security lifestyle
DESCRIPTION
Crisis Networks Lecture 9/20TRANSCRIPT
Adriana Valdez Young
Shop & AweShopping Malls,
the War on Terror, the Freedom to Shop
Tuesday, September 20, 2011
The malls is a fantasy.
“For this is where we form our dreams about a perfect society . . . and a perfect self.”- Sharon Zukin
Tuesday, September 20, 2011
The mall incubates perfection.
Tuesday, September 20, 2011
“Show your confidence . . . Show you're not afraid. Go to restaurants. Go shopping.”
-Mayor Giuiliani, September 14, 2001
Shopping becomes patriotism.
“We cannot let the terrorists achieve their objective of frightening our Nation to the point where we don't–where we don't conduct business, where people
don't shop. That's their intention.”
- George W. Bush, September 20, 2001
Tuesday, September 20, 2011
The mall is also a frontline.
Tuesday, September 20, 2011
The mall is under attack.
Tuesday, September 20, 2011
The mall is recruiting patriots.
Tuesday, September 20, 2011
The Underground HomeNY World’s Fair 1964-65Jay Swayze architects
“[Front] yard, patio, courtyard, garden, swimming pool are all areas inside the shell.”
Tuesday, September 20, 2011
“War takes place today without fighting. The battlefield is the domestic interior: the war cabinet.”
- Beatriz Colomina
Homeland Security DepartmentTuesday, September 20, 2011
Everyday Heroes - shopping as citizenship in post-9/11 NYC
Tuesday, September 20, 2011
But the storefront is also a frontline.
Tuesday, September 20, 2011
Shop + Awesecurity and consumption mergesmall is a frontlineprivate-public collaboration
defense of a security lifestyle
Shock + Awerapid, spectacular dominanceeliminate will to resistprivate-public collaboration
bombing of shopping malls ResultsSanitized, profitable zones Democracy is an experienceModel citizens are consumers
Freedom is a lifestyle
Tuesday, September 20, 2011
Research Itineraryfollow the signsguest-touristperform shopper-citizen
Tuesday, September 20, 2011
0. PROVIDENCE PLACE2 0 0 3 - 2 0 0 7
Tuesday, September 20, 2011
The mall wants to define us.
Tuesday, September 20, 2011
The mall is an urban security lab.
Tuesday, September 20, 2011
I found freedom in the infrastructure.
Tuesday, September 20, 2011
I followed the signs.
Tuesday, September 20, 2011
I found home and homeland.
Tuesday, September 20, 2011
1. NEW YORK CITY - BAGHDAD2 0 0 7 - 2 0 0 8
Tuesday, September 20, 2011
Lifestyle centers are private cities.
Tuesday, September 20, 2011
Lifestyle centers inspire visions of post-war life.
“A lot of people are coming here with very ambitious plans. People are trying to dream big about Iraq.”
- Todd Schwartz, US Embassy Baghdad
Tuesday, September 20, 2011
Lifestyle centers invite you to escape.
Tuesday, September 20, 2011
The Sony PTZ100 became my compass.
Tuesday, September 20, 2011
A closely monitored escape.
Tuesday, September 20, 2011
Lifestyle centers market life as a vacation.
Tuesday, September 20, 2011
G u e s t L i s !Cameras I
passedSecurity Guards
I passedAmbience soundscapes
I was exposed toTimes I was asked for my
personal information Total in party RSVP Notes
11 6 9 7 3
Total 3
Ta s k L i s !Time Tasks Notes
12:30 PM Sweat through spin class at NYSC Normally $25 for guest pass, but was invited in for free by Twanna. She’s also an Aries. She will be turning 21 on April 6th. Maria the spin teacher invited me back as her guest any time. She was very enthusiastic about my ‘Get away any day’ experiment and wished she could come along. The trade off for getting a free pass was that I had to leave my driver’s license at the desk, along with a card filled with my address, email, phone and reasons for why I want to join the gym.
Scheduled: 1:30PM Actual:
1:45PM
Grab a skim latter at Starbucks I did not want a skim latte. In fact, I did not want a latter. I wanted to drink water and eat a roast beef sandwich. But I ordered the drink, took two sips just because it was in my hand, and then went back to Starbucks later to sit, drink and then throw most of the drink away.
1:45 PM Pick up a sundress at White House I Black Market There are no sundresses at this store, mostly because they only carry clothes in black, white or shades of grey. Sundresses are usually colorful. Therefore, I bought the cheeriest dress they had. Finished by 2:05PM, so I returned to Starbucks to sit down and answer a text message. I was asked to join the club and give my address, phone and email so that I could receive sales notices, get signed up for a point system to earn discounts, and get previews of impending fashions.
2:10 PM Buy Vaneli sandals at Marmi Although most of the sandals will not be arriving until April 15th (tax day!), I bought a pair of flat metallic flats that actually fit me well and made my feet look small, (not a small feet indeed). This was the only retail venue without any music on. It was quite a relief and a reprieve from the surrounding system of lifestyle tunes churned from mounted speakers through the site. With 7 minutes to spare before going to Blue Tulip, I rested my packages on one of the wooden benches in the park, and returned my friend’s phone call. He understood I was in the midst of an experiment and we made plans to hang out next Monday. Two men, one older man sitting next to a knocked over McDonalds paper coffee cup, and another middle aged man who looked homeless, were the only other two people seated nearby me in the park. At this point, I started feeling hungry and thirsty. But I had no time to get a snack or fill up my water bottle.
