sema keywords 2010
Post on 17-Oct-2014
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Keyword Research
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How you search doesn’t matter!
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Do you stay in business by
buying your own product?
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Understand how they search
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The bad news is even when
looking for the same thing
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They all search differently
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Let’s go find out…
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Who is familiar with the concept of the long tail of search?
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Car PartsJeep Parts
Jeep Wrangler PartsJeep Wrangler YJ Parts
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Jeep Lift KitJeep suspension lift kit
3’ Jeep lift kit3’ skyjacker lift kit for jeep***
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Google Insights
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Using Google Insights
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Continue to add in words
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Adding Words
Compare trends
Understand rising trends
What other words do people search for?
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Get in the mind of the searcher
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Rims vs Wheels(Insights shows that location impacts search)
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Google is not smart enough to know they are the same search…yet
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Worldwide
UK
US
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Default (2004-pres)
12 months
90 days
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Keyword research mistakes
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Looking at competitors&
Using web analytics tools
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Other Keyword Tools
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Soovle
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Google WonderWheel
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Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog