self challengers notes_round 2

Test Script - Tourism WA Round 2

Tourism WA (TB6001) April 2023

Test Script - Tourism WA Round 2Project: Tourism WA Site (TB6001)

Date: xx\xx\xx


2Tourism WA Site (TWA6001) April 2023

Test Script – Segment A

Step 1: Introduction and signing release forms. (5 minutes) “First of all, I would like to thank you for coming. We’ve asked you to come along today to discuss a

website that we are currently working on for an overseas tourism association. They have asked us to develop an Australian version of their North American website. We want to talk to Australians travellers, like yourself, to understand what your needs would be when planning a trip overseas so we can create a website that you would want to use.”

“Firstly we will ask you a few questions about yourself and how you use the internet, and then we will spend a little time going through a mock-up of the Australian website that we have created. The mock up, or prototype, includes high level pages that have been created specifically for an Australian audience.

We call it a prototype because not all the pages function as you would expect normal website to work, for example, not all the links work and some of the pages don’t contain real content, but even so it should give you a pretty good idea of how we are planning to build these pages.

Some of these mock up pages then link through to the real current North American website, therefore sometimes you might notice small changes in the design and website navigation – this will be because you’ve clicked out of the prototype and into the North American website. Occasionally I might ask you to click on this button here (point to bookmark at top of browser) to bring us back into the Australian website pages.”

As we go along through the website, I’m going to ask you to think out loud, to tell me what’s going through your mind. This will help us to understand better what problems you might be facing or things that you like or dislike about the website”

“I want to make it clear right away that this session is to see how useful the website design is, so it is important that you just do what you normally would. You can’t do anything wrong here.”

“We want to hear exactly what you think. We are independent evaluators, so you can’t hurt our feelings. To make the best recommendations, we need to know honestly what you think.”

“If you have any questions, just ask. I may not be able to answer then right away, since we’re interested in how people do when they don’t have someone sitting next to them to help them through it, but I will try to answer any questions you still have when we’re done”

“if you need a break at any time, just let me know and we’ll stop the session”

“Do you have any questions before we begin?”

We would like to record this session to refer to later on when writing up the notes of this session. They will not be used for market research or distributed to anyone outside the project. Are you ok with this? Can you sign the permission form?

Step 2: Find out about the person and their attitude towards travel and the internet (10 minutes)

Questions would be directed to all participants:

o How often do you use the internet?

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o What kinds of things do you do on the internet?

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o How often do you travel – domestically and overseas?

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o Where and when was your last holiday?

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o What kind of holidays do you enjoy most?

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o Are you planning to travel in the next year or so? Where to?

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o Do you use the internet to research your holidays?

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o Think back to the last time you used the Internet to research or book a holiday. What did you do?

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o Is this typical, or would you normally do something else?

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o Do you ever purchase travel products online? If so, what and when?

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o What do you know about holidaying in Western Australia?

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o Do the initials WA mean anything to you?

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o What do you know about Western Australia?

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o Where in Western Australia do you think Perth is located? (will take print out of Western Australia map outline)

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Step 3: Prototype Review (50 to 70 minutes)Say that you want to research for an extended working holiday next year overseas somewhere. You’ve heard good things about Western Australia from your friends and you want to find out more about what activities, place and work opportunities are available that interest you. How do you start to find the information you want using the internet?

What search engine do they use?

What search terms do they input into the search engine?

What makes them click on a particular link in search results?

What information are they looking for? What are they interested in?

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___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________You’ve heard from friends that the Tourism WA website is a great resource for WA travel information, how do you find the Tourism WA website?

What techniques do they use to find the website

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Ask the participant to select the prototype from the bookmarks link:

What are your first impressions of this page?

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________How do you find out if Western Australia is a place you would like to visit?

Do the participants complete the tasks easily without prompting? If not, what are the main stumbling blocks?

What links do they click on?

Is this information what you would expect to find?

Is there any additional information that you would require



__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What time of year would you most like to visit?

How do they find the answer to this question?



__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________How do you find out if you need a visa to holiday in Western Australia?




Is there any additional information that you would require

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___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________What clothes would you need to bring if travelling to Northern WA in winter?



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Imagine that this will be your first trip to this part of the world and you’re concerned that you may not be as fully aware of the different hazards of travelling in Western Australia then you are back home. How do you find out about keeping safe whilst travelling around Western Australia?



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Find out what airport you would fly into if visit WA from Australia? Do the participants complete the tasks easily without prompting? If not, what are the main

stumbling blocks? How do they complete the task?

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________As your flying into Perth, you decide to spend a weekend there before heading off to other parts of Western Australia. Find a list of things to do in Perth.

Do the participants complete the tasks easily without prompting? If not, what are the main stumbling blocks? How do they complete the task?


What activities are appealing?

Is this information important to know before you go? How would you normally figure out these details?

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How would you find out how where to go next and how to get there?


What travel options do they choose?



Is there any additional information that you would require?

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You’ve heard that there are some fantastic four-wheel off-road driving in the Outback – how do you use the website to find information on this activity?


Is there any additional information that you would require?

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You want to research what budget accommodation options are available in your places of interest? How would you find out about suitable accommodation?


Is this information what they would expect to find?

Is there any additional information that they would require?

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So you’ve decided that WA is the place for your next holiday. How do you go about booking using this website?

Would you use this website to book accommodation? If not, why not? How would you normally book accommodation on overseas holidays?

How do you feel about Australian travel companies advertising on this website?

Would you use this website to purchase other travel products if they were available, such as Cruise tickets?

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General Debrief Questions: What are your impressions of the website?

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How did you find using the site to complete the tasks we set?

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What do you think about Western Australia?

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Do you trust the information provided on this site? Why?

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How can you tell who owns the website? Would you normally look for this information?

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Would you use this site in the future, if so….what for, if not…why not?

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Are there any ways that we could improve the site to meet your needs?

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Step 4: Thank-you and incentive hand over (5 mins)People will be given their incentive payments, asked to sign the “incentive received” form and thanked for their time.

- Close –

self challengers notes_round 2

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