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Seizing Moments of Microboredom:

Jason Anthoine Vice President, Communications Newell Brands

Driving employee engagement, two minutes at a time

Nicole Alvino Chief Strategy Officer SocialChorus

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OUR SPEAKERS

Nicole Alvino Chief Strategy Officer

SocialChorus

Jason Anthoine VP, Corporate Communications

Newell Brands

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JOIN THE CONVERSATION!

Chat with us on ReadyTalk!

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Seizing Moments of Microboredom:

Jason Anthoine Vice President, Communications Newell Brands

Driving employee engagement, two minutes at a time

Nicole Alvino Chief Strategy Officer SocialChorus

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We Are Newell Brands

For hundreds of millions of consumers, we make life better every day,

where they live, learn, work and play.

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Our Internal Comms Challenge

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$15 billion REVENUE

GLOBAL EMPLOYEES

40,000

WIRED

20k NON-WIRED

20k

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How We Challenged Ourselves

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“Corporate” Communications Is Dead

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Newell Brands makes life better every day for hundreds of millions of

consumers where they live, learn, work and play

Inspire our culture as the fuel that ignites a world-class brand

Tying the Communications Strategy to Business Strategy

Our Comms Ambition

Our Business Ambition

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Grow. Transform. Lead. Win.

Inform. Involve. Inspire.

Our Comms Ambition

Tying the Communications Strategy to Business Strategy

Our Business Ambition

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Our Three Communications Pillars

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Storytelling With News Tell stories about purpose, performance, people, products and philanthropy by sharing how we are achieving our ambition: •  Earnings, results and performance •  Executive visibility •  Corporate achievements and recognition •  Portfolio acquisitions and disposals •  Corporate social responsibility

Inform Amplify results and market performance to demonstrate how we are achieving our strategy

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Storytelling Around Programs Tell stories about purpose, performance, people, products and philanthropy by highlighting our programs and their alignment with our strategy: •  Recruiting and onboarding •  Newell Gives •  Code of Conduct and compliance •  Performance reviews •  Annual benefits enrollment •  Incentives and merit processes •  Employee recognition and engagement

Involve Create and shape employee experiences and culture through programs aligned with our purpose and linked to impacting our consumers and the world

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Storytelling About Strategy Tell stories about purpose, performance, people, products and philanthropy by reinforcing the guiding principles that define our company:

•  Vision •  Purpose •  Beliefs and values •  Our people •  Our leaders •  Our strategy •  Our brands and innovations

Inspire Seed and feed our culture to be agile, insurgent and never satisfied

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Our Role in Newell Brands’ Success

Purpose Performance

People Products

Philanthropy

Comms IR

Brand PR/Mkt HR/Purpose

Divisions Functions

Stories About…

Created and/or Curated By…

Published Across All Channels

Newell Central

Social Media

NewellBrands.com and Careers Site

Global Emails

Leadership Resources

Events, Town Halls, Huddles

Traditional Media

Newell Now

Digital Signage

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Storytelling for Moments of Microboredom:

200 Words or 2 Minutes

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Pilot Launch 3/9/2017

Pilot 908

September 3,614

October 5,323

November 5,872

December 6,000

January 6,913

Company-wide email Sent to 20k employees

Internal marketing tactics

Launch Date 9/18/2017

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Program Studio

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Program Studio

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Active user rate 5.3K

Retention

78%

Average session length 1m19s

Stats and Screenshots

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Typical Article

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Typical Video

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Final Thoughts

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JOIN THE CONVERSATION!

Chat with us on ReadyTalk!

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Transforming how workers & organizations stay connected every day

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FutureComms 2018 April 18, 2018

Apella Event Center – New York City

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Thank You!