seeing the bigger picture

Innovations and trends in communications, brand and fundraisingConference

30 January, 2013

London #CCinnovations

Trends and innovation

Future trends

Michele MaddenJanuary 2013

The polarisation of politics

Viva la devolution!

Stagnation, growth &

playing FTSE

Cut loose and fancy free

The residential potential

See ya later, data

Generation information

Digital, diligent & dictating

3

Political

Economic

Social

Technological

Global

Local


Viva la devolution!


playing FTSE



See ya later, data



4

Political

Economic

Social

Technological

Global

Local

Political

“We are providing food produced in Greece for Greek citizens only.” Ilias Ksssidaris, Spokesman for Golden Dawn

5

Aftermath of the financial meltdown...?The polarisation of politics

"It [Islam] is a menace to all we in the West hold dear Nick Griffin

Mainstream parties unable to contain responses. Right or left turn?

Viva la devolution

6

Devolution or independence?

Cutting the ties: What would it mean for England?

Why does this matter, what can you do?

• Global rise of nationalism, alignment with more right-wing political agenda, coupled with economic situation mean more uncertaintyo Hardening of attitude to charitieso Overseas causes more difficult to raise funds foro Who ‘deserves’ support? Case for support

• Specific issue of Scottish independence – in particular for UK wide charitieso Time and money spent to separate operationso Change of priorities between countries?o Increase in competition at local level with established, local

Scottish charitieso Decrease in funds, fewer economy savings Assess impact, plan, engage

7


Viva la devolution!


playing FTSE



See ya later, data



8

Political

Economic

Social

Technological

Global

Local

Stagnation, growth and playing FTSE

• Global financial crisis hit in 2008 • Long term stagnation • America • Developing countries• Poland, Turkey, Mexico, strength, stability growth

9

2007 2008 2009 2010 2011 2012** 2013

9.1

5.8

3.1

7.7

6.3

5.15.8

5.2

2.4

-0.8

5

3.83.1 3.5

2.7

0.1

-3.6

2.91.8 1.4 1.6

Emerging economies

World

*Purchasing -power parity , **Estimate Source: Economist Intelligence Unit

Worlds apart, GDP growth at PPP*

Cut loose and fancy-free

• Insert optimism chart from CAM

10

Eurozone settling down?

Av. household income - £515

More cuts Giving levels static at best

24% 26%22% 22%

17% 17%

6% 6% 8% 9% 11%

4%

-15%-18% -20%

-12% -14%

-6%

14%14%15%23%22%

10%

19%

Give less, 16%

9%10% 10%5%7%

14%

7%10% Give more, 8%

-5%-4%

-5%

-18%

-12% -8% Giving expectations index (% Give more -

% Give less), -8%


• We’re in for the long haul, this is the new normal• Global picture affects how we feel even if we’re not that

affected ourselves, need to bear this in mind

Sharper focus on mission to respond to greater need Continued public sector cuts, full cost recovery Uncertainty, long term financial planning Planning and resourcing

11


Viva la devolution!


playing FTSE



See ya later, data



12

Political

Economic

Social

Technological

Global

Local

63% 64% 64%

72% 74% 75%

65%

54%

35%

Total Male Female 16-24 25-34 35-44 45-54 55-64 65-74

2008 2010 2012


• Mushrooming of choice• Mushrooming of people? • Rise of intermediaries • Change in consumer behaviour

13

“Which of the following, if any, have you done on the internet in the last 6 months? Compared/looked up prices for any product or service / used a price comparison web site” | Via any means of internet connection

Base: all individuals aged 16-74, GBSource: nVision Research


14

Rise of the non-committal consumer

An Englishman’s home is his castle


• It’s a crowded, busy world out there. • Expectations of what we receive as a consumer have risen

and will continue to rise. • Our relationships with charities will not be exempt from this.

o Loyalty may be to a cause rather than a charity

How do charities ensure on-going income when donors are afraid of an on-going commitment?

Managing volunteers better Intermediaries – who are yours? How can individual

charities position themselves through the routes that people already take?

What does being a supporter of your charity say about the consumer?

Life stage and products, do they still match?

15


Viva la devolution!


playing FTSE



See ya later, data



16

Political

Economic

Social

Technological

Global

Local

See ya later, data

17

• Internet, mobile technologies, social media: Good for democracy, progress

• Personalised internet and apps• Data security. Cyberspace the new frontline for security• Personal protection vs personal freedom?

0%

20%

40%

60%

80%

100%

Tota

l

Male

Fem

ale

16-3

4

35-5

4

55+

ABC1

C2D

E

2010 2012

Digital, diligent and dictating

18

“If a friend or family member recommends a product or service to me I am much more likely to buy it” | % who agree or agree strongly

Base: 2,000 - 5,000 online respondents aged 16+, GB Source: nVision Research


• Social activism – easy click? volunteering, protesting, giving, what is real?

• How do charities with limited resources ensure they are digitally safe?

• How to use all the digital data that it is possible to collect on those engaging with you. Find your way through it, segment it, wring every bit of value from it.

• How can supporters customize their relationship with you?• In a world of info overload, how can you attract attention,

make life easier?

19

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