seattle ia/ux meetup 20140708 designing with experience profiles

DESIGNING WITH EXPERIENCE

PROFILESphillip hunter :: :: [email protected] :: :: @designoutloud

SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP

I FELT _____.

Experience was first

TECHNOLOGY≠

EXPERIENCE


INTERFACE≠

EXPERIENCE

clearfun engagingusabledelightfuluseful

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compellingaward-winninglightweight

What We Think Of

What Real People Feel

Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity.

John Dewey

Exercise 2

Scenarios: 1- Finding parking in Capitol Hill & Fremont

2 - Vacation planning

Inquiry: What are the events and components?

What happens during?

Write down the verbs, nouns, adjectives that tell the stories, situations and tasks, the ups & downs.

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis

QUALIA

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis


INTERFACE PROPERTIES

≠EXPERIENCE

QUALITIES

QUALIA

clearfun engagingcleandelightfuleasy

intuitive

fast

powerful

fluid

familiar

full-featured

pleasing

beautiful

compellingaward-winning

lightweight

clearnot ablerelaxedrushed

irritatedable

interested

apathetic

powerful

good

negative

frustrated

pleased

delighted

empowered

uncooperativeconfused

Exercise 3a

Scenarios: 1 - Finding parking in Capitol Hill & Fremont


Inquiry: What do you experience?

What happens inside you?

Use feeling words, attitudes, thoughts that describe what you go through

Write down the words and phrases in a column.

Exercise 3b

Now write their opposites in a parallel column.

These are the probable Qualia for these experiences.

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarityhurriedness

focusknowledge

more choices

more cooperativeconducive environment

automatic/unconsciousthoughtful/purposeful

Experience Profile Assessment

randomness

leisureliness

skill

confidence

attention elsewhere


priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy


understanding

negative experience


few choices

unimportance

serendipity

positive experience



focusknowledge

more choices



randomness

leisureliness

skill

confidence

attention elsewhere


unimportance

less cooperative

familiarity

inability

ignorance

concernapathy



negative experience


few choices

priority/urgency

serendipity

positive experience

understanding

strangenesshurriedness

focusknowledge

more choices



randomness

leisureliness

skill

confidence

attention elsewhere


unimportance

less cooperative

familiarity

inability

ignorance

concernapathy


negative experience


few choices

priority/urgency

serendipity

positive experience

understanding


focusknowledge

more choices




Exercise 4a



Draw Experience Profile continuums.

Put negative Qualia words and phrases in the left column and positive Qualia in the right.

Limit to 10 – 12 pairs.

Exercise 4b



Assess current experience and plot.

Using a different color, assess desired experience and plot.

randomness

leisureliness

skill

confidence

attention elsewhere


unimportance

less cooperative

familiarity

inability

ignorance

concernapathy


negative experience


few choices

priority/urgency

serendipity

positive experience

understanding


focusknowledge

more choices




Discovering Qualia

Find out what’s really going on and also what’s really wanted and hoped for

Use for making design decisions

Use to measure progress and success

Get at the heart of what really matters

Experience

randomness

leisureliness

skill

confidence

attention elsewhere


unimportance

less cooperative

familiarity

inability

ignorance

concernapathy


negative experience


few choices

priority/urgency

serendipity

positive experience

understanding


focusknowledge

more choices




Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

randomness

leisureliness

skill

confidence

attention elsewhere


priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy


understanding

negative experience


few choices

unimportance

serendipity

positive experience



focusknowledge

more choices



Experience Profile Assessment

Better Experiences through:

Understanding and focusing on Qualia, the actual qualities of personal experience

Discovering and identifying Qualia in context

Assessing Qualia before, during, and after experiences

THANK YOU!!

AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&TAND IXDA SEATTLE!

phillip hunter :: :: [email protected] :: :: @designoutloud

Resourceshttp://webcache.googleusercontent.com/search?q=cache:http://humanfactors.arc.nasa.gov/groups/TLX/downloads/NASA-TLXChapter.pdf

http://en.wikipedia.org/wiki/Qualia

http://en.wikipedia.org/wiki/Phenomenology_(psychology)

http://www.uxbooth.com/articles/intention-vs-interpretation-what-matters/

http://surroundingsignifiers.com/blog/?tag=contextual%20design

Audio illusion: https://soundcloud.com/whyy-the-pulse/an-audio-illusion

If you want to go even deeper, get in touch!

http://webcache.googleusercontent.com/search?q=cache:http://humanfactors.arc.nasa.gov/groups/TLX/downloads/NASA-TLXChapter.pdf





http://en.wikipedia.org/wiki/Phenomenology_(psychology






https://soundcloud.com/whyy-the-pulse/an-audio-illusion

https://soundcloud.com/whyy-the-pulse/an-audio-illusion