2:30 PM Get a Kate Spade vase for Mom’s birthday at Blue Tulip I was surprised by how mundane and personality-less the Kate Spade line of frames and vases are. Among glass circular and cylindrical vases, some with white bevelled stripes, polka dots and dancing dragon flies spiraling up the vase’s necks, I chose the least offensive - some white, innocuous swirls splashed on a clear glass cylinder. I was asked for my address at the check-out counter, but refused to give it.
2:45 PM Purchase “The Secret from Borders The salesperson, Cathy, helped me locate the book and notified me that there was also a DVD. Even though her database showed 15 DVD copies available at the store, she could not located a copy of it. So I settled for the book. She told me in confidence that the book is a bunch of bullshit, and that basically it’s the 10 commandments explained in fanciful language by two ‘experts’, therefore they are believable.
3:05 PM Pick up tickets for Georgia Rule at Regal Cinema At first, I checked out automated machines they have to sell movie passes and tickets. But then I saw a lonely teenager who needed someone to wait on. The theater was empty. I asked for two movie coupons since Georgia Rule isn’t playing anymore. And since the boy had not seen this movie, I could not ask him if he could recommend a movie similar to that one.
3:15 PM Buy manchego cheese and wild salmon from The Amish Market
At this point in the routine, I was tired, hungry, and thirsty. When I entered the seafood proximity, I noticed that the fresh seafood section was closed. Rather than fishes on crushed ice underneath glass, the case was empty, and just a stainless steel, dull backing occupied the case. So there was no fresh, wild salmon. And all the smoked salmon was apparently farm raised. There was baked salmon that was kosher, and therefore wild. The man at the smoked fish counter told me that koshers is always wild. He also pointed out a baked salmon salad that was made with that kosher, wild salmon. I bought a quarter pound of it and then went on to the cheese aisle. I got it in my head that I needed to buy goat, not manchego. So alas, I bought a spreadable french goat cheese that I had eaten with honey on toast at Julie’s house in Barcelona. I had 20 minutes before I had to go to Rosetta Wines, so I sat down and ate the orange and macaroni and cheese I had packed from home. Then I finally had time to go to the bathroom and re-fill my water bottle. In the bathroom of Amish Market, there is a speaker playing loud mood music, a vase of flowers by Dahlia, and a sign describing how you “deserve” to buy yourself flowers today. There was a sign to wash my hands before returning to work, and there was a “coat hanger” sign next to the row of faucet heads that had been repurposed for utilitarian to utilitarian/aesthetic.
3:30 PM Grab a bottle of Sautereau Sancerre at Rosetta Wines I learned that Sancerre is the brand name, and Sautereua is “just a savignon blanc.” I was apologized for the fact that they only had that wine is smaller bottles. I didn’t mind and told him that it had been recommended, so I wanted t try it. I tool no bag, and just tucked the bottle into my plastic Amish Market bag.
B u d g e !Description Item Cost Tax Total Cost
Spin Class
Starbucks skim latte
Sun Dress
Vareli Sandals
Kate Spade Vase
“The Secret” book
2 Movie Tickets
Goat Cheese & Baked Salmon
Sautereau Sancerre
Free day pass! $0.00 $0.00
$3.20 $0.47 $3.67
$158.00 $6.91 $164.91
$120.00 $5.25 $125.25
$55.00 $4.61 $59.61
$16.76 $2.62 $19.38
$25.00 $0.00 $25.00
$8.38 $0.00 $8.38
$11.99 $1.00 $12.99
$419.19
2!6!5!
15!
31!
41!
1!
B u d g e t O v e r v i e w
Spin Class
Starbucks skim latte
Sun Dress
Vareli Sandals
Kate Spade Vase
“The Secret” book
2 Movie Tickets
Goat Cheese & Baked Salmon
Getting ready to sweat i! out in NYSC spin class.
Trying on dresses at Whit" Hous" I Black Market.
GET AWAY ANY DAY.
The mall is paying attention.
Tuesday, September 20, 2011
2. NEW ORLEANS - TEL AVIV2 0 0 8
Tuesday, September 20, 2011
The mall is a global security object.
Tuesday, September 20, 2011
Mall security is trained for global security.
“You should build your local mall security network to fight Al Qaeda attacks”- Boas Ganor, International Policy Institute for Counter-Terrorism - Herzeliya
Tuesday, September 20, 2011
Shopping behavior is good behavior.
“You know how customers act in your malls . . They all act the same. They’re relaxed and at ease. They’re trying to shop and enjoy entertainment and dining choices.”
Tuesday, September 20, 2011
Bad guys are bad shoppers.
Tuesday, September 20, 2011
3. DUBAI - ERBIL2 0 1 0 - 2 0 1 1
Tuesday, September 20, 2011
“Anything I can do to help this country. They’ve been through 30 years of hell under Saddam.Now it’s time to give them something to enjoy.”
- Developer of Mane Mall, Erbil
Investors are optimistic. Progress has plenty of parking.
Tuesday, September 20, 2011
DubaiErbil
Northern Iraq wants to be Dubai.
Tuesday, September 20, 2011
Dubai Erbil
The mall is a replicable solution.
Tuesday, September 20, 2011
Peace comes at a price.
“The increase in number of new malls is a positive sign of security improvement . . .They are still a good sign that the situation overall is heading in the right direction."
Baghdad Governorate Council member Mohammad AlـRubeiei
Tuesday, September 20, 2011
The mall is winning.
Tuesday, September 20, 2011
Thank you for shopping.
Tuesday, September 20, 2011