seizing novel opportunities

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1. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Seizing Novel Opportunities Like a Prince of Serendip Being Serendipitous 2. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Navigate sentimentally into the changing winds With a mindful Heart 3. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine A 'silly Fairy Tale? - Have you seen my camel? - Blind in the right eye? - Lacks a tooth? - Lame and crippling? - Carrying butter on one side? - And honey on the other side? - Yes! Yes!! Yes!!! Where is she? - What have you done to her? Emperor Behram of Serendip sends his three sons (three princes) traveling to discover the world. Along the way, they meet a camel driver. 4. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine A 'silly Fairy Tale? Not at all Camel driver takes them to Court and Emperor to judge After providing explanations, they get acquitted - Grass cropped only on left side of road - Blind in the right eye? - Bits of chewed grass scattered across the road - Lacks a tooth? - Footprints of one foot dragging - Lame and crippling? - Ants on one side of road - Carrying butter on one side? - Flies on the other side of the road - And honey on the other side? 5. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Serendipity: Accidents & Sagacity Ideas Objects Intuitions Knowledge fragments Experience Expertise Craftsmanship ACCIDENTS Multiple Encounters SAGACITY Creative Act 6. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Known Serendipitous Discoveries - Forgot one of the petri dishes on the shelf - mold contaminated the bacteria he was studying - Realized that the mold killed the bacteria - Understood he had stumbled into a breakthrough new antibiotic 7. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Known Serendipitous Discoveries Minoxidil Developed to treat high-blood pressure, but prescribed against hair loss. Aspirin Intended as an anti-inflammatory but widely used as a preventative measure against heart attacks 8. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Known Serendipitous Discoveries Guess! Originally patented (in 1886) for medicinal purposes, as a nerve and tonic stimulant, and a cure for headaches. 9. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Known Serendipitous Discoveries Guess! Mid-eighties Pfizer begins a research program into angina (disabling heart condition from insufficient supply of oxygen to heart) An active chemical compound was isolated (sildenafil citrate) Commenced clinical trials and trial results proved disappointing But, some accidental side effects in toxicity trials So, Pfizer decided to commit another $340 million to the project Repeating Phase II clinical trials using impotent men as a target group The drugs effectiveness was, this time, beyond doubt. The Food and Drug Administration approved ___ in March 1998. Net present value over $6 billion What was the Drug? Guess! 10. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Process of Serendipity by Lawley &Tompkins (2008) Serendipity: How It Works 11. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine Serendipity: How It Works Search ContingencyPrior Knowledge Serendipitous Discovery Serendipity in Opportunity Discovery (Dew, 2009) Systematic Exploration Pre-Discovery Spontaneous Recognition 12. 2014 National AMCOR-EBRD Conference, Bucharest, RomaniaJune 2nd 2015 Conference Speech Your Ithaca, Kiev, Ukraine 1 Searching for Differentiation, but gaining Certification 2 Probing for Renewal & Recertification, but ending Serving 3 Solely Serving, but also receiving Leads 4 Attending Conferences, but also invited for Speaking 5 Speaking at Conferences, but also invited for Training Professional Serendipity Cases in Point A Landscape of Serendipitous Potential

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