seminar final project ppt

8/11/2019 Seminar Final Project PPT

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Group Members


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Nothing is InterestingIf you arenot Interested.

So please

BEINTERESTED


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"Comsats Interiors is committed to add beauty,comfort and finest life style to your life."


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"Our vision is to create value with a difference"


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Comsats Interiors will be an interior design

service for discerning, quality-conscious

clients that seek assistance in their designchoices for their primary

Residences,

Vacation homes

Businesses.


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Comsats Interiors will offer the highest

interior design experience for the home and

office conveniently available for those inthe Gulberg area. The concept is unique

through the selection of antiques, home

accessories, and complementary products

along with the interior design consulting

experience.


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Comsats Interiors will be differentiated from

other interior designers by the

value it offers in quality. Thiscompetitive edge leverages the same proven

factors that indicated higher success rates for

interior design services.


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Comsats Interiors is a start-up business that

will offer comprehensive interior designservices for home and office.


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Comsats Interiors is operated from a home

office located in Boulder, Colorado. A room isdedicated to support a work area, a client

contact work center, and display samples of

design concepts, products, and past work.


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Interior Designing and Landscaping Business

is a service oriented business and carries huge

a healthy potential for profit. Change infashion & living style are the few incentives

for new entrants in this business


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The cost for setting up an interior designing

and landscaping business is estimated at Rs.

1.78 million out of which Rs. 1.31 million isthe capital cost and Rs. 0.47 million is for

working capital.

The project IRRis projected around at 64%

with a payback period of 2.35 years and net

present value of Rs. 11.17 million


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The profile of the Comsats Interior client consists of thefollowing psychographic, and behavior factors:

Psychographics

The appearance of her home is a priority.

Entertaining and showing her home is important . She perceives herself as creative, tasteful and able, but

seeks validation and support regarding her decoratingideas and choices


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Behaviors

She takes pride in having an active role in

decorating their home.

Her home is a form of communicating "who sheis" to others.

Comparison positioning and stature within socialgroups are made on an ongoing basis, but rarelydiscussed.


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Comsats Interiors focuses on providing

1) Interior design consulting. This is complementedby specially purchased

2) Furniture3) Art pieces4) Decorator fabric5) Accessories for the home and office

The sales process will begin with interior designconsulting services, and then progress on to offerspecially selected components to complement the designtheme.


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Our primary points of differentiation offer these qualities:

1) A unique client experience from a trained andprofessional interiordesigner that is qualified and capable of meeting the needs of

discerning clients with high expectations.2) Access to a wide and unique selection of new and antique

furniture, accessories, and special-order decorator fabrics.

3) Personal assistance from a complementary product offering,

including hard-covering window treatment, hardware, andhome accessories that fit the look and objectives of each project.


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Our marketing strategy is based on superior

performance in the following areas:

1) Unique consulting services.

2) Overall quality of the experience and the

result.

3) Excellent client service and support

regardless


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The single objective is to position ComsatsInteriors as the premier source for homedecorator fabrics in the Gulberg area.

Comsats Interiors' four main marketingstrategies are:

1) Increased awareness and image.2) Leveraging existing client base.3) New home construction promotion.


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The promotion strategy will focus on

generating referrals. Other potential sources

of promotion include:

1) Newspaper Advertisements

2) Quarterly Postcard

3) Website


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The key to our sales strategy will be referrals

from pleased clients that are proud of the

result. Sales activities will depend on creatingawareness about the services. Comsats

Interiors offers and then build on each and

every client as they make the decision to refer

to others.


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The website of www.Comsatsinteriors.com

will be used for information only purposes at

this time. Contact information will bepresented with a complete portfolio of work

accomplished.


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Agha Rizwan, Umer, Sadia, Sehrish and Hafiz

Zafer are going to be founder and owner of

Comsats interiors.

Manager of Finance Agha Rizwan"

Manager of Sales and Marketing "Hafiz Zafer

Manager of HR "Sadia & Sehrish

Manager of Quality Insurance "Umer "


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Plant design We need only the some simple machines for the production and

providing the interior services to our customers for theirconvenience and getting the good result of the working.

Location and sites Location is much important in our business because most of the

customers are located in the cities. So we can take the rent a placefor our business according to the requirement of the business.

Key staff and skills requirements Our key staff is the experts of the interior designing and has the

good skills of designing interior. All the workers have the goodexperience and have the good working capacity in their specificfield of interior working


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Strengths The proven ability to establish excellent personalized

client service.

Strong relationshipswith suppliers thatoffer flexibility and respond to special servicerequirements.

Good referral relationships with architects,complementary vendors, and local realtors.

Client loyalty developed through a solid reputationamong repeat, high-price purchase clients.


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Weaknesses

Not established in a market where a variety ofinterior design options exist.

Challenges of the seasonality of the business.


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Opportunities

A significant portion of our target market is desperatelylooking for the services Comsats Interiors will offer.

Strategic alliances offering sourcesfor referrals andjoint marketing activities to extend our reach.

Promising activity from new home constructionactivity.

Changes in design trends can initiate home updatingand, therefore, generate sales.


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Threats

Continued price pressure due to competition or the

weakening market reducing contribution margins. Dramatic changes in design, including fabric colors and

styles can present challenges to keep paced with what isdesired by what is expected to be a leading-edge clientbase.

This analysis indicates solid potential success, but theweaknesses and threats must be recognized throughout thelife of the venture


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Slow sales resulting in less-than-projected cashflow.

Unexpected and excessive cost increasescompared to the planned expenses.

Overly aggressive and debilitating actions bycompeting designers.

A parallel entry by a new competitor furtherdiminishing revenue generation potential.


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seminar final project ppt

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