seminar of sales papa gallo
TRANSCRIPT
-
8/9/2019 Seminar of Sales Papa Gallo
1/15
WELCOME PAPA GALLOWELCOME PAPA GALLO
STAFFSTAFF
-
8/9/2019 Seminar of Sales Papa Gallo
2/15
It s actually harder to invent excuses.than it is to get the sale
. Failure is not about insecurity It s.about lack of execution
Q U O T E SU O T E S
-
8/9/2019 Seminar of Sales Papa Gallo
3/15
:o Sale:o Sales to give money to receive a product or as to give money to receive a product or aerviceervicerrt s a trade of money for a product or a servicet s a trade of money for a product or a service
Salesman Buyer
alesman Satisfaction
Sale
uyer Satisfaction
SALES CONCEPT:SALES CONCEPT:
-
8/9/2019 Seminar of Sales Papa Gallo
4/15
UNDERSTANDINGUNDERSTANDING
MARKETING:MARKETING: The buzz word in today's business world is Marketing. However,
people Often ask for simple explanation of 'Marketing'. Well, here itis:
You're a woman and you see a handsome guy at a party. You go up to
him and say, "I'm fantastic in bed. "That's Direct Marketing.
You're at a party with a bunch of friends and see a handsome guy. One
of your friends goes up to him and pointing at you says, "She'sfantastic in bed. "That's Advertising.
You see a handsome guy at a party. You go up to him and get his
telephone number. The next day you call and say, "Hi! I'm fantastic
in bed. "That's Telemarketing.
You see a guy at a party, you straighten your dress. You walk up him
and pour him a drink. You say, "May I?" and reach up to straighten
his tie, brushing your breast lightly against his arm, and then I say,
"By the way. I'm fantastic in bed. "That's Public Relations.
You're at a party and see a handsome guy. He walks up to you and
says, "I hear you're fantastic in bed. "That's Brand Recognition.
You're on your way to a party when you realize that there could be
'
-
8/9/2019 Seminar of Sales Papa Gallo
5/15
.-1 To Know yourself
.-5 To Know sales techniquesK
now the company that you work for
.-3 To Know the Product or Service that you sale
.-2 To Know your customer
-
8/9/2019 Seminar of Sales Papa Gallo
6/15
:The salesman should know
.-1 How to face the customer
.-4 Recognize when a sale is close
.-3 To know the Product or Services
.-2 To know the inventory
SALESMAN ATTACK PLANSALESMAN ATTACK PLAN
:
)
;)
-
8/9/2019 Seminar of Sales Papa Gallo
7/15
Approach as soon ascustomers haveentered
First impressions areimportant-so smile
Courtesy very important Use please and thank
you, very often Ask if the guest are
looking for something
special or if you canassist them Be helpful Be enthusiastic, smiling,
courteous, andefficient
Stand straight and closeenough to guest
Listen carefully and leanforward slightly to hearif necessary
Assist in deciding inproducts, food, or tours
Be ready to explain andanswer questions
STAFF BEHAVIOR &STAFF BEHAVIOR &
DEMEANORDEMEANOR
-
8/9/2019 Seminar of Sales Papa Gallo
8/15
WHY IS IMPORTANT TO SMILEWHY IS IMPORTANT TO SMILE
A warm, friendly, excepting smilecan go a long way and is alsopart of the healing process
A smile is generally an expressionof positive emotions, which canuplift a soul, who in turnpasses that energy to another.
It is also about body language. Itis a means of understandingsomething unspoken which canbe as simple as, a friendlygreeting.
The frequency of a smile receivedcan vary and quickly move intoyour intuitive side the rightbrain.
What does that smile mean?Oka , I ot it!
-
8/9/2019 Seminar of Sales Papa Gallo
9/15
ALWAYS BE HONESTALWAYS BE HONEST
WITH YOUR CUSTOMERWITH YOUR CUSTOMER
Good points and bad points"This house," said the real estate salesman,
"has both its good points and its bad
points. To show you I'm honest, I'm goingto tell you about both.
The disadvantages are that there is a
chemical plant one block south and aslaughterhouse a block north.""What are the advantages?" inquired the
prospective buyer.
"The advantage is that you can always tell"
-
8/9/2019 Seminar of Sales Papa Gallo
10/15
WHO IS OUR CUSTOMERWHO IS OUR CUSTOMER
Customers are the heart of a company. If the heart stopsworking, the company dies.
Approach the customer with an alert attitude whentrying to help. When customers come to you for help,they expect you to be alert and knowledgeable
Never make a customer wait for you.
Offer discounts or promotions upon arrival
Be productive when customers are around. Askquestions, monitor the stock, or perform deckscleaning. Failure to do so may give customers anegative view of the establishment. This may prevent
future business. Leave a good impression on your customers as they
leave your establishment. After serving a customer, itis extremely important to leave a good impression.After serving a customer, thank him for coming, holdthe door open as she leaves, ask if there is anything
else you can do to help. Remember, the customer isthe heart of your company!
-
8/9/2019 Seminar of Sales Papa Gallo
11/15
;SERVICE Is an act of helpful activity The act of supplying benefits or satisfactions that you
offer or give related to the sale * .Characteristics of the Service . : .1 Efficiency To cover your customer needs
. : ,2 Functionality Best set up of products easy, ,accessibility avoid barriers to get to the product&that the product can easily fast given to the
customer . :3 Speediness That there is not delay in getting the
.product to the customer . :4 Opportunity That when we offer a product or a
,service the dependant can have the chance to give allthe benefits that can be obtain from the product or.service
. :5 Customer service assistance and other resourcesthat the dependant provides to the customer who buy oruse its products or services this must be our mainbeing reason
. :6 Honesty That the dependant never mislead or lie,about the product or service giving to the customerall the real benefits of the product or service
. : ,7 Reliability That the customer feel secure.confident of the product or service given
ADVICE FOR A GREAT
-
8/9/2019 Seminar of Sales Papa Gallo
12/15
ADVICE FOR A GREATADVICE FOR A GREAT
SALESMAN:SALESMAN:
Respect your customer
Compit with yourself first, and think how tomake more sales than the others
The Salesman first then the product....The
salesman is the most important The main KEYS to get a sale are your Attitude,
the First Impression & your Appearance
Remember the customer is a person
Build your customer allow him to sale tohimself
Never delay in answering
Get exited & enthusiastic
When you reach to close a sale all customer are
the same, they will think in the same way
-
8/9/2019 Seminar of Sales Papa Gallo
13/15
onstantly-e stock
ttention to the CUSTUMER
lean the shelving
eep in order the shelving
&leanness luminosity
tate the Merchandise
xhibit a wide variety of pr
how the products attractive
et up the products in the right place
otate your products
ttention to temperature to conserve
uide your customer
ffer your products to the CUSTUMER&nform the Customer answer questions ood Staff appearance
-
8/9/2019 Seminar of Sales Papa Gallo
14/15
n ou must help your guest eciding what they wantn ecome engage in conversationn nterest in the customersn ncreases confidence leveln ore opportunities for better salesn -ong term relationships with consistently satisfied customersn ncouraging sales and repeat salesn -nsure long term growth of establishment
n P SELLING- -ace to face efforts to motivate the customer to buyore now " "uggesting complimentary items that will round outhe order and,ollow it up with prompt courteous service anduality products uggestive selling program means morehan pleasant order taking- nvolves the selling of the hotel s image- he attitude of the employees
- he quality of the products- he operation as a whole- otivating the customer
-
8/9/2019 Seminar of Sales Papa Gallo
15/15