see what i mean: how to communicate ideas with comics
DESCRIPTION
Get the Rosenfeld Media book "See What I Mean: How to Communicate Ideas with Comics" http://seewhatimean.org Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application. In this presentation, I talk about how organizations like AirBnB, Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products. You don’t need illustrator skills to do it, either. Learn how to: Teach people by using comics - Your audiences will learn before they even know they’re learning. - See why comics are a “trojan horse” of information - Convey who, what, why, and how a product fits into someone’s life Draw without fear - You'll start to combine communication, imagination, expression, and time. - Get basic tools for drawing—even if you think you can’t draw Engage users early to solicit feedback, then document that with more drawings - Fit your comics into storyboards - You'll establish a repeatable process in your organization. - Capture how things currently are done—and how you want them to change Reach users, teams, and stakeholders with a “show, don’t tell” approach - Sell comics to stakeholders - You’ll persuade your boss using real data. - Hear examples of how the USPS and the U.S. Navy reached consumers via comics - See how Adobe and eBay used comics for customer support and internal processesTRANSCRIPT
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WTF?
"Once you have javascript executing, it's going to keep going, and the browser can't do anything else until javascript returns control to the browser. So developers write APIs that are asynchronous and every now and then the browser locks up because javascript is hung up on something."
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“[Comics] let us illustrate what was really happening with the technology in an abstract and digestible way. If we just had a white paper, very few people would have read it.” — Anna-Christina Douglas, Google
Images copyright DC Comics, Marvel Comics, Bill Watterson, Jim Davis, Scott Adams, Frank Miller, Warner Bros, Akira Toriyama, Gary Larson, Bil Keane, Jerry Holkins and Mike Krahulik
How to storyboard
product ideas
kevin cheng
kevin @k
don.na
#UXnight
seewhatimean.org
What you need
Properties of comics
Communication
imagination
Expression
Motion
communication
imagination
expression
I’m sorry
Thank you
motion
Communication
imagination
Expression
Motion
You don’t need to be an artist
Where are the artists?
Deciding on
Goal
Length
Audience
Use Case
INT. TENT - LATE AFTERNOON ...Harry paces. Hermione snaps shut the flap. Smiles
nervously. HERMIONE
How're you feeling? OK? Harry nods. Hermione glances about. Fleur sits in stony
silence. Krum lies on a bench. Diggory paces. HERMIONE
The key is to concentrate. After that, you just have to...
HARRY Battle a dragon.
SETTING
DIALOGUE
ACTOR
ACTION
Where are you?
In a car
In a black Subaru
On my way
Almost there
At 4th and Main
Where are you?
• indoors or outdoors?
• place of work? Home?
• kind of building (hospital,
skyscraper,conference)?
• city/country?
• time of day?
• weather?
• What else is happening?
“Anal George”
Dialogue
Source: Laurie Vertelney
Laying out
composition
perspective
flow
http://www.flickr.com/photos/brycej/collections/72157605791728828/
Design Comic Templates: http://designcomics.org
Breaking down the barriers
Audience
Based on original chart by Gayle Curtis and Laurie Vertelney
“Instructions that look
easier are interpreted as
easier tasks.”
http://www.scientificamerican.com/article.cfm?id=a-recipe-for-motivationA Recipe for Motivation: Easy to Read, Easy to Do
You were great!
• pinboard.in/u:kevnull/t:seewhatimean
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