selling the games to the community. the gold coast australias sixth largest city spans 1378 sq kms...
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Selling the Games to the community
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The Gold CoastThe Gold Coast• Australia’s sixth largest city
• Spans 1378 sq kms – 58kms of coastline
• Growth rate 3.4% (2004-2009) 2.5% (2010)
• Current population approx. 530,000
• 735,000+ by 2026
• Economy approx. $19.2 billion
– Tourism approx value $1.6 billion
– Other industries $17.6 billion
• More than 11 million visitors annually
• 24.5% residents born overseas
• 2nd largest local government in Aus (3300+ staff)
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The Games opportunity
•One of the largest elite multi-sport event in the World•Significant international exposure•Global audience of over 1.5 billion•1,000 hours of live broadcast•3,000 media representatives•Significant and growing exposure via the Internet •Significant investment - $2 Billion + •Bring forward of major infrastructure•Significant employment stimulus - 30,000 jobs•Increase in business confidence•Tourism boost•Events attraction (pre and post Games)•Networking and business opportunities•City recognition and branding opportunity
New regional model
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Pre-event
• 30,000 jobs
• $2 Billion + investment
• Major infrastructure
• Pre-Games event attraction
• Business confidence
• City branding
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Event
• International exposure
– global audience - 1.5 billion– 1000 hours of live broadcast– 3000 media representatives
• Tourism boost
• Events attraction
• Investment opportunities
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Post event legacies• Facilities for future elite competition & events
• New community facilities
• Improved transport infrastructure
• Behaviour change - public transport use
• Community identity and citizenship
• Increased physical activity – community wellbeing
2011 2021
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Games Sports
10 Compulsory sports
athletics
aquatics
badminton
boxing
hockey
lawn bowls
netball
squash
rugby sevens
weightlifting
Optional sports
triathlon
cycling
gymnastics
wrestling
shooting
table tennis
basketball
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Games Venues
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Where to from here?• October 2012 - agree on Games governance and contribution with
State government
• November 2012 to December 2013 - legal agreements, legislative frameworks, master planning, early enabling works
• January 2014 to June 2017 - staged delivery of sports infrastructure, transport infrastructure, public domain & Games Village
• January 2012 to March 2018 - mobilisation of Games operations (including test events), community engagement and media/public relations
• April 2018 - host 2018 Commonwealth Games
• June 2018 to June 2019 - transition of infrastructure and other legacy programmes
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Games engagement and communication
• Formal establishment of dedicated Commonwealth Games Unit
• Strong collaboration with GOLDOC and the State Government
• Who do we need to engage with?
• The big picture – building tolerance and passion
• Volunteers, youth and the business community
• City branding and vision
• Marathon not a sprint – still a blank canvas!
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The Games Village – located within the 200 ha Health & Knowledge Precinct
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