`

Selling yGEP

`Who can you sell YGEP to?

• Students directly- To be done by oGCDP• Clients- To be done by M

o Universitieso NGOso Coaching Instituteso Other organizations/ set ups.

Note: The clients generated by M will generate leads for conversion which needs to be done by oGCDP.

HOW CAN YOU SELL YGEP?ONE IMPORTANT ASPECT THAT NEED TO BE HIGHLY SORTED BEFORE STARTING TO SELL YGEP IS IR BECAUSE THE PRODUCT MODEL IS BASED ENTIRELY ON THE SAME.TO START WITH, EVEN AN IDEA ON THE KIND OF PROJECTS COUNTRIES (SPECIALLY PARTNER COUNTRIES) RUN WOULD DO.

`YGEP product model:

`Selling YGEP to students:

• Case 1:When they want to align the internship to what they are studyingPitch an issue and respective countries that aligns to their course. More information on this can be found on the next few slides.

• Case 2:When they are fascinated by the country aspect In that case give them the feasible countries but tell them the kinds of projects they will get in these country very clearly.

`Selling YGEP to studentsCase 1:

Rights(All 4 sub-issues)

• BA (Arts)• Law• Media

Cultural understanding

• Tourism• Psychology• BA (Arts)• Social science• Everyone

Environment

• B.Sc. (Environment science)

• Social science • Media Studies• BA Arts

Health and Lifestyle

• BSC• Medical Science• Media Studies• BA Arts• Law

`Continued…

Economic growth

• BBA• Media Studies• BA• Law• BSC Economics

Career development

• Everyone

`

Continued… Literacy

Language Literacy

• BA - Arts• B.Ed,

Montessori• Media• General

Background

Financial literacy

• B. Com. - Commerce

• BAF - Accounting

• BBI, BFM - Banking

• BA Economics

IT literacy

• B. Tech (Technological Background)

• B. Sc.• Engineering

`Selling YGEP to clients:

Universities:

• Sell YGEP as a product connecting the value proposition of the same to the vision of the university and the competency they want their students to develop.

• Know the courses they have, sell issues aligning to these courses giving them idea about countries too.

• Crack UR1, UR2 or just establish an Entrepreneurial cell in the campus (campus units).

`Selling YGEP to clients:

NGOs:• Sell them issues that pertains to the

cause the NGO stands for. Two ways of raising through them are:o Getting their volunteers to take the program.o Making them the Marketing partners and

publicizing YGEP opportunities through them.

• Give them fixed deliverables further substantiate your product. Look forward to synergizing with iGCDP and promising them interns and volunteers in return.

`Selling YGEP to clients:

Coaching Institutes:• Offer marketing deliverables based on

the lines of promotions for these coaching institutes since this is one key expectations from their side.CA

• Financial literacy

SAT/ GRE/ TOEFL/ GMAT

• TOEFL- Language Literacy (English)

• SAT/ GMAT/ GRE- Cultural understanding, career development, Economic growth

Language institutes

• Language literacy projects (for respective languages)

`Selling YGEP to clients:

Other organizations/ set ups:

• Café• External events

`Selling YGEP to media

• Newspaper• Television events• Radio