in Damart’s turnover has increased by 25% in France and by 35% in England between winter 2014 and winter 2016.

Simultaneously, the share of people visiting Damart’s websites on mobile devices has increased

from 17% to 29% for Damart France from 40% to 53% for Damart UK

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Attraction for innovation

Online survey among 2,000 people aged 50-70, representing a cross section of the population in each country

A sample of 400 Internet users per country, comparable in France, UK and Germany.

A survey carried out by Future Thinking for Seniosphere in 2016

16Source: Innovation Survey - Seniosphere and Future Thinking 2016 N= 400 Internet users aged 50-70 per country.

"scientific findings and their use have improved my everyday life"

25%43%

21%

56%

46%

63%

Allemagne France UK

Pas du tout d'accord

Plutôt pas d'accord

Moyennement d'accord

Tout à fait d'accord

Young seniors believe in scientific

research...

Germany

Strongly disagreeDisagreeAgreeFully agree

17Source: Innovation Survey- Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.

"I am willing to pay more for an innovative product."

8% 13% 5%

41%45%

42%

33%26%

38%

19% 16% 16%

Allemagne France UK

Pas du tout d'accord

Plutôt pas d'accord

Moyennement d'accord

Tout à fait d'accord

... and are willing to pay more for an

innovative product.

Strongly disagreeDisagreeAgreeFully agree

18Source: Innovation Survey- Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.

Their expectations are focused on themselves: Health and well-being

In general what do you except from a new product or a new service? Which statement is the most relevant to you?

4%

9%

17%15%

17%

25%

3%

16%

6%

18%

27%

23%

5%4%

17%

22%

18%

23%

Il doit me faire consommer

moins d’énergie

Améliorer monconfort auquotidien

Me faire gagner de

l’argent

Améliorer monbien être

Simplifier mavie

Améliorer masanté

Allemagne

France

uk

Germany

Improve myhealth

Make mylife

simpler

Improvemy well-

being

Make me save

money

Improvemy

comfortdaily

Should reducemy energy bill

19Source: Innovation Survey - Seniosphere and FutureThinking 2016 N= 400 Internet users aged 50 to 70 per country.

Expected innovations

In which field would you like to see more innovation?

Young seniors expect more innovation in:

Disease prevention: 23% 27% 28%

Disease treatment: 24% 32% 20%

Safety & security: 13% 9% 9%


Expectations on innovation:

In which field would you like to see more innovation?

Young seniors DO NOT expect more innovation in:

Clothing: 2 % 1% 2%

Financial products: 2% 1% 2 %


Practices Already Adopted in Health TechnologyHalf of the French Baby Boomers have already made a medical appointment online

Which practices have you already adopted in terms of health and technology?

5%

4%

7%

7%

20%

18%

12%

52%

Utiliser une appli sur Smartphone pour la prisede médicament

Utiliser une appli sur Smartphone pour lesommeil

Utiliser un service de coaching santé en ligneou sur mobile qui vous aide au quotidien à…

Utiliser une balance connectée

Discuter avec votre médecin par email

Mesurer votre exercice physique avec uneappli ou un objet connecté

Faire une consultation médicale en ligne oupar téléphone

Prendre un RV médical en ligne

UK

France

Allemagne

Make a medical appointment online

Make a medical consultation online or on the phone

Measure your exercises with an app or a smart device

Discuss with your doctor via e-mail

Use a smart scale

Use a health coaching service online or on a mobile which helps you every day to…

Use an app on a smartphone to monitor your sleep

Use an app on a smartphone to control your medicine intake

Germany


People aged 50 to 70 and the shareconomy; a promising start, especially in France

Renting a flat from another individual (through Airbnb...)

Car sharing for a trip

For each new way of consumption, please indicate if you think of ever using it in the next 12 monthsAnswer "certainly + probably"

10%

23%

7%

Allemagne France UK

13%

32%

5%

Allemagne France UK

Germany


11%

17%

9%

Allemagne France UK

Renting or exchanging tools with otherindividuals

26%

34%

41%

Allemagne France UK

Contributing to a tourist guide website

For each new way of consumption, please indicate if you think of ever using it in the next 12 monthsAnswer "certainly + probably"


Why do people aged 50-70 resort to shareconomy?

To recycle and not throw away

What do you trade products or services for?

2 %5%5%

15% 23% 37%To spend less

25% 26% 20%

To avoid buying something I don't need.

24% 23% 13%It's not to...Meet people living nearby.

• Keep working • Have an additional income• Socialize • Are active with flexibility • Make good use of tangible assets • Make good use of free time• Are committed.

Working Baby Boomers are on both sides of the shareconomy.

• Travel for cheap• Meet new people• Keep moving

Suppliers:USA: 25% of people aged 55+ vs 7% of people under 55

Clients

Innovation trends for people aged 50-70, USA

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in partnership with

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1 driver out of 4 is over 50 years old

Patricio Suarez, 74 years old

In France, they are clients but not suppliers...

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hosts aged 60+ are the best hosts• A more significant growth• Vacant rooms• Better quality

Their characteristics• 56% are pensioners• 50% are hosts for financial reasons

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This new generation of Seniors is completely different from the previous one They are expecting novelty and innovations. They are constantly evolving and will keep evolving.

Damartex keeps an eye on all opportunities that this inspiring generation has to offer: by listening to them,

analysing general trends (SeniorObservatory.com)

By developing new projects such as smart clothing...

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seniors and innovation

Data & Analytics